Senovo
Senovo is a Munich-based early-stage venture capital firm investing €1-5m in European B2B SaaS and AI-first software companies at Seed and Series A. It manages 40+ portfolio companies, 13 exits, and 3 unicorns, providing operational support for go-to-market, US expansion, and organizational scaling.
- Company typePrivate
- Founded2011
- HeadquartersMünchen, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
Senovo firmographics
Firmographics- Name
- Senovo
- Legal name
- Senovo Capital Management GmbH
- Website
- https://senovo.vc
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Senovo is a Munich-based early-stage venture capital firm investing €1-5m in European B2B SaaS and AI-first software companies at Seed and Series A. It manages 40+ portfolio companies, 13 exits, and 3 unicorns, providing operational support for go-to-market, US expansion, and organizational scaling.
- Ownership category
- akta.pro rank
Senovo industry classification
Industry- Product category
- Venture Capital (B2B Software)
- NAICS
- Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Business Services (B2B) Growth Equity (FSANACAD)
Keywords
Where Senovo is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Senovo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fund Management: Senovo generates returns through management fees on funds under management and carry/performance fees from successful portfolio company exits. They invest in early-stage B2B software companies with investment tickets of €1-5m.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Senovo product offering
Product offeringCore offering
Senovo is an early-stage B2B software venture capital fund that makes high-conviction investments (€1-5m tickets) in European founders building AI-first products at Seed and Series A, after product-market fit and first revenues. Beyond capital, the firm provides operational support on go-to-market strategy, US expansion, sales-model design, HR scaling, and budgeting/benchmarks, and connects founders to a curated partner network. Senovo does not sell a software product; its core offering is venture capital investment combined with operational enablement for portfolio companies.
Product overview
Senovo is a venture capital firm (not a product company). It is an early-stage B2B Cloud & SaaS fund that makes investments in European B2B software companies. Senovo does not offer its own products or services—it provides capital and operational support to portfolio companies. As such, there are no products, modules, or named offerings to enumerate under Senovo's own brand.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 13 exits achieved from portfolio
- +2 more outcomes
Companies that use Senovo
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
Senovo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Senovo partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered partner.
- Edl ConsultingpartnerPartner in Senovo's Partner Network. Supports start-ups and small companies in setting up a professional HR department - advising, defining processes, coaching, and providing interim HR managers.
- 3C (Careers that Succeed)partnerPartner in Senovo's Partner Network. Executive search firm focused on placing senior talent for highest demands, serving portfolio companies' recruiting needs.
- Human Change Management (Ursula Jocham)partnerPartner in Senovo's Partner Network. Specialist in recruiting, employer branding, outplacement, retention policies, HR management, and coaching for startups and founders.
- Preston Associates (Vanessa Cox)partnerPartner in Senovo's Partner Network. Executive coaching firm working with founders and leaders across growth stages from innovation through exit.
- GreenGate Partners (Dr. Tobias Schönhaar)partnerPartner in Senovo's Partner Network. Advises on corporate law, mergers & acquisitions, private equity, and venture capital. Elected 'Top Lawyer Corporate Law 2019' by WirtschaftsWoche.
- LM Audit & Tax GmbH (Tanja Burger)partnerPartner in Senovo's Partner Network. Tax consultancy, auditing and legal services providing comprehensive and forward-looking advice.
- TORQ Partners (Robert Hinsch)partnerPartner in Senovo's Partner Network. Helps startups scale internal organization through process automation, finance structuring, back office, and tools implementation - Finance as a Service.
- DueDive AB (Eddie Freij)partnerPartner in Senovo's Partner Network. Analyzes and evaluates software systems, technical value and debts, scalability, and development team proficiency for due diligence.
- Guntram FriedepartnerPartner in Senovo's Partner Network. Former Head of Marketing at Salesforce EMEA, now leads marketing at Celonis. Expert in revenue marketing, AI adoption, and go-to-market strategy.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Senovo competitors and assessment
Company assessmentDirect peers
- HV Capital: Munich-headquartered early- and growth-stage European tech VC investing in B2B SaaS, marketplaces, fintech, and digital health, with comparable cheque sizes and long-running European fund track record. Directly competes with Senovo for the same Munich-rooted deal flow and B2B software founders.
- Earlybird Venture Capital: Berlin-based European VC investing across seed to growth in B2B SaaS, fintech, and deep tech with a similarly long European track record. Competes head-on with Senovo for German and broader DACH Seed/Series A rounds.
- Point Nine Capital: Berlin-based seed-stage B2B SaaS specialist investing across Europe with a portfolio-first focus and similar ticket sizes to Senovo. Overlaps directly in go-to-market-stage SaaS deals and competes for the same founder pool.
- Speedinvest: Vienna-based European early-stage VC with dedicated B2B SaaS and deep-tech funds, sector specialisation, and ticket sizes comparable to Senovo. Direct competitor for Austrian, German and broader European Seed/Series A rounds.
- Act Venture Capital: European early-stage VC focused on enterprise/B2B SaaS, frequently co-investing with Senovo (e.g., Lative). Closest direct peer in stage, vertical focus, and geography.
- Fly Ventures: Berlin/London-based pre-seed and seed fund specialising in deep-tech and B2B SaaS in Europe. Direct competitor at the earliest stage for technical founders building enterprise software.
- La Famiglia: Berlin-based early-stage B2B/enterprise SaaS VC closely analogous to Senovo in stage, ticket size, and DACH focus. Active co-investor/competitor in the same European enterprise software seed-to-Series A deal flow.
Broad incumbents
- Atomico: London-based generalist tech VC with substantially larger fund sizes investing across stages from Series A onward. Competes for late-seed and Series A B2B deals but serves a broader stage and sector remit than Senovo.
- Index Ventures: Pan-European/US generalist VC with a strong B2B SaaS franchise and multi-stage cheques. Overlaps with Senovo at Series A and competes for category-defining European software founders.
Regional players
- Creandum: Nordics-headquartered early-stage VC investing across Northern Europe in B2B SaaS and consumer internet at similar stages to Senovo. Comparable thesis but regionally focused on the Nordics rather than DACH.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Senovo social profiles
Digital presenceSenovo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senovo leadership team
Management profileNumber of profiles
Profiles6 records
Senovo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senovo M&A and investment
M&A and investmentM&A
Investments64 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senovo
What does Senovo do?
Senovo is an early-stage B2B software venture capital fund that makes high-conviction investments (€1-5m tickets) in European founders building AI-first products at Seed and Series A, after product-market fit and first revenues. Beyond capital, the firm provides operational support on go-to-market strategy, US expansion, sales-model design, HR scaling, and budgeting/benchmarks, and connects founders to a curated partner network. Senovo does not sell a software product; its core offering is venture capital investment combined with operational enablement for portfolio companies.
Is Senovo a public or private company?
Senovo is a private company. It is classified as management employee owned and is currently operating.
When was Senovo founded?
Senovo was founded in 2011. It employs 1 to 10 people.
Where is Senovo based?
Senovo is headquartered in München, Germany, in the Europe region.
How does Senovo make money?
One revenue line is on record: fund Management.
Who are Senovo's main competitors?
Direct peers on record are HV Capital, Earlybird Venture Capital, Point Nine Capital, Speedinvest, Act Venture Capital, Fly Ventures and La Famiglia. Broad incumbents are Atomico and Index Ventures. Creandum is listed as a regional player.
Does Senovo have an API?
No public API is recorded for Senovo.
What industry is Senovo in?
Senovo's product category is Venture Capital (B2B Software). Its primary akta.pro industry code is FSANACAD, Business Services (B2B) Growth Equity. Its NAICS code is 525 and its SIC code is 6282.