What Edl Consulting does

Edl Consulting AG is a privately held HR consulting firm founded by Alexandra Edl and headquartered in Schmerikon, Switzerland. The company positions itself as an 'outsourced HR team' for small and mid-sized businesses (5 to 500 employees) headquartered in the DACH region (Germany, Austria, Switzerland). Its core operating model — branded 'Das Edle Modell' — relies on a curated network of 500+ HR specialists that the firm matches to client needs, promising deployment within 2 to 3 days while Edl Consulting acts as the ongoing relationship anchor. The firm claims 10+ years of experience, 200+ customers served, and 600+ projects completed.

The service portfolio is organized into five pillars: HR-as-a-Service (outsourced HR and interim management), Recruiting & Active Search (end-to-end recruiting, talent search, and Swiss labor placement), HR Software (selection, implementation, optimization, and training, primarily around Personio and Factorial), Beratung & Projekte (salary benchmarking, HR due diligence, employee surveys, 360-degree feedback, OKR implementation), and Weiterentwicklung (trainings, coaching, mediation, team assessment). Supporting assets include the HR-Toolfinder comparison tool, a freelancer pool for matching, a Mediathek resource library gated by newsletter subscription, and an educational blog. The named customer base spans software (Xentral ERP, smapOne, Brighter AI, Gini), cybersecurity (VMRay), industrial/manufacturing (Noris Armaturen, Certania, RockTech Lithium, knoell), motorsport (Sauber), and travel (Sunny Cars, Lanes & Planes), among others.

Commercially, Edl Consulting runs a sales-led, project-based professional services model. Pricing is transparent and modular — hourly rates for consulting, fixed fees per training session, or per-participant pricing for group trainings — with no minimums, setup fees, or subscription commitments. Go-to-market is direct, supported by a content engine (blog, Mediathek, HR-Toolfinder), organic social across LinkedIn, Xing, Facebook, Instagram, TikTok, and YouTube, and word-of-mouth through the expert network. Technology is not a product: the stack uses third-party SaaS (Personio, Supabase, Cloudflare, Brevo, GitHub, Asana, Calendly, Miro, PayPal, Google Workspace, Microsoft Teams, Zoom) for operations rather than proprietary IP. The firm is founder-owned, bootstrapped, and reports no funding rounds, acquisitions, or institutional investment.

Name

Edl Consulting

Legal name

Edl Consulting AG

Website

https://edl-consulting.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Edl Consulting AG is a Swiss-headquartered HR consulting firm that provides outsourced HR, recruiting, HR software implementation, and training services to small and mid-sized businesses (5–500 employees) across the DACH region via a 500+ specialist network, operating on a project-based, hourly or fixed-fee model.

Ownership category

akta.pro rank

Product category

HR Consulting Services

NAICS

Human Resources Consulting Services (541612), Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro primary industry

Workforce Analytics & HR Metrics Advisory (BPACAJAK)

akta.pro secondary industries

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG), HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG), Compensation & Performance Administration Outsourcing (annual cycles, merit, reviews) (BPACAKAL), People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

Keywords

• HR consulting services
• Interim management
• Executive recruiting
• HR software implementation
• Training and coaching

Headquarters

HQ city

Schmerikon

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HR Consulting Services: Professional HR consulting services including HR-as-a-Service, Interim Management, Recruiting & Active Search, HR Software consulting, and Training & Coaching services. Billed primarily on hourly rates or fixed project fees depending on service type.
2. Training Programs: Customized training and development programs. Pricing flexibility offered: hourly rates, fixed fees per training, or per-participant pricing.
3. HR Software Services: Software selection, implementation, optimization and training services for HR software solutions like Personio and Factorial.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Edl Consulting provides outsourced HR expertise to small and mid-sized companies (5–500 employees) in the DACH region through a network of 500+ vetted HR specialists deployable within 2–3 days. Its core offerings span five pillars: HR-as-a-Service (outsourced HR and interim management), Recruiting & Active Search (end-to-end hiring, talent search, Swiss labor placement), HR Software consulting (selection, implementation, optimization, training for Personio and Factorial), HR Consulting & Projects (salary benchmarking, employee surveys, 360-degree feedback, OKR implementation), and Professional Development (training, coaching, mediation, team assessment). Pricing is based on hourly rates, fixed project fees, or per-participant training fees.

Product overview

Edl Consulting is an HR consulting firm offering a comprehensive portfolio of services as a networked model of 500+ HR specialists. The core offering comprises five main service pillars: (1) HR-as-a-Service providing outsourced HR and interim management, (2) Recruiting & Active Search for end-to-end talent acquisition, (3) HR Software consulting covering selection, implementation, optimization, and training, (4) Beratung & Projekte (HR Consulting & Projects) including salary benchmarking, HR analysis, employee surveys, 360-degree feedback, and OKR framework implementation, and (5) Weiterentwicklung (Professional Development) with training, coaching, mediation, and team assessment. Supporting these are the HR-Toolfinder (an online tool comparison service), a Freelancer-Pool for HR professional matching, and a Mediathek (resource library) for newsletter subscribers. The company targets companies with 5-500 employees in the DACH region (Germany, Austria, Switzerland), positioning itself as an outsourced HR team that can deploy specialists within 2-3 days through its expert network.

Differentiator

Problem solved

Functional benefit

Products and services

• HR-as-a-Service (Outsourced HR) Outsourced HR department services for small and mid-sized DACH companies (5–500 employees), providing flexible, on-demand HR leadership and operational support, billed typically on hourly or fixed-fee project bases.
• Interim Management Provision of interim HR managers and specialists from the 500+ expert network for temporary leadership positions during transitions, growth phases, or coverage gaps; specialists deployable within 2–3 days.
• Recruiting & Active Search End-to-end recruitment for permanent positions, including talent search, active sourcing, candidate management, and job ad optimization across the DACH region.
• Arbeitsvermittlung Schweiz (Swiss Labor Placement) Specialized recruiting and placement services compliant with Swiss labor regulations, enabling clients in Switzerland to staff open positions in line with local employment law.
• HR Software Consulting (Selection, Implementation, Optimization, Training) End-to-end consulting on HR management systems, covering software selection, implementation/configuration, ongoing optimization, and end-user training; primary partner platforms are Personio and Factorial.
• HR Beratung & Projekte (HR Consulting & Projects) Project-based HR advisory services including salary benchmarking (Gehalts-Benchmark), HR analysis & due diligence, employee surveys, 360-degree feedback programs, and OKR framework implementation.
• Weiterentwicklung (Training, Coaching, Mediation, Team Assessment) Professional development offerings spanning standardized training programs (e.g., leadership, feedback, recruiting/interview training, negotiation, conflict management), individual and team coaching, workplace mediation, and team assessments for DACH clients.
• HR-Toolfinder Interactive, self-service web tool that helps SMB and mid-market companies compare and select suitable HR software solutions through a guided questionnaire and tailored recommendations.

Quantifiable outcome

• Deployment of qualified HR specialist within 2-3 days
• +3 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, secondary and minor.

• PersoniocoreTechnology or IntegrationPersonio is used as the primary HR software platform for implementation consulting and training services. Edl Consulting helps clients select, implement, configure, and optimize Personio as part of their HR software services.
• FactorialsecondaryTechnology or IntegrationFactorial is offered as an alternative HR software solution for clients seeking Personio alternatives. Edl Consulting provides implementation and training services for Factorial.
• LinkedInsecondaryGTM or Marketing PartnerProfessional social network used for B2B marketing, Page Insights analytics, and talent sourcing.
• FacebookminorGTM or Marketing PartnerSocial media presence for brand awareness and community engagement.
• InstagramminorGTM or Marketing PartnerSocial media platform for brand visibility.
• TikTokminorGTM or Marketing PartnerSocial media platform for reaching wider audience.
• YouTubeminorGTM or Marketing PartnerVideo hosting and streaming platform for educational content and expert panels.
• XingminorGTM or Marketing PartnerGerman professional networking platform for DACH region reach.
• GlassdoorminorGTM or Marketing PartnerEmployer review platform for reputation management and employer branding.
• kununuminorGTM or Marketing PartnerEmployer review platform (XING subsidiary) for workplace ratings and employer branding.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Personio: European HRIS leader targeting SMBs in DACH. Listed as a partner rather than competitor; included here because it is the central software platform around which Edl's HR Software service pillar is built and shapes Edl's go-to-market.

Broad incumbents

• PageGroup: Global recruiting and HR services firm (Michael Page, Page Personnel). Comparable to Edl's recruiting and active search services, especially in mid-market professional placements in DACH.
• Haufe Group: Large German provider of HR consulting, HR software, and compliance content. Comparable to Edl because it overlaps in HR advisory, HR software implementation (Haufe Talent Management), and training services for SMB and mid-market clients.
• Robert Half: Global staffing and consulting firm with significant DACH operations. Comparable to Edl's recruiting and interim management services, though serving a broader client base including enterprise.
• Hays: Global recruiting and workforce solutions firm with strong DACH presence. Directly comparable to Edl's recruiting and active search services, particularly for professional and technical roles.
• Gulp (Randstad): German IT and engineering staffing firm within the Randstad group. Comparable to Edl on the talent search and project-based HR/specialist staffing side, particularly for technical roles.

Direct peers

• Kienbaum Consultants International: Leading German HR consulting and executive search firm with deep DACH presence. Directly comparable to Edl Consulting as both provide HR advisory, executive search, and HR transformation services to mid-market and enterprise clients in the same region.
• DIS AG: German HR services provider specializing in temporary staffing, permanent placement, and HR consulting. Comparable to Edl on recruiting, interim management, and HR outsourcing for the DACH market.
• Amadeus Fire: German HR services group offering temporary staffing, permanent placement, and interim management. Closely comparable to Edl's HR-as-a-Service and interim management offerings in the DACH SMB segment.
• Trenkwalder: Austrian-headquartered HR services group offering staffing, recruiting, and HR outsourcing across DACH. Comparable to Edl in mid-market HR outsourcing, recruiting, and interim management in the same geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edl Consulting