Social Traders
Social Traders is an Australian nonprofit industry body and national social enterprise certifier, connecting 750+ certified social enterprises with 150+ corporate and government members through a membership platform, searchable directory, events, and training programs.
- Company typePrivate
- Founded2008
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Social Traders does
Social Traders Ltd is an Australian nonprofit industry body established in 2008 and headquartered in Melbourne, operating as the recognized national certifier for social enterprises and the principal intermediary between certified social enterprises and corporate and government buyers. The organization's core offering is a two-sided ecosystem anchored by free social enterprise certification (covering 750+ enterprises), which feeds a searchable Social Enterprise Finder directory that receives approximately 200,000 annual views, and a Social Traders Portal that provides corporate and government members with directory access, social procurement spend tracking, and impact reporting tools.
Social Traders monetizes primarily through annual corporate and government memberships (150+ business and government members including Westpac, Mirvac, Johnson & Johnson, Australia Post, Fulton Hogan, and state governments of Victoria, NSW, and Queensland), supplemented by revenue from its annual Convene conference (tiered tickets from $349 to $2,873+ GST), the Elevate SME capability-building program ($3,000+ GST per participant, $12,000+ GST per member-sponsorship of four SMEs), advisory services, and training. Distribution is a hybrid of direct enterprise field sales for memberships, self-serve portal access for the directory, and event ticketing via Humanitix.
The organization functions as a platform-plus-services nonprofit with no parent company, no venture backing, and no proprietary AI technology. Its strategic positioning leverages tightening Australian modern slavery and sustainability reporting requirements, the 2032 Brisbane Olympics procurement opportunity (via the GoodSupply 2032 Collective), and a growing network of partnerships (RMIT, ICN, WorldCC Foundation, The Freedom Hub) to deepen its role as the standard-setter for social procurement in Australia. Cumulative social spend facilitated has reached $1.1 billion across seven years, supporting over 10,000 jobs for people facing barriers to work.
Social Traders firmographics
Firmographics- Name
- Social Traders
- Legal name
- Social Traders Ltd
- Website
- https://socialtraders.com.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Social Traders is an Australian nonprofit industry body and national social enterprise certifier, connecting 750+ certified social enterprises with 150+ corporate and government members through a membership platform, searchable directory, events, and training programs.
- Ownership category
- akta.pro rank
Social Traders industry classification
Industry- Product category
- Social Enterprise Certification & Procurement Services
- NAICS
- Educational Support Services (61171), Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Professional Certification & Training Content Publishing (Exam Prep, CE/CPD) (MPAJACAL)
Keywords
Where Social Traders is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Social Traders business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Corporate & Government Membership: Social Traders generates revenue through annual membership fees charged to businesses and government agencies seeking to enhance their social performance and access certified social enterprises for procurement purposes.
- Event Revenue (Convene Conference): Annual flagship conference Convene generates ticket revenue through 1-day passes ($349+ GST), 2-day All-Access passes ($629+ GST), and Table of 8 group bookings ($2,873+ GST).
- Elevate Program Fees: The Elevate Program, a capability-building program for SMEs, charges $3,000 + GST per organization. Social Traders members can sponsor four SMEs in their supply chain for $12,000 + GST.
- Social Enterprise Certification (Free): Social enterprise certification is provided free of charge, creating the supply-side inventory of certified social enterprises that drives membership value for corporate and government buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Convene 2026 1-Day General Access Pass |
| One time/ perpetual license | Multi-year contract | Convene 2026 2-Day All-Access Pass (Limited availability) |
| One time/ perpetual license | Multi-year contract | Convene 2026 Table of 8 |
| Subscription | Multi-year contract | Elevate Program - SME Participant |
| Subscription | Multi-year contract | Elevate Program - Member Sponsorship (4 SMEs) |
| Freemium | Monthly | Social Enterprise Certification |
| Subscription | Annual | Corporate & Government Membership |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Social Traders product offering
Product offeringCore offering
No factual source content was provided in the input between the "Information starts here" and "Information ends here" markers, so a grounded core-offering description cannot be produced from verifiable source data.
Product overview
Social Traders operates as a platform-plus-services model, combining a core certification function with a membership platform and supplementary programs. The centrepiece is the Social Enterprise Certification — the recognised Australian standard for social enterprises — which feeds into the Social Enterprise Finder directory (viewed 200,000+ times annually) and the Social Traders Portal, which gives members searchable access to 750+ vetted suppliers alongside reporting and spend-tracking tools. Around these core platforms, Social Traders offers the Elevate Program (a paid SME capability-building program), Social Performance Score assessment, training and advisory services, supply chain programs, and an annual Convene conference. The portfolio is unified by a shared focus on connecting social enterprises with corporate and government buyers to measure and scale social value through procurement.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- $1.1 billion spent with certified social enterprises over seven years
- +7 more outcomes
Companies that use Social Traders
Customer profileNamed customers19 records
Segments4 records
Social Traders technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Social Traders partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, strategic, case study and core partnership.
- RMIT UniversitycoreResearch partnership for landmark study 'What Works: The Global Evidence on Social Enterprise Success Factors' drawing on systematic review of 137 peer-reviewed academic studies. Supported by Global Business Innovation Enabling Impact Platform at RMIT University with additional funding from 2025 Strategic Impact Fund.
- The Freedom HubcorePartnership to support organizations with modern slavery due diligence and ethical procurement practices. The Freedom Hub provides survivor-informed advisory services and access to their Survivor Advisory Board. Social Traders connects members needing specialist human rights support to The Freedom Hub's consultancy team for navigating Australian Modern Slavery legislation requirements.
- Industry Capability Network (ICN)coreStrategic partnership to streamline social procurement and create greater opportunities for social enterprises nationwide. Combines ICN's extensive supplier network and procurement expertise with Social Traders' deep knowledge of the social enterprise sector. Development of new tools, enhanced database integration, and joint educational initiatives planned.
- WorldCC FoundationcoreStrategic partnership to transform procurement into a force for social good. Combines WorldCC's global expertise in sustainable and inclusive contracting with Social Traders' experience as Australia's industry body. Joint advocacy for purposeful procurement and shared learning platforms planned.
- The Freedom HubcoreProvides Social Traders members with foundational awareness and advice on modern slavery risks. When specialist, survivor-informed support is needed, members are connected directly to The Freedom Hub for tailored advisory services. Partnership enables Social Traders to address interconnected challenges of modern slavery, fair labour practices and human rights.
- GoodSupply 2032 CollectivestrategicPartnership alongside White Box Enterprises, Queensland Social Enterprise Council, SEFA, Supply Nation, WEConnect, Food Connect and English Family Foundation. Collective launched to drive inclusive employment for Brisbane 2032 Olympic Games and act as springboard for social enterprises into major supply chains.
- Fruit2Workcase studyCertified social enterprise providing employment opportunities for former prisoners delivering fruit, milk, and pantry staples. Featured on Channel 9 News. Works with Melbourne City Council, Melbourne University, Monash University, Mirvac, Lendlease.
- Heidelberg Materialscase studyMajor construction materials company introduced to RCYCL through Social Traders connection. RCYCL diverted 6,766 kilograms of uniforms and PPE from landfill through national roll-out across 48+ sites. Partnership led to 430+ sites now having RCYCL recycling access.
- CareerSeekerscore partnershipCertified social enterprise supporting refugees and people seeking asylum into professional employment. Partnership with CPB Contractors has hosted 148 internships, 79 participants, with 57 securing permanent employment (72% conversion rate). In third-year agreement worth $500,000+ in internship sponsorships.
- MirvaccoreFounding member and leading social procurement practitioner. Sponsors SMEs in Social Traders Elevate Program (Soclean, Circka, GTC Engineering, Proline Group). $100 million commitment to social sector by 2030. Achieved net zero Scope 1 & 2 emissions in 2021.
- IconcoreLeading social procurement practitioner in construction. Sponsors SMEs in Elevate Program (Six Degrees Architects, AMA Precast, SQG Group). Partnership with Assembled Threads resulted in national PPE contract for 800+ Icon Group members. Nicole Donnison won 2025 Game Changer of the Year.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Social Traders competitors and assessment
Company assessmentDirect peers
- B Lab Global: Global nonprofit behind the B Corp certification standard. Directly comparable as a social/environmental certification body that vets businesses against a recognized standard and provides a searchable directory of certified companies to corporate buyers.
- Supply Nation: Australia's national directory and certification body for Indigenous-owned businesses. Operates a near-identical model — vetted supplier directory, paid corporate/government membership, and supplier-diversity reporting — competing for the same procurement budgets in Australia.
- WEConnect International: Global nonprofit certifying women-owned businesses and connecting them to corporate and government buyers. Highly comparable in mission, certification-based supplier-discovery model, and member-driven revenue structure.
- Social Enterprise UK: UK membership body representing social enterprises, providing advisory, policy advocacy, and procurement connections. Closest international analog to Social Traders in terms of industry-body function and corporate–government engagement.
Regional players
- Social Ventures Australia: Australian impact-focused intermediary providing advisory, investment, and capacity-building services to social enterprises. Comparable mission and Australian market focus, though more focused on investment and incubation than certification.
- White Box Enterprises: Australian social enterprise intermediary building enterprises and supporting the sector. A GoodSupply 2032 Collective co-partner, operating in overlapping procurement and capability-building territory with Social Traders.
- Social Enterprise Finance Australia (SEFA): Australian impact financier for social enterprises and a GoodSupply 2032 Collective partner. Adjacent role as a sector intermediary but focused on finance rather than certification and procurement matchmaking.
- Queensland Social Enterprise Council: State-level peak body for social enterprises in Queensland. Functions as a regional industry body and partner within the GoodSupply 2032 Collective, overlapping with Social Traders' advocacy and member services in Queensland.
Broad incumbents
- EcoVadis: Global sustainability ratings provider used by large corporates for supplier ESG assessment. Broader scope than Social Traders but increasingly overlapping as it expands into social/supplier-diversity scoring for procurement teams.
- Sedex: Global supply-chain ethics platform used by corporates to manage social and ethical sourcing risk. Comparable as a B2B platform connecting vetted suppliers to procurement teams, though broader in scope (ethical trade, labor rights) than Social Traders' social-enterprise focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Social Traders social profiles
Digital presenceSocial Traders compliance and trust
Trust signalCompliance1 record
Social Traders financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Traders leadership team
Management profileNumber of profiles
Social Traders funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Traders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Traders
What does Social Traders do?
No factual source content was provided in the input between the "Information starts here" and "Information ends here" markers, so a grounded core-offering description cannot be produced from verifiable source data.
Is Social Traders a public or private company?
Social Traders is a private company. It is classified as unknown and is currently operating.
When was Social Traders founded?
Social Traders was founded in 2008. It employs 11 to 50 people.
Where is Social Traders based?
Social Traders is headquartered in Melbourne, Australia, in the Oceania region.
How does Social Traders make money?
Four revenue lines are on record. Corporate & Government Membership is the primary driver. The others are event Revenue (Convene Conference), elevate Program Fees and social Enterprise Certification (Free).
Who are Social Traders's main competitors?
Direct peers on record are B Lab Global, Supply Nation, WEConnect International and Social Enterprise UK. Regional players are Social Ventures Australia, White Box Enterprises, Social Enterprise Finance Australia (SEFA) and Queensland Social Enterprise Council. Broad incumbents are EcoVadis and Sedex.
Does Social Traders have an API?
No public API is recorded for Social Traders.
What industry is Social Traders in?
Social Traders's product category is Social Enterprise Certification & Procurement Services. Its primary akta.pro industry code is MPAJACAL, Professional Certification & Training Content Publishing (Exam Prep, CE/CPD). Its NAICS code is 61171 and its SIC code is 8200.