WRAP
- Company typePrivate
- Founded2000
- HeadquartersBanbury, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
WRAP firmographics
Firmographics- Name
- WRAP
- Legal name
- The Waste and Resources Action Programme
- Website
- https://wrap.org.uk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
WRAP industry classification
Industry- Product category
- Circular Economy Environmental Services
- NAICS
- Packaging and Labeling Services (56191)
- akta.pro primary industry
- Circular Economy & Waste/Materials Reporting (Zero waste, packaging) (EUAHAJAL)
- akta.pro secondary industry
- Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support) (IMALAMAF)
Keywords
Where WRAP is headquartered
LocationHeadquarters
- HQ city
- Banbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
WRAP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Membership and Partnership Fees: WRAP operates as a registered UK charity and likely generates revenue through membership fees, partnership contributions, and consultancy services to governments and businesses
- Government Grants and Contracts: WRAP receives funding from government bodies including Defra, Welsh Government, and international agencies for policy implementation and research projects
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
WRAP product offering
Product offeringCore offering
WRAP is a global environmental NGO that delivers circular economy programmes across four focus areas: food waste reduction, problematic packaging, textile sustainability, and broader circular economy acceleration. Its core offerings include voluntary industry pacts (UK Plastics Pact, UK Food and Drink Pact, UK Textiles Pact), standardised measurement frameworks (Circular Living Standards, FEID), policy design services for governments (EPR schemes), and citizen behaviour change campaigns (Love Food Hate Waste, H2NO). Revenue comes from government grants, partnership contributions, and member agreements rather than commercial product sales.
Product overview
WRAP is a global environmental NGO operating as The Waste and Resources Action Programme that offers a portfolio of initiatives and programs organized into four focus areas: Future-proof food, Prevent problem packaging, Transform textiles, and Accelerate the circular economy. The organization provides various initiatives including the Food Pact Network, UK Food and Drink Pact, Love Food Hate Waste campaign, The Plastics Pact Network, UK Textiles Pact, Durability Accelerator Initiative, and Circular Living Standards. WRAP also offers policy services such as Extended Producer Responsibility design, training resources like Design for Circularity Training, and grant programs for circular economy innovation. These offerings work together to help governments, businesses, and citizens reduce waste and transition to circular economic models.
Differentiator
Problem solved
Functional benefit
Brands
- Love Food Hate Waste: A citizen behavior change campaign to reduce household food waste
- Food Pact Network
- UK Food and Drink Pact
- The Plastics Pact Network
- UK Plastics Pact
- Textiles Action Network
- UK Textiles Pact
- H2NO
- Circular Living Standards
Products and services
- UK Food and Drink Pact
Quantifiable outcome
- 56 million tonnes of GHG emissions saved globally
- +3 more outcomes
Companies that use WRAP
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
WRAP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WRAP partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, supporting, minor and flagship.
- The Chancery Lane ProjectcoreWRAP partnered with The Chancery Lane Project to develop contractual tools that embed sustainability obligations into commercial agreements. The partnership aims to help businesses reduce costs and emissions associated with food waste in supply chains through legal commitments that can be adopted by businesses.
- ArupcoreArup, ODI, WRAP, AHDB, and HESTIA formed a consortium to design, develop, and test Data Sharing Infrastructure (DSI) and governance for the UK's agri-food supply chain under the Food Infrastructure & Governance (FIG) project, commissioned by Defra and the Food Data Transparency Partnership.
- Open Data Institute (ODI)corePart of the FIG consortium to design data sharing infrastructure for UK agri-food sector, working to improve environmental impact measurement and reduce administrative burdens on farmers.
- AHDB (Agriculture and Horticulture Development Board)corePart of the FIG consortium working on data sharing infrastructure for UK agri-food supply chain to improve environmental impact measurement.
- HESTIAcorePart of the FIG consortium working on data sharing infrastructure and governance for UK agri-food sector.
- Defra (UK Department for Environment, Food & Rural Affairs)coreCommissioned the Food Infrastructure & Governance (FIG) project through the Food Data Transparency Partnership to improve environmental impact measurement and accelerate digital innovation.
- University of Exeter Nature & Climate Impact TeamcoreWRAP leads the H2NO cross-sector campaign with the University of Exeter's Nature & Climate Impact Team to reduce environmental impact of beauty products by promoting solid, concentrated, and water-wise formats.
- M+C SaatchisupportingM+C Saatchi provides creative and strategic support for the H2NO campaign to promote nature-positive products in the beauty industry.
- SHEINminorIn 2025, WRAP partnered with SHEIN alongside Cascale Better Buying and Worldwide Responsible Accredited Production (WRAP) on supplier and worker engagement projects to gather insights for refining supply chain management practices.
- British Standards InstitutioncoreWRAP collaborated with BSI to develop PAS 108, a specification for producing compact tyre bales from end-of-life tyres for civil engineering applications.
- UNEPflagshipUNEP is listed as a partner organization, indicating collaborative relationship on global environmental initiatives.
- World Resources InstituteflagshipWorld Resources Institute is listed as a partner organization for environmental research and initiatives.
- Ellen McArthur FoundationflagshipEllen McArthur Foundation is listed as a partner, indicating collaboration on circular economy frameworks and thought leadership.
- World Wildlife FoundationflagshipWWF is listed as a partner organization for environmental conservation and sustainability initiatives.
- GooglecoreGoogle is listed as a partner supporting WRAP's sustainability initiatives.
- Coca-Cola European PartnerscoreCoca-Cola European Partners is a partner in WRAP's circular economy and packaging initiatives.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
WRAP competitors and assessment
Company assessmentDirect peers
- Ellen MacArthur Foundation: Global circular economy foundation also producing frameworks, convening businesses, and partnering with UNEP. Direct peer: same mission, overlapping pacts (Plastics Pact, textiles), and competing for the same corporate and philanthropic funders.
- Circle Economy: Amsterdam-based circular economy organization producing the Circularity Gap Report and convening businesses on circular metrics. Closest direct peer on circular economy measurement, frameworks, and convening functions.
- Carbon Trust: UK-based sustainability advisory organization certifying and advising corporates on carbon, waste, and resource efficiency. Comparable model: NGO-adjacent, advisory, multi-corporate client base, and overlapping packaging/waste reduction mandates.
- World Resources Institute: Global environmental research organization producing data platforms (e.g., CAIT, Aqueduct) and policy guidance that overlap with WRAP's FEID and circular economy work, and competes for the same corporate and government mandates.
Regional players
- Green Alliance: UK environmental think tank working on circular economy, resource efficiency, and waste policy with government and business stakeholders. Regional peer with strong UK policy focus similar to WRAP's core market.
Broad incumbents
- United Nations Environment Programme (UNEP): UN body coordinating global environmental policy and convening governments and corporates. Listed as a WRAP partner; overlapping on plastic treaty work, food waste, and circular economy policy design.
- CDP (Carbon Disclosure Project): Global environmental disclosure system used by thousands of corporates and investors. Larger and more entrenched in ESG disclosure, competing with WRAP's Circular Living Standards and FEID for authority on corporate environmental reporting.
- World Wildlife Fund (WWF): Global conservation NGO with broad sustainability programs, corporate partnerships, and policy advocacy. Listed as a WRAP partner, but operates at a much larger scale and overlaps on food systems, packaging, and textiles sustainability themes.
Others
- British Standards Institution (BSI): UK standards body that co-develops specifications (e.g., PAS 108) with WRAP and audits ISO certifications. Adjacent enabler rather than direct competitor; competes with WRAP's Circular Living Standards in the standards-setting space.
- The Chancery Lane Project: Legal-sector climate initiative producing contractual clauses embedding sustainability obligations. Partnered with WRAP in 2026 on food-waste contractual tools, illustrating an adjacent ecosystem enabler in the same circular economy space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
WRAP social profiles
Digital presenceWRAP compliance and trust
Trust signalCompliance1 record
WRAP financial estimates
Financial estimateRevenue estimate
Valuation estimate
WRAP leadership team
Management profileNumber of profiles
Profiles2 records
WRAP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WRAP M&A and investment
M&A and investmentM&A
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WRAP
What does WRAP do?
WRAP is a global environmental NGO that delivers circular economy programmes across four focus areas: food waste reduction, problematic packaging, textile sustainability, and broader circular economy acceleration. Its core offerings include voluntary industry pacts (UK Plastics Pact, UK Food and Drink Pact, UK Textiles Pact), standardised measurement frameworks (Circular Living Standards, FEID), policy design services for governments (EPR schemes), and citizen behaviour change campaigns (Love Food Hate Waste, H2NO). Revenue comes from government grants, partnership contributions, and member agreements rather than commercial product sales.
Is WRAP a public or private company?
WRAP is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was WRAP founded?
WRAP was founded in 2000. It employs 251 to 500 people.
Where is WRAP based?
WRAP is headquartered in Banbury, United Kingdom, in the Europe region.
How does WRAP make money?
Two revenue lines are on record. Membership and Partnership Fees are the primary driver. The others are government Grants and Contracts.
Who are WRAP's main competitors?
Direct peers on record are Ellen MacArthur Foundation, Circle Economy, Carbon Trust and World Resources Institute. Green Alliance is listed as a regional player. Broad incumbents are United Nations Environment Programme (UNEP), CDP (Carbon Disclosure Project) and World Wildlife Fund (WWF). Others are British Standards Institution (BSI) and The Chancery Lane Project.
Does WRAP have an API?
No public API is recorded for WRAP.
What industry is WRAP in?
WRAP's product category is Circular Economy Environmental Services. Its primary akta.pro industry code is EUAHAJAL, Circular Economy & Waste/Materials Reporting (Zero waste, packaging), with a secondary code of IMALAMAF, Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support). Its NAICS code is 56191.