Earthbound Trading

What Earthbound Trading does

Earthbound Trading Company is a US-based specialty retailer founded in 1994 that sells bohemian and hippie-inspired clothing, jewelry, accessories, crystals and gemstones, and artisanal home décor and gifts. The company's product catalog spans dresses, jumpsuits, tops, bottoms, outerwear and unisex apparel; stone jewelry (necklaces, bracelets, earrings, rings); fashion accessories such as bags, scarves, hats, and hair accessories; and home and gift categories including tapestries, Kantha throws, pillows, wall art, room accessories, kitchen items, books and journals, aromatherapy products, salt lamps, and an extensive crystal assortment covering amethyst, rose quartz, tiger's eye, labradorite, opalite, agate, jade, and other varieties. Pricing spans roughly $2.95–$59.95 per item, with free shipping on orders over $75 and ongoing promotional codes such as SUN50 (BOGO 50% off clothing) and SCARF30 (30% off sarongs, scarves, and bandanas).

The company runs a direct-to-consumer model through two complementary channels: the Magento-based e-commerce storefront at earthboundtrading.com, which ships to all 48 contiguous US states (no service to Alaska, Hawaii, or international destinations), and an unspecified number of company-operated brick-and-mortar retail stores discoverable via the website's 'Find a Store Near You' feature. The technology foundation is a standard Magento commerce platform; no proprietary AI, APIs, SDKs, or third-party technology integrations are disclosed. Customer acquisition is driven by organic social presence on Facebook, Instagram, Pinterest, and TikTok, email marketing through the EB Perks loyalty program (15% off first purchase and exclusive early access), and educational content resources (Crystal Guide, Wrap Skirt Guide) designed to support organic search and category authority.

The revenue model is one-time purchase of merchandise across apparel, accessories, crystals, and home goods, with no subscription component. Earthbound Trading is a privately held corporation headquartered in Grapevine, Texas, with 501–1000 employees and Suzana Gordon serving as owner/CEO. The customer base is exclusively individual consumers segmented primarily into bohemian/hippie lifestyle enthusiasts and crystal/wellness buyers, with a secondary segment of mainstream shoppers seeking distinctive artisanal gifts; no enterprise or B2B customers are referenced. There are no documented funding rounds, acquisitions, subsidiaries, or parent-company relationships.

Name

Earthbound Trading

Legal name

Earthbound Trading Company

Website

https://earthboundtrading.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Earthbound Trading Company is a privately held US specialty retailer (founded 1994, Grapevine, TX) selling bohemian clothing, jewelry, accessories, crystals, and artisanal home décor direct-to-consumer via its Magento e-commerce site and multiple brick-and-mortar stores.

Ownership category

akta.pro rank

Product category

Bohemian Lifestyle Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Jewelry, Luggage, and Leather Goods Retailers (4583), Clothing and Clothing Accessories Retailers (458110), Jewelry Retailers (45831), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Jewelry Stores (5944), Retail-Women's Clothing Stores (5621), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ)

akta.pro secondary industries

Jewelry, Watches & Luxury Goods Marketplaces (CRAFABAK), Luxury Accessories Retail (Leather Goods, Sunglasses, SLG) (CRAKAGAE)

Keywords

• Bohemian apparel retail
• Artisan home decor
• Healing crystal products
• Fashion accessories
• Lifestyle gift shop

Headquarters

HQ city

Grapevine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Earthbound Trading generates revenue through direct retail sales of bohemian/hippie fashion, accessories, jewelry, crystals, and home décor products. The company operates both an e-commerce platform and physical retail stores. Products are sold on a one-time purchase basis with no subscription component. Revenue is generated through individual transaction values ranging from under $5 for small crystals to $50+ for larger items. Promotional pricing and discount codes drive sales volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Earthbound Trading Company operates an omnichannel specialty retail business selling bohemian and hippie-inspired clothing, jewelry, fashion accessories, healing crystals, and artisanal home décor through its Magento-based e-commerce storefront (earthboundtrading.com) and a network of U.S. brick-and-mortar retail stores. The assortment spans dresses, jumpsuits, tops, bottoms, outerwear, unisex apparel; necklaces, bracelets, anklets, earrings, rings, stone jewelry, bags, scarves, hats, belts; plus tapestries, Kantha throws, pillows, poufs, wall art, room accessories, kitchen/bar items, books, journals, incense, diffusers, salt lamps, and gift cards. Free shipping is offered on orders over $75, with active promotions such as BOGO 50% off regular-priced clothing (SUN50) and 30% off scarves and bandanas (SCARF30); a $59.95 price ceiling is typical on larger items like gem trees.

Product overview

Earthbound Trading is a retail e-commerce company offering a single unified platform for Bohemian, hippie-inspired fashion and artisanal home decor. The product portfolio consists primarily of clothing (dresses, tops, bottoms, outerwear, unisex), accessories (jewelry, bags, scarves), and home gift items including crystals, tapestries, wall art, room accessories, kitchen items, books, aromatherapy products, and salt stone items. The offerings are organized into three main categories: Clothing, Accessories (including jewelry), and Home + Gift. The company operates exclusively as an online retail platform with physical store locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Clothing Bohemian and hippie-inspired clothing including dresses, jumpsuits, tops, bottoms, outerwear, and unisex styles, organized into sub-categories such as Dresses + Jumpsuits, Tops, Bottoms, The Barcelona Shop, Outerwear, and Unisex. Available to individual consumers via the e-commerce site and physical retail stores.
• Jewelry Stone and fashion jewelry including necklaces, brooches, bracelets, anklets, earrings, rings, and stone jewelry collections featuring crystals such as amethyst, rose quartz, tiger's eye, and additional varieties. Sold to individual consumers through e-commerce and physical retail stores.
• Accessories Fashion accessories including bags, backpacks, reusable totes, bag charms, keychains, scarves, hats, belts, hair accessories, and socks/legwear. Targeted at individual consumers shopping for boho-inspired style items.
• Crystals Healing crystals and crystal tools including amethyst, rose quartz, tiger's eye, aventurine, labradorite, opalite, quartz, jasper, obsidian, agate, hematite, and sodalite in various forms such as rough, tumbled, shaped, and worry stones. Crystal Tools + Objects sub-categories include Worry Stones, Crystal Trees, and Shaped Crystals. Marketed to individual consumers interested in crystal collecting, meditation, and chakra practices.
• Home Decor and Tapestries Textiles including tapestries, Kantha throws (Medium Sherpa and Large variants), pillows, and poufs for boho home décor styling. Sold to individual consumers furnishing bohemian-style spaces.
• Wall Art Wall decorations including wall art banners, canvas art, mirrors, mosaics, mobiles, and windchimes for bohemian home styling. Marketed to individual consumers decorating interiors.
• Room Accessories Room decor items including lights, lamps, decorative objects, and storage solutions. Sold to individual consumers through e-commerce and physical retail stores.
• Kitchen + Bar Kitchen and bar items including mugs and related drinkware, sold to individual consumers as boho lifestyle gifts and personal use items.
• Books + Activities Books, decks, journals, pens, stickers, and activity items offered to individual consumers as gifts and personal-use lifestyle products.
• Aroma Products Fragrance and aromatherapy items including incense, incense burners, fragrance oils, diffusers, and oil burners. Targeted at individual consumers interested in wellness, meditation, and home fragrance.
• Salt Stone Products Salt stone items including salt lamps and salt lamp accessories, sold to individual consumers as boho home décor and wellness lifestyle products.
• Gift Cards Physical and digital gift cards available for purchase, redeemable across the e-commerce site and physical retail stores. Used by individual consumers as gifting options for friends and family.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Free People: A bohemian-leaning women's fashion and lifestyle brand selling apparel, accessories, and home goods with a closely overlapping aesthetic to Earthbound's clothing and accessories categories. Directly competes for the same boho customer across both digital and physical channels.
• Francesca's: Women's specialty retailer focused on boho and trend-driven apparel, jewelry, and accessories. Targets a similar female customer in the same mid-priced boho segment as Earthbound's clothing and accessories lines.
• Altar'd State: Faith-inspired women's apparel and accessories retailer with a bohemian aesthetic, competing for Earthbound's spiritually-minded customer. Both brands blend lifestyle storytelling with curated fashion assortments.
• Sage Goddess: Specialty e-commerce retailer of crystals, gemstones, aromatherapy, and spiritual wellness products. Directly overlaps Earthbound's crystals, aroma, and wellness categories with a similar metaphysical brand positioning.
• Anthropologie: Lifestyle retailer specializing in bohemian apparel, jewelry, and home décor—essentially a higher-priced analog of Earthbound's assortment. Overlaps directly on dresses, jewelry, tapestries, wall art, and gift categories.

Broad incumbents

• Etsy: Online marketplace aggregating handmade, vintage, and bohemian-style goods across crystals, jewelry, apparel, and home décor. Provides an alternative shopping destination for many of Earthbound's core product categories.
• Urban Outfitters: Multicategory lifestyle retailer and parent of Free People and Anthropologie. Competes with Earthbound in apparel, accessories, and home goods while serving a broader, less boho-specific customer base.
• Hot Topic: Alternative-lifestyle specialty retailer with strong presence across jewelry, accessories, and gift categories that overlap with Earthbound's accessory and gift mix, although it skews toward pop-culture and fandom aesthetics.
• BoxLunch: Pop-culture and gift-focused retailer carrying apparel, accessories, and home décor adjacent to Earthbound's gift assortment. Competes for a similar gift-shopping occasion and mall-based foot traffic.

Emerging players

• Lovisa: Fast-fashion jewelry and accessories specialty retailer operating a global mall/storefront footprint. Overlaps with Earthbound's stone-jewelry, anklet, earring, and bracelet categories at lower price points.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/earthboundco
• Facebookfacebook.com/earthboundtrading
• Instagraminstagram.com/earthboundtrading/?hl=en
• Pinterestpinterest.com/EarthboundCo
• TikToktiktok.com/@earthboundtrading

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earthbound Trading