M&C Saatchi
M&C Saatchi plc is a London-headquartered independent creative communications group operating across 23 countries through five specialist divisions — Connected Creativity, Performance Media, PR, Sport & Entertainment, and World Services — serving government, multinational brands, and NGOs via project fees, retainers, and media spend management.
- Company typePublic
- Founded1995
- HeadquartersLondon, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What M&C Saatchi does
M&C Saatchi plc is a London-headquartered, publicly listed (FTSE AIM: SAA) global creative communications group founded in 1995 and operating across 23 countries with roughly 2,500 employees. It is structured around five specialist divisions — Connected Creativity, Passion Marketing, Global & Social Issues, Brand Experience & Innovation, and Performance Media — supported by wholly owned subsidiaries including M+C Saatchi Performance (digital media/search/social/programmatic), M+C Saatchi Talk (PR), M+C Saatchi World Services (government and behavior-change communications), M+C Saatchi Sport & Entertainment, M+C Saatchi Talent Group, and acquired regional brands (Bohemia, Greenhouse Collective, Resolution Digital, THIS. Film Studio, Santa Clara Brazil, Dune 23, The Women's Sports Group).
The group runs an internal AI platform called MICA that supports generative content workflows, governance, and tooling, alongside an open online training program (Open House) that functions as a global talent pipeline. Commercial offerings span creative campaign development, earned-first PR, performance media buying, behavior-change and social-impact campaigns for government and NGOs, sports marketing and athlete representation, and strategy consulting through Clear and M+C Saatchi Consulting.
Revenue is generated through professional services — project fees, retainer contracts, and media spend markups — with no publicly disclosed pricing. Customer mix spans federal and state government (UNICEF, UK Government up to £50m campaign, US Soccer), enterprise multinationals (Amazon, Meta, Screwfix, Woolworths, CommBank), luxury/beauty (Burberry Beauty, Gucci Beauty, Sonos, Irish Distillers), and NGOs. FY2025 net revenue was £204.7m (down 7.3% like-for-like) with £24.9m operating profit (down 26.1%); the business is currently navigating leadership transition after CEO Zaid Al-Qassab's March 2026 departure.
M&C Saatchi firmographics
Firmographics- Name
- M&C Saatchi
- Legal name
- M&C Saatchi plc
- Website
- https://mcsaatchi.com
- Company type
- Public
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- M&C Saatchi plc is a London-headquartered independent creative communications group operating across 23 countries through five specialist divisions — Connected Creativity, Performance Media, PR, Sport & Entertainment, and World Services — serving government, multinational brands, and NGOs via project fees, retainers, and media spend management.
- Ownership category
- akta.pro rank
M&C Saatchi industry classification
Industry- Product category
- Advertising and Marketing Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (541820), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industries
- Product & Brand PR (Consumer & B2B) (BPAFADAH), Customer, Marketing & Sales Consulting (BPAHACAG), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)
Keywords
Where M&C Saatchi is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices10 records
Markets served
M&C Saatchi business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative and Communications Services: M&C Saatchi generates revenue through providing integrated creative, marketing, and communications services across multiple divisions including Connected Creativity, Passion Marketing, Global & Social Issues, Brand Experience & Innovation, and Performance Media. The company operates on project fees, retainer contracts, and media buying/spending markups.
- Media and Performance Marketing: M&C Saatchi Performance division delivers digital media services including search, social, programmatic and display advertising, generating revenue through media spend management and service fees.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
M&C Saatchi product offering
Product offeringCore offering
M&C Saatchi is a global creative communications group that provides integrated advertising, marketing, and communications services through five specialist divisions: Connected Creativity, Passion Marketing, Global & Social Issues, Brand Experience & Innovation, and Performance Media. Services are delivered on a project-fee, retainer, and media-buying basis to enterprise clients, government departments, sports federations, and international organizations across 23 countries.
Product overview
M+C Saatchi Group is a global creative solutions company and the world's largest independent creative network, founded in 1995 and headquartered in London with operations spanning 23 countries. The group delivers Cultural Power for clients through five core divisions: Connected Creativity, Passion Marketing, Global & Social Issues, Brand Experience & Innovation, and Performance Media. Key products include M+C Saatchi Performance (global digital media agency), M+C Saatchi Talk (PR and earned-first communications), M+C Saatchi World Services (behaviour change and social impact), M+C Saatchi Sport & Entertainment (sport and entertainment marketing), and M+C Saatchi Talent Group (talent management). Supporting these core divisions are specialist sub-brands including Clear (growth strategy consultancy), M+C Saatchi Consulting, Make+ Design Studio (creative production), M+C Saatchi Football (athlete representation), and M+C Saatchi Open House (free training programme). Regional operations across UK, Europe, Middle East, Asia Pacific, and Americas include acquired brands such as Bohemia, Greenhouse Collective, Resolution Digital, and THIS. Film Studio in APAC. The group also operates MICA, its internal AI platform capability for generative AI applications across the organization.
Differentiator
Problem solved
Functional benefit
Brands
- Open House: Free online training programme for people starting, shifting or returning to a career in creative communications
- M+C Saatchi Football
- MICA
- Clear
- Make+
Products and services
- M+C Saatchi Performance Global digital media agency delivering business growth through performance marketing across search, social, programmatic, and display channels. Serves enterprise clients with measurable, evolving digital media strategies.
- M+C Saatchi Talk Public relations division specializing in earned-first communications and leading conversations for meaningful change. Offers corporate and consumer PR, media relations, influencer marketing, and events.
- M+C Saatchi World Services Behaviour change and social impact division using commercial advertising to solve world's toughest challenges. Works with government clients, NGOs, and international organizations on defence, development, diplomacy, health, education, and environmental issues.
- M+C Saatchi Sport & Entertainment Global sport and entertainment marketing agency managing major sporting events, athlete partnerships, sponsorship activations, fan engagement, and event experiences across multiple regions.
- M+C Saatchi Talent Group Talent management division representing athletes, creators, and personalities. Provides end-to-end representation including on-field management, legal guidance, and career strategy.
- M+C Saatchi Consulting Strategic consultancy combining multi-disciplinary communications teams with subject matter experts. Partners with governments, civil society, academia, and private sector on critical issues including conflict prevention and sustainable development.
- Clear Growth strategy consultancy combining analytical background with creative capabilities. Specializes in strategic thinking for diverse countries, cultures, and communities across Asia-Pacific region.
- M+C Saatchi Football Football talent management agency launched in partnership with Jamie Redknapp. Offers end-to-end athlete management including on-field representation, legal guidance, and career strategy for young talent from clubs including Chelsea, Fulham, Arsenal, and Crystal Palace.
- Make+ Design Studio Creative production studio offering end-to-end design execution from visual problem solving through delivery. Provides design services across digital and physical platforms with senior creative oversight.
- MICA (AI Platform) M+C Saatchi's internal AI platform capability. Provides generative AI tools, governance frameworks, and operational infrastructure for AI deployment across the organization. Managed by dedicated AI Operations team with GenAI production guidelines.
Companies that use M&C Saatchi
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
M&C Saatchi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability2 records
Feature1 record
M&C Saatchi partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- WRAP (Waste and Resources Action Programme)minorM+C Saatchi provides creative and strategic support to H2NO campaign launched at World Economic Forum in Davos. Campaign led by WRAP and University of Exeter's Nature & Climate Impact Team to reduce environmental impact of beauty products.
- University of Exeter (Nature & Climate Impact Team)minorM+C Saatchi provides creative and strategic support to H2NO campaign. Led by WRAP and University of Exeter's Nature & Climate Impact Team to promote nature-positive products in beauty industry.
- the7starscoreM+C Saatchi and the7stars selected as creative and media delivery partners for UK Retail Investment Campaign. The multi-year initiative aims to raise awareness about benefits of investing and make it more inclusive for people across UK.
- Investment AssociationcoreInvestment Association serves as campaign secretariat for UK Retail Investment Campaign, working with leading financial services firms to inspire broader retail investment participation.
- Jamie RedknappcoreM+C Saatchi Football launched as a new football talent management agency in partnership with former England midfielder Jamie Redknapp, M+C Saatchi Talent Group, and sports lawyer Udo Onwere of Bray & Krais Solicitors. The agency offers end-to-end athlete management combining on-field representation, legal guidance, and career strategy support.
- Dune 23coreAcquisition of Dune 23, a sports agency based in the UAE, to expand M&C Saatchi's presence in the Middle East. The acquisition bolsters the regional team to more than 160 staff as part of strategy to capitalize on growing regional demand for sport and entertainment marketing.
- S4 CapitalminorCompetitor mentioned in same industry context; both companies facing similar industry challenges from macroeconomic uncertainty and reduced client spending.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
M&C Saatchi competitors and assessment
Company assessmentDirect peers
- Mother London: Independent London-headquartered creative agency with offices in NY, LA and Shanghai. Comparable in scale, independence positioning, and creative-led brand of work, particularly for premium consumer clients.
- Bartle Bogle Hegarty (BBH): Iconic independent creative agency with global offices (London, NY, Singapore, Mumbai, Shanghai). Comparable independent positioning and creative reputation; often cited alongside M+C Saatchi in 'best independent agency' industry rankings.
- Stagwell Group: Publicly-listed, Mark Penn-led independent marketing/communications holding company. Most direct peer in terms of public-market independence narrative and acquisitive growth strategy versus traditional holding companies.
- S4 Capital / Monks: Sir Martin Sorrell's digitally-native advertising/communications group operating in similar 'modern creative + media + data' space. Most directly comparable to M+C Saatchi as a publicly listed independent agency group facing identical macro pressures and holding-company competition.
- Brave Bison: UK-listed independent digital media and social agency that made the unsolicited £50m bid for M+C Saatchi Performance in November 2025. Highly relevant peer given recent commercial interaction and overlap in performance/digital media services.
- The&Partnership: Independent creative + media agency network with comparable multinational footprint and similarly integrated offering. Direct head-to-head competitor on global brand pitches.
Broad incumbents
- Publicis Groupe: Global advertising holding group including Saatchi & Saatchi (the historical name-partner of M+C Saatchi), Leo Burnett, Publicis, Digitas. Most directly comparable on creative agency breadth and global footprint.
- Omnicom Group: Holding company for BBDO, DDB, TBWA, Goodby Silverstein and media agencies including PHD and Hearts & Science. Competes for the same global brand and public-sector mandates as M+C Saatchi.
- WPP plc: World's largest advertising holding company, owner of Ogilvy, VMLY&R, GroupM, Hogarth etc. Sets the competitive ceiling on pricing and talent; clients frequently pit M+C Saatchi pitches directly against WPP network agencies.
Others
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
M&C Saatchi social profiles
Digital presenceM&C Saatchi financial estimates
Financial estimateRevenue estimate
Valuation estimate
M&C Saatchi leadership team
Management profileNumber of profiles
Profiles12 records
M&C Saatchi subsidiaries and ownership
Company hierarchySubsidiaries15 records
M&C Saatchi funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M&C Saatchi M&A and investment
M&A and investmentM&A19 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M&C Saatchi
What does M&C Saatchi do?
M&C Saatchi is a global creative communications group that provides integrated advertising, marketing, and communications services through five specialist divisions: Connected Creativity, Passion Marketing, Global & Social Issues, Brand Experience & Innovation, and Performance Media. Services are delivered on a project-fee, retainer, and media-buying basis to enterprise clients, government departments, sports federations, and international organizations across 23 countries.
Is M&C Saatchi a public or private company?
M&C Saatchi is a public company. It is classified as public and is currently operating.
When was M&C Saatchi founded?
M&C Saatchi was founded in 1995. It employs 1,001 to 5,000 people.
Where is M&C Saatchi based?
M&C Saatchi is headquartered in London, United Kingdom, in the Europe region.
How does M&C Saatchi make money?
Two revenue lines are on record. Creative and Communications Services are the primary driver. The others are media and Performance Marketing.
Who are M&C Saatchi's main competitors?
Direct peers on record are Mother London, Bartle Bogle Hegarty (BBH), Stagwell Group, S4 Capital / Monks, Brave Bison and The&Partnership. Broad incumbents are Publicis Groupe, Omnicom Group and WPP plc. Interpublic Group (IPG) is listed as an others.
Does M&C Saatchi have an API?
No public API is recorded for M&C Saatchi.
What industry is M&C Saatchi in?
M&C Saatchi's product category is Advertising and Marketing Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 541810 and its SIC code is 7311.