Fologram
Fologram is a Melbourne-based mixed reality software company that streams Rhino and Grasshopper models to HoloLens, Meta Quest, and mobile devices, providing architects, researchers, and fabricators with real-time holographic instructions for precision fabrication and assembly.
- Company typePrivate
- Founded2017
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Fologram does
Fologram Pty Ltd is a Melbourne-based private software company founded in 2017 by Gwyllim Jahn, Cam Newnham, and Nick van den Berg. It builds a mixed reality platform that streams computational design models from Rhino and Grasshopper in real time to mixed reality devices — including HoloLens 2, Meta Quest 3 and Pro, iOS, and Android — enabling architects, researchers, and fabricators to view, manipulate, and follow fabrication instructions inside physical space. Core technical components include QR-code-based spatial tracking for millimeter-precision placement, bidirectional synchronization between Grasshopper parameters and AR device inputs, and a layer/task system that turns models into step-by-step holographic instructions for non-expert crews.
The company distributes primarily through app marketplaces (Microsoft Store, Meta Quest Store, Apple App Store, Google Play) on a subscription basis, with direct downloads of Rhino and Grasshopper plugins and a web-based Fologram Dashboard for account and model management. A sub-brand, Twinbuild, targets enterprise construction teams with cloud-based viewing of Revit, Rhino, IFC, DXF and OBJ models. Revenue is supplemented by professional services including multi-day design-build workshops, implementation consulting, and bespoke art and architecture commissions. Fologram is privately owned and self-funded, reinvesting revenue into R&D, and is used by leading universities, fabricators, and design practices globally, with documented projects yielding award-winning architectural outputs in 2024 and 2026.
Fologram firmographics
Firmographics- Name
- Fologram
- Legal name
- Fologram Pty Ltd
- Website
- https://fologram.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fologram is a Melbourne-based mixed reality software company that streams Rhino and Grasshopper models to HoloLens, Meta Quest, and mobile devices, providing architects, researchers, and fabricators with real-time holographic instructions for precision fabrication and assembly.
- Ownership category
- akta.pro rank
Fologram industry classification
Industry- Product category
- Mixed Reality Software for Design and Fabrication
- NAICS
- Industrial Design Services (541420)
- akta.pro primary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
- akta.pro secondary industry
- Rendering, Graphics & Simulation Middleware (MPAFAFAB)
Keywords
Where Fologram is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Fologram business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Software Subscriptions: Fologram generates revenue primarily through software subscriptions for its mixed reality platform. Users subscribe to access the platform, with different tiers presumably available for individuals, teams, and enterprises. The software is distributed via app marketplaces and direct download.
- Professional Services: The company offers paid workshops, implementation consulting, and design commissions for art and architecture projects. These services help accelerate adoption and generate additional revenue from enterprise and academic clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based pricing (specific tiers not disclosed) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Fologram product offering
Product offeringCore offering
Fologram develops mixed reality software that establishes a real-time bidirectional link between Rhino 3D and Grasshopper parametric design environments and AR/VR devices (HoloLens 2, Meta Quest 3/Pro, iOS, Android), enabling architects, designers, fabricators, and researchers to view, interact with, and precisely position 3D models in physical space. The platform supports live model streaming, interactive parametric control via sliders and gestures, and QR-marker-based precision placement for fabrication instructions. Revenue comes from software subscriptions distributed via major app marketplaces plus professional services (workshops, consulting, design commissions).
Product overview
Fologram offers a mixed reality software ecosystem centered on Fologram, a real-time connection between mixed reality devices and Rhino/Grasshopper CAD environments. The portfolio includes specialized plugins for Rhino (Fologram for Rhino) and Grasshopper (Fologram for Grasshopper), a web-based management platform (Fologram Dashboard), and Twinbuild for enterprise CAD viewing on HoloLens 2. The company also provides professional services including design-build workshops, implementation consulting, and design commissions for art and architecture projects.
Differentiator
Problem solved
Functional benefit
Brands
- Twinbuild: Cloud-based platform for viewing Revit, Rhino, IFC, DXF and OBJ models on the HoloLens 2, optimized for large teams and frontline workers.
Products and services
- Fologram Mixed reality software that creates a real-time connection between Rhino and Grasshopper and AR/VR devices (HoloLens 2, Meta Quest 3/Pro, iOS, Android), enabling live model viewing, interactive manipulation, layer-based switching, and fabrication guidance.
- Fologram for Rhino Plugin that enables streaming, locating, and interacting with Rhino models in mixed reality, allowing users to view and modify 3D models in real time on AR/VR devices.
- Fologram for Grasshopper Plugin that enables parametric models from Grasshopper to be streamed to mixed reality devices and controlled using sliders, buttons, and interactive parameters in real time.
- Fologram Dashboard Web-based platform for managing subscriptions, attaching devices, uploading models, and organizing mixed reality projects and workflows.
- Twinbuild Cloud-based sub-brand platform for viewing Revit, Rhino, IFC, DXF, and OBJ models on HoloLens 2, optimized for large teams and frontline workers with high-precision placement support.
- Design-Build Workshops In-person multi-day paid workshops that upskill staff and students, explore new ideas for mixed reality fabrication, and develop prototype projects for architecture and design practices.
- Implementation Consulting Paid implementation guidance and advice for setting up workshop spaces, adopting best practices for training end users, and maximizing precision on complex fabrication projects.
- Design Commissions Paid art and architecture design commissions that combine computational design with bespoke handcraft in mixed reality, delivered through collaboration on unique small-scale projects.
Quantifiable outcome
- Average error of 2.6mm from digital models with minimal accumulative error across completed structures
- +2 more outcomes
Companies that use Fologram
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Fologram technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Fologram partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered notable.
- KMUTT School of Architecture and Design (SoA+D)notableDeveloped the Augmented Craft Pavilion for Bangkok Design Week 2026 in collaboration with KMUTT SoA+D. The partnership combined local materials, vernacular craftsmanship, and digital fabrication with mixed reality guidance. KMUTT students participated in the design and building process.
- OPN ArchitectsnotableIndustry/academic collaboration between OPN Architects and Iowa State University to explore how augmented reality can enhance 3D printing. OPN developed a method to bend standard linear materials using Fologram for Rhino, Microsoft HoloLens 2, and QR Markers, with the Grasshopper script originally developed by Fologram.
- Iowa State University (Computation and Construction Lab)notableAcademic research partner in the PressPrint project at Rudd Public Library. ISU researchers tested materials, tools, and processes for 3D-printed concrete curvilinear forms, contributing to the development of mixed reality fabrication techniques.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Fologram competitors and assessment
Company assessmentDirect peers
- Scope AR: Scope AR delivers enterprise AR for manufacturing, field service, and operations, including work-instruction tools similar to Fologram's interactive fabrication guidance. Overlap is in mixed-reality procedural guidance for skilled labour.
- OpenSpace: OpenSpace (formerly HoloBuilder) offers AI-driven construction progress tracking with 360 and visual documentation, adjacent to Fologram's construction-tech positioning. Less overlap on fabrication guidance, more on jobsite visualisation.
- XYZ Reality: XYZ Reality provides augmented reality tools for construction layout and verification, directly comparable to Fologram's fabrication-guidance use case. Both target construction precision via AR overlays, though XYZ focuses on building setout rather than Rhino/Grasshopper fabrication workflows.
- Visualized (ARki): Visualised (ARki) provides AR visualisation of architectural 3D models for designers and clients, the closest direct competitor to Fologram's Rhino-to-AR streaming. Both serve architectural workflows, though Fologram is differentiated by parametric Grasshopper interactivity and fabrication precision.
Broad incumbents
- Trimble: Trimble is a broad construction-technology incumbent with XR offerings (Trimble XR10, SiteVision) overlapping Fologram's positioning for AEC visualisation and layout. Far larger portfolio but less specialisation in fabrication-grade MR workflows.
- Microsoft Dynamics 365 Guides: Microsoft's enterprise MR product for step-by-step holographic work instructions on HoloLens, directly competing for the same frontline-worker use cases Fologram addresses. Microsoft's platform scale is offset by less depth in computational-design integration.
- Unity: Unity is a broad real-time 3D platform powering many AR/VR experiences; comparable as the underlying rendering and MR development layer. Fologram sits as a domain-specialised application built on similar spatial computing principles.
- FARO Technologies: FARO provides 3D measurement, scanning, and reality-capture tools used in construction and manufacturing, overlapping Fologram's precision and spatial-tracking capabilities. FARO's scale and AEC distribution contrast with Fologram's software-specialist posture.
Emerging players
- Magic Leap: Magic Leap develops mixed reality hardware and developer tooling with overlap to Fologram's spatial computing use cases. Comparable as an emerging MR platform, but Fologram sits at the application layer for design-to-fabrication workflows.
- Vntana: Vntana offers 3D and AR tools for product visualisation and design collaboration, overlapping with Fologram's design-to-spatial-experience capability. More focused on retail and e-commerce, less on fabrication precision.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fologram social profiles
Digital presenceFologram financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fologram leadership team
Management profileNumber of profiles
Profiles3 records
Fologram funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fologram M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fologram
What does Fologram do?
Fologram develops mixed reality software that establishes a real-time bidirectional link between Rhino 3D and Grasshopper parametric design environments and AR/VR devices (HoloLens 2, Meta Quest 3/Pro, iOS, Android), enabling architects, designers, fabricators, and researchers to view, interact with, and precisely position 3D models in physical space. The platform supports live model streaming, interactive parametric control via sliders and gestures, and QR-marker-based precision placement for fabrication instructions. Revenue comes from software subscriptions distributed via major app marketplaces plus professional services (workshops, consulting, design commissions).
Is Fologram a public or private company?
Fologram is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fologram founded?
Fologram was founded in 2017. It employs 1 to 10 people.
Where is Fologram based?
Fologram is headquartered in Melbourne, Australia, in the Oceania region.
How does Fologram make money?
Two revenue lines are on record. Software Subscriptions are the primary driver. The others are professional Services.
Who are Fologram's main competitors?
Direct peers on record are Scope AR, OpenSpace, XYZ Reality and Visualized (ARki). Broad incumbents are Trimble, Microsoft Dynamics 365 Guides, Unity and FARO Technologies. Emerging players are Magic Leap and Vntana.
Does Fologram have an API?
No public API is recorded for Fologram.
What industry is Fologram in?
Fologram's product category is Mixed Reality Software for Design and Fabrication. Its primary akta.pro industry code is MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time), with a secondary code of MPAFAFAB, Rendering, Graphics & Simulation Middleware. Its NAICS code is 541420.