What Military.com does

Military.com is a web-based military membership organization founded in 1999 and headquartered in St. Petersburg, Florida (legal entity Iron Corp US Inc.). The platform serves more than 10 million members across active-duty service members, military veterans, military families and spouses, retirees, reservists, and DOD personnel. Its product surface spans a military and veteran news platform with branch-specific portals for all U.S. service branches, a benefits information hub (military pay charts, GI Bill, TRICARE, VA loans, retirement), veteran job search tools including a Military Skills Translator, ASVAB practice tests, military base guides, fitness resources, spouse and family resources, a daily trivia game, and a Military Pay mobile application. The platform also aggregates military discounts from third-party retailers and service providers.

The business model is freemium: free membership drives a large consumer audience that the company monetizes through three primary revenue streams — (1) targeted advertising sold against an affluent audience (44% with household income over $100K, 35% above the national average), (2) employer job postings and veteran recruiting solutions, and (3) affiliate/referral commissions from insurance comparison tools (500K+ users), VA mortgage rate matching (50,000+ referrals), and military recruiter connections (1M+ referrals). The company historically raised venture capital from U.S. Venture Partners, Mayfield Fund, Primedia Ventures, and Broadview Associates, with $23.5 million disclosed across early-2000s Series 2 and Series 3 rounds.

In November 2025, Military.com was acquired by Canadian digital media company Valnet Inc. The acquisition was followed by layoffs and a reduction in in-depth journalism, with the company adjusting its content operations under new Pentagon media access rules. The platform remains operational with its 10-million-member base and full product suite, but is now positioned as a content-property within Valnet's media portfolio rather than a venture-backed independent operator.

Name

Military.com

Legal name

Iron Corp US Inc.

Website

https://military.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Military.com is a free, web-based military membership platform serving over 10 million active-duty members, veterans, families, and DOD personnel with news, benefits information, veteran job tools, and discount aggregation, monetized via advertising, employer recruiting, and affiliate referrals.

Ownership category

akta.pro rank

Product category

Military & Veteran Media Platform

NAICS

Web Search Portals and All Other Information Services (51929), Web Search Portals and All Other Information Services (519290), Administration of Veterans' Affairs (92314)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Veterans & Military Family Benefits Administration (BPAIAKAI)

akta.pro secondary industries

Veterans Affairs & Military Family Services (BPAIAHAL), Veterans, Military & Employer/Third-Party Billing Benefits (EDALAJAJ)

Keywords

• Military news platform
• Veteran benefits information
• Military job search
• Military discount aggregator
• Military membership community

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Advertising: Military.com generates revenue primarily through advertising programs that target its large, affluent military-connected audience. The platform offers measurable, cost-effective advertising and marketing programs to reach the military market.
2. Job Postings and Recruiting Services: The platform offers employer job posting services and recruiting solutions to connect businesses with veteran talent, leveraging its 10 million member base.
3. Affiliate/Referral Marketing: Revenue generated through referral programs for insurance (auto, home, health, life), VA mortgages, and recruiter connections. The site features comparative rate tools and earns commissions for referred customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Military.com is a free, web-based military membership platform that aggregates and publishes military and veteran news across all U.S. service branches, provides comprehensive benefits information (GI Bill, VA loans, Tricare, retirement, military pay), hosts a veteran job search and career-transition platform, and aggregates military discounts from third-party retailers, insurers, and service providers. It monetizes its 10-million-member audience through advertising sales and affiliate/referral commissions generated by insurance comparison tools, VA mortgage rate calculators, and military recruiter contact tools.

Product overview

Military.com is a news and benefits information platform for military members, veterans, and their families. It operates as a content and services platform offering military news coverage, benefits information (GI Bill, VA loans, Tricare, retirement), veteran job search tools, military discounts aggregation, ASVAB practice tests, military pay calculators, fitness resources, base guides, and spouse/family support. The platform also provides insurance comparison tools, employer resources for veteran hiring, and newsletter subscriptions. With over 10 million members, it serves as a comprehensive resource hub connecting military-connected Americans to benefits, news, and community resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Military.com News Platform
• Military Benefits Information Hub
• Veteran Jobs Platform
• Military Discounts Aggregation
• Military Pay Mobile App
• Insurance Comparison Tools
• VA Mortgage Rate Calculator
• Employer Resource Center

Quantifiable outcome

• Trusted by 500,000+ service members for insurance comparisons
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor.

• Discount TireminorGTM or Marketing PartnerDiscount Tire advertises through Military.com's discount section, offering 5% military discount to service members and veterans as part of the platform's discount aggregation model.
• Cove SecurityminorGTM or Marketing PartnerCove Security provides exclusive military home protection offerings advertised through Military.com's discount aggregation.
• Roadside Surfer RV RentalsminorGTM or Marketing PartnerRoadside Surfer RV Rentals offers 12% off RV rentals for military through Military.com's discount section.
• USOminorGTM or Marketing PartnerMilitary.com covers USO events and celebrity visits to military bases, supporting the USO's mission of connecting service members to American ideals through content coverage and partnership promotion.
• WWEminorGTM or Marketing PartnerWWE stars visited Nellis Air Force Base during WrestleMania week as part of USO events, with Military.com covering the entertainment partnership and military community engagement activities.
• Marine Corps Scholarship FoundationminorStrategic or Co-development PartnerMilitary.com covers the Marine Corps Scholarship Foundation's scholarship announcements, including the record $12.6M in scholarships awarded to 2,906 students in 2026.
• Blue Star MuseumsminorGTM or Marketing PartnerBlue Star Museums collaboration with National Endowment for the Arts and Department of Defense offers free museum admission to active-duty military and families, promoted through Military.com's discount section.
• Insurance ProvidersminorChannel Partner/ Reseller/ DistributorAuto, home, health, and life insurance providers partner with Military.com through affiliate/referral programs, reaching the platform's affluent military audience.
• Mortgage LendersminorChannel Partner/ Reseller/ DistributorVA loan lenders utilize Military.com's mortgage comparison tools to reach veteran home buyers, generating over 50,000 referrals through the platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GovX: GovX is a members-only e-commerce platform offering discounts to military, veterans, first responders, and government employees. It directly competes with Military.com's discount aggregation and affiliate channels for military-related commerce.
• Military Times: Military Times is a longstanding digital and print publication serving active-duty service members, veterans, and military families with news, benefits information, and career resources — directly overlapping Military.com's news, benefits, and veteran jobs coverage.
• Veterans Advantage: Veterans Advantage is a membership program offering discounts and benefits to veterans and military families. It is comparable to Military.com in monetizing the military audience through discount aggregation and affiliate partnerships.
• Task & Purpose: Task & Purpose is a military-focused digital media outlet covering news, culture, and lifestyle for service members and veterans. It competes for the same audience attention and advertiser dollars as Military.com's news platform.
• RecruitMilitary: RecruitMilitary operates veteran-focused job fairs, a job board, and employer services. It competes head-on with Military.com's veteran hiring solutions and recruiter referral monetization.
• Military Officers Association of America (MOAA): MOAA is a membership-based service organization for military officers and their families that provides benefits advocacy, news, and member services — closely analogous to Military.com's membership model and benefits focus.
• ClearanceJobs: ClearanceJobs is a recruiting marketplace focused on placing security-cleared professionals, with a heavy overlap of military-affiliated candidates. It competes with Military.com's veteran jobs and recruiter referral business.

Broad incumbents

• Defense News: Defense News is a broader defense-industry publication covering policy, procurement, and the military, with overlapping news coverage of the U.S. armed forces. It is a broader incumbent rather than a benefits-and-jobs specialist like Military.com.

Emerging players

• RallyPoint: RallyPoint is a professional social network for the military community, enabling service members and veterans to connect, share content, and find jobs. It overlaps with Military.com on veteran transition, networking, and career resources.

Regional players

• Iraq and Afghanistan Veterans of America (IAVA): IAVA is a nonprofit veterans membership organization focused on post-9/11 veterans, offering advocacy, benefits support, and community programs. It overlaps with Military.com on veteran advocacy and benefits access but does not directly compete on the same scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Militarydotcom
• Xx.com/Militarydotcom
• LinkedInlinkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.military.com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Military.com