What almatar does

Almatar (legal name: Al Matar Arab Company for Tourism and Travel / شركة المطار العربي للسياحة والسفر) is a privately held Saudi online travel agency (OTA) founded in 2017 and headquartered in Riyadh, with additional operational presence in Jeddah. The company operates a unified consumer-facing platform that aggregates inventory from more than 500 airlines and 2 million hotels worldwide, accessible via its website (almatar.com) and native mobile applications on iOS, Android, and Huawei AppGallery, with WhatsApp-based sales and support as an additional channel. The core technology stack integrates third-party payments (Visa, Mastercard, Mada, Apple Pay), Buy Now Pay Later providers (Tabby, Tamara via Tasaheel), Google Maps for property visualization, and a flight tracker module, while sub-brands Jawwak (loyalty), Golden Guarantee (insurance), MixFly (multi-city routing), and the recently launched 3-in-1 Protection and Post Check-In Hotel Change add-ons extend the product surface beyond plain flight and hotel search.

The business model is a transaction-fee OTA model: Almatar earns commissions on flight and hotel bookings, supplemented by fees on travel protection add-ons (3-in-1 Protection, Golden Guarantee, Post Check-In Hotel Change), and runs a hybrid loyalty currency (Jawwak) that issues up to 500 SAR in new-user points to drive repeat bookings. Pricing is dynamic and route/property-specific, with promotional coupons of up to 40% off international bookings, co-marketing discounts for Alinma Bank 'Travel More' cardholders (up to 25% off hotels, 15% off flights), and 12-month 0% interest BNPL installments for credit-constrained travelers. Distribution is product-led and self-serve, supplemented by bank-card and BNPL reseller channels and a flagship strategic partnership with Riyadh Air (Saudi Arabia's new digital-native airline) that adds a B2B distribution dimension. Go-to-market targets individual consumers and families in Saudi Arabia and outbound/inbound international travelers, supported by an active presence across seven social platforms and search-engine-optimized destination pages. The company received a joint investment from the Tourism Development Fund (TDF) and IMPACT46 in March 2023 (amount undisclosed), aligned with Saudi Vision 2030 tourism digitization objectives.

Name

almatar

Legal name

شركة المطار العربي للسياحة والسفر (Al Matar Arab Company for Tourism and Travel)

Website

https://almatar.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Almatar is a privately held Saudi online travel agency headquartered in Riyadh that aggregates 500+ airlines and 2M+ hotels on its website and mobile apps, serving individual consumers and families in Saudi Arabia and international outbound travelers with flight bookings, hotel reservations, BNPL installments, and travel protection add-ons.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (561510), Other Travel Arrangement and Reservation Services (56159), Traveler Accommodation (7211)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

Trip Cancellation/Interruption & Refund Protection Platforms (THALALAB), Price Tracking, Alerts & Deal Discovery (Fare Prediction/Watchlists) (THALAEAJ), B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO)

Keywords

• Online travel agency
• Flight booking platform
• Hotel reservation service
• Travel aggregation marketplace
• OTA booking platform

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Airline Booking Commissions: Almatar earns commissions on flight bookings made through its platform across 500+ airline partners. The platform aggregates inventory from global carriers and Saudi-based airlines, earning a transaction fee or commission per ticket issued.
2. Hotel Booking Commissions: The platform earns commissions on hotel reservations across its inventory of 2M+ hotels worldwide. Revenue is generated per completed booking, with commissions varying by hotel and booking value.
3. Loyalty Program Points: Almatar operates Jawak, a loyalty program where new users earn up to 500 SAR in reward points upon registration. Points can be applied against flight and hotel bookings subject to minimum booking values and 14-day expiration. This drives repeat bookings and customer retention.
4. Travel Add-ons and Insurance: Revenue from add-on services including the 3-in-1 Protection package (free cancellation, modification, delay options), post check-in hotel change support, and the Golden Guarantee product for flight cancellation/modification coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Almatar is a Saudi-based online travel agency that aggregates inventory from 500+ airlines and 2M+ hotels worldwide into a single platform, allowing consumers to search, compare, and book domestic and international flights and hotel accommodations. The platform is accessible via website, mobile applications (iOS, Android, Huawei), and a WhatsApp chatbot, and is supplemented with travel protection products, installment/BNPL payment options, and a loyalty program.

Product overview

Almatar (المطار) is a Saudi-based online travel agency (OTA) offering a unified platform for flight and hotel bookings. The core products include a flight booking service with access to 500+ airlines and a hotel booking platform featuring 2M+ properties worldwide. The platform operates as a single integrated offering with multiple add-on modules including installment payment options (Tabby, Tamara, MisPay), travel protection packages (3-in-1 Protection, Golden Guarantee), a loyalty program (Jawwak), flight tracking, and a post check-in hotel change service. The product suite is accessible via website and native mobile applications for iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• Jawwak (جوّك): Loyalty program offering rewards and points for bookings
• Golden Guarantee (الضمان الذهبي)
• MixFly (ميكس فلاى)
• 3-in-1 Protection

Products and services

• Flight Booking Service Online flight booking engine providing access to over 500 airlines with real-time pricing, comparison, and reservation capabilities for domestic and international routes across Saudi Arabia and global destinations.

Quantifiable outcome

• 245M+ SAR saved by customers in 2024
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Riyadh AirflagshipStrategic or Co-development Partner · 15 July 2025Riyadh Air, Saudi Arabia's new digital-native airline, signed a strategic partnership with Almatar to integrate modern retailing capabilities enabling real-time pricing, personalized offers, and seamless booking across Riyadh Air's international network. Almatar provides early access to flight inventory, loyalty program integration, and ancillary services. The integration aligns with Saudi Vision 2030 objectives for digital innovation and establishing the Kingdom as a global aviation and logistics hub.
• TabbycoreGTM or Marketing PartnerTabby provides Buy Now, Pay Later (BNPL) services on the Almatar platform, allowing travelers to split flight and hotel payments into installments. Almatar runs joint promotions like TABBYDAY campaigns offering additional discounts for BNPL users.
• TamaracoreGTM or Marketing PartnerTamara provides BNPL installment payment options on the Almatar platform. Through the partnership with Tasaheel, Tamara offers up to 12 months 0% interest installments for travel bookings, making flights and hotels more accessible to price-sensitive customers.
• Alinma Bank (Bank Card Partner)coreGTM or Marketing PartnerAlinma Bank partners with Almatar to offer exclusive discounts to 'Travel More' cardholders: 25% off international hotel bookings and 15% off international flights using coupon code akthr25. The promotion runs from July 26 to August 15, 2026, with a maximum discount of SAR 5,000 per booking.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Yatra: Indian OTA offering flights, hotels, and packages across international and domestic routes. Comparable in product mix and reliance on inventory aggregation, though primary market is India rather than KSA/MENA.
• MakeMyTrip: Leading Indian OTA operating flights, hotels, and packages with strong BNPL and loyalty mechanics. Comparable to Almatar in operating a non-Western regional OTA with similar product breadth and consumer-led growth.
• Skyscanner: Global flight metasearch and direct-booking platform with significant Saudi consumer reach. Comparable to Almatar on flight price discovery, deal alerts, and the user journey from inspiration to booking.

Broad incumbents

• Booking.com: Global OTA leader offering hotel and flight inventory to Saudi consumers with deep brand awareness and SEO reach. Competes for the same Saudi and inbound traveler bookings across Almatar's core hotel aggregation business.
• Agoda: Asia-Pacific-rooted OTA with strong hotel aggregation muscle and meaningful Middle East marketing presence. Comparable to Almatar on hotel inventory depth and price-driven positioning in regional leisure destinations.
• Trip.com: Global OTA with flights, hotels, and packages increasingly marketing to Saudi outbound leisure travelers (Asia, Europe). Overlaps with Almatar on inventory breadth and loyalty-driven repeat-booking models.
• Expedia: Global OTA with flights, hotels, and packages actively marketed to Saudi consumers and inbound tourists. Overlaps with Almatar on inventory breadth, loyalty mechanics, and global flight distribution.

Direct peers

• Wego: MENA-focused OTA and metasearch engine aggregating flights and hotels for Middle East travelers. Overlaps with Almatar on Saudi consumer search, hotel comparison, and loyalty programs in the same regional market.
• Almosafer: Saudi-headquartered OTA operated by Seera Group with flights, hotels, and packages targeted at Saudi and wider MENA consumers. Directly competes with Almatar on inventory, BNPL integrations, and Vision 2030-aligned tourism positioning.

Regional players

• Tajawal: UAE-based MENA travel platform offering flights and hotels across the Arab world. Comparable as a regional competitor in flight aggregation and Arabic-language travel e-commerce overlapping Almatar's UAE/Oman/Gulf reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/almatarapp
• YouTubeyoutube.com/channel/UCrF0WT7JPwt49xbeql6JXeA
• Facebookfacebook.com/almatarapp
• LinkedInlinkedin.com/company/almatarapp
• Instagraminstagram.com/almatarapp
• TikToktiktok.com/@almatarapp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about almatar