What Morgan & Morgan does

Morgan & Morgan is America's largest plaintiff-side personal injury law firm, founded in 1988 in Orlando, Florida, by John and Ultima Morgan after a workplace injury left John's brother Tim paralyzed and under-compensated. As of December 31, 2025, the firm employs 1,270 attorneys across 140 offices in all 50 states and Washington, D.C., supported by 4,000+ staff, with total workforce projected to surpass 7,000 professionals by year-end 2026. The firm serves everyday consumers (individuals and families, not corporations) across 50+ practice areas including car accidents, slip and fall, workers' compensation, medical malpractice, class actions, mass torts, data privacy litigation, and employment disputes, operating exclusively on a contingency fee basis under the "The Fee Is Free" brand.

The firm operates a direct-to-consumer intake model combining a 24/7 phone line (877-667-4265), online case evaluation form, mobile app (iOS/Android), and a generative AI-powered contact center (built with LivePerson) that handles over 2.5 million calls annually. Client case management is supported by a proprietary client portal, real-time operational dashboards, and in-house custom software. The firm has recovered over $35 billion for more than 700,000 clients, with landmark outcomes including a $425.7 million jury verdict against Google in a 2025 data privacy class action and a $6 million verdict against Meta and YouTube in a social media addiction case.

Revenue is generated entirely through contingency fees, where the firm is paid a percentage of settlement or verdict proceeds only if it wins, with $2.4 billion in annual revenue reported for FY2025. The firm is currently exploring a minority stake sale via JPMorgan that could raise $1B+ and potentially lead to a public listing years from now, while remaining family-controlled. Marketing relies on mass-market TV advertising, content sponsorships (2,000+ videos on Law&Crime), event sponsorships (UFC Freedom 250), and a robust SEO-driven blog covering practice areas and consumer education. The firm is the only top-100 Law360 400 firm primarily serving individuals rather than corporations.

Name

Morgan & Morgan

Legal name

Morgan and Morgan, P.A.

Website

https://forthepeople.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Morgan & Morgan is America's largest plaintiff-side personal injury law firm, with 1,270 attorneys across 140 offices in all 50 states, serving individual consumers on a contingency-fee basis across 50+ practice areas including personal injury, mass torts, and data privacy.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Commercial General Liability (CGL) (FSAJADAA)

Keywords

• Personal injury law
• Contingency fee representation
• Mass tort litigation
• Class action lawsuits
• Legal case management

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Contingency Fee Litigation: Morgan & Morgan operates exclusively on a contingency fee basis — clients pay nothing upfront or hourly. The firm earns a percentage of the settlement or verdict only if the case is won. This aligns firm incentives with clients and enables access to legal representation for anyone regardless of financial means.
2. Class Action and Mass Tort Leadership: As co-lead counsel in large class actions and mass torts (e.g., $425.7M Google verdict), the firm earns contingency fees on significant recoveries. The firm reports $2.4 billion in annual revenue and is exploring a minority stake sale that could raise over $1 billion.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Morgan & Morgan is a contingency-fee personal injury and consumer protection law firm that represents individual plaintiffs across 50+ practice areas through 140+ offices in all 50 states. The firm handles case intake, evaluation, litigation, and settlement on a "no win, no fee" basis, supported by an AI-powered contact center processing 2.5M+ annual calls, a client portal, and a mobile application. Revenue is earned as a percentage of client settlements and verdicts, including record outcomes such as a $425.7M verdict against Google.

Product overview

Morgan & Morgan is America's largest personal injury law firm offering legal services across all 50 states through a network of offices in every jurisdiction. The firm provides comprehensive legal representation through its core case management and intake services, handling over 50 practice areas including car accidents, workers' compensation, medical malpractice, class actions, and mass torts. The firm operates a proprietary technology platform including a mobile app (available on iOS and Android) and client portal that enables case management, document access, and client communication. The firm has adopted generative AI in its contact center to handle over 2.5 million annual calls, combining automation with human empathy for personalized client service. The firm's service model is built on contingency fee representation ('The Fee Is Free®'), meaning clients pay nothing unless the firm wins their case.

Differentiator

Problem solved

Functional benefit

Brands

• ForThePeople.com: Consumer-facing personal injury law firm brand and website
• Business Trial Group
• The Whistleblower
• Abogados.com
• ClassAction.com
• The Morgan Connection
• The Fee Is Free

Products and services

• Personal Injury Legal Representation Full-service contingency-fee personal injury representation for individuals harmed by the negligence of others, including car, truck, and motorcycle accidents, slip and fall, medical malpractice, premises liability, brain and spinal cord injuries, burn injuries, and nursing home abuse. Designed for everyday individuals seeking compensation against large defendants such as insurance companies and corporations.
• Car and Truck Accident Legal Services Contingency-fee legal representation for victims of car, truck, motorcycle, bus, and other motor vehicle accidents, including insurance disputes and uninsured/underinsured motorist claims, for injured drivers, passengers, and families.
• Workers' Compensation Legal Services
• Class Action and Mass Tort Litigation Court-appointed co-lead or lead counsel representation in large-scale class actions and mass torts against major corporate defendants, including data privacy (Google), social media harm (Meta/YouTube), dangerous drugs, defective products, ultra-processed foods, and toxic exposure matters. Designed for groups of harmed individuals seeking aggregate relief.
• Employment Law Representation Contingency and plaintiff-side employment law representation for workers, including discrimination, wrongful termination, unpaid overtime, FMLA claims, employee misclassification, wage and hour, and ADA accommodations. Designed for employees who have been mistreated by employers, including retaliation and denial of benefits.
• Insurance Dispute Representation Legal representation for individuals and businesses disputing denied, delayed, or underpaid insurance claims, including homeowners, hurricane/storm, fire, hail, tornado, business interruption, PIP, and accidental death claims, designed to recover the full value of insured losses.
• Whistleblower and Qui Tam Representation Plaintiff-side representation for whistleblowers pursuing qui tam claims under federal and state False Claims Acts, designed to reward individuals who expose fraud against the government.
• Morgan & Morgan Mobile App
• Client Portal
• The Morgan Connection (Co-Counsel and Referral Network)
• Abogados.com (Spanish-Language Legal Services)
• Business Trial Group

Quantifiable outcome

• $35 billion recovered for over 700,000 clients across all 50 states
• +6 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• UFC (as Sponsor)minorGTM or Marketing Partner · 11 June 2026Morgan & Morgan is a sponsor of the UFC Freedom 250 event on the White House South Lawn (July 2026), an unprecedented UFC fighting event held as part of President Trump's 80th birthday celebrations. The event draws approximately 4,000 spectators to the South Lawn and 120,000 to the Ellipse, with $60 million in costs. Morgan & Morgan's sponsorship is one of several brand sponsors including Bud Light, Dodge Ram, Corona Extra, and Polymarket.
• EvenUpminorStrategic or Co-development Partner · 29 May 2026EvenUp is the presenting sponsor of the 'Grow or Die' conference hosted by Morgan & Morgan founder John Morgan on June 9–10, 2026, at the Wynn Encore in Las Vegas. The event provides law firm leaders and plaintiffs' attorneys with strategies for scaling their practices through two days of sessions on litigation strategy and business systems.
• Law&CrimecoreGTM or Marketing PartnerMorgan & Morgan is Law&Crime's top sponsor with over 2,000 sponsored videos on the true crime media network. Law&Crime reports 7.5 million YouTube subscribers and 100 million monthly views. The partnership aligns Morgan & Morgan's brand with legal and justice-focused content, leveraging Law&Crime's journalistic credibility and audience engagement to attract clients.
• LivePersoncoreTechnology or IntegrationMorgan & Morgan adopted generative AI technology from LivePerson in its contact center to handle over 2.5 million calls annually, improving response times and operational efficiency. The AI integration filters noise and escalates urgent issues to human agents, combining AI with data systems for personalized service — described as 'driving AI adoption in a high-stakes contact center.'

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Milberg Coleman Bryson Phillips Grossman: Long-standing plaintiffs' firm with mass tort, class action, and personal injury practices. Comparable to Morgan & Morgan as a contingency-fee, lead-counsel plaintiffs' firm with national consumer-class litigation pipelines.
• Levin Papantonio Rafferty: Florida-based plaintiffs' firm with leading mass tort and consumer class action practices. Comparable to Morgan & Morgan as a contingency-fee firm pursuing pharma, tobacco, and consumer harm cases against large corporate defendants.
• Simmons Hanly Conroy: One of the largest U.S. plaintiff law firms with deep mass tort and class action practices (asbestos, mesothelioma, opioids, Roundup). Closely comparable to Morgan & Morgan in national plaintiff-side scale, contingency-fee model, and mass-tort origination capability.
• The Barnes Firm: Personal injury firm operating across multiple U.S. states with a contingency-fee model and TV-led consumer marketing. Comparable to Morgan & Morgan as a national PI brand targeting similar everyday-consumer plaintiff cases.
• Weitz & Luxenberg: Major New York-based plaintiffs' firm with leading mass tort (mesothelioma, opioids, Roundup) and personal injury practices. Comparable to Morgan & Morgan in contingency-fee mass tort leadership and consumer-class litigation pipeline.
• Lieff Cabraser Heimann & Bernstein: Nationally recognized plaintiffs' firm specializing in class actions, mass torts, and personal injury. Comparable to Morgan & Morgan in its leadership role in large consumer and data-privacy class actions and its contingency-fee fee structure.
• Cellino Law: Major U.S. personal injury firm with strong brand presence in New York and Florida, operating on a contingency-fee basis. Comparable to Morgan & Morgan as a high-volume PI consumer brand competing for auto accident and slip-and-fall cases.
• Keller Postman: National plaintiffs' firm known for mass torts (Roundup, JUUL, social media harm) and class actions. Comparable to Morgan & Morgan in its contingency-fee, lead-counsel role in emerging mass-tort categories.

Broad incumbents

• Bernstein Litowitz Berger & Grossmann: Nationally recognized plaintiffs' firm with leading securities, corporate governance, and consumer class action practices. Comparable to Morgan & Morgan as a contingency-fee lead-counsel firm in high-stakes class actions, though more focused on institutional investor and securities matters.

Emerging players

• Pogust Goodhead: Plaintiffs' firm focused on large-scale group and mass tort actions, including against Big Tech and consumer goods companies. Comparable to Morgan & Morgan in contingency-fee consumer harm litigation, though smaller and earlier-stage in U.S. mass-tort origination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/forthepeople
• Facebookfacebook.com/MMForthePeople

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morgan & Morgan