Kooapps
Kooapps is a privately held mobile gaming studio and publisher founded in 2008, operating a 30+ title casual game portfolio (Snake.io, Pictoword, Piano Tiles 2, Pocket Family) with over 1 billion cumulative downloads across iOS, Android, Apple Arcade, Netflix Games, and Nintendo Switch, monetized via freemium IAP, ads, and platform licensing.
- Company typePrivate
- Founded2008
- HeadquartersBellevue, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Kooapps does
Kooapps is a mobile gaming studio and publisher founded in 2008 and headquartered in Bellevue, Washington, with additional game studios in Seattle, the Philippines, and Taiwan. The company operates a portfolio of 30+ casual mobile titles that have collectively generated more than 1 billion downloads, anchored by flagship properties Snake.io (competitive battle royale snake), Pictoword (picture-to-word puzzle), Piano Tiles 2 (rhythm), Pocket Family (home decoration and match-3), and Stacky Bird (arcade), alongside titles such as The Moron Test and Mr Jump. Distribution spans iOS App Store, Google Play, Amazon Appstore, Apple Arcade, Netflix Games, and Nintendo Switch, with cross-platform development as the underlying technical model. Kooapps monetizes primarily through free-to-play mechanics: in-app purchases of virtual currency and items (priced $0.99 to $19.99), in-game advertising, subscription licensing via Apple Arcade, and direct one-time console sales. Its target users are broad-segment casual and social mobile gamers seeking short-session entertainment, and its go-to-market relies on product-led distribution, social media marketing (Facebook, Instagram, Twitter, TikTok), app store featuring, and earned media. The company remains privately held by its four founders (Chun-Kai Wang, Jonathan Chang, Solon Chen, Stephanie Cheng), with no disclosed external funding rounds and a 101-250 employee headcount.
Kooapps firmographics
Firmographics- Name
- Kooapps
- Legal name
- Kooapps Inc.
- Website
- https://kooapps.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kooapps is a privately held mobile gaming studio and publisher founded in 2008, operating a 30+ title casual game portfolio (Snake.io, Pictoword, Piano Tiles 2, Pocket Family) with over 1 billion cumulative downloads across iOS, Android, Apple Arcade, Netflix Games, and Nintendo Switch, monetized via freemium IAP, ads, and platform licensing.
- Ownership category
- akta.pro rank
Kooapps industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Software Publishers (513210), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
Keywords
Where Kooapps is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Kooapps business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- In-app purchases and virtual items: Free-to-play mobile games generate revenue through in-app purchases of virtual currency, items, and subscriptions. Players purchase virtual goods like KooCoins, Wave bundles, and other in-game items.
- Subscription services: Kooapps games are available through Apple Arcade subscription service (Snake.io+, Piano Tiles 2+), generating revenue through platform licensing agreements.
- Advertising: Games contain ads and support ad revenue through third-party advertising partners.
- Direct game sales: Console/PC versions of games sold directly (e.g., Snake.io on Nintendo Switch at $2.99)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play with optional in-app purchases |
| Subscription | Monthly | Apple Arcade subscription |
| One time/ perpetual license | Pay-as-you-go | Nintendo Switch one-time purchase |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
Kooapps product offering
Product offeringCore offering
Kooapps is a mobile gaming studio and publisher that develops and distributes casual free-to-play games across multiple platforms including iOS, Android, Apple Arcade, Netflix Games, and Nintendo Switch. Its portfolio includes titles such as Snake.io, Pictoword, Pocket Family, Piano Tiles 2, and Stacky Bird, with combined downloads exceeding one billion. The company generates revenue through in-app purchases, advertising, subscription licensing, and one-time console/PC sales.
Product overview
Kooapps is a mobile gaming studio and publisher offering a portfolio of casual games across multiple genres. The company's product portfolio consists primarily of mobile-first games including Snake.io (battle royale snake game), Pictoword (word puzzle), Pocket Family (home decorating/match-3), Piano Tiles 2 (rhythm game), and Stacky Bird (casual arcade). Additional titles include logic puzzle games (The Moron Test series), platformers (Mr Jump series), word games (Plexiword), and utility apps (Sonata music radio). Kooapps has expanded beyond mobile to Apple Arcade, Nintendo Switch, and Netflix Games. The company operates studios in Philippines, Taiwan, and Seattle with over 1 billion total downloads across its game portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Snake.io Competitive battle royale-style arcade game where players control a snake, grow by consuming food and other players, and compete to become the longest snake while avoiding collisions. Available on iOS, Android, and other platforms.
- Snake.io+ Apple Arcade version of Snake.io offering ad-free gameplay and enhanced features; competitive snake battle royale game with multiplayer online mode.
- Pictoword Word puzzle game where players view two pictures that combine to form a word or phrase; features multiple difficulty levels and category packs including pop culture, celebrities, brands, and historical figures.
- Pocket Family Home decorating and match-3 puzzle game featuring virtual family characters; players complete puzzles to earn coins and decorate rooms in a mansion. Available on iOS, Android, and Apple Vision.
- Piano Tiles 2 Rhythm-based piano game where players tap black tiles in sequence to play songs while avoiding white tiles; features over 700 songs and multiple game modes.
- Stacky Bird Casual arcade game where players stack eggs to help a bird pass obstacles; features flappy-style gameplay with monsters and spikes.
- The Moron Test: IQ Brain Games Tricky logic thinking puzzle game featuring deceptive questions that test players' problem-solving skills with counterintuitive answers.
- Mr Jump Platformer arcade game where players guide a character through challenging levels by timing jumps across obstacles.
- Mr Jump World Expanded platformer game with additional levels and world-based progression for the Mr Jump franchise.
- Plexiword: Word Guessing Games Word guessing puzzle game featuring spelling challenges that can be played offline without WiFi.
- Watch Pet: Widget & Watch Pets Virtual pet simulation game designed for Apple Watch with widget functionality for pet care activities.
- The Moron Test 2 Sequel to The Moron Test featuring additional tricky logic puzzles with humorous wrong answers.
- Sonata - Classical Music Radio Classical music streaming radio app for studying, relaxing, and sleeping; features curated classical music stations.
Quantifiable outcome
- Over 1 billion combined downloads across all games
- +1 more outcomes
Companies that use Kooapps
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Kooapps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability6 records
Kooapps partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, major and core.
- SpongeBob (Nickelodeon)flagshipSnake.io+ launched a SpongeBob-themed event featuring Bikini Bottom location and jellyfish-themed content.
- Nintendo SwitchmajorSnake.io officially launched on Nintendo Switch console, available on the Switch Store.
- Among Us (Innersloth)flagshipSnake.io announced official collaboration with Among Us for winter live event running December 4-30.
- Netflix GamescoreSnake.io was added to Netflix Games catalog, making it available to Netflix subscribers as part of their subscription.
- TikTokcoreTikTok For Business featured Kooapps x Snake.io as a case study demonstrating marketing campaign success.
- Apple ArcadecoreKooapps games Snake.io+ and Piano Tiles 2+ are available on Apple Arcade, Apple's subscription gaming service for iOS, iPad, Mac, Apple TV, and Apple Vision.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Kooapps competitors and assessment
Company assessmentBroad incumbents
- King Digital Entertainment: Owner of Candy Crush and broader casual mobile portfolio under Activision Blizzard; competes with Kooapps' casual puzzle/multiplayer titles and sets the benchmark for IAP and LiveOps in the genre.
- Zynga: Major casual and mobile game publisher (Words With Friends, FarmVille, CSR) with multi-title portfolio, freemium mechanics, and global distribution highly comparable to Kooapps' approach.
Direct peers
- Outfit7: Slovenian casual mobile game studio behind Talking Tom and other billion-download franchises, with a comparable multi-title, multi-platform, freemium/IAP model and global distribution.
- Rovio Entertainment: Finland-based casual mobile game studio behind Angry Birds; comparable as a multi-title casual publisher that expanded into branded entertainment and premium platform placements.
- Miniclip: Swiss casual/casual mobile publisher (8 Ball Pool, Agar.io) operating cross-platform .io and casual titles, directly comparable to Snake.io's casual multiplayer positioning.
- Peak Games: Istanbul-based casual mobile game studio (Toon Blast, Toy Blast) with comparable match-3/casual portfolio, freemium monetization, and global distribution via app stores.
- Jam City: Mobile and social casual game publisher (Cookie Jam, Panda Pop) with a multi-title portfolio and IAP+ads model, broadly comparable to Kooapps in scale and go-to-market.
- Playrix: Casual mobile game publisher known for match-3 and home decoration titles (Homescapes, Gardenscapes), directly comparable to Kooapps' Pocket Family in genre, monetization, and global UA playbook.
- Voodoo: Paris-based publisher of hyper-casual and casual mobile games with massive install bases, similar to Kooapps' Snake.io and casual portfolio strategy and reliance on UA-driven free-to-play economics.
Emerging players
- Scopely: Mobile game publisher focused on IP-driven casual/mid-core titles (Monopoly GO, Stumble Guys) with premium platform partnerships similar to Kooapps' Netflix/Apple/Nintendo relationships, though at larger scale post-Savvy Games acquisition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Kooapps social profiles
Digital presenceKooapps compliance and trust
Trust signalCompliance4 records
Kooapps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kooapps leadership team
Management profileNumber of profiles
Profiles9 records
Kooapps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kooapps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kooapps
What does Kooapps do?
Kooapps is a mobile gaming studio and publisher that develops and distributes casual free-to-play games across multiple platforms including iOS, Android, Apple Arcade, Netflix Games, and Nintendo Switch. Its portfolio includes titles such as Snake.io, Pictoword, Pocket Family, Piano Tiles 2, and Stacky Bird, with combined downloads exceeding one billion. The company generates revenue through in-app purchases, advertising, subscription licensing, and one-time console/PC sales.
Is Kooapps a public or private company?
Kooapps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kooapps founded?
Kooapps was founded in 2008. It employs 101 to 250 people.
Where is Kooapps based?
Kooapps is headquartered in Bellevue, United States, in the North America region.
How does Kooapps make money?
Four revenue lines are on record. In-app purchases and virtual items are the primary driver. The others are subscription services, advertising and direct game sales.
Who are Kooapps's main competitors?
Broad incumbents on record are King Digital Entertainment and Zynga. Direct peers are Outfit7, Rovio Entertainment, Miniclip, Peak Games, Jam City, Playrix and Voodoo. Scopely is listed as an emerging player.
Does Kooapps have an API?
No public API is recorded for Kooapps.
What industry is Kooapps in?
Kooapps's product category is Mobile Gaming. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores. Its NAICS code is 513210 and its SIC code is 7372.