Homestyler

What Homestyler does

Homestyler (居然设计家(上海)科技有限公司 / Juran Design+ (Shanghai) Technology Co., Ltd.) is a cloud-based 3D home design platform founded in 2009 and headquartered in Shanghai, China. The platform enables users to create 3D floor plans, render photorealistic interiors, and customize furniture using a browser-based editor supported by mobile apps with AR and VR capabilities. Its underlying asset library comprises 10M+ branded 3D furniture models sourced from manufacturers and retailers, paired with 500+ pre-built templates, and rendering is powered by integration with V-Ray. The platform is structured around a multi-segment user base of over 20M users across 190+ countries, including individual homeowners, interior designers, brands and retailers, real estate professionals, and schools and universities.

The product surface has progressively expanded from a 3D floor planner into a broader design workspace. Current capabilities include the 3D Floor Planner, AI Studio (a suite of AI tools covering planning, staging, video, moodboards, modeling, materials, painting, and animation), an AI Interior Design Agent that operates via conversational interface, Custom Furniture, a Team License for collaborative work, mobile apps with AR for on-site visualization, Asset Market, Video Render, and Virtual Studio. The platform is ISO/IEC 27001:2022 certified and supports 12 languages, indicating institutional and international readiness.

Homestyler monetizes through a freemium subscription model with Pro, Master, and Styler tiers, supplemented by usage-based fees for rendering and AI credits, asset and template transactions through the Asset Market, Professional Services for brand and enterprise clients, and an affiliate program offering 20-30% commissions. The company is privately held with no parent company disclosed and no funding rounds surfaced in the available data, indicating a self-funded or bootstrapped operating profile.

Name

Homestyler

Legal name

居然设计家(上海)科技有限公司

Website

https://homestyler.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Homestyler is a cloud-based 3D home design platform with 20M+ users across 190+ countries, serving interior designers, homeowners, brands, retailers, and educational institutions with 3D floor planning, AI-powered design tools, and a library of 10M+ branded 3D furniture models.

Ownership category

akta.pro rank

Product category

3D Home Design Software

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Virtual Storage Systems Planning (Product Selection & Layout) (HSAFALAH)

Keywords

• 3D home design software
• Cloud rendering platform
• Interior design visualization
• AI design automation
• 3D furniture assets

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Memberships: Tiered subscription model with Pro, Master, Styler, and Team License options available as monthly auto-renew, 1-month, 6-month, and 12-month subscriptions
2. Rendering Services: Pay-per-render services including 4K render, 12K panorama render, and 720p/1080p video render credits
3. Asset and Template Sales: Sale of premium model packages and pre-set design templates through the Asset Market
4. Professional Services: 3D modeling services and design services for brands and retailers, including virtual staging and showroom design
5. AI Credits: AI-powered features powered by credits system for advanced design capabilities
6. Affiliate Program: Commission-based affiliate program offering 20-30% recurring commissions on referred subscription purchases

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Homestyler provides a cloud-based 3D home design platform accessible via web and mobile apps, enabling users to create floor plans, decorate with 10M+ branded 3D furniture models, and produce photorealistic renders using V-Ray-powered cloud rendering. The platform integrates AI Studio tools (AI Planner, AI Stager, AI Video, AI Moodboard, AI Modeler, AI Material, AI Painter, AI Animator, and a chat-based Interior Design Agent), VR/AR visualization, team collaboration, and a community gallery for designers, brands, retailers, real estate firms, schools, and homeowners.

Product overview

Homestyler is a cloud-based all-in-one 3D home design platform offering both web and mobile applications. The platform combines a core 3D Floor Planner with an extensive Asset Market of 10M+ branded furniture models, supported by cloud rendering powered by V-Ray. AI Studio provides integrated AI tools including AI Planner (auto floor plan generation), AI Stager (image-to-design), AI Video/Animator (image-to-video), AI Modeler (photo-to-3D), AI Material, AI Painter, AI Moodboard, and a conversational Interior Design Agent. Collaboration features include Team License for multi-user design, while visualization services span Video Render, Virtual Studio, VR/AR, and 3D Viewer. The community ecosystem encompasses a Gallery with millions of user designs, Challenge competitions, AIDA Awards, and structured Bootcamp learning programs. Business solutions target Interior Designers, Brands & Retailers (with Virtual Showroom, 3D Catalog listing), Real Estate, Schools, and Homeowners. Additional offerings include a free Bloomscape garden design game, an Affiliate Program with up to 30% recurring commission, and services for 3D Modeling, 3D Content Creation, and professional Designer Hiring.

Differentiator

Problem solved

Functional benefit

Brands

• Homestyler Lab: A community feature for creative design exploration and sharing.
• Bloomscape

Products and services

• Homestyler Platform Cloud-based all-in-one 3D home design platform accessible via web and mobile apps, enabling users to create floor plans, decorate with 10M+ branded 3D furniture models, render photorealistic visuals, and share designs with a community of 20M+ users.
• 3D Floor Planner Interactive floor plan creation tool that lets users draw 2D layouts or upload sketches and convert them into editable 3D home models with drag-and-drop simplicity.
• AI Studio Integrated suite of AI-powered design tools including AI Planner (auto floor plans), AI Stager (image-to-design), AI Video/Animator (image-to-video), AI Moodboard, AI Modeler (image/text-to-3D), AI Material, AI Painter, and the chat-based Interior Design Agent.
• Homestyler Mobile App iOS and Android mobile application for on-the-go 3D design with AR features that let users place virtual furniture in real spaces and measure rooms.
• Asset Market In-platform marketplace offering 10M+ branded 3D furniture models and 500+ design templates (e.g., Japandi Home, Modern Elegance, Mid-Century Modern) in formats including MAX, RAR, and SKP for download and use in designs.
• Video Render Cloud-based video rendering service producing 720p/1080p animated visualizations of 3D designs, including 4K stills and 12K panoramic renders.
• Virtual Studio 3D visualization service for brands and retailers that renders products in thousands of automated scene configurations for marketing materials and virtual showrooms.
• Collaboration / Team License Multi-user design collaboration platform with Team License allowing design teams to work together on 3D projects in real time.
• 3D Modeling Service Professional 3D modeling service that creates high-quality branded furniture models for brands and retailers for use in their catalogs and virtual showrooms.
• 3D Content Creation Full-service 3D content production for building virtual showrooms and lifestyle scenes for product marketing and brand storytelling.
• Hire Designer Marketplace service connecting homeowners with professional interior designers for custom design services.
• VR & AR Technology Immersive virtual reality and augmented reality capabilities for experiencing 3D designs in VR headsets or AR on mobile devices.
• 3D Viewer Interactive 720-degree product viewer allowing consumers to inspect furniture and materials with interchangeable components and material options.

Quantifiable outcome

• Save 30% on renovation costs
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature10 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Planner 5D: Closest direct competitor offering a web and mobile 3D home design platform with freemium model, furniture catalog, and rendering capabilities — overlapping with Homestyler on both consumer and prosumer interior designers.
• RoomSketcher: 3D home design and floor planning platform targeted at both homeowners and professionals, with rendering services and branded furniture models — directly comparable to Homestyler's core offering.
• Cedreo: 3D home design software focused on home builders, remodelers, and real estate professionals with floor planning and presentation tools — closely matches Homestyler's real estate and home designer segments.
• Chief Architect: Professional home design software for residential designers, builders, and remodelers with 3D rendering and CAD tools — overlaps with Homestyler's professional designer segment.
• Decorilla: Online interior design service marketplace connecting homeowners with professional designers — overlaps with Homestyler's 'Hire Designer' service and homeowner/professional designer segments.

Broad incumbents

• SketchUp (Trimble): Broader 3D modeling platform used across architecture, interior design, and construction — overlaps with Homestyler in design workflows but serves a much wider professional audience.
• Autodesk: Major CAD/3D design software incumbent (AutoCAD, 3ds Max, Revit) — historically connected to Homestyler (Autodesk package name visible in Play Store listing) and competes broadly in design tooling.

Emerging players

• Foyr Neo: AI-powered interior design platform with cloud rendering and rapid floor plan generation — emerging competitor targeting professional designers with AI-native workflow similar to Homestyler's AI Studio.
• Collov AI: AI-driven interior design tool offering generative redesigns and style transformations — emerging AI-native competitor intersecting with Homestyler's AI Stager and Interior Design Agent capabilities.

Regional players

• IKEA Kreativ: IKEA's in-house AR-based design tool for placing IKEA products in real rooms — comparable AR visualization functionality but limited to IKEA's catalog rather than an open brand library.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpJBqEDe2p7LmG4xP8L3x0w
• Xx.com/homestyler
• Facebookfacebook.com/homestyler.interiordesign
• LinkedInlinkedin.com/company/homestyler3d

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homestyler