VaynerX

What VaynerX does

VaynerX is a privately held New York-based holding company (10 Hudson Yards, 501–1,000 employees) that operates a portfolio of marketing, media, and commerce brands founded and led by Gary Vaynerchuk. Its core service businesses include VaynerMedia (global creative and media agency), VaynerCommerce (commerce-focused agency), Vayner3 (Web3 and emerging-tech agency), ChukMedia (SMB-focused, formerly The Sasha Group), and the newly launched Tamara Group (April 2026). Owned media is concentrated in Gallery Media Group, which houses cultural titles such as PureWow and the recently acquired Coveteur, and is supported by production (Eva Nosidam), talent (VaynerSpeakers), corporate barter (Tingley Lane), and content platforms (Marketing for the Now, VaynerXclusives).

The company's product surface extends beyond agency services into proprietary IP: the Influur Pulse AI system (unveiled at SXSW in March 2026 with a patented Pulse Score), strategic frameworks such as the Relevance Barbell, and the vYve by Vayner $50,000 mastermind program (launched September 2024). It also operates a leadership-development layer via the Marketing Academy partnership (February 2025) and high-visibility event platforms including the Cannes Lions 2026 activation (40+ events, 1,500+ guests) and the NYSE 'Voices of the Now & Next' series (December 2025).

VaynerX monetizes through custom, retainer-style agency engagements with enterprise consumer brands (named clients include Ulta, PetSmart, Coach, American Eagle, Walmart, Mrs. Meyer's, method, GXBank, and Unleashed Brands), supplemented by mid-market clients (e.g., Urban Air Adventure Park), programmatic leadership programs (vYve at $50K/seat), owned-media advertising and commerce revenue (Gallery Media Group, PureWow), and emerging productized AI tooling (Influur Pulse). Geographic footprint spans North America (New York headquarters), EMEA (UK/Netherlands), APAC (Malaysia, India), and Latin America (Colombia).

Name

VaynerX

Legal name

VaynerX, LLC

Website

https://vaynerx.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Short description

VaynerX is a New York-based private holding company operating a portfolio of marketing, commerce, and media agencies — including VaynerMedia, VaynerCommerce, Vayner3, and Gallery Media Group — serving enterprise consumer brands such as Ulta, PetSmart, Coach, American Eagle, and Walmart across global markets.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Marketing agency services
• Creative media services
• Influencer marketing
• Brand strategy consulting
• Executive education programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Services - Creative & Media: Full-service agency revenue through VaynerMedia, ChukMedia, and Tamara Group providing creative strategy, social content, influencer campaigns, and media services to enterprise and mid-market brands
2. Speakers Bureau - Talent Representation: Commission-based talent representation booking keynote speakers for events. VaynerSpeakers represents 20+ exclusive speakers and maintains extensive networks for event planners
3. Leadership Development Program: Premium mastermind program - vYve by Vayner at $50,000 per participant for a 4-month immersive experience combining executive coaching, business mastermind sessions, and personal growth
4. Production Services: Eva Nosidam produces content through a modern storytelling approach from a human-centric and culture-forward perspective
5. Corporate Barter Marketing: Tingley Lane Trading converts surplus inventory into marketing trade credits that brands can apply to media and marketing expenses, creating a two-way value exchange

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

VaynerX is a holding company that operates a portfolio of marketing, communications, and media companies offering full-service creative strategy, social content production, influencer campaigns, media planning and buying, experiential marketing, and brand-building services to enterprise consumer brands. Its subsidiaries deliver agency services (VaynerMedia, ChukMedia, Tamara Group), cultural media brands (Gallery Media Group), content production (Eva Nosidam), keynote speaker booking (VaynerSpeakers), corporate barter marketing (Tingley Lane), and an executive leadership program (vYve by Vayner).

Product overview

VaynerX is a holding company and ecosystem of marketing agencies and media brands founded by Gary Vaynerchuk. The portfolio operates as a multi-brand architecture consisting of: VaynerMedia (global creative/ media agency), Gallery Media Group (cultural media brands portfolio including PureWow), ChukMedia (enterprise full-service agency evolved from Sasha Group), and Tamara Group (social-first attention/relevance agency) as the four main agency brands; Eva Nosidam (production company), VaynerSpeakers (speakers bureau), and Tingley Lane (corporate barter/marketing services) as specialist services; plus Marketing for the Now (video content platform), VaynerXclusives (press curation), vYve by Vayner (executive mastermind program), VaynerCommerce (e-commerce growth), and Vayner3 (innovation consultancy). Together these entities provide integrated marketing services spanning creative, media, production, events, talent representation, and professional development.

Differentiator

Problem solved

Functional benefit

Products and services

• VaynerMedia A contemporary global creative and media agency built to drive business outcomes for partners through social-first marketing, campaign development, and brand strategy across multiple markets including APAC.
• Gallery Media Group A portfolio of media brands entrenched in culture and dedicated to the consumer, including publications like PureWow and operations such as Gallery Club House and Gallery Desert House experiential activations, reaching 15+ million monthly social followers.
• ChukMedia A full-service agency with contemporary consulting for companies of all sizes, evolved from The Sasha Group and focused on enterprise organizations needing startup-level agility combined with enterprise scale.
• Tamara Group The Attention, Media, And Relevance Agency — a modern collective of editorial, influencer, social, experiential, and creative experts helping brands build cultural relevance at the speed of the feed.
• Eva Nosidam A modern storytelling production company creating content people actually want to watch, from a human-centric and culture-forward perspective.
• VaynerSpeakers A speakers bureau representing the most innovative voices of today. Books keynote speakers for events and manages the full experience from first conversation through post-event feedback. Represents 20+ exclusive clients including Blake Mycoskie, Anton Rabie, Dominique Dawes, Jesse Itzler, and Will Guidara.
• Tingley Lane A modern barter company that converts inventory value into innovative marketing campaigns, allowing companies to partially pay for media and marketing expenses by trading surplus assets. Funds 8+ figure marketing campaigns.
• vYve by Vayner A 4-month immersive mastermind program for elite founders and corporate pioneers combining executive coaching, business mastermind sessions, and personal growth, including AI, personal branding, and negotiation skill deep dives.
• VaynerCommerce A direct-to-consumer growth company scaling e-commerce brands efficiently.
• Vayner3 An innovation consultancy designed to help businesses practically navigate the next era of connected consumer behavior.

Quantifiable outcome

• 85% above industry benchmark Instagram video completion rates in Netherlands market for American Eagle campaign
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• ProfoundcoreStrategic or Co-development Partner · 25 June 2026Research partnership to release 'The CMO's AEO Guide: Winning Brand Discovery in the Recommendation Era' analyzing brand recommendations across AI platforms like ChatGPT and Google AI
• KofeeminorGTM or Marketing Partner · 9 February 2026NYC cafe collaboration where VaynerSpeakers placed QR codes on coffee sleeves at Brooklyn and Bronx locations, unlocking inspirational content from February 9 - March 2, 2026
• The Marketing AcademyflagshipStrategic or Co-development Partner · 3 February 2026Partnership to develop the next generation of global CMOs through leadership development, mentorship, and learning programs across U.S., EMEA, and APAC regions, serving 1,400 TMA Alumni through curated sessions, roundtables, and mentorship programs through 2025-2026
• New York Stock Exchange (NYSE)coreGTM or Marketing Partner · 19 December 2025Collaboration on 'Voices of the Now & Next' series - unfiltered conversations with founders and operators filmed at NYSE, featuring Ty Haney, Songe LaRon, Bobbi Brown, and Ndamukong Suh
• CyabraminorStrategic or Co-development Partner · 10 November 2025Collaborative guides on information integrity, fake content, and brand reputation management covering counterfeit culture, deepfakes, viral crises, and fake profiles
• Muck Rack and IpsoscoreStrategic or Co-development Partner · 15 October 2025Joint report on media consumption and trust in the US highlighting declining trust in traditional news sources and importance of verifiable data for PR success
• EYcoreStrategic or Co-development Partner · 13 March 2025Gallery Media Group and EY partnership for Gallery Innovation House, bringing together media innovation and professional services expertise
• Unleashed BrandscoreGTM or Marketing Partner · 5 March 2025Youth enrichment franchise platform (1,300+ locations) partnered with VaynerX to overhaul marketing strategy from 100% lower-funnel to full-funnel model with emphasis on mid-funnel social content for Urban Air Adventure Park

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Anomaly: Independent creative-led agency with diversified offerings spanning advertising, brand consulting, and venture-building — directly comparable to VaynerX's holding-company approach of running multiple complementary creative entities under one roof.
• Droga5 (Accenture Song): Independent-style creative agency of comparable scale known for brand-building work and award-winning campaigns (acquired by Accenture Song in 2019). Direct parallel to VaynerMedia on creative reputation and enterprise client roster.
• Mother: Privately held independent creative agency network with offices in NYC, LA, London and a portfolio approach to brands — strong parallel to VaynerMedia's independent, founder-led creative reputation and global ambitions.
• 72andSunny: Independent creative agency with similar cultural-relevance positioning, social-first campaign capabilities, and enterprise consumer brand client mix — closely mirrors VaynerMedia's brand strategy and creative execution profile.
• Wasserman: Major talent representation and management firm with a substantial speakers bureau division booking celebrity and executive talent for events — the most direct competitor to VaynerSpeakers in the keynote/speaker representation market.
• Horizon Media: Largest privately held U.S. media agency, founder-led (Bill Koenigsberg), serving enterprise clients with media buying and integrated marketing — analogous to VaynerX in scale, independence, and founder-controlled governance.
• R/GA (Interpublic Group): Global creative and digital agency serving enterprise clients with integrated brand, product, and experience work — comparable to VaynerX's multi-agency model combining creative, media, and digital transformation services.
• Wieden+Kennedy: Privately held independent creative agency with comparable global footprint (Portland HQ plus London, Tokyo, etc.) and a founder-led culture built on iconic brand work for Nike and others — analogous to VaynerX's founder-driven, brand-first agency model.
• MediaMonks (Monks, S4 Capital): Tech-enabled content and media production network serving global enterprise clients with integrated creative, media, and production services — directly comparable to VaynerX's full-stack agency model combined with Eva Nosidam's production capabilities.
• Huge (Interpublic Group): Digital-first experience and creative agency that grew into a multi-service brand — comparable scale and digital/social-first orientation that matches VaynerMedia and Tamara Group's capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/vaynermedia
• YouTubeyoutube.com/channel/UCDqv5EFHMJlBbkAU5SnRYmw
• LinkedInlinkedin.com/company/vaynerx-llc
• Instagraminstagram.com/vaynerx

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VaynerX