What FARO does

FARO Technologies, founded in 1981 and headquartered in Lake Mary, Florida, develops 3D measurement, imaging, and realization solutions for engineers, manufacturers, architects, surveyors, and public safety professionals. Its portfolio spans terrestrial laser scanners (Focus Premium, Focus Premium Max), mobile laser scanners (Orbis), the new guided imaging scanner (Blink), metrology-grade arms (Quantum X FaroArm, Gage Max, Super 6DoF TrackArm), laser trackers (Vantage), handheld scanners (Leap ST), and acquired brands including Creaform, GeoSLAM, HoloBuilder, and SiteScape. Core proprietary technologies include Hybrid Reality Capture powered by Flash Technology (combining laser scanning accuracy with panoramic camera speed) and SLAM-based mobile scanning, delivering up to 2mm accuracy with scans achievable in under 30 seconds.

The company monetizes through hardware sales (laser scanners, arms, trackers, certified pre-owned equipment), recurring software subscriptions (FARO Sphere XG cloud platform, SCENE, CAM2, Zone 3D, BuildIT, RevEng, As-Built), maintenance and support contracts, and professional measurement services. GTM is enterprise-led through direct field sales with consultation-based quote pricing, complemented by a global channel partner and VAR network across 25+ countries. Following AMETEK's ~$920 million all-cash acquisition in July 2025, FARO was delisted from Nasdaq and combined with Creaform into two new business units — FARO CREAFORM (portable metrology) and FARO INSIGHT (reality capture) — operating within AMETEK's Ultra Precision Technologies Division.

Pre-acquisition revenue was approximately $340M annually (2024: $342M; 2023: $358M; 2022: $345M) with 2024 gross margin near 55% and recovered EBITDA of ~$22M after losses in 2022–2023. The customer base spans 12+ verticals including aerospace, automotive, AEC, public safety, geospatial, defense, and cultural heritage, with named enterprise references such as Boeing and Bemis and a long tail of SMB surveying firms, government agencies, and educational institutions.

Name

FARO

Legal name

FARO Technologies, Inc.

Website

https://faro.com

Company type

Private

Founded year

1981

Operating status

Acquired

Headcount range

1,001–5,000 employees

Short description

FARO Technologies, now an AMETEK subsidiary, provides 3D measurement, imaging, and reality capture solutions — including laser scanners, mobile SLAM scanners, metrology arms, and cloud software — serving aerospace, automotive, AEC, public safety, and geospatial customers across 25+ countries.

Ownership category

akta.pro rank

Product category

3D Measurement and Imaging Hardware

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Optical Instruments & Lenses (3827), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Machine Vision & Optical Sensing (Cameras, 3D vision, LiDAR, illumination) (IMAGAFAB)

akta.pro secondary industries

LiDAR & 3D Sensing Modules (HDAHALAG), Metrology & Dimensional Measurement (CMMs, laser trackers, gauges, surface/roughness) (IMAGAFAD)

Keywords

• 3D laser scanning
• Precision metrology equipment
• Reality capture technology
• Portable coordinate measurement
• Digital twin solutions

Headquarters

HQ city

Lake Mary

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. 3D Measurement Hardware: Sale of 3D laser scanners including Focus Premium, Orbis mobile scanners, FaroArms, laser trackers and related hardware. Hardware sales constitute significant portion of revenue with typical industrial equipment pricing.
2. Software Licenses and Subscriptions: Software solutions including FARO Sphere XG (cloud SaaS platform), CAM2, SCENE, Zone 3D, and other software offered as subscriptions or perpetual licenses. Includes software subscriptions for Hybrid Reality Capture functionality.
3. Maintenance and Support Services: Service and maintenance contracts, technical documentation, training programs, and FARONow customer portal support services.
4. Professional Services: Measurement service providers and consulting services for implementation and specialized scanning applications.
5. Certified Pre-owned Equipment: Sale of certified pre-owned equipment providing more affordable entry point for customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

FARO designs, manufactures, and sells 3D measurement and imaging hardware including terrestrial laser scanners (Focus Premium), mobile laser scanners (Orbis, Blink), portable coordinate measuring arms (Quantum X FaroArm, Gage), and laser trackers (Vantage). It complements this hardware with software platforms for point cloud processing, quality control, public safety forensics, BIM/CAD workflows, and cloud-based collaboration (Sphere XG).

Product overview

FARO is a 3D measurement, imaging, and realization technology company offering an integrated ecosystem of hardware, software, and cloud platforms. Its hardware portfolio includes the Focus Premium terrestrial laser scanner, Blink imaging laser scanner, Orbis mobile laser scanner, Quantum X FaroArm series, Gage Max FaroArm, Super 6DoF TrackArm, and Vantage laser trackers. The company also incorporates acquired brands — Creaform (portable metrology hardware and software, including the Leap ST handheld scanner), GeoSLAM (mobile LiDAR via SLAM), SiteScape (LiDAR mobile software), and Holobuilder (360-degree construction SaaS). On the software side, FARO provides SCENE (point cloud processing), As-Built (CAD/BIM workflow), BuildIT Construction and BuildIT Metrology (quality and construction software), RevEng (reverse engineering), CAM2 (measurement platform), Zone 3D/Zone 2D (public safety forensics), and Sphere XG (cloud collaboration platform). Following AMETEK's acquisition of FARO in July 2025, the company reorganized into two business units: FARO CREAFORM (portable metrology and handheld solutions) and FARO INSIGHT (reality capture and digitization), both operating within AMETEK's Ultra Precision Technologies Division.

Differentiator

Problem solved

Functional benefit

Brands

• FARO Sphere XG: Digital reality platform for managing and analyzing 3D scan data in the cloud
• FARO Zone 3D
• FARO Zone 2D
• FARO Focus
• FARO Orbis
• FARO Blink
• FARO Quantum X FaroArm
• FARO CAM2
• FARO SCENE
• FARO BuildIT
• FARO RevEng
• FARO Connect
• FARO As-Built
• FARO Vantage
• FARO Traceable 3D
• FARO Freestyle
• FARO Gage
• FARO Leap
• FARO Super 6DoF TrackArm
• HoloBuilder
• GeoSLAM
• Hybrid Reality Capture
• SiteScape

Products and services

• FARO Focus Premium A terrestrial 3D laser scanner providing comprehensive reality capture for architecture, engineering, construction, manufacturing, and public safety applications, delivering accurate 3D models and faster data sharing across teams.
• FARO Blink A reality capture imaging laser scanner designed to make 3D scanning accessible to non-specialist professionals, featuring guided scanning with real-time feedback and automated processing tools integrated with FARO Sphere XG cloud platform.
• FARO Orbis An all-in-one mobile laser scanner with integrated static scanning capabilities, powered by FARO FLASH technology, using SLAM algorithm for mapping and positioning without requiring a static scanning position.
• Quantum X FaroArm Series A leading solution in 3D metrology-grade measurement technology, specializing in precision probing and scanning for quality control and inspection workflows.
• Gage Max FaroArm A portable coordinate measuring arm providing metrology-grade 3D measurement for inspection, reverse engineering, and quality workflows.
• Super 6DoF TrackArm A 6-degree-of-freedom tracking system combining FaroArm and Laser Tracker capabilities for extended measurement range and flexibility in manufacturing and assembly environments.
• Vantage Laser Trackers A laser tracker system for large-scale metrology, alignment, and measurement applications in aerospace, automotive, and heavy manufacturing.
• FARO Leap ST Handheld 3D scanner combining blue laser, infrared, and photogrammetry technologies in a single portable device, providing metrology-grade capabilities for manufacturing quality control workflows.
• Creaform Hardware and Software Solutions High-precision portable 3D metrology hardware and software solutions for reverse engineering, quality control, and 3D scanning applications under the FARO Creaform business unit.
• SCENE Software Point cloud processing and scan registration software with real-time on-site registration, automatic object recognition, scan registration, and positioning capabilities.
• As-Built Software Software suite enabling direct workflow from captured reality data into usable CAD models and/or BIM for architecture, engineering, and construction applications.
• BuildIT Construction Software Construction software for quality control, progress tracking, and as-built documentation in building information modeling workflows.
• BuildIT Metrology Software Metrology software for measuring, analyzing, and reporting against CAD nominals in manufacturing quality control environments.
• RevEng Software Reverse engineering software for processing and preparing 3D scan data for CAD design and manufacturing workflows.
• Zone 3D Public Safety Software Software producing 2D and 3D diagrams, analysis, animations, and videos for crash reconstruction, crime scene investigation, and public safety forensic analysis.
• Sphere XG Digital Reality Platform Cloud-based digital reality platform for viewing, sharing, and collaborating on 3D scan data captured with FARO geospatial solutions.
• CAM2 Software CAM2 software platform for 3D measurement, inspection, and quality workflows across FARO's metrology hardware portfolio.
• SiteScape LiDAR 3D scanning software acquired by FARO in December 2022, enabling mobile device-based LiDAR scanning integrated into FARO's reality capture portfolio.
• Holobuilder SaaS platform for construction progress documentation using 360-degree photogrammetry, acquired by FARO in June 2021 for US$34 million to enhance digital twin offerings for architecture, engineering, and construction markets.

Quantifiable outcome

• Scanning time reduced from 2 days to half a day (75% reduction) for typical surveying projects
• +5 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Bristol Myers SquibbminorStrategic or Co-development Partner · 30 March 2026FARO partnered with Bristol Myers Squibb (BMS) to utilize AI for improving clinical trial protocols through a multi-year agreement. The partnership enables scalable AI workflows across various trial processes, leveraging FARO's platform for drafting and benchmarking protocols for both early- and late-phase programs.
• InnovMetric (PolyWorks)coreTechnology or Integration · 9 March 2026FARO CREAFORM integrated its 3D scanners into PolyWorks|Inspector, enabling real-time data visualization and analysis for industrial OEMs. This integration helps maintain workflow continuity, reduces training time, and enhances operational efficiency for shared customers.
• Topcon Positioning SystemscoreStrategic or Co-development Partner · 22 March 2025FARO and Topcon announced a strategic agreement in laser scanning technology, combining FARO's reality capture capabilities with Topcon's positioning and surveying expertise for enhanced geospatial solutions.
• GeoSLAMcoreOthersGeoSLAM was acquired by FARO in fall 2022, bringing mobile LiDAR SLAM technology into FARO's product portfolio. GeoSLAM's ZEB Horizon scanner and related SLAM technology expanded FARO's capabilities in mobile scanning for geospatial applications.
• HolobuildercoreOthersFARO acquired Holobuilder in June 2021 for approximately $34 million. Holobuilder, a pioneer in 360-degree photogrammetry, provides a SaaS platform for construction progress documentation with significant growth and customer base in US and Europe.
• SiteScapeminorOthersFARO acquired SiteScape in December 2022, a developer of LiDAR 3D scanning software. This acquisition enhanced FARO's reality capture portfolio by integrating SiteScape's software with existing solutions, expanding access to LiDAR-enabled mobile device users.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Leica Geosystems (Hexagon): Hexagon's Leica Geosystems division is the closest direct competitor to FARO in terrestrial laser scanning, mobile mapping, and AEC reality capture, offering the ScanStation, BLK series, and RTC360 that compete head-to-head with FARO Focus and Orbis scanners for surveying and construction customers.
• Trimble Inc. Trimble competes directly with FARO in geospatial surveying and AEC reality capture through its X7 and TX8 laser scanners, Trimble Access software, and BuildingPoint construction distribution channel, overlapping with FARO's surveying, AEC, and public safety customer segments.
• RIEGL Laser Measurement Systems: RIEGL is a leading manufacturer of terrestrial, mobile, and airborne LiDAR scanners competing directly with FARO's Focus and Orbis product lines in surveying, mining, and geospatial applications, with comparable sub-millimeter accuracy and SLAM capabilities.
• Nikon Metrology: Nikon Metrology provides industrial 3D metrology solutions including laser radar, CMMs, and portable CMM arms that directly overlap with FARO's Quantum X FaroArm, Vantage laser trackers, and Creaform products for aerospace and automotive quality control.
• ZEISS Industrial Metrology: ZEISS Industrial Quality Solutions provides coordinate measuring machines, optical metrology, and CT scanning systems that overlap with FARO's metrology hardware and software offerings in aerospace, automotive, and medical device manufacturing customers.
• Renishaw plc: Renishaw manufactures probing, scanning, and additive manufacturing metrology systems including the REVO and Equator gauges that compete with FARO's Quantum X FaroArms and CAM2 software in precision manufacturing quality control workflows.
• InnovMetric Software (PolyWorks): InnovMetric's PolyWorks software is the dominant universal 3D metrology platform and integrates directly with FARO/Creaform hardware (and competitor scanners), making it a software peer for industrial QC, reverse engineering, and dimensional measurement workflows.

Emerging players

• Matterport: Matterport is a digital twin platform using cameras and LiDAR-enabled mobile devices for AEC and real estate reality capture, overlapping with FARO's lower-accuracy entry tier (Blink, SiteScape, HoloBuilder) and competing in spatial data capture and cloud collaboration.

Broad incumbents

• Topcon Positioning Systems: Topcon is both a strategic partner and adjacent competitor offering laser scanning, GNSS, and machine control solutions for surveying, construction, and agriculture — overlapping with FARO's geospatial and AEC business while competing in some surveying workflows.
• Hilti AG: Hilti's ON!Track asset management and Jaibot construction robotics, combined with its PROFIS Engineering reality capture tools, create partial overlap with FARO's AEC and construction progress documentation offerings, though Hilti serves the segment as part of a broader construction tools portfolio.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/FAROTechnologiesInc
• Facebookfacebook.com/farotechnologies
• LinkedInlinkedin.com/company/faro-technologies
• Instagraminstagram.com/faroinsight
• Xx.com/FARO_HQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A15 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FARO