What StarHub does

StarHub Ltd is a Singapore-headquartered, fully integrated telecommunications company listed on the Singapore Exchange (SGX: CC3) and one of three licensed major carriers in Singapore alongside Singtel and M1. Founded in 2000, the company operates a unified platform spanning mobile (5G Unlimited+ postpaid, giga! prepaid digital sub-brand, gigaFLEX+ youth plan), fibre broadband (1-10Gbps Ultraspeed), and StarHub TV+ entertainment, supported by add-ons including NumberShare, SafeHub+ with ScamSafe, Hubbing family bundles, and streaming integrations with Netflix, Disney+, Amazon Prime, HBO Max, iQIYI, Viu, and CMGO.

Revenue is generated primarily through subscription-based mobile, broadband, and TV services billed monthly to consumers, plus multi-year managed services contracts for enterprise and government customers. Enterprise offerings include managed services, cybersecurity, ICT infrastructure, and digital transformation solutions. The go-to-market motion combines product-led growth (online store, mobile app), direct-to-consumer retail and telesales, and enterprise field sales. StarHub generates revenue across consumer/residential, SME, and enterprise/government segments, with regional expansion into Malaysia, Indonesia, and Thailand via roaming bundles and a quantum-safe connectivity MOU with NeutraDC covering Indonesia.

Recent strategic priorities include AI-driven operational transformation through partnerships with ServiceNow (autonomous roaming resolution), Salesforce (Agentforce 360), and Totogi (Ontology AI for enterprise sales), content differentiation via a six-year Premier League Plus streaming deal and Mediacorp partnership, and capital reallocation including the S$115 million Ensign InfoSecurity divestiture to Temasek (booking a S$200M+ net gain) and the MyRepublic Singapore broadband acquisition. Leadership transition is underway with Matthew Williams succeeding Nikhil Eapen as CEO effective January 1, 2027.

Name

StarHub

Legal name

StarHub Ltd

Website

https://starhub.com

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

StarHub is a Singapore-based integrated telecommunications carrier offering mobile, fibre broadband, TV+, and enterprise ICT services to consumers, SMEs, and government clients, with sub-brands like giga! and partnerships spanning AI, streaming, and quantum-safe security.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Services: Recurring revenue from mobile subscriptions including postpaid plans, prepaid services, and international roaming packages for consumer and enterprise customers
2. Broadband Services: Fixed-line broadband subscriptions for residential and enterprise customers including fiber and high-speed connections
3. Entertainment & TV: Subscription-based TV and streaming services including content licensing, Premier League streaming rights, and digital entertainment packages
4. Enterprise ICT Solutions: Managed services, ICT infrastructure, cybersecurity solutions, and professional services for enterprise and government customers
5. Digital Advertising: Digital advertising services across platforms including Mediacorp partnership for entertainment and advertising offerings

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

StarHub is a fully integrated telecommunications operator providing 5G mobile, fibre broadband, and TV/streaming entertainment services to consumers and corporates in Singapore. It extends to enterprise customers with managed ICT, cybersecurity, cloud, and AI-powered solutions, monetising primarily through recurring subscriptions and enterprise managed services.

Product overview

StarHub is a Singapore-based telecommunications company offering a unified platform-plus-services architecture combining mobile (5G Unlimited+, giga! digital brand), broadband (Fibre Broadband 1-10Gbps), and entertainment (StarHub TV+) as core services, supported by add-on modules including NumberShare (watch connectivity), SafeHub+ (security suite with ScamSafe scam filtering), Hubbing (family plans), and streaming integrations (Netflix, Disney+, Amazon Prime, HBO Max, Premier+). The portfolio extends to enterprise offerings including AI-powered autonomous roaming resolution with NTT DOCOMO/ServiceNow, Totogi Ontology AI for sales transformation, and Salesforce Agentforce 360 integration. StarHub delivers services through physical infrastructure (network, retail), digital channels (StarHub App, TV+ App), and B2B partnerships, positioning itself as a digital infrastructure provider combining connectivity with cloud, cybersecurity, AI, and data analytics.

Differentiator

Problem solved

Functional benefit

Brands

• giga!: StarHub's digital mobile brand targeting youth and budget-conscious consumers with competitive prepaid and postpaid plans

Products and services

• 5G Unlimited+ Mobile Plans StarHub's flagship 5G postpaid mobile service offering unlimited data with global roaming and tiered Core/Plus/Max options for consumer and enterprise subscribers.
• giga! (Digital Mobile Brand)

Quantifiable outcome

• Ranked as world's most sustainable Wireless Telecommunications Service Provider
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability6 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• ServiceNowcoreTechnology or IntegrationStrategic technology partnership for autonomous roaming resolution, enabling AI-powered network automation and seamless international connectivity for StarHub customers.
• NTT DOCOMOcoreStrategic or Co-development PartnerJoint initiative for international roaming services, enabling enhanced connectivity and service quality for travelers between Singapore and Japan.
• NeutraDCcoreTechnology or IntegrationCollaboration on quantum-safe connectivity solutions, providing enhanced security for enterprise data transmission against quantum computing threats.
• SalesforcecoreTechnology or IntegrationIntegration of Agentforce 360 AI platform for enterprise customer service and service management capabilities.
• MATRIXX SoftwarecoreTechnology or IntegrationMonetization partnership enabling advanced billing, charging, and revenue management capabilities for consumer and enterprise services.
• MediacorpcoreStrategic or Co-development PartnerDigital entertainment and advertising partnership providing local content and streaming services for Singapore audiences.
• Premier LeaguecoreGTM or Marketing PartnerExclusive streaming service partnership for Premier League football content in Singapore, driving subscriber acquisition for entertainment services.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Singtel: Singapore's incumbent and largest telecom operator, directly competing with StarHub across mobile, broadband, TV, and enterprise ICT. Both serve the same consumer and enterprise Singapore customer base with similar 5G/fiber/streaming portfolios.
• M1: Singapore's third major mobile operator competing head-to-head with StarHub on mobile postpaid, prepaid, fiber broadband, and enterprise services in the same Singapore market.
• MyRepublic: Singapore-headquartered broadband and mobile operator whose Singapore broadband business was acquired by StarHub in 2024. Pre-acquisition it was a direct competitor in fiber broadband; today its brand operates within StarHub's portfolio.

Emerging players

• Circles.Life: Singapore-based digital-first mobile virtual network operator (MVNO) competing in the prepaid/postpaid consumer segment where StarHub's giga! sub-brand also plays. Comparable target segment (digital-native, value-conscious consumers) and digital distribution model.

Broad incumbents

• NTT DOCOMO: Japan's incumbent mobile operator and StarHub's strategic partner on autonomous roaming resolution. Comparable as a tier-1 incumbent telco offering mobile, broadband, and enterprise services with heavy investment in AI-driven network automation.
• BT Group: UK integrated telco offering consumer mobile/broadband, TV/sports content, and enterprise ICT services—structurally analogous to StarHub's portfolio including the comparable role of premium sports content (Premier League) in the entertainment strategy.

Regional players

• Optus: Australia's second-largest telco (Singtel subsidiary) offering mobile, broadband, and entertainment services comparable to StarHub's product mix, operating in a different geographic market but with similar tier-2 incumbent competitive positioning.
• Telstra: Australia's largest telecom incumbent with mobile, fixed broadband, and media assets structurally analogous to StarHub's integrated mobile/broadband/TV portfolio, though operating in a different geography.
• Globe Telecom: Major Philippine mobile and broadband operator with comparable integrated telecom, broadband, and enterprise ICT offerings. Operates in a different geography but serves a similar consumer-plus-enterprise telco customer base.
• Axiata Group: Malaysia-headquartered regional telecom group operating mobile networks across Southeast Asia, comparable in integrated telecom services and enterprise offerings, though with a multi-country footprint StarHub lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/starhub
• YouTubeyoutube.com/user/StarHub
• Facebookfacebook.com/StarHub
• Instagraminstagram.com/starhub
• LinkedInlinkedin.com/company/starhub

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StarHub