Sage Goddess
Sage Goddess is a bootstrapped, direct-to-consumer e-commerce and e-learning brand selling healing crystals, crystal jewelry, ritual tools, SG Original perfumes and skin care, and books, complemented by a subscription learning platform (Living YOUniversity) and gemology certification programs serving spiritual practitioners and holistic health professionals.
- Company typePrivate
- Founded2011
- HeadquartersCarson, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Sage Goddess does
Sage Goddess, Inc. is a privately held, bootstrapped direct-to-consumer retailer and e-learning platform founded in 2011 by Dr. Athena Perrakis and headquartered in the Carson/Torrance, California area. The company sells healing crystals, crystal jewelry, ritual sets, magical tools, divination supplies, SG Original perfumes and skin care, bath and body products, home and altar decor, and books authored by the founder, organized taxonomically by crystal type, chakra, intention, and holiday. Beyond physical merchandise, Sage Goddess runs Living YOUniversity, a subscription-based online learning platform offering monthly classes on Tarot, Astrology, Numerology, Crystal Healing, and related metaphysical subjects, plus paid Gemologist Practitioner and Crystal Healing Facilitator certification programs.
The technology stack is a standard e-commerce platform (consistent with WooCommerce/WordPress based on URL patterns) with Klaviyo used for SMS marketing; the company has no mobile app, no disclosed proprietary AI or ML capabilities, and no public APIs. Distribution is primarily through the owned sagegoddess.com storefront, supplemented by an Etsy storefront ("Athena's Lair"), a wholesale program for resellers, and a "Partner With Us" vendor initiative. Marketing and customer acquisition are community-led, anchored on a YouTube channel that hosts monthly new and full moon ritual livestreams with the founder, a long-form educational blog, and multiple Facebook community groups (Sage Goddess Insider, Gems & Crystal Magic, Perfume & Aromatherapy Magic, Astrology & Moon Magic).
The business model blends one-time product sales across a wide price ladder (from $1 mini stones to $100+ premium crystals and ritual sets) with recurring revenue from the Living YOUniversity subscription and one-time professional-services revenue from certification programs. Customer segments include spiritual practitioners (primary), crystal jewelry buyers, aromatherapy/perfume enthusiasts, natural self-care consumers, holistic health practitioners, and gift purchasers. The company operates with 101–250 employees, has no disclosed institutional funding, no parent company, and no recorded M&A, restructuring, or leadership change events.
Sage Goddess firmographics
Firmographics- Name
- Sage Goddess
- Legal name
- Sage Goddess, Inc.
- Website
- https://sagegoddess.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sage Goddess is a bootstrapped, direct-to-consumer e-commerce and e-learning brand selling healing crystals, crystal jewelry, ritual tools, SG Original perfumes and skin care, and books, complemented by a subscription learning platform (Living YOUniversity) and gemology certification programs serving spiritual practitioners and holistic health professionals.
- Ownership category
- akta.pro rank
Sage Goddess industry classification
Industry- Product category
- Spiritual Wellness E-commerce Retail
- NAICS
- Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ)
- akta.pro secondary industries
- Custom Religious, Cultural & Ceremonial Jewelry (CRAKAHAK), Religious & Spiritual Books Retail (CRALAAAE)
Keywords
Where Sage Goddess is headquartered
LocationHeadquarters
- HQ city
- Carson
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sage Goddess business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Product Sales (E-commerce): Direct-to-consumer sales of crystals, jewelry, perfumes, ritual tools, candles, incense, bath & body products, home decor, and books. One-time purchase model with varying price points from $1 to $100+ per item.
- Certification Programs: Paid certification programs for Gemologist Practitioner and Crystal Healing Facilitator paths. These are educational programs with associated class materials and tools.
- Living YOUniversity Membership: Monthly subscription program offering ongoing classes, archived content, and program tools. Subscription-based recurring revenue model.
- Gift Cards: Digital and physical gift cards sold on the website for gifting purposes.
- Digital Content: Sale of digital products including worksheets, screensavers, e-cards, and on-demand class archives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Product Pricing |
| Subscription | Monthly | Living YOUniversity Subscription |
| One time/ perpetual license | Pay-as-you-go | Certification Programs |
| Unit Pricing | Pay-as-you-go | Class Archives and Digital Content |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Sage Goddess product offering
Product offeringCore offering
Sage Goddess is a direct-to-consumer e-commerce retailer specializing in healing crystals, gemstones, crystal jewelry, ritual sets, perfumes, bath and beauty products, and spiritual home decor. The company complements its physical product catalog with subscription-based online education (Living YOUniversity), professional certification programs in gemology and crystal healing, and free educational content including the Crystalpedia book series authored by founder Dr. Athena Perrakis.
Product overview
Sage Goddess operates as a spiritual wellness e-commerce platform offering a curated portfolio of products centered on healing crystals, metaphysical tools, and holistic wellness. The core product line includes Healing Crystals, Gems and Minerals (the flagship category with stones like Amethyst, Clear Quartz, Citrine), Crystal Jewelry (bracelets, pendants, rings), Ritual Sets (New Moon, Full Moon, Gridding Sets), Magical Tools (candles, smudge, sound healing), Divination Tools (tarot, runes, pendulums), SG Original Perfumes (signature fragrances), and Bath & Beauty/Skin Care products. The company complements its product sales with educational offerings including Living YOUniversity (subscription-based online classes covering Tarot, Astrology, Crystal Healing, Numerology), Gemology Certification Programs (practitioner and facilitator levels), and the Crystalpedia educational book series authored by founder Dr. Athena Perrakis. Additional offerings include a spiritual blog with free resources, monthly live moon ritual events, and gift cards. Products are organized by Chakra alignment, spiritual intention, crystal type, and occasion.
Differentiator
Problem solved
Functional benefit
Products and services
- Healing Crystals, Gems and Minerals Flagship product category featuring a curated selection of healing stones including Amethyst, Clear Quartz, Citrine, Labradorite, and Obsidian, available in shapes such as Angels, Tumbled Stones, Hearts, Pyramids, Palm Stones, Spheres, and Generators & Obelisks.
- Crystal Jewelry Jewelry collection featuring crystals and gemstones including Anklets, Bracelets, Earrings, Pendants & Necklaces, Rings, and Jewelry Stands & Holders.
- Ritual Sets Curated ritual collections including New Moon sets, Full Moon sets, Gridding Sets, Beginner Ritual Sets, and seasonal holiday sets for Yule, Imbolc, and Valentine's Day.
- Magical Tools Spiritual ritual implements including Sound Healing tools, Sacred Candles, Smudge Bundles, Incense, and Herbal Magic products.
- Divination Tools Tools for spiritual guidance and prophecy including Rune Sets, Tarot & Oracle Decks, Pendulums, and Astrology Tools.
- SG Original Perfumes Proprietary fragrance line including Signature Perfumes and Mists & Sprays, available in scent profiles such as Floral, Fruity, Fresh & Clean, Spicy, and Warm.
- Bath and Beauty Skincare and body care products including Face & Makeup (Moisturizers & Balms, Serums & Facial Oils, Toners, Sacred Makeup) and Bath & Body (Bath Bombs, Body Balms & Butters, Body & Massage Oils, Bath Salts, Soaks & Scrubs).
- Altar and Home Decor Home and altar decor items including Treasure Chests & Bowls, Wall Hangings & Lamps, Sphere Stands, Pitchers & Water Bottles, Chalices, Cups & Mugs, and Candles & Smudging supplies.
- Living YOUniversity Subscription-based online membership and educational platform offering monthly classes, workshops, and certification programs including Tarot, Astrology, Numerology, Crystal Healing, and various spiritual practices, with class archives and tools subscriptions.
- Gemology Certification Programs Professional certification programs for becoming a Sage Goddess Gemologist Practitioner or Crystal Healing Facilitator, featuring structured classroom environments and practitioner pathways.
- Gift Cards Digital gift cards available for purchase to give the gift of Sage Goddess products and classes.
- Books by Dr. Athena Perrakis Educational publications authored by the company's founder including Crystalpedia, The Ultimate Guide to Chakras, The Book of Blessings & Rituals, and Crystal Lore, Legends & Myths.
Companies that use Sage Goddess
Customer profileSegments6 records
Ideal customer profiles3 records
Sage Goddess technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sage Goddess partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Sage Goddess competitors and assessment
Company assessmentDirect peers
- Crystal Vaults: Crystal Vaults is a comprehensive online retailer of healing crystals, gemstones, and metaphysical books with deep educational content — directly comparable to Sage Goddess's crystal catalog and Crystalpedia-style reference library.
- Energy Muse: Energy Muse is a direct competitor in healing crystals and spiritual jewelry, selling bracelets, necklaces, and metaphysical tools DTC with an educational content layer — closely matching Sage Goddess's core offering and target customer (spiritual seekers, energy healers).
- Hay House: Hay House is a publisher and education platform focused on spiritual self-help, metaphysics, and personal development — directly comparable to Sage Goddess's Living YOUniversity, certification programs, and book offerings.
- Moon Magic: Moon Magic is a crystal and gemstone jewelry retailer with a strong DTC brand and spiritual positioning, targeting similar metaphysical consumers with crystal jewelry, birthstone pieces, and ritual content — directly overlapping with Sage Goddess's crystal jewelry and ritual sets.
- House of Intuition: House of Intuition sells crystals, spiritual tools, candles, and psychic services online and through retail boutiques, targeting the same metaphysical practitioner and spiritual seeker segments as Sage Goddess.
Broad incumbents
- Mindvalley: Mindvalley is a large-scale online learning platform for personal development, spirituality, and transformation — overlapping with Living YOUniversity's subscription education model, though serving a broader self-improvement audience.
- Gaia: Gaia is a streaming and content platform for yoga, meditation, metaphysics, and spiritual teachings — adjacent to Sage Goddess's free content ecosystem and YouTube ritual events, with overlapping audience interests in spirituality.
- Lush Cosmetics: Lush is a global bath, body, and beauty retailer with natural/holistic positioning and in-house proprietary product lines — comparable to Sage Goddess's SG Original Skin Care and Bath & Beauty categories and broader retail scale.
Others
- Etsy: Etsy is a marketplace for handmade and vintage goods — relevant as a competing channel for crystal and spiritual tools (Sage Goddess itself operates an Etsy shop, 'Athena's Lair'), and as an indirect competitor where independent sellers offer similar metaphysical SKUs.
Emerging players
- Herbivore Botanicals: Herbivore Botanicals is an indie natural skincare brand with holistic/wellness branding and DTC focus — overlapping with Sage Goddess's skincare and natural beauty positioning, though serving a broader mainstream beauty audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sage Goddess social profiles
Digital presenceSage Goddess financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sage Goddess leadership team
Management profileNumber of profiles
Profiles2 records
Sage Goddess funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sage Goddess M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sage Goddess
What does Sage Goddess do?
Sage Goddess is a direct-to-consumer e-commerce retailer specializing in healing crystals, gemstones, crystal jewelry, ritual sets, perfumes, bath and beauty products, and spiritual home decor. The company complements its physical product catalog with subscription-based online education (Living YOUniversity), professional certification programs in gemology and crystal healing, and free educational content including the Crystalpedia book series authored by founder Dr. Athena Perrakis.
Is Sage Goddess a public or private company?
Sage Goddess is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sage Goddess founded?
Sage Goddess was founded in 2011. It employs 101 to 250 people.
Where is Sage Goddess based?
Sage Goddess is headquartered in Carson, United States, in the North America region.
How does Sage Goddess make money?
Five revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are certification Programs, living YOUniversity Membership, gift Cards and digital Content.
Who are Sage Goddess's main competitors?
Direct peers on record are Crystal Vaults, Energy Muse, Hay House, Moon Magic and House of Intuition. Broad incumbents are Mindvalley, Gaia and Lush Cosmetics. Etsy is listed as an others. Herbivore Botanicals is listed as an emerging player.
Does Sage Goddess have an API?
No public API is recorded for Sage Goddess.
What industry is Sage Goddess in?
Sage Goddess's product category is Spiritual Wellness E-commerce Retail. Its primary akta.pro industry code is CRALAJAJ, Spiritual, Metaphysical & Inspirational Gifts Retail, with a secondary code of CRAKAHAK, Custom Religious, Cultural & Ceremonial Jewelry. Its NAICS code is 458310 and its SIC code is 5944.