Heer Keji

What Heer Keji does

Heer Keji (天津合尔科技有限公司) is a Chinese private company operating the Momo (陌陌) social networking platform. Headquartered in Tianjin, China, the company was founded in 2016 and runs a mobile-first application that enables young users to discover and connect with strangers in their vicinity through location-based services, instant messaging, group formation, and live streaming performances. The platform reports over 300 million active users, with hundreds of thousands of new users joining daily according to QuestMobile data.

The core product is a unified mobile application combining social discovery (people nearby, group activities, location roaming), instant messaging, live streaming entertainment, and music content. In 2017, Heer Keji launched the Momo Music Plan (MOMO音乐计划) to build a star-making platform in China, extending the product surface into music content production and creator economy. Distribution occurs primarily through iOS and Android app stores and direct APK download from the official website (tianjinheer.com), targeting individual consumers in a single-country, domestic market.

The business model is consumer-facing and appears to generate revenue through advertising (noted "广告投放" advertising placement on the site), membership services (会员中心), and live streaming virtual gifting — consistent with the dominant monetization model in Chinese social networking. The company is led by executive director Xiaoliang Lei, has 11-50 employees, and received a $460K funding round from Momo in 2016. The relationship between 天津合尔科技有限公司 and the broader Momo/Hello Inc. platform and its 2017 financials (Q1 net profit $90.7M, Q2 net profit $73.8M) is not explicitly disclosed in the source material.

Name

Heer Keji

Legal name

天津合尔科技有限公司

Website

https://tianjinheer.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Heer Keji (天津合尔科技有限公司) operates the Momo (陌陌) mobile social networking platform in China, serving 300 million+ young users with location-based discovery, instant messaging, group formation, live streaming, and music content.

Ownership category

akta.pro rank

Headquarters

HQ city

Tanggu

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Distribution channels2 records

Marketing channels2 records

Core offering

Heer Keji operates the Momo (陌陌) mobile social networking platform, enabling young users in China to discover and connect with strangers nearby through location-based services, instant messaging, group chats, live streaming performances, and music content. The platform serves over 300 million young users and integrates social discovery, communication, and entertainment features into a single consumer-facing mobile application.

Product overview

Heer Keji operates the Momo (陌陌) social networking platform — a unified mobile application that combines social discovery, instant messaging, live streaming, music content, and location-based services. The platform serves as a comprehensive social ecosystem targeting young users, with core features including people nearby discovery, instant messaging, group functionality, and music/performance content.

Differentiator

Problem solved

Functional benefit

Products and services

• 陌陌 (Momo) A mobile social networking platform for individual young users in China, enabling location-based discovery of nearby strangers, instant messaging, group chats, live streaming performances, and music content. Combines social discovery, communication, and entertainment in a single consumer-facing application.
• MOMO音乐计划 (Momo Music Plan) A music and star-making initiative integrated with the Momo social platform, designed to create a major music content ecosystem and talent development platform in China. Targets young users who consume and engage with music and live performance content on the Momo app.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hello Inc. (Momo): The publicly listed operator of the Momo platform, which Heer Keji's website is built around. Most directly comparable in product, user base, and feature set; the relationship between the two entities is a key diligence question.
• Soul: China-based social discovery app focused on young users seeking connections through avatars and interest-based matching. Directly comparable in the location/interest-based social discovery niche targeting Gen Z.
• Tantan: Chinese location-based dating and social discovery app later acquired by Momo. Overlaps tightly with Heer Keji's people-nearby functionality and young-user demographic.
• Bumble: Global location-based social and dating platform with a similar discovery-and-connect value proposition; comparable in mechanics even though geography differs.
• MeetMe: U.S.-based social discovery app centered on meeting new people nearby, chat, and live video. Closely comparable business model to Heer Keji in a Western market.
• Azar (Hyperconnect): Video-based social discovery app by Hyperconnect (Match Group) enabling users to meet new people via video chat. Similar location/interest discovery mechanics and young-user orientation.

Broad incumbents

• Tencent (WeChat): Dominant Chinese super-app encompassing messaging, Moments, Mini Programs, and Video Accounts that compete for daily social engagement. Serves as the broad incumbent that absorbs specialized discovery use cases.
• ByteDance (Douyin): TikTok/Douyin operator capturing young-user attention through short video and live streaming that overlap with Momo's entertainment and music features; a major incumbent competitor for engagement time.
• Match Group (Tinder): Operator of Tinder and other discovery apps, with closely overlapping social-discovery mechanics and geographic breadth. Larger incumbent with diversified portfolio of social/networking brands.

Regional players

• Yalla Group: Voice-centric social networking and entertainment platform focused on the Middle East and emerging markets. Comparable in combining social discovery with live streaming/gaming monetization, but in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heer Keji