Storefront
Storefront is a global two-sided online marketplace (founded 2013) connecting commercial property owners with brands seeking short-term retail, showroom, and event space across 50+ cities, monetizing via a 20% booking fee and premium subscriptions.
- Company typePrivate
- Founded2013
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Storefront does
Storefront (legally PopUp Immo, Inc., incorporated in New York with operational roots in Paris) is a two-sided online marketplace founded in 2013 that connects commercial property owners with brands and event organizers seeking short-term retail, showroom, and event space. The platform lists over 10,000 spaces across 50+ cities globally and serves more than 100,000 brands, with bookings structured by the day, week, month, or year for use cases including pop-up shops, Fashion Week showrooms, art exhibits, product launches, conferences, and photo shoots.
The core product is a self-serve marketplace where Occupants can search, filter, and book Spaces directly, augmented by the Priority Pass premium tier (a dedicated account manager and exclusive offline inventory) and the Boost Listing Subscription (paid visibility for Space Owners). Revenue is generated through a 20% service fee charged to Space Owners on completed bookings, plus recurring Boost subscriptions and Priority Pass membership fees, with Stripe handling payment processing. The company operates both a self-serve SMB motion and an enterprise field-sales motion through Priority Pass.
The technology stack is conventional marketplace infrastructure with no disclosed proprietary AI/ML, integrating Stripe for payments, Intercom for support, Customer.io for marketing automation, and Amplitude, Google Analytics, and Google Tag Manager for analytics. Strategic capital partners have included Spark Capital (Series A lead), 500 Global, BoxGroup, Idinvest Partners, Microsoft Accelerator Paris, Techstars, and Moderne Ventures, with Storefront having acquired competitor Oui Open in 2016.
Storefront firmographics
Firmographics- Name
- Storefront
- Legal name
- PopUp Immo, Inc.
- Website
- https://thestorefront.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Storefront is a global two-sided online marketplace (founded 2013) connecting commercial property owners with brands seeking short-term retail, showroom, and event space across 50+ cities, monetizing via a 20% booking fee and premium subscriptions.
- Ownership category
- akta.pro rank
Storefront industry classification
Industry- Product category
- Short-Term Commercial Space Marketplace
- NAICS
- General Rental Centers (5323)
- akta.pro primary industry
- Vacation & Short-Term Rental Management (BPAJAFAI)
- akta.pro secondary industries
- Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ), Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)
Keywords
Where Storefront is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Storefront business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Transaction/Marketplace Fees: Storefront charges a 20% Service Fee on transactions. Space Owners pay this commission for bookings facilitated through the platform. The company also offers premium subscription plans like 'Boost' for enhanced listing visibility and 'Priority Pass' for premium services.
- Subscription Plans: Monthly subscription fees for Space Owners with 'Boost' listing subscriptions for premium visibility and 'Legacy Subscription' for qualifying existing listing owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Booking Fee |
| Subscription | Monthly | Boost Listing Subscription |
| Unit Pricing | Pay-as-you-go | Space Rental Pricing (varies by venue) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Storefront product offering
Product offeringCore offering
Storefront operates an online two-sided marketplace connecting commercial Space Owners (landlords, property owners, real estate agents) with Occupants (brands, retailers, event organizers) for short-term commercial rentals including pop-up shops, showrooms, art galleries, event venues, conference spaces, photo shoot spaces, flexible offices, and shop shares. Bookings can be made by the day, week, month, or year across 10,000+ spaces in 50+ cities globally, and the company charges a 20% service fee to Space Owners on completed bookings.
Product overview
Storefront operates as a unified marketplace platform connecting Space Owners (landlords, property owners) with Occupants (brands, retailers, event organizers) for short-term commercial space rentals. The core product is the Storefront Marketplace, through which users can discover and book over 10,000 spaces globally including pop-up shops, showrooms, art galleries, event venues, and flexible offices. The platform is augmented by Priority Pass (a premium concierge service offering bespoke space propositions and dedicated account management) and Boost Listing Subscription (a paid visibility tier for Space Owners). Storefront also provides educational resources including city-specific Pop-Up Shop Guides and a Magazine blog. Booking durations range from daily to annual, covering use cases from single-day retail events to multi-month leases.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 100,000+ brands growing their businesses with Storefront
- +1 more outcomes
Companies that use Storefront
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Storefront technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature1 record
Storefront partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Priority Pass Partner BrandscoreStorefront has partnered with brands like FILA, Pandora, Obey Clothing, Swoon Editions, GRAMMAR, and MM.LaFleur who use the platform for their pop-up and showroom needs. These brands are featured on the platform's partner directory as part of Storefront's co-marketing efforts.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Storefront competitors and assessment
Company assessmentBroad incumbents
- Eventbrite: Eventbrite is a large-scale event ticketing and venue platform serving event organizers and attendees. It overlaps with Storefront's event and corporate event use cases, though its model is primarily ticketing-led rather than space-led.
- Liquidspace: Liquidspace operates a broader flexible commercial space marketplace focused on offices and meeting rooms, with on-demand booking. It overlaps with Storefront's 'Flexible Offices' use case and brings enterprise demand for short-term workspace rentals onto a marketplace.
- CommercialCafe / LoopNet (CoStar): LoopNet (part of CoStar Group) is the dominant commercial real estate listing platform. While focused on long-term leases, it represents a broader incumbent that could expand downmarket into short-term commercial rentals, threatening Storefront's positioning with space owners.
Direct peers
- Appear Here: Appear Here is the most direct competitor to Storefront, operating an online marketplace for short-term retail and pop-up space rentals globally. Both platforms target brands seeking flexible physical retail space and compete for the same supply of vacant commercial real estate in fashion capitals.
- Peerspace: Peerspace operates a marketplace for hourly and short-term venue rentals for events, productions and meetings. While more weighted toward event venues, it directly overlaps with Storefront's event, photo shoot and showroom use cases and competes for similar brand and SMB demand.
- Splacer: Splacer is a marketplace for booking unique short-term event and retail spaces. Like Storefront, it serves brands and event organizers seeking flexible commercial venues in major cities and operates on a commission-based marketplace model.
Emerging players
- Spacious: Spacious operates a marketplace transforming underutilized retail and commercial spaces into flexible event and meeting venues. It overlaps with Storefront's flexible offices and short-term space use cases, particularly for premium urban real estate.
- Breather: Breather offers on-demand bookable meeting rooms and event spaces across multiple cities. It overlaps with Storefront's meeting space and short-term office offerings and competes for similar SMB and enterprise demand.
- The Yard: The Yard operates a marketplace and hospitality concept around curated event and creative spaces. It overlaps with Storefront's showroom and event venue offerings and competes for brand event budgets in major US cities.
Regional players
- Tagvenue: Tagvenue is a marketplace for event venue hire operating primarily in the UK, Australia and Europe. It overlaps with Storefront's event and meeting space categories but is regionally concentrated rather than globally distributed.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Storefront social profiles
Digital presenceStorefront financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storefront leadership team
Management profileNumber of profiles
Profiles2 records
Storefront funding detail
Funding detailFunding overview
Funding rounds5 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storefront M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storefront
What does Storefront do?
Storefront operates an online two-sided marketplace connecting commercial Space Owners (landlords, property owners, real estate agents) with Occupants (brands, retailers, event organizers) for short-term commercial rentals including pop-up shops, showrooms, art galleries, event venues, conference spaces, photo shoot spaces, flexible offices, and shop shares. Bookings can be made by the day, week, month, or year across 10,000+ spaces in 50+ cities globally, and the company charges a 20% service fee to Space Owners on completed bookings.
Is Storefront a public or private company?
Storefront is a private company. It is classified as venture growth investor backed and is currently operating.
When was Storefront founded?
Storefront was founded in 2013. It employs 51 to 100 people.
Where is Storefront based?
Storefront is headquartered in Paris, France, in the Europe region.
How does Storefront make money?
Two revenue lines are on record. Transaction/Marketplace Fees are the primary driver. The others are subscription Plans.
Who are Storefront's main competitors?
Broad incumbents on record are Eventbrite, Liquidspace and CommercialCafe / LoopNet (CoStar). Direct peers are Appear Here, Peerspace and Splacer. Emerging players are Spacious, Breather and The Yard. Tagvenue is listed as a regional player.
Does Storefront have an API?
No public API is recorded for Storefront.
What industry is Storefront in?
Storefront's product category is Short-Term Commercial Space Marketplace. Its primary akta.pro industry code is BPAJAFAI, Vacation & Short-Term Rental Management, with a secondary code of HSACALAJ, Venue & Facility Reservations (Private Rooms, Event Spaces). Its NAICS code is 5323.