JustPark
JustPark is a two-sided parking technology platform combining a consumer mobile app with a B2B SaaS suite for parking operators, venues, universities, and municipalities. Following its 2024 merger with ParkHub, it facilitates $1Bn+ in annual bookings across 450+ locations, serving 20M+ drivers and 500+ enterprise customers in North America and the UK.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What JustPark does
JustPark operates a two-sided parking platform combining a consumer-facing mobile app with an enterprise B2B software suite for parking operators, venues, universities, municipalities, and commercial real estate owners. The company facilitates over $1 billion in annual parking bookings and parks more than 40 million cars annually across 450+ managed locations, serving 500+ B2B customers and 20 million+ individual users following its 2024 merger with Dallas-based ParkHub. The product portfolio is organized around a Suite backend that powers modular solutions including Prime (mobile point-of-sale with LPR), On-Demand (QR/text-to-park contactless payments), Passes (EventPass, SeasonPass, CompPass), Reservations/Permits, Insights (AI-powered analytics with predictive forecasting and a natural language AI assistant), Reach (CRM and engagement), Valet (digital valet workflow), and Plate Validator (automated LPR-based access control).
The underlying platform integrates 70+ pre-configured third-party systems including PARCS vendors (TIBA, Amano McGann, Skidata, T2 Systems), payment processors (Parkmobile, PayByPhone, Passport, Flowbird), LPR providers (Genetec, Conduent), and ticketing platforms (Ticketmaster, SeatGeek), enabling JustPark to consolidate fragmented parking operations into a unified data and analytics layer. Revenue is generated through transaction fees on consumer bookings, recurring B2B software subscriptions for enterprise modules, and per-event/season parking pass sales to sports and entertainment venues.
JustPark is privately held and backed by growth equity firms FTV Capital and LLR Partners following the 2024 merger, with CEO Jeff Shanahan leading the combined entity. The company has pursued an active inorganic growth strategy, acquiring Oobeo in August 2025 to accelerate North American permit and contactless payment capabilities, and BigParking in March 2026 to add 120+ UK event parking locations near major football stadiums including Emirates Stadium and Anfield. Customers span major US sports franchises (Dallas Cowboys, American Airlines Center, Mercedes-Benz Stadium, Rose Bowl), universities (VCU, University of Iowa Athletics), municipalities (City of Santa Monica), and UK football clubs (Brentford FC, Swansea City AFC, Birmingham City, Wrexham AFC, The O2, Co-op Live Manchester).
JustPark firmographics
Firmographics- Name
- JustPark
- Legal name
- ParkHub, Inc.
- Website
- https://justpark.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- JustPark is a two-sided parking technology platform combining a consumer mobile app with a B2B SaaS suite for parking operators, venues, universities, and municipalities. Following its 2024 merger with ParkHub, it facilitates $1Bn+ in annual bookings across 450+ locations, serving 20M+ drivers and 500+ enterprise customers in North America and the UK.
- Ownership category
- akta.pro rank
JustPark industry classification
Industry- Product category
- Parking Management Software
- NAICS
- Parking Lots and Garages (812930), Parking Lots and Garages (81293)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)
- akta.pro secondary industries
- Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE), Parking & Toll Payment/Reservation Platforms (BPAMAIAL), Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD)
Keywords
Where JustPark is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
JustPark business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Transaction/Booking Fees: JustPark charges transaction fees on parking bookings made through its platform. The company facilitates $1Bn+ in annual booking volume, indicating substantial transaction-based revenue. Fees are collected from both drivers (for reservation services) and parking operators (for access to the platform and payment processing).
- B2B Software Subscriptions: JustPark provides enterprise software solutions to parking operators, venues, universities, and municipalities. The platform includes various modules (Prime, Passes, Insights, On-Demand, Valet, Permits) that businesses subscribe to for parking management capabilities.
- Event Parking Solutions: Specialized event parking solutions including EventPass and SeasonPass for stadiums and venues. Revenue generated from per-event bookings and season-long parking passes sold to fans and season-ticket holders.
- Acquisition Integration (Oobeo): Acquired Oobeo's contactless payment and permit management technology, which serves over 6 million users and supports more than $1 billion in booking volume, expanding North American growth and integrated technology capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise B2B Platform - Custom pricing based on location count and features |
| Transaction based/ take rate | Pay-as-you-go | Consumer App - Variable per booking |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
JustPark product offering
Product offeringCore offering
JustPark operates a two-sided parking platform: a consumer-facing mobile app enabling drivers to find, book, and pay for parking at venues, on-street locations, and private driveways, and a B2B enterprise software suite offering modular parking management tools (event parking passes, mobile POS with LPR, QR/text-to-park payments, digital permits, AI-powered analytics, valet operations, and CRM). The platform unifies data from PARCS, payment apps, meters, and license plate recognition systems across 450+ locations and facilitates $1Bn+ in annual booking volume.
Product overview
JustPark operates as a two-sided parking platform: a consumer-facing mobile app (JustPark App) for drivers to find, book, and pay for parking at venues, on-street locations, and private driveways; and a B2B platform of modular solutions for parking operators and venue managers. The B2B platform is organized around a core management backend (Suite) and several distinct product modules: Prime (mPOS with LPR for pass validation and on-site payments), On-Demand (QR/text-to-park contactless payments, no hardware required), Passes (an umbrella module encompassing EventPass for single events, SeasonPass for full-season bookings, and CompPass for complimentary VIP/staff passes — with a native Ticketmaster integration for selling passes in the Ticketmaster checkout), Reservations/Permits (digital long-term permit management), Insights (AI-powered analytics, formerly Smarking, with occupancy forecasting and a global AI assistant), Reach (CRM for driver engagement with multi-channel messaging), Valet (digital valet operations), and Plate Validator (automated LPR pass validation). Together these products address the full parking lifecycle: pre-booking, on-site payment, access control, permit management, analytics, and customer engagement.
Differentiator
Problem solved
Functional benefit
Brands
- JustPark Passes: Pre-sell event parking passes and manage VIP and staff parking for single events, full seasons, or multi-day events.
- JustPark Prime
- JustPark On-Demand
- JustPark Insights
- JustPark Reach
- JustPark Valet
Quantifiable outcome
- 36% increase in parking revenue
- +2 more outcomes
Companies that use JustPark
Customer profileNamed customers16 records
Segments7 records
Ideal customer profiles7 records
JustPark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability5 records
Feature6 records
JustPark partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and flagship.
- BigParkingcoreJustPark acquired BigParking, a leading UK football and event parking operator. The acquisition adds 120+ locations, tens of thousands of parking spaces near major stadiums (Emirates Stadium, Anfield, St. Andrew's), and establishes parking partnerships with major UK football clubs including Brentford FC, Swansea City AFC, Birmingham City, and Wrexham AFC.
- Oobeo (subsidiary of Toledo Ticket)coreJustPark acquired Oobeo, a subsidiary of Toledo Ticket, to enhance North American growth and expand parking solutions. The acquisition leverages Oobeo's contactless payment and permit management technology, serving over 6 million users and supporting more than $1 billion in booking volume.
- ParkHubflagshipParkHub, a Dallas-based parking software company, merged with JustPark in 2024 to create a combined entity. The merger was supported by strategic growth investments from FTV Capital and existing investor LLR Partners. The combined entity serves over 20 million individuals and manages approximately $1 billion globally.
- TicketmastercoreIntegration partnership allowing venues to sell JustPark parking passes directly on venue websites and within the Ticketmaster checkout. Fans can purchase event tickets and parking in a single transaction, with parking passes accessible in the Ticketmaster app.
- TIBAcorePre-configured integration partnership with TIBA, a parking access and revenue control systems (PARCS) provider. TIBA systems are integrated with JustPark's platform for unified parking management.
- Amano McGanncorePre-configured integration with Amano McGann, a PARCS provider. Partnership enables data consolidation and coordinated parking operations.
- TransCorecorePre-configured integration with TransCore for PARCS and access control integration. Supports unified parking data management.
- T2 SystemscoreIntegration with T2 Systems for parking access control and revenue management. Enables coordinated operations for JustPark platform users.
- Event Support Team (EST)coreEST, a subsidiary of BigParking, provides professional on-site event-day parking operations management. EST will continue to manage operations at applicable sites, ensuring venues and community partners benefit from professional management.
- Co-op Live ManchestercorePartnership venue for event parking in the UK. JustPark provides parking technology and management for the entertainment complex.
- The O2coreFirst UK venue to deploy EventPass solution for concert and entertainment parking. Partnership demonstrates successful UK market entry for the US-developed event parking product.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
JustPark competitors and assessment
Company assessmentDirect peers
- SpotHero: SpotHero is a North American parking reservation marketplace connecting drivers with off-street parking inventory and offering enterprise tools to operators. It directly overlaps JustPark on consumer booking, B2B operator software, and venue partnerships (SpotHero is also listed as a JustPark integration partner, evidencing direct competition in the same accounts).
- Parkmobile (EasyPark Group): Parkmobile, owned by EasyPark Group, is one of the largest mobile parking payment apps in North America and competes directly with JustPark's consumer app and on-demand payment products. EasyPark Group operates across multiple continents, providing broader geographic reach than JustPark and competing for the same municipality and operator accounts.
- PayByPhone: PayByPhone is a leading mobile parking payment platform widely deployed by municipalities and operators across North America and Europe. It overlaps directly with JustPark On-Demand and the consumer app for everyday street and lot parking, and is listed as a JustPark integration partner through Insights.
- ParkWhiz: ParkWhiz operates a parking reservation marketplace and event parking platform in North America, directly comparable to JustPark's EventPass and consumer booking products. Like SpotHero, ParkWhiz is listed as a JustPark Insights integration partner, indicating shared customer overlap and direct competition for venue and operator accounts.
- T2 Systems: T2 Systems is a parking management software and PARCS provider serving universities, hospitals, municipalities, and operators across North America. It overlaps with JustPark's B2B platform (Permits, Insights) and is both a competitor for enterprise accounts and an integration partner feeding JustPark's analytics layer.
- Passport Labs: Passport provides mobile payment, permit, and enforcement solutions for municipalities and operators across North America. It directly overlaps with JustPark's On-Demand, Permits, and Insights offerings for the government and university segments and is an integration partner within JustPark Insights.
Broad incumbents
- TIBA Parking Systems: TIBA is a global PARCS (gates, pay stations, ticketing) incumbent serving operators and venues worldwide. It overlaps with JustPark's Prime and Passes products at the access-control layer but does not offer a consumer marketplace or unified analytics platform, positioning it as a complementary incumbent in the broader parking stack.
- Flowbird Group: Flowbird is a global provider of parking meters, pay stations, and urban mobility solutions serving municipalities across Europe and North America. It competes with JustPark in on-street parking hardware/software and is listed as a JustPark Insights integration partner for meter and sensor data.
- Skidata: Skidata is a global access control and parking management provider, particularly strong in Europe and at large venues and ski resorts. It overlaps with JustPark's PARCS integrations and event access products but is primarily an incumbent hardware and access vendor rather than a marketplace player.
- Amano McGann: Amano McGann is a North American PARCS and parking management solutions provider serving airports, universities, hospitals, and municipalities. It competes with JustPark at the access-control and permit management layer and is a listed JustPark Insights integration partner for PARCS data consolidation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
JustPark social profiles
Digital presenceJustPark compliance and trust
Trust signalCompliance2 records
JustPark financial estimates
Financial estimateRevenue estimate
Valuation estimate
JustPark leadership team
Management profileNumber of profiles
Profiles6 records
JustPark subsidiaries and ownership
Company hierarchySubsidiaries3 records
JustPark funding detail
Funding detailFunding overview
Funding rounds9 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JustPark M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JustPark
What does JustPark do?
JustPark operates a two-sided parking platform: a consumer-facing mobile app enabling drivers to find, book, and pay for parking at venues, on-street locations, and private driveways, and a B2B enterprise software suite offering modular parking management tools (event parking passes, mobile POS with LPR, QR/text-to-park payments, digital permits, AI-powered analytics, valet operations, and CRM). The platform unifies data from PARCS, payment apps, meters, and license plate recognition systems across 450+ locations and facilitates $1Bn+ in annual booking volume.
Is JustPark a public or private company?
JustPark is a private company. It is classified as private equity controlled and is currently operating.
When was JustPark founded?
JustPark was founded in 2006. It employs 51 to 100 people.
Where is JustPark based?
JustPark is headquartered in London, United Kingdom, in the Europe region.
How does JustPark make money?
Four revenue lines are on record. Transaction/Booking Fees are the primary driver. The others are B2B Software Subscriptions, event Parking Solutions and acquisition Integration (Oobeo).
Who are JustPark's main competitors?
Direct peers on record are SpotHero, Parkmobile (EasyPark Group), PayByPhone, ParkWhiz, T2 Systems and Passport Labs. Broad incumbents are TIBA Parking Systems, Flowbird Group, Skidata and Amano McGann.
Does JustPark have an API?
No public API is recorded for JustPark.
What industry is JustPark in?
JustPark's product category is Parking Management Software. Its primary akta.pro industry code is TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics), with a secondary code of TLAJAIAE, Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt). Its NAICS code is 812930 and its SIC code is 7500.