Golf Saudi
Golf Saudi is a PIF-affiliated national golf development organization that builds golf in Saudi Arabia through professional tournaments, owned facilities, mass-participation programs, and franchise partnerships, in alignment with Vision 2030. It serves elite golfers, local enthusiasts, and international golf tourists.
- Company typePrivate
- Founded2019
- HeadquartersRiyadh, Saudi Arabia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Golf Saudi does
Golf Saudi is a private, PIF-affiliated national golf development organization established in 2019 and headquartered in PIF Tower, Riyadh. It pursues a six-pillar mandate — Access & Infrastructure, Academies, Mass Participation, Tourism, Events, and Sustainability — to position Saudi Arabia as an exceptional golfing destination in alignment with the Kingdom's Vision 2030 economic diversification agenda.
The organization's core products are a portfolio of professionally sanctioned golf tournaments and supporting digital infrastructure. Tournament IP includes the PIF Saudi International ($5M purse, Asian Tour men's event at Riyadh Golf Club), the PIF Global Series (five women's events across Riyadh, Las Vegas, London, Seoul, and Shenzhen totaling $13M in prize money), the Saudi Open Presented by PIF ($1M purse at Dirab Golf & Country Club), and the Aramco Championship series ($4M purse, co-sanctioned by LPGA and Ladies European Tour). Facility operations center on Riyadh Golf Club and Dirab Golf & Country Club, with digital tee-time booking via the Golf Saudi mobile application on iOS and Android. Grassroots development is delivered through the Go Golf mass-participation program and golf academies.
Golf Saudi's business model combines three revenue streams: (1) tournament sponsorship and organizing economics built around title partners including PIF, Aramco, SoftBank Investment Advisers, Aon, Rolex, Arab National Bank, and SHG; (2) facility operations covering memberships, tee times, and ancillary hospitality at owned golf courses; and (3) franchise and licensing revenue through partnerships such as the agreement with Five Iron Golf to roll out indoor simulator venues across Saudi Arabia. Leadership is headed by CEO Majed Al Sorour (formerly CEO of LIV Golf and Newcastle United), and the entity operates commercially across Saudi Arabia, the United States, the United Kingdom, South Korea, and China. Revenue is not publicly disclosed.
Golf Saudi firmographics
Firmographics- Name
- Golf Saudi
- Legal name
- Golf Saudi Company
- Website
- https://golfsaudi.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Golf Saudi is a PIF-affiliated national golf development organization that builds golf in Saudi Arabia through professional tournaments, owned facilities, mass-participation programs, and franchise partnerships, in alignment with Vision 2030. It serves elite golfers, local enthusiasts, and international golf tourists.
- Ownership category
- akta.pro rank
Golf Saudi industry classification
Industry- Product category
- Golf Facility Management and Tournament Operations
- NAICS
- Golf Courses and Country Clubs (713910)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
- akta.pro secondary industry
- Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)
Keywords
Where Golf Saudi is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Golf Saudi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Tournament Sponsorship and Organizing: Golf Saudi organizes and operates professional golf tournaments including the PIF Global Series, PIF Saudi International, and Saudi Open, generating revenue through title sponsorships, broadcasting rights, and partnership agreements with organizations such as Aramco, SoftBank Investment Advisers, and PIF.
- Golf Facility Operations: Operation and management of golf courses and facilities in Saudi Arabia, including Riyadh Golf Club and Dirab Golf & Country Club, providing tee times, memberships, and golf services to consumers and tourists.
- Franchise and Licensing: Golf Saudi operates under franchise agreements with golf operators (such as Five Iron Golf) expanding golf facilities across Saudi Arabia, generating licensing and partnership revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Saudi Open presented by PIF tournament with $1 million prize purse |
| Other | Multi-year contract | PIF Global Series tournaments with varying prize purses from $2-5 million |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Golf Saudi product offering
Product offeringCore offering
Golf Saudi develops and operates the sport of golf in Saudi Arabia through a portfolio of professional tournaments (PIF Global Series, PIF Saudi International, Saudi Open Presented by PIF), direct operation of world-class golf facilities (Riyadh Golf Club, Dirab Golf & Country Club), grassroots participation programs (Go Golf), and golf tourism initiatives. The organization delivers these services as part of Saudi Arabia's Vision 2030 strategy to position the Kingdom as an exceptional golfing nation.
Product overview
Golf Saudi operates as a national golf development organization managing a portfolio of tournament products and digital services. Its core offerings include the Golf Saudi Mobile Application for tee time bookings (available on Android and iOS), and a portfolio of professional golf tournaments including the PIF Global Series (a five-event women's series on the Ladies European Tour with $13M total prizes), the PIF Saudi International (men's Asian Tour event with $5M purse), and the Saudi Open Presented by PIF (men's event with $1M purse). The Go Golf program provides grassroots introduction to the sport. These products collectively serve to position Saudi Arabia as a premier golfing destination while developing local participation.
Differentiator
Problem solved
Functional benefit
Products and services
- Golf Saudi Mobile Application A mobile application enabling users to book golf tee times easily and quickly, serving as the primary digital platform for golf reservations in Saudi Arabia. Available on Android and iOS platforms.
- PIF Global Series A series of five women's golf tournaments conducted under the Ladies European Tour with $13 million in total prize money, featuring events in Riyadh, Las Vegas, London, Seoul, and Shenzhen.
- PIF Saudi International An international men's golf tournament on the Asian Tour with a $5 million prize purse, held at Riyadh Golf Club and forming part of the International Series. Powered by SoftBank Investment Advisers as presenting partner.
- Saudi Open Presented by PIF An Asian Tour men's golf tournament held at Dirab Golf & Country Club with a $1 million prize purse, featuring LIV Golf stars among its competitors.
- Go Golf Program A grassroots initiative introducing golf to newcomers through on and off-course programs, building comprehensive touch points to increase mass participation in golf across Saudi Arabia.
- Riyadh Golf Club Golf Saudi-operated 18-hole golf facility serving as the home venue for the PIF Saudi International and PIF Saudi Ladies International, featuring training facilities, a paddel club, restaurant, and outdoor terrace. Provides tee times, memberships, and golf services to consumers and tourists.
- Dirab Golf & Country Club Golf Saudi-operated golf facility established in 1994 as the first grass golf course in Saudi Arabia, hosting the Saudi Open presented by PIF and featuring an equestrian center alongside the golf course.
Companies that use Golf Saudi
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
Golf Saudi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Golf Saudi partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- Ladies European Tour (LET)coreGolf Saudi co-sanctions tournaments with the Ladies European Tour, including the PIF Global Series events. The LET sanctions Golf Saudi-organized tournaments and provides pathway for international competition at world-class venues.
- LPGAcoreGolf Saudi co-sanctions the Aramco Championship with the LPGA, with tournaments such as the Las Vegas event drawing 38 of the top 40 players. LPGA provides professional tour sanctioning and global rankings recognition.
- Arab National Bank (anb)majorArab National Bank signed a strategic partnership agreement with Golf Saudi to support the organization's events and programs, providing financial and promotional support for golf development initiatives in Saudi Arabia.
- SoftBank Investment AdviserscoreSoftBank Investment Advisers is the presenting partner for the PIF Saudi International powered by SoftBank Investment Advisers, a $5 million Asian Tour flagship event at Riyadh Golf Club. Partnership includes title sponsorship and co-branding of the tournament.
- AramcocoreAramco serves as title sponsor for the Aramco Championship series within the PIF Global Series, including the $4 million Las Vegas event co-sanctioned by LPGA and LET, and Aramco Team Series events globally.
- Asian TourcoreAsian Tour is the official sanctioning body for the PIF Saudi International, which serves as the Asian Tour's flagship season finale on The International Series. The tour provides professional rankings and tournament sanctioning.
- RolexmajorRolex serves as an official partner/supplier for Golf Saudi events including the PIF Saudi International, providing timekeeping and luxury brand association with tournament operations.
- AonmajorAon joined forces with Golf Saudi to empower women's golf at the PIF London Championship as part of the PIF Global Series, supporting the development and visibility of female golfers in the sport.
- SHG (Saudigolf Group)majorSHG signed a strategic sponsorship agreement with Golf Saudi to sponsor the 2025 PIF Saudi International powered by SoftBank Investment Advisers, supporting tournament operations and promotional activities.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Golf Saudi competitors and assessment
Company assessmentDirect peers
- LIV Golf: LIV Golf was PIF's flagship golf tour investment until PIF announced it would no longer fund the tour, sharing the same sovereign sponsor, tournament-based model, and elite-player recruitment strategy as Golf Saudi. It is the most direct comparable on funding source, event structure, and target talent.
- Ladies European Tour: LET is the primary sanctioning body for Golf Saudi's PIF Global Series women's events across Riyadh, Las Vegas, London, Seoul, and Shenzhen. It is a direct co-sanctioning peer in operating the elite women's tournament calendar that Golf Saudi underwrites.
- Asian Tour: Asian Tour sanctions Golf Saudi's flagship men's events including the PIF Saudi International (its season finale on The International Series). Comparable as a regional men's tour partner that lends sanctioning credibility in exchange for elevated prize purses and global visibility.
- Saudi Golf Federation: Saudi Golf Federation is the national governing body of golf in Saudi Arabia and is co-branded on the Golf Saudi website. It overlaps with Golf Saudi's domestic player-development, federation, and federation-sanctioning mission inside the Kingdom.
Broad incumbents
- PGA Tour: The PGA Tour is the dominant men's professional golf tour globally and the most direct competitive benchmark for Golf Saudi's men events (PIF Saudi International, Saudi Open). It competes for the same elite players, calendar slots, sponsors, and broadcast rights that Golf Saudi targets with its co-sanctioned Asian Tour events.
- DP World Tour: DP World Tour is a long-established international tour and a peer in organizing co-sanctioned professional tournaments across multiple geographies. It offers comparable scale on global tournament operations, sponsor relationships, and tour-sanctioning infrastructure that Golf Saudi emulates through its PIF Global Series.
- LPGA: LPGA co-sanctions Golf Saudi events such as the Aramco Championship, which drew 38 of the top 40 LPGA players. It is the leading women's tour globally and a broad incumbent Golf Saudi partners with rather than competes against, providing rankings and tour legitimacy.
- R&A: R&A is one of golf's two rule-making bodies and the organizer of The Open, serving as a broad incumbent in elite golf event operations and global tournament governance. Relevant as a benchmark for staging world-class championship-level golf at venues that Golf Saudi's tournaments aspire to match.
Emerging players
- TGL: TGL is a tech-enabled team golf league backed by TMRW Sports (Tiger Woods/Rory McIlroy) that competes for elite player time, broadcast attention, and sponsor spend alongside traditional tours. Comparable as an emerging golf-format entrant seeking to redefine how top professional golf is consumed.
Others
- IMG (Endeavor): IMG is a global sports marketing and events agency that operates professional golf events, golfer representation, and tournament production services. Comparable as an adjacent ecosystem participant supporting tournament operations, athlete management, and golf-event commercialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Golf Saudi social profiles
Digital presenceGolf Saudi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Golf Saudi leadership team
Management profileNumber of profiles
Profiles1 record
Golf Saudi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Golf Saudi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Golf Saudi
What does Golf Saudi do?
Golf Saudi develops and operates the sport of golf in Saudi Arabia through a portfolio of professional tournaments (PIF Global Series, PIF Saudi International, Saudi Open Presented by PIF), direct operation of world-class golf facilities (Riyadh Golf Club, Dirab Golf & Country Club), grassroots participation programs (Go Golf), and golf tourism initiatives. The organization delivers these services as part of Saudi Arabia's Vision 2030 strategy to position the Kingdom as an exceptional golfing nation.
Is Golf Saudi a public or private company?
Golf Saudi is a private company. It is classified as state government owned and is currently operating.
When was Golf Saudi founded?
Golf Saudi was founded in 2019. It employs 101 to 250 people.
Where is Golf Saudi based?
Golf Saudi is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Golf Saudi make money?
Three revenue lines are on record. Tournament Sponsorship and Organizing is the primary driver. The others are golf Facility Operations and franchise and Licensing.
Who are Golf Saudi's main competitors?
Direct peers on record are LIV Golf, Ladies European Tour, Asian Tour and Saudi Golf Federation. Broad incumbents are PGA Tour, DP World Tour, LPGA and R&A. TGL is listed as an emerging player. IMG (Endeavor) is listed as an others.
Does Golf Saudi have an API?
No public API is recorded for Golf Saudi.
What industry is Golf Saudi in?
Golf Saudi's product category is Golf Facility Management and Tournament Operations. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities, with a secondary code of MPAKABAE, Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs). Its NAICS code is 713910 and its SIC code is 7997.