What Buana Finance does

PT Buana Finance Tbk (idx:BBLD) is an Indonesian publicly-listed consumer financing company founded in 1982 with operations as a financing institution dating to 1989, headquartered at Office Tower @ Ciputra World 2 in Jakarta and operating under OJK (Financial Services Authority) supervision. The company provides asset-backed lending products to individual consumers, SMEs, and commercial fleet operators across Indonesia through a network of 34 branch offices and KSKC (Branch Office Alternative) locations spanning nearly every province. Its core portfolio comprises four credit products: Pembiayaan Mobil (passenger and commercial vehicle financing with LTV up to 85% and tenors up to 5 years), Pembiayaan Motor (motorcycle financing, currently featuring Vespa-brand models), Pembiayaan Dana Tunai/Pinjaman Bu Ana (cash loans up to Rp 500 million secured by BPKB vehicle ownership documents), and Pembiayaan Alat Berat (heavy equipment financing for cranes, excavators, bulldozers, and other industrial machinery).

The company's revenue model is anchored on interest income from its receivables portfolio, supplemented by administration fees, insurance provisions, down payments, and transaction commissions, with significant additional revenue mechanic through its Bursa Otomotif Buana (BOB) integrated automotive center in PIK 2, Tangerang where partner used-car showrooms operate on-site. Underlying technology is a digital loan application system accessible via the corporate website with loan-simulation calculator, online form submission, WhatsApp-based status updates, and instant pre-approval with fund disbursement within one business day for approved applications. Multi-channel payment integrations span bank virtual accounts (BCA code 00376, BRI prefix 35023, Danamon 755), retail outlets (Indomaret/Ceriamart, Alfamart/Alfamidi/DanDan, Pos Indonesia), and e-commerce (Tokopedia), providing borrowers with broad payment accessibility and creating collection resilience.

Distribution combines direct branch sales, partner showroom referrals (15+ used-car showrooms at BOB including Hobi Mobil, Auto Wise, F2 Auto, TW Mobilindo, Autohub, Annur Motor, RAM Showroom, Istana Jaya Motor, Carstudio, Simple Auto, Auto Focus, DAS Auto, JC Mobil, FM Motor, and Diooz Mobilindo), and digital channels. The company extended its value proposition beyond credit with bundled offerings including free TLO insurance from OONA Insurance (up to 5 years), vehicle warranty through Otospector (up to Rp 50M for 12 months/20,000 km) and Warranty Smart Indonesia, and consumer promotions via Pertamina Lubricants and Sriwijaya Air/NAM Air partnerships. As of December 2019, Buana Finance reported Rp 5.05 trillion in total assets and Rp 1.87 trillion in consumer financing receivables; revenues subsequently scaled into a Rp 17.9 trillion (2021) to Rp 25.0-27.7 trillion (2024-2025) trajectory, supported by a Rp 200 billion working capital facility from Bank KEB Hana Indonesia signed in February 2024 and recognized with the Infobank Multifinance Award 2019 for Very Good performance in the Rp 5-10 trillion asset class.

Name

Buana Finance

Legal name

PT Buana Finance Tbk

Website

https://buanafinance.co.id

Company type

Public

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PT Buana Finance Tbk is an Indonesian publicly-listed consumer lender offering vehicle financing, BPKB-secured cash loans, and heavy equipment financing to individuals, SMEs, and commercial entities across 34 branches and showroom partners nationwide.

Ownership category

akta.pro rank

Product category

Consumer Vehicle Financing

NAICS

Sales Financing (522220), Sales Financing (52222)

SIC

Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Leasing & Lease Buyout Financing (FSAKADAC)

akta.pro secondary industry

Supply Chain Finance (Trade Credit, PO/Inventory Financing) (FSAKAGAE)

Keywords

• Consumer financing
• Vehicle financing
• Motorcycle loans
• Heavy equipment financing
• Cash loan services

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Consumer Vehicle Financing: Buana Finance generates revenue primarily through interest income on vehicle financing loans for cars, motorcycles, and heavy equipment. The company also earns fees from its financing products including administration fees, insurance provisions, and down payments.
2. Bursa Otomotif Buana (BOB) Commission: BOB serves as a used car showroom center where partner showrooms operate, and Buana Finance provides financing services. Revenue is generated through financing arrangements with customers purchasing from partner showrooms.
3. Working Capital Loans: Buana Finance provides working capital loans secured by receivables, supporting credit offerings for consumer finance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Buana Finance is an Indonesian consumer financing company that provides vehicle financing for new and used cars and motorcycles, cash loans secured by vehicle ownership documents (BPKB), and heavy equipment/industrial machinery financing. It complements these lending products with the Bursa Otomotif Buana (BOB) integrated automotive ecosystem and showroom center, plus ancillary services such as insurance claim processing, vehicle registration management, and multi-channel installment payment options.

Product overview

Buana Finance is an Indonesian financing company offering a comprehensive portfolio of asset-backed lending products. The core offerings consist of vehicle financing (cars and motorcycles), cash refinancing secured by vehicle ownership documents (BPKB), and heavy equipment financing. These are complemented by the Bursa Otomotif Buana (BOB) ecosystem—a used car showroom center that integrates multiple partner showrooms with Buana Finance's financing services. Additional support services include insurance and warranty claims processing, vehicle registration management, and installment payment facilities through multiple digital and retail channels. The company operates through a network of 34 branch offices across Indonesia and is registered under OJK supervision.

Differentiator

Problem solved

Functional benefit

Products and services

• Pembiayaan Mobil (Car Financing) Financing for purchasing new and used cars covering Japanese vehicles up to 12 years old and non-Japanese vehicles up to 10 years old, with tenors up to 5 years for passenger vehicles and 4 years for commercial vehicles.
• Pembiayaan Motor (Motorcycle Financing) Financing for motorcycles, currently featuring Vespa models including LX 125 I-get, S 125 I-get, Primavera 150 I-get ABS, Sprint 150 I-get ABS, GTS 150 I-get ABS, and Batik Special Edition variants.
• Pembiayaan Dana Tunai / Pinjaman Bu Ana (Cash Loan / Refinancing) Cash loan product using a vehicle's ownership document (BPKB) as collateral, with maximum financing of IDR 500,000,000, tenors up to 5 years, and loan-to-value up to 85% of market value. Funds are disbursed within 1 business day after approval.
• Pembiayaan Alat Berat dan Mesin Industri (Heavy Equipment Financing) Financing for heavy equipment and industrial machinery including cranes (Kato, Kobelco, Tadano), excavators (Caterpillar, Hitachi, Kobelco, Komatsu), bulldozers, wheel loaders, backhoe loaders, motor graders, and compactors for construction, mining, and industrial operators.
• Bursa Otomotif Buana (BOB) Integrated automotive ecosystem center and used car showroom hub located at PIK 2, Tangerang, that brings together multiple trusted partner showrooms under one roof and provides on-site Buana Finance financing, free TLO insurance through OONA, vehicle inspection and warranty through Otospector, and complimentary benefits from Pertamina Lubricants and other partners.

Quantifiable outcome

• Up to 85% loan-to-value ratio for vehicle financing
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Partner Showrooms at Bursa Otomotif BuanacoreChannel Partner/ Reseller/ Distributor · 30 August 202515+ showrooms including Hobi Mobil, Auto Wise, F2 Auto, TW Mobilindo, Autohub, Annur Motor, Diooz Mobilindo, RAM Showroom, Istana Jaya Motor, Carstudio, Simple Auto, Auto Focus, DAS Auto, JC Mobil, FM Motor operate at Bursa Otomotif Buana and refer customers for financing.
• OONA InsurancecoreStrategic or Co-development Partner · 5 July 2025OONA Insurance provides insurance coverage for Buana Finance customers, including free TLO (Total Loss Only) insurance for up to 5 years for customers financing vehicles at Bursa Otomotif Buana.
• OtospectorcoreStrategic or Co-development Partner · 5 July 2025Otospector provides vehicle inspection and warranty services for Buana Finance customers, offering warranty coverage up to Rp 50,000,000 for 12 months or 20,000 KM.
• Pertamina LubricantsminorStrategic or Co-development Partner · 5 July 2025Pertamina provides free Fastron engine oil for customers financing vehicles at Bursa Otomotif Buana as part of promotional offers.
• Warranty Smart IndonesiaminorStrategic or Co-development Partner · 5 July 2025Warranty Smart Indonesia provides extended warranty services for Buana Finance customers at the Bursa Otomotif Buana.
• Sriwijaya Air & NAM AirminorGTM or Marketing Partner · 5 July 2025Sriwijaya Air and NAM Air provide flight ticket rewards (Jakarta-Denpasar round trip) as prizes for Buana Finance customers during promotional events.
• AutoglazeminorGTM or Marketing Partner · 5 July 2025Autoglaze provides automotive care products/services as part of promotional activities at Bursa Otomotif Buana events.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Federal International Finance (FIF): Astra Group's flagship multifinance arm and the Indonesian market leader in motorcycle and car financing, offering secured consumer credit and heavy equipment financing through an extensive branch and dealer network — a direct head-to-head competitor.
• BCA Finance: Leasing and consumer finance subsidiary of Bank Central Asia, offering car financing and consumer credit — a strong competitor leveraging its parent bank's deposit base and brand trust.
• OTO Multiartha: Indomobil Group's multifinance arm providing vehicle financing and consumer credit; competes with Buana Finance in passenger car and commercial vehicle financing segments.
• Mandiri Tunas Finance: Mandiri Bank-affiliated multifinance company offering vehicle financing, heavy equipment financing, and consumer credit — directly comparable in product breadth and Indonesian branch footprint.
• Clipan Finance Indonesia (CSF): Public Indonesian multifinance company offering vehicle financing and consumer credit to individuals and SMEs across multiple provinces — similar scale and product profile to Buana Finance.
• Wahana Ottomitra Multiartha (WOM Finance): Indonesian public multifinance company specializing in motorcycle and car financing with a nationwide branch network; same regulatory regime (OJK) and product set as Buana Finance, including used vehicle financing.
• Bussan Auto Finance (BAF): Japanese-affiliated Indonesian multifinance focusing on motorcycle and consumer financing; comparable in product and target customer, though skewed more toward two-wheelers than Buana Finance.
• Adira Finance: One of Indonesia's largest multifinance companies (now part of MUFG/BCA group), focused on vehicle financing, heavy equipment, and consumer credit via a national branch network — directly comparable to Buana Finance's core product mix and GTM motion.

Others

• Bank KEB Hana Indonesia: Funding partner that extended a Rp 200 billion working capital facility to Buana Finance — included as a financial ecosystem participant and counterparty, not a direct competitor, but indicative of the bank-finance collaboration model.
• OONA Insurance: Insurance partner providing embedded TLO and comprehensive coverage in Buana Finance's bundled vehicle financing product — adjacent ecosystem participant that strengthens Buana's value proposition through embedded insurance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BUANAFINANCEOFFICIAL
• Facebookfacebook.com/BuanaFinanceid
• LinkedInlinkedin.com/company/pt-buana-finance-tbk
• Instagraminstagram.com/buanafinanceid
• Xx.com/buanafinanceid

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buana Finance