Mixtiles
- Company typePrivate
- Founded2016
- HeadquartersTel Aviv, Israel
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mixtiles does
Mixtiles is a privately held, direct-to-consumer home decor company headquartered in Tel Aviv, Israel, that converts consumer smartphone photos into adhesive-backed wall art sold through its website and mobile app. Its flagship product is a repositionable photo tile — backed by a proprietary peel-and-stick magnetic hanging system that allows multiple repositionings without wall damage — which is differentiated against traditional framed prints by renter-friendly usability. The portfolio has expanded into adjacent categories: canvas prints (including a large-format 22''x44'' option), hardcover photo books with flat $49 pricing across page counts, pre-arranged gallery wall kits, a curated art collection, gift cards, and a nascent B2B 'For Business' line. In February 2026 the company added AI Pet Templates, a generative-AI feature that transforms a single pet photo into stylized themed images for various rooms, indicating an emerging bet on AI-driven personalization and viral social acquisition.
The business model is one-time purchase DTC e-commerce with no subscription layer; unit prices range roughly $49–$214, free standard shipping is offered with no minimum order, and a satisfaction guarantee backs every order. Go-to-market is product-led: customers self-serve upload, customize, and order through the app or website. Marketing is concentrated in organic social (Instagram, TikTok, Pinterest, YouTube, Facebook), an extensive SEO-driven blog, email newsletters, and 'As Seen On TV' brand advertising. The company ships to most countries worldwide with standard delivery of approximately one week. Founded by Eytan Levit and David Katz (now CEO) in 2016, Mixtiles has scaled to 51–100 employees with no disclosed external funding, implying a bootstrapped or cash-generative operating profile. A 4.9/5 App Store rating across 120k+ ratings and active international fulfillment indicate an established consumer brand, while revenue, headcount trend, and ownership structure beyond founders remain undisclosed.
Mixtiles firmographics
Firmographics- Name
- Mixtiles
- Legal name
- Mixtiles, LTD
- Website
- https://mixtiles.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Mixtiles is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Markets served
Mixtiles business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Photo Tile Sales: One-time purchase of adhesive photo tiles in various sizes and frame styles. Revenue generated per unit with no subscription required.
- Canvas Print Sales: Sale of canvas photo prints with magnetic hanging system. One-time purchase model with pricing based on size.
- Photo Book Sales: Sale of hardcover photo books with one photo per page layout. Priced by size (8''x8'' starting at $49) with same price regardless of page count (24-200 photos).
- Gift Cards: Digital and physical gift cards available for purchase.
- Business/Corporate Orders: B2B segment offering photo products for business use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 20''x27'' Canvas Tile |
| Unit Pricing | Pay-as-you-go | 44''x22'' Canvas Print |
| Unit Pricing | Pay-as-you-go | Family Photo Book 8''x8'' |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Mixtiles product offering
Product offeringCore offering
Mixtiles turns user-uploaded smartphone photos into custom wall decor — primarily peel-and-stick repositionable photo tiles, plus canvas prints, hardcover photo books, gallery wall kits, and pre-designed art prints. Orders are placed through its own website or mobile app, with free international shipping and a satisfaction guarantee. Its differentiator is a damage-free magnetic adhesive hanging system that lets buyers arrange, rearrange, and remove tiles without nails or wall marks.
Product overview
Mixtiles is a home decor company founded in 2016 by Eytan Levit and David Katz, offering peel-and-stick photo tiles and other wall art products alongside AI-powered features. The core product portfolio consists of Photo Tiles (the flagship repositionable adhesive photo frames), Canvas Prints, Photo Books (hardcover keepsake books), Gallery Walls (curated layouts), Art Collection (pre-designed prints), Gift Cards, and For Business (enterprise/bulk offerings). The company also recently launched AI Pet Templates, an AI-powered feature that transforms pet photos into stylized themed images. The products are unified by a damage-free, repositionable adhesive technology that allows users to hang and rearrange wall art without nails or wall damage.
Differentiator
Problem solved
Functional benefit
Products and services
- Photo Tiles Peel-and-stick adhesive photo tiles that can be repositioned multiple times without wall damage. Available in sizes from 8''x8'' to 27''x36'', plus a unique 22''x44'' option, in various materials (frameless, canvas) and frame colors.
- Canvas Prints Custom canvas photo prints that stick to any wall, leave no damage, and can be moved around; feature magnetic hanging for perfect alignment and repositioning.
- Photo Books Hardcover photo books with premium pages featuring silk finish. Available in three sizes (8''x8'', 10''x10'', 12''x12'') and can hold 24 to 200 photos with one photo per page; same price regardless of page count.
- Gallery Walls Pre-arranged, curated layouts of photo tiles designed for easy installation. Gallery Wall Kits provide ready-to-hang layouts that can be customized.
- Art Collection Pre-designed art prints available for purchase, featuring various themes including abstract, botanical, and landscape designs.
- Gift Cards Digital and physical gift cards available for purchase, allowing recipients to choose their own Mixtiles products.
- For Business Business and enterprise offering for bulk orders of photo tiles, canvas prints, and other Mixtiles products for commercial use, including office decor, employee photos, and corporate gifting.
- AI Pet Templates AI-powered capability that transforms a single pet photo into stylized themed images (Bath Time, Spa, Sleepy, High Society, Pet Anatomy, Guilty as Charged, Extreme Sports, Kitchen Tails, Nine to Five, Clean & Fluffy) suitable for bathroom, kitchen, bedroom and other room scenarios. The resulting images can be ordered as prints.
Quantifiable outcome
- 4.9/5 App Store rating with 120k+ ratings
- +2 more outcomes
Companies that use Mixtiles
Customer profileSegments3 records
Ideal customer profiles2 records
Mixtiles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Mixtiles partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mixtiles competitors and assessment
Company assessmentDirect peers
- Shutterfly: Largest US custom photo product platform offering prints, canvas, photo books, and home décor — directly competes with Mixtiles across nearly every product line, with much larger scale and deeper marketing spend.
- Snapfish: Custom photo prints, canvas, photo books and wall décor from a dedicated destination site — overlaps Mixtiles' D2C custom photo product catalog and target buyer (gift/keepsake purchases).
- Photobox: Europe's largest consumer photo-book and personalized photo product brand; competes head-to-head in photo books, canvas, and personalized home décor with similar self-serve online UX.
- Printique: Premium D2C custom photo printing brand offering fine-art prints, canvas, albums and wall décor — closely comparable product mix and price points to Mixtiles' premium-tier tiles and canvas.
- Posterjack: Custom photo printing company specializing in canvas, metal, acrylic, and large-format wall prints; comparable premium wall-art value proposition targeting home décor buyers.
- Nations Photo Lab: Professional-grade consumer photo printing service offering metal/canvas/photo prints and wall displays — competes in the premium 'museum-quality print' segment where Mixtiles positions its canvas tiles.
Broad incumbents
- CEWE: Europe's largest photofinishing corporation with a full catalogue of photo books, prints, canvas and wall décor across 20+ countries — a much broader incumbent competing with Mixtiles' international footprint.
- Canva: Global design platform whose Canva Print offering reaches Mixtiles' use case end-to-end (design, personalization, fulfillment). Massive user base and AI design tools make it a strategic adjacent competitor.
- Walmart Photo: Mass-retailer photo service providing prints, canvas, and photo books at aggressive price points with nationwide fulfillment — a broad-incumbent threat on price and convenience rather than feature depth.
- Costco Photo Center: Warehouse-club photo service offering canvas prints, wall décor, and photo books, often bundled with membership value — a broad competitor leveraging offline membership scale rather than specialty product differentiation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mixtiles social profiles
Digital presenceMixtiles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mixtiles leadership team
Management profileNumber of profiles
Profiles3 records
Mixtiles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mixtiles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mixtiles
What does Mixtiles do?
Mixtiles turns user-uploaded smartphone photos into custom wall decor — primarily peel-and-stick repositionable photo tiles, plus canvas prints, hardcover photo books, gallery wall kits, and pre-designed art prints. Orders are placed through its own website or mobile app, with free international shipping and a satisfaction guarantee. Its differentiator is a damage-free magnetic adhesive hanging system that lets buyers arrange, rearrange, and remove tiles without nails or wall marks.
Is Mixtiles a public or private company?
Mixtiles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mixtiles founded?
Mixtiles was founded in 2016. It employs 51 to 100 people.
Where is Mixtiles based?
Mixtiles is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Mixtiles make money?
Five revenue lines are on record. Photo Tile Sales are the primary driver. The others are canvas Print Sales, photo Book Sales, gift Cards and business/Corporate Orders.
Who are Mixtiles's main competitors?
Direct peers on record are Shutterfly, Snapfish, Photobox, Printique, Posterjack and Nations Photo Lab. Broad incumbents are CEWE, Canva, Walmart Photo and Costco Photo Center.
Does Mixtiles have an API?
No public API is recorded for Mixtiles.