Gazeal
Gazeal is a London-based UK proptech platform that provides digital Reservation Agreements, free Buyer Information Packs, and an approved conveyancer network to reduce fall-throughs in residential property transactions for buyers, sellers, and estate agents in England and Wales.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Gazeal does
Gazeal Limited is a UK property technology company headquartered in London that operates a digital platform designed to reduce transaction failures in residential property sales in England and Wales. Its core product is the digital Reservation and Deposit Agreement, which creates a binding financial commitment between buyer and seller at the point of offer, guaranteed by Gazeal with minimum £2,000 and up to £10,000 in compensation if the agreement is breached without good reason. The platform also provides a free Buyer Information Pack for upfront property disclosure (covering title, planning, guarantees, and material information), mobile applications for estate agents on iOS and Android with biometric authentication, a "Safest Agent Training Hub" for agent enablement, and a referral network of approved conveyancers including Taylor Rose, Muve, PCS Legal, and Slater & Gordon. The platform reports over £4 billion in processed transactions, 20,000+ home movers helped, and a sub-6% fall-through rate versus a ~33% UK baseline.
Gazeal monetises primarily through a small per-transaction reservation fee (paid by buyer, seller, or split), with secondary revenue from affiliate referral fees routed to its approved conveyancer panel, and a freemium Buyer Information Pack used as a top-of-funnel acquisition tool. The company sells through a combination of channels: a free, no-integration estate agent network of 1,000+ agencies; a direct self-serve web platform; a reservation hotline and inside-sales discovery sessions; and ecosystem partnerships with bodies such as the National Property Transaction Network (LMS) and National Trading Standards. Its GTM motion is multi-channel — product-led via free agent and consumer access, community-led via training and certification, and sales-led for complex agent relationships. The company is privately held, raised over £591,000 via Seedrs crowdfunding in December 2021, and is led by CEO and co-founder Bryan Mansell alongside Managing Director Duncan Samuel and CMO Vignesh Sasindran.
Gazeal firmographics
Firmographics- Name
- Gazeal
- Legal name
- Gazeal Limited
- Website
- https://gazeal.co.uk
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gazeal is a London-based UK proptech platform that provides digital Reservation Agreements, free Buyer Information Packs, and an approved conveyancer network to reduce fall-throughs in residential property transactions for buyers, sellers, and estate agents in England and Wales.
- Ownership category
- akta.pro rank
Gazeal industry classification
Industry- Product category
- Property Technology
- NAICS
- Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH)
- akta.pro secondary industry
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
Keywords
Where Gazeal is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Gazeal business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Reservation Agreement Fee: Gazeal charges a small reservation fee for the guarantee/Reservation Agreement service. The fee is typically split between buyer and seller or can be paid by either party. This is a transaction-based fee that creates the financial commitment. Sellers and buyers could receive up to £10,000 if their sale collapses, subject to conditions.
- Buyer Information Pack (Free): The Buyer Information Pack preparation service is provided free of charge to sellers and buyers. This drives engagement and creates pipeline for the paid Reservation Agreement service.
- Conveyancing Referrals: Gazeal connects users with a network of approved conveyancers and earns referral fees when transactions are routed to partner conveyancing firms including Taylor Rose, Muve, PCS Legal, and Slater & Gordon.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Buyer Information Pack |
| Transaction based/ take rate | Pay-as-you-go | Reservation Agreement Transaction Fee |
| Other | Pay-as-you-go | Agent Network (No Cost) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Gazeal product offering
Product offeringCore offering
Gazeal operates a digital property transaction platform that provides binding Reservation and Deposit Agreements between buyers and sellers at the point of offer agreed, guaranteeing financial commitment from both parties to prevent gazumping and gazundering. The platform also delivers a free Buyer Information Pack service enabling sellers to share property information upfront before offers are made, and routes transactions through an approved conveyancer network across England and Wales.
Product overview
Gazeal is a property technology platform that operates as a unified ecosystem of interconnected modules addressing the full home-moving lifecycle. At its core is the Gazeal digital Reservation and Deposit Agreement platform, which secures property transactions through binding buyer/seller commitments and compensation guarantees. This core platform is supported by the free Buyer Information Pack for upfront property transparency, the Gazeal Agent Mobile Application (iOS/Android) for on-the-go agent management, a network of Gazeal Approved Conveyancers for legal services integration, and the Safest Agent Training Hub for agent education and marketing support. The platform serves sellers, buyers, and estate agents across England and Wales, processing over £4 billion worth of property transactions with a sub-6% fall-through rate.
Differentiator
Problem solved
Functional benefit
Products and services
- Gazeal Reservation and Deposit Agreement
Quantifiable outcome
- Reduces transaction fall-through rate from ~33% to under 6%
- +6 more outcomes
Companies that use Gazeal
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Gazeal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Gazeal partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- National Trading StandardscoreIn January 2022, Gazeal and National Trading Standards worked together to conduct research showing 91% of Agents want Upfront Information Packs mandated. This collaboration has influenced regulatory direction.
- Taylor Rose SolicitorscoreOne of the UK's most popular and largest law firms for property transactions. Gazeal-approved conveyancer featured in secure conveyancing portal. Named as one of the largest conveyancers in UK with 8 offices in London.
- MuvecoreTop 100 UK conveyancing firm offering fast conveyancing services. Featured as Gazeal-approved partner. National Conveyancing Firm of the Year (2022 and 2024), regulated by Council for Licensed Conveyancers.
- PCS Legalcore37th largest conveyancing firm in the UK. Managing Director Stuart Forsdike featured in Gazeal videos praising the reservation agreement. Firm regulated by Council for Licensed Conveyancers.
- Slater & GordoncoreLarge UK law firm with property/conveyancing services. Rob McKellar, Head of Practice Residential Conveyancing, featured in Gazeal video testimonial praising the reservation agreement.
- LMScoreLMS created the National Property Transaction Network (NPTN), a digital ecosystem for UK property sector. Gazeal is part of this network along with 42 organisations. LMS and 23 organisations signed Project28 charter to achieve 28-day sale agreed to exchange timescales.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Gazeal competitors and assessment
Company assessmentBroad incumbents
- Doma: US title insurance and escrow technology company using AI to streamline closings. Comparable in providing technology-driven certainty and speed in residential property transactions.
- tmgroup: UK conveyancing and property search provider serving law firms, lenders and estate agents. Comparable adjacent incumbent offering parts of the property-transaction stack (searches, ordering, panel management).
- Qualia: US-based real estate closing and title software platform serving lenders, title agents and real estate professionals. Comparable as a broader incumbent in transaction coordination infrastructure, though US-focused and a wider suite.
Regional players
- Aptic: Nordic and Australian conveyancing technology platform automating property transactions for law firms. Comparable product and business model (transaction infrastructure for residential property) but operates in different geographies.
- iamproperty: UK property technology provider offering auction, offer management and reservation-style tools for estate agents. Comparable agent-facing software layer focused on speeding up and securing property transactions.
Emerging players
- Spruce: US real estate technology company providing title, closing and disbursement services for property transactions. Comparable in targeting a faster, more digital close with reduced fall-through risk.
- Knock: US home trade-in platform that removes transaction uncertainty by guaranteeing a backup offer if the buyer's home fails to sell. Comparable in addressing fall-through risk and certainty, but with an iBuyer model.
Direct peers
- Movewise: UK conveyancing technology platform that digitises and accelerates residential property transactions for law firms and agents. Highly comparable to Gazeal in targeting fall-through reduction and transaction speed in the UK.
- Coadjute: UK property blockchain network connecting agents, conveyancers, lenders and government for faster, more secure residential transactions. Directly comparable as a UK transaction-infrastructure peer addressing the same fall-through problem.
- OneMove Group: UK provider of managed conveyancing and transaction services to estate agents and home movers. Comparable in offering a transaction-coordination layer aimed at reducing fall-throughs and accelerating exchange.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gazeal social profiles
Digital presenceGazeal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gazeal leadership team
Management profileNumber of profiles
Profiles3 records
Gazeal funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gazeal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gazeal
What does Gazeal do?
Gazeal operates a digital property transaction platform that provides binding Reservation and Deposit Agreements between buyers and sellers at the point of offer agreed, guaranteeing financial commitment from both parties to prevent gazumping and gazundering. The platform also delivers a free Buyer Information Pack service enabling sellers to share property information upfront before offers are made, and routes transactions through an approved conveyancer network across England and Wales.
Is Gazeal a public or private company?
Gazeal is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gazeal founded?
Gazeal was founded in 2019. It employs 11 to 50 people.
Where is Gazeal based?
Gazeal is headquartered in London, United Kingdom, in the Europe region.
How does Gazeal make money?
Three revenue lines are on record. Reservation Agreement Fee is the primary driver. The others are buyer Information Pack (Free) and conveyancing Referrals.
Who are Gazeal's main competitors?
Broad incumbents on record are Doma, tmgroup and Qualia. Regional players are Aptic and iamproperty. Emerging players are Spruce and Knock. Direct peers are Movewise, Coadjute and OneMove Group.
Does Gazeal have an API?
No public API is recorded for Gazeal.
What industry is Gazeal in?
Gazeal's product category is Property Technology. Its primary akta.pro industry code is BPAJAOAH, Closing Coordination & Transaction Management (Broker/Agent Support), with a secondary code of BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products). Its NAICS code is 531210 and its SIC code is 6531.