WRAP

Name

WRAP

Legal name

The Waste and Resources Action Programme

Website

https://wrap.org.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Circular Economy Environmental Services

NAICS

Packaging and Labeling Services (56191)

akta.pro primary industry

Circular Economy & Waste/Materials Reporting (Zero waste, packaging) (EUAHAJAL)

akta.pro secondary industry

Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support) (IMALAMAF)

Keywords

• Circular economy consulting
• Sustainability frameworks
• Food waste reduction
• Plastic pact networks
• Textiles circularity

Headquarters

HQ city

Banbury

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership and Partnership Fees: WRAP operates as a registered UK charity and likely generates revenue through membership fees, partnership contributions, and consultancy services to governments and businesses
2. Government Grants and Contracts: WRAP receives funding from government bodies including Defra, Welsh Government, and international agencies for policy implementation and research projects

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

WRAP is a global environmental NGO that delivers circular economy programmes across four focus areas: food waste reduction, problematic packaging, textile sustainability, and broader circular economy acceleration. Its core offerings include voluntary industry pacts (UK Plastics Pact, UK Food and Drink Pact, UK Textiles Pact), standardised measurement frameworks (Circular Living Standards, FEID), policy design services for governments (EPR schemes), and citizen behaviour change campaigns (Love Food Hate Waste, H2NO). Revenue comes from government grants, partnership contributions, and member agreements rather than commercial product sales.

Product overview

WRAP is a global environmental NGO operating as The Waste and Resources Action Programme that offers a portfolio of initiatives and programs organized into four focus areas: Future-proof food, Prevent problem packaging, Transform textiles, and Accelerate the circular economy. The organization provides various initiatives including the Food Pact Network, UK Food and Drink Pact, Love Food Hate Waste campaign, The Plastics Pact Network, UK Textiles Pact, Durability Accelerator Initiative, and Circular Living Standards. WRAP also offers policy services such as Extended Producer Responsibility design, training resources like Design for Circularity Training, and grant programs for circular economy innovation. These offerings work together to help governments, businesses, and citizens reduce waste and transition to circular economic models.

Differentiator

Problem solved

Functional benefit

Brands

• Love Food Hate Waste: A citizen behavior change campaign to reduce household food waste
• Food Pact Network
• UK Food and Drink Pact
• The Plastics Pact Network
• UK Plastics Pact
• Textiles Action Network
• UK Textiles Pact
• H2NO
• Circular Living Standards

Products and services

• UK Food and Drink Pact

Quantifiable outcome

• 56 million tonnes of GHG emissions saved globally
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core, supporting, minor and flagship.

• The Chancery Lane ProjectcoreStrategic or Co-development Partner · 12 May 2026WRAP partnered with The Chancery Lane Project to develop contractual tools that embed sustainability obligations into commercial agreements. The partnership aims to help businesses reduce costs and emissions associated with food waste in supply chains through legal commitments that can be adopted by businesses.
• ArupcoreStrategic or Co-development Partner · 3 February 2026Arup, ODI, WRAP, AHDB, and HESTIA formed a consortium to design, develop, and test Data Sharing Infrastructure (DSI) and governance for the UK's agri-food supply chain under the Food Infrastructure & Governance (FIG) project, commissioned by Defra and the Food Data Transparency Partnership.
• Open Data Institute (ODI)coreStrategic or Co-development Partner · 3 February 2026Part of the FIG consortium to design data sharing infrastructure for UK agri-food sector, working to improve environmental impact measurement and reduce administrative burdens on farmers.
• AHDB (Agriculture and Horticulture Development Board)coreStrategic or Co-development Partner · 3 February 2026Part of the FIG consortium working on data sharing infrastructure for UK agri-food supply chain to improve environmental impact measurement.
• HESTIAcoreStrategic or Co-development Partner · 3 February 2026Part of the FIG consortium working on data sharing infrastructure and governance for UK agri-food sector.
• Defra (UK Department for Environment, Food & Rural Affairs)coreStrategic or Co-development Partner · 3 February 2026Commissioned the Food Infrastructure & Governance (FIG) project through the Food Data Transparency Partnership to improve environmental impact measurement and accelerate digital innovation.
• University of Exeter Nature & Climate Impact TeamcoreStrategic or Co-development Partner · 23 January 2026WRAP leads the H2NO cross-sector campaign with the University of Exeter's Nature & Climate Impact Team to reduce environmental impact of beauty products by promoting solid, concentrated, and water-wise formats.
• M+C SaatchisupportingGTM or Marketing Partner · 23 January 2026M+C Saatchi provides creative and strategic support for the H2NO campaign to promote nature-positive products in the beauty industry.
• SHEINminorStrategic or Co-development Partner · 1 January 2025In 2025, WRAP partnered with SHEIN alongside Cascale Better Buying and Worldwide Responsible Accredited Production (WRAP) on supplier and worker engagement projects to gather insights for refining supply chain management practices.
• British Standards InstitutioncoreStrategic or Co-development Partner · 2 November 2024WRAP collaborated with BSI to develop PAS 108, a specification for producing compact tyre bales from end-of-life tyres for civil engineering applications.
• UNEPflagshipStrategic or Co-development PartnerUNEP is listed as a partner organization, indicating collaborative relationship on global environmental initiatives.
• World Resources InstituteflagshipStrategic or Co-development PartnerWorld Resources Institute is listed as a partner organization for environmental research and initiatives.
• Ellen McArthur FoundationflagshipStrategic or Co-development PartnerEllen McArthur Foundation is listed as a partner, indicating collaboration on circular economy frameworks and thought leadership.
• World Wildlife FoundationflagshipStrategic or Co-development PartnerWWF is listed as a partner organization for environmental conservation and sustainability initiatives.
• GooglecoreStrategic or Co-development PartnerGoogle is listed as a partner supporting WRAP's sustainability initiatives.
• Coca-Cola European PartnerscoreStrategic or Co-development PartnerCoca-Cola European Partners is a partner in WRAP's circular economy and packaging initiatives.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Ellen MacArthur Foundation: Global circular economy foundation also producing frameworks, convening businesses, and partnering with UNEP. Direct peer: same mission, overlapping pacts (Plastics Pact, textiles), and competing for the same corporate and philanthropic funders.
• Circle Economy: Amsterdam-based circular economy organization producing the Circularity Gap Report and convening businesses on circular metrics. Closest direct peer on circular economy measurement, frameworks, and convening functions.
• Carbon Trust: UK-based sustainability advisory organization certifying and advising corporates on carbon, waste, and resource efficiency. Comparable model: NGO-adjacent, advisory, multi-corporate client base, and overlapping packaging/waste reduction mandates.
• World Resources Institute: Global environmental research organization producing data platforms (e.g., CAIT, Aqueduct) and policy guidance that overlap with WRAP's FEID and circular economy work, and competes for the same corporate and government mandates.

Regional players

• Green Alliance: UK environmental think tank working on circular economy, resource efficiency, and waste policy with government and business stakeholders. Regional peer with strong UK policy focus similar to WRAP's core market.

Broad incumbents

• United Nations Environment Programme (UNEP): UN body coordinating global environmental policy and convening governments and corporates. Listed as a WRAP partner; overlapping on plastic treaty work, food waste, and circular economy policy design.
• CDP (Carbon Disclosure Project): Global environmental disclosure system used by thousands of corporates and investors. Larger and more entrenched in ESG disclosure, competing with WRAP's Circular Living Standards and FEID for authority on corporate environmental reporting.
• World Wildlife Fund (WWF): Global conservation NGO with broad sustainability programs, corporate partnerships, and policy advocacy. Listed as a WRAP partner, but operates at a much larger scale and overlaps on food systems, packaging, and textiles sustainability themes.

Others

• British Standards Institution (BSI): UK standards body that co-develops specifications (e.g., PAS 108) with WRAP and audits ISO certifications. Adjacent enabler rather than direct competitor; competes with WRAP's Circular Living Standards in the standards-setting space.
• The Chancery Lane Project: Legal-sector climate initiative producing contractual clauses embedding sustainability obligations. Partnered with WRAP in 2026 on food-waste contractual tools, illustrating an adjacent ecosystem enabler in the same circular economy space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wrap_uk
• LinkedInlinkedin.com/company/wrap

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WRAP