Oona Insurance
Oona Insurance is a digital-first Indonesian general insurer (IDX: ABDA), Warburg Pincus-backed, offering motor, travel, critical illness, and personal accident coverage via the MyOona platform, Kahoona agent portal, and embedded partners, serving over 1 million customers.
- Company typePublic
- Founded1982
- HeadquartersJakarta, Indonesia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Oona Insurance does
Oona Insurance is a digital-first general insurance company headquartered in Jakarta, Indonesia, operating through the publicly listed entity PT Asuransi Bina Dana Arta, Tbk (IDX: ABDA), with additional operations in the Philippines via Oona Insular Insurance Corporation. Founded in 1982 and rebranded under the unified Oona Insurance brand in early 2023 following the 2022 entry of Oona Holdings Pte. Ltd. (backed 100% by Warburg Pincus), the company offers motor vehicle (car, motorcycle, EV), travel (domestic, international, Schengen-compliant, flight-delay), critical illness (heart attack, stroke, cancer, Big 3 bundle), personal accident, home, property, and cargo insurance products to more than 1 million Indonesian customers.
The company's technology stack is centered on the MyOona digital platform, which enables end-to-end online policy purchase, real-time quote calculation, instant policy issuance, 24/7 digital claims submission, and policy management. Distribution is operated through the Kahoona agent portal (supporting 1,200+ distributors), 33 branch offices, 600+ authorized vehicle workshops, and 2,253 health service providers. The Yoona generative AI chatbot (powered by Yellow.ai) handles customer-service and sales interactions, and a CamCom partnership targets computer-vision-based inspection and damage assessment. The company reports a 727.7% Risk-Based Capital ratio and 97% claims-approval rates across motor and travel lines, with 82% of motorcycle claims resolved within 24 hours.
Revenue is generated primarily through upfront collection of insurance premiums on motor, travel, critical illness, and ancillary products, augmented by commission / revenue-share arrangements from embedded insurance distribution through platform partners including Airpaz (launched March 2026), GoPay, Lifepal, Cermati Protect, VFS Global, Bumame, Green SM, and ASTINDO. Pricing is unit-based for travel (from IDR 30,000 domestic / IDR 50,000 international) and motor (motorcycle TLO from IDR 100,000/year), with subscription options for annual multi-trip travel. The go-to-market is hybrid: product-led growth via the MyOona self-serve platform, channel partnerships for embedded distribution, and direct enterprise field sales for corporate accounts such as BFI Finance event coverage.
Oona Insurance firmographics
Firmographics- Name
- Oona Insurance
- Legal name
- PT Asuransi Bina Dana Arta, Tbk
- Website
- https://myoona.id
- Company type
- Public
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Oona Insurance is a digital-first Indonesian general insurer (IDX: ABDA), Warburg Pincus-backed, offering motor, travel, critical illness, and personal accident coverage via the MyOona platform, Kahoona agent portal, and embedded partners, serving over 1 million customers.
- Ownership category
- akta.pro rank
Oona Insurance industry classification
Industry- Product category
- General Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Insurance Carriers (5241), Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)
- akta.pro primary industry
- Personal Auto Insurance (FSAJAMAA)
- akta.pro secondary industries
- Travel & Accident (Non-Life) Insurance (FSAJAMAN), Individual AD&D Insurance (Direct-to-Consumer) (FSAIALAC), Commercial Auto & Fleet Insurance (FSAJAMAB)
Keywords
Where Oona Insurance is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
Oona Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Premium Revenue: Oona generates revenue through收取保险费 from motor vehicle insurance (car and motorcycle TLO/All Risk), travel insurance (domestic and international), critical illness insurance (heart attack, stroke, cancer, Big 3), and other general insurance products including home, property, cargo, and personal accident. Premiums are collected upfront at policy purchase.
- Embedded Insurance Distribution: Revenue generated through embedded insurance partnerships where Oona's products are distributed via third-party platforms like Airpaz (travel booking), GoPay (digital wallet), and other channel partners. Commission or revenue share arrangements with platform partners.
- Digital Platform Services: Digital-first insurance distribution through proprietary MyOona platform and Kahoona distribution portal, enabling direct customer acquisition and policy management with automated underwriting and instant policy issuance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Travel Insurance - International |
| Unit Pricing | Pay-as-you-go | Travel Insurance - Domestic |
| Subscription | Annual | Travel Insurance - Annual Multi-Trip |
| Unit Pricing | Annual | Motorcycle TLO Insurance |
| Unit Pricing | Annual | Car Insurance |
| Unit Pricing | Annual | Critical Illness Insurance |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels7 records
Oona Insurance product offering
Product offeringCore offering
Oona Insurance sells general insurance products in Indonesia across motor vehicle (car, motorcycle, electric vehicle), travel (domestic, international, flight delay), critical illness (heart attack, stroke, cancer, Big 3 package), personal accident, home, property, and cargo lines. Products are distributed through the MyOona digital platform for direct online purchase, the Kahoona portal for agents, and embedded partnerships with travel and financial platforms.
Product overview
Oona Insurance is a digital general insurance company operating in Indonesia through PT Asuransi Bina Dana Arta Tbk, offering a comprehensive portfolio of insurance products. The product lineup includes Motor Vehicle Insurance (Car Insurance, Motorcycle Insurance, and Electric Vehicle Insurance), Travel Insurance (with Flight Delay Insurance variants), and Critical Illness Insurance (Heart Attack, Stroke, Cancer, and Big 3 packages). Additional offerings include Personal Accident Insurance, Home Insurance, Property Insurance, and Cargo Insurance. All products are accessible through the MyOona digital platform and supported by the Yoona AI chatbot for customer service. The Kahoona Distribution Portal serves agents and partners. The company provides over 40 years of insurance experience with digital-first distribution across Indonesia.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Insurance Vehicle insurance protecting cars against total loss, theft, and damage with options for various car brands including electric vehicles. Available as TLO (Total Loss Only) or All Risk (Comprehensive) coverage.
- Motorcycle Insurance TLO (Total Loss Only) motorcycle insurance protecting against theft or severe damage exceeding 75% of vehicle value. Covers electric motorcycles; premiums start from IDR 100,000.
- Travel Insurance Travel insurance covering domestic and international trips with protection for flight delays, cancellations, baggage loss, medical emergencies, and COVID-19, including Schengen visa-compliant options. Achieves a 97% claims approval rate.
- Flight Delay Insurance Specialized insurance providing compensation for flight delays, cancellations, and travel misconnections.
- Critical Illness Insurance Health insurance covering critical illnesses including heart attack, stroke, and cancer, with plans for individuals, couples, and families. Offered with affordable premiums and fully digital purchase and claims processing. Sub-coverages include heart attack-only, stroke-only, cancer-only, and a Big 3 combined package.
- Personal Accident Insurance Insurance coverage for personal accidents providing protection against injury or death, including coverage for events and activities.
- Home Insurance Insurance protection for residential properties covering damage, loss, and related risks to homes and belongings.
- Property Insurance Insurance coverage for commercial and residential properties against damage, loss, and specified risks.
- Cargo Insurance Insurance coverage for goods and cargo during transportation, protecting against loss or damage during transit.
- Embedded Travel Protection on Airpaz Travel insurance product distributed in an embedded format inside the Airpaz online travel booking platform, allowing travelers to purchase protection during the flight booking flow with coverage for delays, baggage issues, cancellation, personal liability, and trip cancellation.
Quantifiable outcome
- 82% of motorcycle insurance claims are resolved in less than 24 hours
- +4 more outcomes
Companies that use Oona Insurance
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles2 records
Oona Insurance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature4 records
Oona Insurance partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- AirpazcoreEmbedded travel protection launched on Airpaz online travel booking platform, enabling Indonesian travelers to access protection directly within flight booking process. Tune Protect Re serves as reinsurance partner.
- Cermati ProtectminorHealth protection solutions distribution through Cermati Protect platform, supporting Bumame Protect Plus for vaccination and vitamin infusion service protection.
- BumameminorHealthcare partner for vaccination and vitamin infusion services, with integrated insurance protection through Bumame Protect Plus powered by Oona and Cermati Protect.
- Geely (Automotive)coreStrategic electric vehicle insurance partnership providing coverage for Geely vehicles in Indonesia. Supports Oona's expansion into EV insurance market aligned with automotive technology advancement.
- LifepalminorInsurance comparison platform partnership offering Oona insurance options for conventional and electric vehicles through Lifepal's digital platform.
- VFS GlobalminorOnsite Schengen-compliant travel insurance available at VFS Global visa application centers, simplifying visa application process for Indonesian travelers.
- GoPayminorEmbedded travel insurance distribution through GoPay digital wallet platform for seamless access by mobile-first Indonesian consumers.
- Green SMminorPartnership to offer passengers protection against lost items and accidents through Green SM transportation services.
- ASTINDOminorPartnership with Indonesian Travel Association (ASTINDO) to provide comprehensive travel insurance for association members and travelers.
- BFI Finance IndonesiaminorEvent sponsorship partner for BFI Run 2024 and 2025 (8,000 runners). Oona provides personal accident insurance coverage for all participants (up to IDR 50 million per runner). Partnership since 2016.
- RunIDminorRace management company for BFI Run events, managing event operations and participant registration.
- PT Bank Jago TbkminorOfficial Bank Partner for BFI Run 2025 event, providing financial services integration for the running event.
- Oona Holdings Pte. Ltd.coreSingapore-incorporated holding company that owns Oona Insurance. Oona Indonesia operates through PT Asuransi Bina Dana Arta, Tbk, which is majority owned by Oona Indonesia Pte. Ltd., an indirect subsidiary of Oona Holdings Pte. Ltd.
- Insular Life Assurance Co. Ltd.coreJoint venture partner in the Philippines with Oona Philippines Holdings Corporation (OPHC), combining Oona's digital capabilities with Insular Life's established market presence.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Oona Insurance competitors and assessment
Company assessmentOthers
- Lifepal: Indonesia's leading insurance comparison and distribution platform, currently a channel partner of Oona. Lifepal is an ecosystem participant whose aggregator economics and competitive threats affect Oona's customer acquisition costs.
Broad incumbents
- Sompo Insurance Indonesia: Japanese-affiliated general insurer offering motor, property, and personal accident coverage in Indonesia. Competes in overlapping personal lines with similar customer demographics.
- Zurich Insurance Indonesia: Global insurance group operating a general insurance entity in Indonesia with motor, property, travel, and accident lines. Zurich represents incumbent competition for both corporate and personal insurance customers.
- Allianz Life and General Insurance Indonesia: Global incumbent operating across both life and general insurance in Indonesia, including motor and travel products. Allianz serves as a broad benchmark for brand-driven distribution and scale advantages that Oona is trying to disrupt digitally.
- MSIG Indonesia: Subsidiary of Japanese MS&AD group, MSIG is one of the largest general insurers in Indonesia offering motor, travel, property, and accident lines that overlap directly with Oona's portfolio.
- AXA Insurance Indonesia: Global incumbent with established general insurance operations in Indonesia covering motor, health, travel, and personal accident. AXA competes for the same digital-first customer segment Oona targets.
Emerging players
- FWD Insurance Indonesia: Pan-Asian digital-first insurer expanding aggressively in Indonesia with emphasis on simplified products and digital purchase flows. Most comparable as a digital-first challenger pursuing similar underpenetrated Indonesian segments.
- Igloo (formerly Axiata Digital Insurance): Singapore-headquartered insurtech operating across Southeast Asia with embedded insurance partnerships similar to Oona's Airpaz and GoPay deals. Strategic peer for embedded distribution economics and regional expansion.
Direct peers
- Asuransi Central Asia (ACA Insurance): Major Indonesian general insurer with strong motor vehicle franchise and similar multi-channel distribution. ACA competes directly with Oona in motor and personal lines within the same Indonesian market.
- Tugu Pratama Indonesia: Mid-sized Indonesian general insurer with comparable motor and general insurance product mix. Tugu Pratama competes for similar SME and individual motor customer segments in the same Indonesian distribution landscape.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Oona Insurance social profiles
Digital presenceOona Insurance compliance and trust
Trust signalCompliance3 records
Oona Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oona Insurance leadership team
Management profileNumber of profiles
Profiles2 records
Oona Insurance subsidiaries and ownership
Company hierarchySubsidiaries1 record
Oona Insurance funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oona Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oona Insurance
What does Oona Insurance do?
Oona Insurance sells general insurance products in Indonesia across motor vehicle (car, motorcycle, electric vehicle), travel (domestic, international, flight delay), critical illness (heart attack, stroke, cancer, Big 3 package), personal accident, home, property, and cargo lines. Products are distributed through the MyOona digital platform for direct online purchase, the Kahoona portal for agents, and embedded partnerships with travel and financial platforms.
Is Oona Insurance a public or private company?
Oona Insurance is a public company. It is classified as public and is currently operating.
When was Oona Insurance founded?
Oona Insurance was founded in 1982. It employs 251 to 500 people.
Where is Oona Insurance based?
Oona Insurance is headquartered in Jakarta, Indonesia, in the Asia region.
How does Oona Insurance make money?
Three revenue lines are on record. Insurance Premium Revenue is the primary driver. The others are embedded Insurance Distribution and digital Platform Services.
Who are Oona Insurance's main competitors?
Lifepal is listed as an others. Broad incumbents are Sompo Insurance Indonesia, Zurich Insurance Indonesia, Allianz Life and General Insurance Indonesia, MSIG Indonesia and AXA Insurance Indonesia. Emerging players are FWD Insurance Indonesia and Igloo (formerly Axiata Digital Insurance). Direct peers are Asuransi Central Asia (ACA Insurance) and Tugu Pratama Indonesia.
Does Oona Insurance have an API?
No public API is recorded for Oona Insurance.
What industry is Oona Insurance in?
Oona Insurance's product category is General Insurance. Its primary akta.pro industry code is FSAJAMAA, Personal Auto Insurance, with a secondary code of FSAJAMAN, Travel & Accident (Non-Life) Insurance. Its NAICS code is 524126 and its SIC code is 6331.