EasyPark Group

What EasyPark Group does

EasyPark Group, commercially branded as Arrive, is a Stockholm-headquartered global mobility technology company that has evolved from a Swedish pay-by-phone parking provider (founded 2001) into a multi-brand smart-mobility platform operating in 20+ countries and 4,000+ cities. The Arrive platform integrates the consumer-facing EasyPark mobile parking app with operator/city planning tooling, public transport ticketing devices, EV charging payments, fleet expense management, and an in-car/connected-car experience layer (anchored by the 2025 Parkopedia acquisition). Technology stack is cloud-based, combining real-time parking and mobility data, digital payment processing, IoT-enabled smart meters, and AI-driven analytics (computer vision for access/payment, recommendation engines, optimization, and predictive analytics). The company is privately held and has scaled primarily through serial acquisitions — ParkMobile and Park Now (2021), MPLA (2023), Flowbird Group (2025), and Parkopedia (2025) — and strategic partnerships including ParkMobile–Flash (North America, 2024) and Klarna (15 European markets, 2026).

Revenue is generated through four streams: (1) per-transaction consumer digital parking and EV charging fees via the EasyPark and ParkMobile apps; (2) recurring B2B SaaS and managed-service contracts with parking operators, city planners, public transport authorities, fleets, and automakers (Arrive for Parking Operators, City Planners, Public Transport, Fleets, and Automakers modules); (3) mobility data monetization, particularly connected-car datasets from Parkopedia sold to automakers and city planners; and (4) managed services such as pay-station upgrades and digital parking operations for municipalities. Go-to-market is a hybrid model: direct-to-consumer app distribution in 15+ European markets, consultative enterprise field sales to operators and public sector via the Arrive website, and channel partnerships (Flash for North American infrastructure, Klarna for embedded payment UX, automaker dashboard integrations). The platform reportedly serves over 100 million users annually and the company employs 501–1,000 people. Backers include Vitruvian Partners (lead investor in 2017 and 2018 rounds).

The company's strategic posture is platform consolidation: assembling the fragmented urban mobility stack — parking, public transport, EV charging, fleet, and in-car — into a single data-driven solution for cities, operators, and drivers. Acquisitions target complementary geographies (MPLA, Flowbird) and adjacent data/integration layers (Parkopedia), while partnerships extend payment reach (Klarna) and AI-driven infrastructure deployment (Flash). No revenue figures, valuation, or detailed cap-table information are disclosed in the source material.

Name

EasyPark Group

Legal name

EasyPark Group

Website

https://easyparkgroup.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

EasyPark Group (Arrive) is a Stockholm-headquartered global mobility technology company operating a multi-brand platform spanning digital parking payments, public transport ticketing, EV charging, fleet management, and connected-car services across 20+ countries and 4,000+ cities, serving 100M+ consumers, parking operators, cities, public transport authorities, fleets, and automakers.

Ownership category

akta.pro rank

Product category

Smart Mobility & Digital Parking Platform

NAICS

Parking Lots and Garages (812930)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)

akta.pro secondary industries

On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones) (TLAJAIAA), EV Charging in Parking Facilities (Charging Operations, Billing, Load Mgmt) (TLAJAIAF), Shared Parking & Marketplace Platforms (B2B/B2C Space Sharing, Aggregators) (TLAJAIAH)

Keywords

• Digital parking payments
• Smart mobility platform
• Urban mobility data
• Parking operator solutions
• EV charging infrastructure

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital parking transactions (consumer): Consumer parking app (EasyPark) processes digital payments for parking and EV charging on a per-transaction basis across multiple European markets; high-frequency, recurring driver touchpoints.
2. B2B smart-mobility SaaS for operators and cities: Recurring software/managed-service revenue from selling data-driven insights, digital payment solutions, ticketing, and operational tooling to parking operators, city planners, public transport authorities, fleets, and automakers.
3. Mobility data monetization: Generates revenue from aggregated mobility data and connected-car datasets (built on Parkopedia assets), serving automakers and city planners with insights.
4. Managed/professional mobility services: Implementation and operation of smart-parking infrastructure (e.g., upgraded pay stations, digital parking management for municipalities) as managed services.

Pricing tiers

Go-to-market motion3 records

Core offering

EasyPark Group operates a global smart mobility platform (branded Arrive) that delivers digital parking payments through the EasyPark consumer app and provides B2B data-driven solutions for parking operators, city planners, public transport authorities, fleets, and automakers. The offering combines real-time mobility data, digital payment processing, IoT-enabled smart meters, connected-car data, and AI analytics to enable parking, public transport ticketing, EV charging payments, and in-car experiences across 20+ countries.

Product overview

EasyPark Group (now operating under the Arrive brand) runs a platform-plus-modules architecture anchored by the Arrive global mobility platform. At its core sit the EasyPark mobile parking app and the data/integration capabilities exposed to automakers, public transport operators, city planners, parking operators, and fleet customers. The platform is extended through acquired sub-brands — ParkMobile (smart parking in North America), Parkopedia (connected car services and mobility data), and MPLA (mobile parking in Czech Republic and Slovakia) — and through five audience-specific solution modules: Arrive for Parking Operators, Arrive for City Planners, Arrive for Public Transport, Arrive for Fleets and Businesses, and Arrive for Automakers. Together, the core app, the acquired sub-brands, and these modules form a single connected offering for digital parking, EV charging payments, in-car services, and urban mobility data across 20+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• ParkMobile: Smart parking provider operating under EasyPark Group, focused on mobile parking payments and digital parking transformation, with North American operations.
• Parkopedia
• MPLA
• Arrive

Products and services

• Arrive platform EasyPark Group's unified global mobility platform that connects operators, decision-makers, and businesses to enable smarter parking, public transport, fleet, and in-car services across multiple countries and cities.
• EasyPark app Mobile parking application used by individual drivers across European markets to pay for on-street and off-street parking and EV charging via digital payments.
• Arrive for Parking Operators Enterprise solution that helps parking operators understand demand, optimize space, and reduce traffic using data-driven insights and digital payments for parking and EV charging.
• Arrive for City Planners Enterprise solution that turns mobility data into actionable insights, helping city planners shape urban mobility that meets today's needs and adapts to future demands.
• Arrive for Public Transport Enterprise solution that uses data-driven planning to optimize routes, schedules, and reliability, paired with an open payment solution and smart ticketing devices for public transport operators.
• Arrive for Fleets and Businesses Enterprise solution providing data-driven tools that help fleets and businesses streamline mobility and parking expense operations and reduce costs.
• Arrive for Automakers Enterprise solution that brings accurate parking and charging data, easy in-car payments, and GPS-free indoor navigation directly into the vehicle dashboard.
• ParkMobile Smart parking service operating under EasyPark Group, focused on North American digital parking payments and infrastructure.
• Parkopedia Provider of connected car services and mobility data, including parking and charging data, in-car payments, and GPS-free indoor navigation for automakers and drivers.
• MPLA Mobile parking service operating in the Czech Republic and Slovakia, supporting EasyPark's Central European digital parking coverage.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• SpotHero: SpotHero is a North American digital parking marketplace and reservation platform that lets drivers find and pay for off-street parking via a consumer app, directly comparable to EasyPark's ParkMobile offering in the US market.
• PayByPhone: PayByPhone is a global mobile parking payment app serving municipalities and operators across Europe, North America, and Australia, competing head-to-head with EasyPark's consumer parking app across multiple geographies.
• JustPark: JustPark is a UK-based digital parking marketplace enabling drivers to book and pay for parking spaces via app, comparable to EasyPark's consumer and operator-facing parking solutions in European markets.
• ParkWhiz: ParkWhiz operates a North American parking reservation and payments platform for drivers and operators, with overlapping operator SaaS and consumer app offerings relative to ParkMobile under EasyPark Group.
• Curb Mobility: Curb Mobility provides digital parking, mobility, and curb management solutions for cities and operators in North America, comparable to Arrive's parking operator and city planner modules.
• Passport Labs: Passport is a mobility and parking platform serving cities, transit agencies, and operators with mobile payments, digital permitting, and transit ticketing, directly comparable to Arrive's public transport and parking operator modules.
• Tompkin Solutions (T2 Systems): T2 Systems provides parking management software and hardware solutions for universities, municipalities, and operators, comparable to Arrive's enterprise operator tooling and managed services for parking operators.

Broad incumbents

• Google Maps (Parking & Transit): Google Maps embeds parking and EV charging features with massive distribution; as a broad incumbent it competes with EasyPark at the consumer discovery layer and increasingly threatens connected-car data opportunities.

Emerging players

• ChargePoint: ChargePoint is a major EV charging network operator with a software and payment platform; EasyPark's EV charging payment integration overlaps with ChargePoint's broader charging ecosystem, particularly in North American and European deployments.
• INRIX: INRIX provides mobility intelligence, parking data, and traffic analytics to cities, automakers, and operators, comparable to EasyPark's mobility data monetization and city planner modules built on Parkopedia data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Arrive-together
• LinkedInlinkedin.com/company/101531
• Xx.com/easyparkgroup
• Facebookfacebook.com/easypark-world-126085347456399

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EasyPark Group