PetsApp
PetsApp provides an app-based client engagement and practice management platform for veterinary clinics, offering communication, appointment booking, video consultations, AI-assisted tools, and prescription home delivery to mid-market practices across the UK and US.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PetsApp does
PetsApp is a UK-based software company founded in 2019 that provides an app-based client engagement and practice management platform for veterinary clinics. The platform serves mid-market veterinary practices in the UK and, increasingly, the US, alongside a consumer-facing mobile application that enables pet owners to find vets, book appointments, and communicate with clinics. The company reports 6.3 million pets registered on the platform, more than $13 million in transactions processed, and claims 15,000+ veterinary professionals worldwide use its tools.
The platform consolidates text/SMS/WhatsApp chat, appointment booking, video consultations, reminders, and digital payments into a single interface accessible via iOS, Android, and Amazon apps plus web. Differentiated products include CoPilot, an AI-assisted client communication tool described as the world's first of its kind for veterinary practices, and AI Scribe, an in-pre-launch tool that automates SOAP note generation from consultation audio via speech-to-text. Additional modules include Wellness Plans and Loyalty Plans for subscription management, and Prescriptions Home Delivery, which launched in January 2025 through partnerships with Covetrus and NVS. The technology stack runs on AWS infrastructure (with data stored primarily in the EEA), Stripe for payments, Twilio for communications, Deepgram for speech-to-text, and OpenAI, Google Gemini, and Anthropic language models.
PetsApp operates a sales-led go-to-market targeting veterinary practices through demo bookings and direct outreach, complemented by a community-led motion through PetsApp Together, which provides a free learning library, training academy, and CPD/CE credited events. Revenue derives from subscription and licensing fees charged to veterinary practices under Clinic Agreements on annual billing, plus transaction-facilitation fees on payments processed via Stripe. Pricing is quote-based and not publicly disclosed. The company has raised approximately $17 million across three funding rounds between 2019 and 2022, including a $12 million Series A from FJ Labs in September 2022.
PetsApp firmographics
Firmographics- Name
- PetsApp
- Legal name
- PetsApp Ltd
- Website
- https://petsapp.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PetsApp provides an app-based client engagement and practice management platform for veterinary clinics, offering communication, appointment booking, video consultations, AI-assisted tools, and prescription home delivery to mid-market practices across the UK and US.
- Ownership category
- akta.pro rank
PetsApp industry classification
Industry- Product category
- Veterinary Practice Management Software
- NAICS
- Veterinary Services (54194)
- akta.pro primary industry
- Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE)
- akta.pro secondary industries
- Tele-veterinary & Virtual Care Platforms (Video/Chat, Remote Triage) (HLAMAGAB), Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD), Veterinary Telemedicine & Virtual Care Platforms (HLAMAMAC)
Keywords
Where PetsApp is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
PetsApp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Practice Subscription/Licensing: PetsApp charges veterinary practices service fees for use of the PetsApp Service through Clinic Agreements. The platform acts as a facilitator between pet owners and service providers, with transaction payments processed via Stripe. Service Providers pay licensing fees as described in their Clinic Agreement with PetsApp.
- Transaction Facilitation: PetsApp facilitates payments between pet owners and veterinary service providers through its platform, using Stripe as the payment processor. While the transaction is between the pet owner and service provider, PetsApp enables and facilitates these digital payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Demo-based pricing for veterinary practices |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
PetsApp product offering
Product offeringCore offering
PetsApp provides an all-in-one client engagement and practice management platform for veterinary clinics, combining Text/SMS/WhatsApp chat, appointment booking, video consultations, digital payments, reminders, CRM, wellness and loyalty plans, AI-assisted tools (CoPilot and AI Scribe), and prescription home delivery. The platform is licensed to veterinary practices via Clinic Agreements and is accessed by pet owners through iOS, Android, and Amazon mobile apps.
Product overview
PetsApp is an all-in-one veterinary client communication platform designed for veterinary practices. The core platform unifies chat (Text, SMS, WhatsApp), appointment booking, video calls, reminders, digital payments, AI assistance, wellness plans, loyalty plans, Scribe, and CRM tools. Key products include PetsApp CoPilot (world's first AI-assisted veterinary client communication tool) and AI Scribe (automated SOAP note generation from consultations). Additional modules include Wellness Plans for subscription management and Prescriptions Home Delivery for medication logistics. The platform is available via mobile apps (iOS, Android) and web, serving over 1,000 veterinary professionals and processing over $13M in transactions.
Differentiator
Problem solved
Functional benefit
Brands
- CoPilot: The world's first AI-assisted veterinary client communication tool.
- AI Scribe
- Prescriptions Home Delivery
- PetsApp Together
Products and services
- PetsApp Platform All-in-one veterinary client communication and practice management platform combining chat (Text, SMS, WhatsApp), appointment booking, video calls, reminders, digital payments, AI assistance, wellness plans, loyalty plans, AI Scribe, and CRM tools. Sold via Clinic Agreements to veterinary practices and accessed by pet owners through iOS, Android, and Amazon mobile apps.
- PetsApp CoPilot AI-assisted veterinary client communication tool that automates and enhances client interactions and communication workflows for veterinary practices. Generative AI-powered.
- AI Scribe AI-powered automated veterinary note-taking tool that generates SOAP notes from recorded consultations, designed to save veterinary professionals time on documentation. Uses speech-to-text transcription (Deepgram) and generative AI models (OpenAI / Google Gemini / Anthropic).
- Wellness Plans & Loyalty Plans Subscription management tools enabling veterinary practices to create and manage pet health and wellness plans for clients, including automated reminders and payment processing. Designed to increase wellness plan uptake and reduce plan cancellations.
- Prescriptions Home Delivery Service enabling veterinary practices to deliver pet medications directly to pet owners, powered by partnerships with Covetrus and National Veterinary Services (NVS). Expanded in January 2025 to cover UK veterinary practices nationwide.
Quantifiable outcome
- Reduce missed calls by 85%
- +5 more outcomes
Companies that use PetsApp
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles1 record
PetsApp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature5 records
PetsApp partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Covetrus Inc.coreStrategic partnership for Prescriptions Home Delivery service. Covetrus collaborates with PetsApp and NVS to enable veterinary practices across the UK to offer prescription delivery directly to pet owners, enhancing client convenience and practice efficiency.
- National Veterinary Services Limited (NVS)coreFulfilment partner for prescription home delivery services. NVS provides supply chain and logistics for UK medication delivery, working with PetsApp and Covetrus to enable end-to-end prescription delivery from veterinary practices to pet owners.
- Practice Made PurrfectminorPractice management consultancy partner. Co-presented on pet health plan success stories including the Thrums Veterinary Group case study.
- Inside MindsminorVeterinary consulting partner providing thought leadership content to the PetsApp community.
- VetLifeminorUK veterinary organization partner potentially referring members to PetsApp.
- NVA (National Veterinary Association)minorVeterinary association partner potentially referring members to PetsApp.
- Veterinary IT ServicesminorIT services partner providing implementation and technical support for veterinary practices adopting PetsApp.
- VetTimesminorUK veterinary publication partner for media and marketing collaboration.
- VetPartnersminorVeterinary practice group partner potentially referring member practices to PetsApp.
- StripecorePayment processing services provider for Service Providers on PetsApp. All payment processing, subscriptions, invoicing, and refunds are handled through Stripe Connected Account Agreement.
- AWS (Amazon Web Services)corePrimary cloud infrastructure provider for hosting and operating PetsApp's application and databases. Data is stored within the EEA for compliance.
Scale indicators14 records
Recent moves5 records
Expansion highlights5 records
PetsApp competitors and assessment
Company assessmentEmerging players
- Cubex: Cubex provides practice management, inventory and pharmacy solutions for veterinary clinics. Its medication dispensing and inventory workflows are adjacent to PetsApp's prescription home delivery ambitions, with overlap in vet operations software.
- Pawfinity: Pawfinity offers a digital client engagement and payments platform for veterinary practices, including text-to-pay and pet parent communication. It is a smaller, more payments-focused competitor that intersects with PetsApp's communication and payment workflows.
Direct peers
- PetDesk: PetDesk provides a pet owner-facing mobile app and client engagement platform for veterinary practices, with appointment booking, reminders, two-way messaging and loyalty tools. It is the closest functional analog to PetsApp in the North American market.
- Hippo Manager: Hippo Manager is a cloud veterinary practice management platform offering EMR, scheduling, billing and client communication. It targets small to mid-sized veterinary practices similar to PetsApp's core customer base.
- Vetter Software: Vetter Software provides cloud-based veterinary practice management and electronic medical records for small and mixed animal clinics. It targets similar veterinary practice customers as PetsApp with an overlapping SaaS feature set.
- Digitail: Digitail offers a cloud-based veterinary practice management system with a built-in pet parent app, AI-assisted SOAP notes and telemedicine features. It competes head-to-head with PetsApp across practice workflows and client engagement.
- ProVet: ProVet offers cloud veterinary practice management software with client communication, scheduling and EMR functionality. It serves independent and corporate veterinary groups, directly competing for the same mid-market practice segment.
Broad incumbents
- VitusVet (IDEXX): VitusVet provides a client communication and practice management platform for veterinary clinics and was acquired by IDEXX. It overlaps with PetsApp on two-way texting, reminders and pet parent apps, but is bundled into a much broader diagnostics-and-software incumbent.
- IDEXX (Cornerstone / PracticeHub): IDEXX is the dominant veterinary diagnostics and software company, with PIMS offerings such as Cornerstone and PracticeHub. As a broad incumbent it sets the default standard against which PetsApp competes and has acquired smaller engagement players to defend its stack.
- ezyVet (IDEXX): ezyVet is a cloud-based veterinary practice management platform with integrated client engagement features, now owned by IDEXX. It serves as a broader PIMS alternative to PetsApp with a wider feature footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PetsApp social profiles
Digital presencePetsApp compliance and trust
Trust signalCompliance2 records
PetsApp financial estimates
Financial estimateRevenue estimate
Valuation estimate
PetsApp leadership team
Management profileNumber of profiles
Profiles12 records
PetsApp funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PetsApp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PetsApp
What does PetsApp do?
PetsApp provides an all-in-one client engagement and practice management platform for veterinary clinics, combining Text/SMS/WhatsApp chat, appointment booking, video consultations, digital payments, reminders, CRM, wellness and loyalty plans, AI-assisted tools (CoPilot and AI Scribe), and prescription home delivery. The platform is licensed to veterinary practices via Clinic Agreements and is accessed by pet owners through iOS, Android, and Amazon mobile apps.
Is PetsApp a public or private company?
PetsApp is a private company. It is classified as venture growth investor backed and is currently operating.
When was PetsApp founded?
PetsApp was founded in 2019. It employs 1 to 10 people.
Where is PetsApp based?
PetsApp is headquartered in London, United Kingdom, in the Europe region.
How does PetsApp make money?
Two revenue lines are on record. Practice Subscription/Licensing is the primary driver. The others are transaction Facilitation.
Who are PetsApp's main competitors?
Emerging players on record are Cubex and Pawfinity. Direct peers are PetDesk, Hippo Manager, Vetter Software, Digitail and ProVet. Broad incumbents are VitusVet (IDEXX), IDEXX (Cornerstone / PracticeHub) and ezyVet (IDEXX).
Does PetsApp have an API?
Yes. PetsApp offers API access and documentation for technology partners. The API enables integrations with the PetsApp platform for co-marketing opportunities and joint product development.
What industry is PetsApp in?
PetsApp's product category is Veterinary Practice Management Software. Its primary akta.pro industry code is HLAMAMAE, Veterinary Client Engagement & Marketing (CRM, Reminders, Portals), with a secondary code of HLAMAGAB, Tele-veterinary & Virtual Care Platforms (Video/Chat, Remote Triage). Its NAICS code is 54194.