TruLaw

What TruLaw does

TruLaw LLC is a privately held U.S. law firm and consumer-facing legal case-acquisition platform headquartered in Edwardsville, Illinois, founded by Jessica Paluch-Hoerman, an attorney with over 28 years of personal injury and mass tort experience. The firm's core function is to qualify individuals who have allegedly been harmed by drugs, medical devices, chemicals, and other products, and route those qualified prospects to a national network of partner law firms that handle litigation on a contingency fee basis. The company does not disclose revenue or external funding, operates with a small in-house team of 11-50 employees, and reports having helped 3,000+ clients with matters in all 50 U.S. states, with partner firms collecting over $3 billion in cumulative verdicts and settlements on behalf of clients.

The company's central product is the Instant Case Evaluation, a 24/7 web-based intake tool that produces a free, no-obligation legal eligibility report for prospective plaintiffs. TruLaw supports this tool with a large content and SEO presence covering more than 40 active lawsuit verticals — including AFFF firefighting foam, Ozempic/Wegovy, Camp Lejeune water contamination, hair relaxer, hernia mesh, social media harm, Roundup, talcum powder, and Suboxone tooth decay cases. Distribution channels include the website's content marketing and Instant Case Evaluation tool, direct phone sales (888-878-5295), and channel referrals through partner law firms nationwide.

Commercially, TruLaw earns revenue exclusively through contingency fees: clients pay nothing upfront and the firm (and its partner firms) only collect a percentage of successful verdicts or settlements. The GTM motion is sales-led with digital self-service intake, targeting individual injured consumers rather than enterprise customers. There is no evidence of external private equity or venture capital investment, no disclosed M&A activity, no AI/ML capabilities, and no API or integrations; the firm is bootstrapped, founder-led, and dependent on the throughput of its partner law firm network for case execution.

Name

TruLaw

Legal name

TruLaw LLC

Website

https://trulaw.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

TruLaw is a privately held, Edwardsville, Illinois-based plaintiff law firm that uses an online Instant Case Evaluation tool to qualify individuals harmed by drugs, devices, and chemicals, then routes them to a national network of partner law firms on a contingency fee basis.

Ownership category

akta.pro rank

Product category

Personal Injury & Mass Tort Legal Services

NAICS

Offices of Lawyers (54111), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Litigation & Dispute Resolution (BPAHAAAB)

Keywords

• Personal injury law
• Mass tort litigation
• Product liability law
• Legal case evaluation
• Contingency fee representation

Headquarters

HQ city

Edwardsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Legal Services (Contingency Fees): TruLaw works with partner law firms who represent injured individuals. The firm operates on a contingency fee basis - they are not paid unless and until they are successful on behalf of clients. No out-of-pocket costs or attorney fees are charged unless recovery is achieved.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

TruLaw provides legal representation for individuals harmed by drugs, medical devices, chemicals, and other products, focusing on mass tort and personal injury litigation. The firm qualifies clients through a free, 24/7 web-based Instant Case Evaluation tool and then connects qualified clients with experienced partner law firms nationwide who handle the actual litigation on a contingency fee basis.

Product overview

TruLaw operates as a legal services platform offering a single unified product—the Instant Case Evaluation tool—alongside a network of partner law firms for representation. The Instant Case Evaluation ℠ is the core digital product that allows consumers to assess their eligibility for various mass tort lawsuits (including AFFF Firefighting Foam, Ozempic, Baby Formula NEC, and others) through an online survey. The company then connects qualified individuals with partner attorneys who handle the actual litigation.

Differentiator

Problem solved

Functional benefit

Brands

• Instant Case Evaluator: A free online service that provides consumers with instant legal analysis to determine if they qualify for current lawsuits, available 24/7 at no cost with no obligation.

Products and services

• Instant Case Evaluation A proprietary 24/7 web-based survey tool that provides consumers with instant legal analysis of their potential case eligibility for various mass tort and personal injury lawsuits at no cost and with no obligation. Built-in legal criteria evaluate unique situations and generate a report determining case status for prospective clients researching drugs, medical devices, chemicals, and other products.
• Mass Tort & Personal Injury Legal Representation Contingency-fee legal representation for individuals injured by drugs, medical devices, chemicals, herbicides, medical implants, contaminated water, wildfires, and other products or parties, provided through a national network of partner law firms. Covers pharmaceutical injury, medical device defects, chemical exposure, product liability, environmental contamination, and social media harm claims across all 50 states. Clients pay no fees unless a successful verdict or settlement is achieved.
• Social Security Disability Insurance (SSDI) Representation Legal representation and advocacy for individuals seeking Social Security Disability Insurance benefits or appealing denied claims, delivered through TruLaw's network of partner law firms across all 50 states.

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Partner Law FirmscoreChannel Partner/ Reseller/ DistributorTruLaw works with proven legal teams (partner law firms) nationwide who have the experience and resources to represent clients in complex personal injury and mass tort cases against large corporations. These partnerships enable TruLaw to serve clients across all 50 states and connect them with the right lawyer for their specific case type.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Morgan & Morgan: Largest U.S. personal injury plaintiff firm with national TV-led brand and 50-state operations. Direct comparability to TruLaw in personal injury and mass tort plaintiff work, but operates at vastly larger scale with in-house attorneys rather than a referral network.

Direct peers

• Simmons Hanly Conroy: National mass tort and class action plaintiff firm headquartered in Illinois with deep product liability practice. Closely comparable to TruLaw's mass tort docket and plaintiff-side litigation focus, though with in-house trial capability.
• Levin Papantonio Rafferty: Mass tort and personal injury firm recognized for pharmaceutical and product liability litigation. Directly comparable to TruLaw in mass tort plaintiff work and contingency fee model.
• Weitz & Luxenberg: Established mass tort plaintiff firm with prominent asbestos, mesothelioma, and product liability practice. Comparable to TruLaw in mass tort docket breadth and contingency fee economics.
• Napoli Shkolnik: National mass tort and personal injury firm active across pharmaceutical, environmental, and consumer product litigation. Direct peer in mass tort plaintiff work and digital lead generation.
• Onder Law Firm: Mass tort plaintiff firm specializing in pharmaceutical and product liability cases with strong digital marketing presence. Comparable to TruLaw in mass tort focus and online intake funnels.
• Dolman Law Group: Personal injury and mass tort plaintiff firm with national reach across auto, product liability, and mass tort cases. Comparable to TruLaw in plaintiff-side docket and contingency fee model.
• Parker Waichman LLP: Long-running national personal injury and mass tort firm with significant digital intake infrastructure. Closely comparable to TruLaw in online lead capture and mass tort docket breadth.
• Console & Associates: Personal injury and mass tort plaintiff firm with multi-state reach and strong digital marketing presence. Comparable to TruLaw in contingency-fee PI work and online intake.

Regional players

• Meshbesher & Spence: Midwest-based mass tort and personal injury firm with significant pharmaceutical litigation practice. Comparable to TruLaw in mass tort focus, with primary geographic concentration in Minnesota/Midwest versus TruLaw's 50-state digital model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tru_law
• Facebookfacebook.com/TruLawsuit
• LinkedInlinkedin.com/company/trulaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TruLaw