böhme

What böhme does

Böhme is a privately held direct-to-consumer women's apparel retailer founded in 2006 and headquartered in Sandy, Utah, operating under founder Vivien Bohme (Founder & CEO), with Fernanda Böhme also listed as a founder. The company designs and sells curated collections of dresses, denim, tops, cardigans, bottoms, and accessories, organized around both product category and occasion-based navigation (Wedding Guest, Date Night, Workwear, Butter Days, Summer, Project b: athleisure). Product price points span approximately $24.50 (entry tops) to $128.50 (premium dresses), positioning the brand in the contemporary affordable-fashion tier.

The company's go-to-market is a dual D2C model: a Shopify-powered e-commerce storefront at bohme.com and brick-and-mortar retail store locations across the United States, accessed via an in-site store locator. The customer base is individual women consumers targeted horizontally across occasions (date night, wedding guest, workwear, vacation, summer events, everyday casual). Böhme runs a tiered loyalty program (böhme Rewards) integrated via Yotpo, providing points on purchases, birthday rewards, a referral program (Give $10, Get $10), and tiered perks (Stylist, Trendsetter, V.I.P.). Marketing channels are concentrated on email acquisition (15% first-order incentive), Instagram organic content (@SHOPBOHME), and seasonal promotional events (e.g., 25% off jeans & shorts weekend sales). Technology integrations are limited to Shopify (commerce), Yotpo (loyalty/CRM), and Pandectes (cookie consent); no public API, mobile app, or AI-powered features are offered.

Revenue mechanics are unit-priced D2C retail with periodic promotional discounting and free shipping on orders over $100; no wholesale, licensing, or marketplace distribution is disclosed. In August 2024, Unified Commerce Group (UCG) made an undisclosed investment in Böhme as part of a broader portfolio transaction that also included UCG's acquisition of Greats Inc. from Steven Madden Ltd., with Steven Madden becoming a UCG shareholder. Headcount is reported in the 251-500 employee range. The company has no disclosed patents, awards, or regulatory actions on record.

Name

böhme

Legal name

Böhme

Website

https://bohme.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Böhme is a privately held direct-to-consumer women's apparel retailer offering curated, occasion-based collections of dresses, denim, tops, and accessories via a Shopify e-commerce site and U.S. physical retail stores, targeting style-conscious women across use cases from wedding guest to workwear.

Ownership category

akta.pro rank

Product category

Women's Apparel Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athleisure & Performance Apparel Retail (CRAAABAE)

Keywords

• Women's apparel
• Fashion retail
• Direct-to-consumer fashion
• Women's clothing
• Athleisure apparel

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Retail Sales: Böhme generates revenue through direct-to-consumer sales of women's apparel and accessories via its e-commerce website and physical retail stores. Products are sold at full retail price with periodic promotional discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Böhme is a direct-to-consumer women's fashion brand that curates and retails trend-right apparel including dresses, denim, tops, bottoms, and accessories. The company sells through its Shopify-powered e-commerce site (bohme.com) and physical retail stores, organizing merchandise into occasion-based and seasonal collections (e.g., Wedding Guest, Work Edit, Summer, Butter Days). It also operates an athleisure sub-brand (Project b:) and a points-based loyalty program (böhme Rewards) to drive repeat purchases.

Product overview

Böhme is a direct-to-consumer women's fashion brand offering curated collections of dresses, denim, tops, cardigans, bottoms, and accessories. The company operates exclusively through its e-commerce platform (bohme.com) and physical retail locations. The core product offering consists of individual fashion items organized into seasonal collections (New Arrivals, The Destination, Summer, Wedding Guest, Butter Days, Work Edit, Everyday Essentials) and category-specific sub-collections (Dresses, Tops, Denim, Sets, Accessories). The product portfolio spans multiple dress silhouettes (maxi, midi, mini), denim styles (straight leg, wide leg, barrel, baggy, bootcut, flare), and tops (blouses, tanks, sweaters, cardigans). The company also offers a loyalty rewards program (böhme Rewards) as a supplementary customer retention initiative. No public API or AI-powered features are offered.

Differentiator

Problem solved

Functional benefit

Brands

• Project b: An athleisure collection line featured on the website.

Products and services

• Women's Dresses Collection Curated collection of women's dresses (maxi, midi, mini) covering casual, formal, holiday, modest, wedding guest, and date night styles, available for individual purchase on bohme.com and in physical stores.
• Women's Tops Collection Assortment of women's tops spanning blouses, button-downs, tees, tanks, cardigans, sweaters, jackets, and vests for everyday, layering, and workwear uses.
• Women's Denim Collection Women's denim offering including jeans in multiple silhouettes and washes, plus denim skirts, jackets, and shorts, sold as individual pieces.
• Women's Bottoms Collection Range of women's bottoms including pants, bermudas, skirts, jumpsuits, overalls, and shorts to complete outfits beyond denim.
• Women's Accessories Collection Women's accessories including shoes, jewelry, bags, hair accessories, belts, hats, and sunglasses sold individually to complement apparel.
• Project b: Athleisure Line Athleisure-focused sub-brand line offered within the Böhme assortment for women seeking casual, sport-inspired apparel.
• böhme Rewards Loyalty Program Free customer loyalty program offering points on purchases ($1 = 1 point) and tiered perks (Stylist, Trendsetter, V.I.P.) including free shipping, early sale access, birthday rewards, and referral incentives for repeat customers.
• Böhme Gift Cards Böhme-branded gift cards sold on bohme.com and redeemable for merchandise online and in physical store locations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Others

• Steve Madden: Steve Madden is a footwear and accessories brand that became a shareholder in Böhme's parent company UCG as part of the same transaction. It is thematically connected as a portfolio peer within UCG's fashion platform rather than a direct competitor, but its accessories and shoe offerings overlap with categories Böhme sells.

Broad incumbents

• Anthropologie: Anthropologie (owned by Urban Outfitters Inc.) is a broad women's apparel, accessories, and home retailer that overlaps with Böhme across dresses, tops, denim, and occasion wear categories. It is a much larger incumbent that competes in the same customer occasions but at a higher price point and with a much wider assortment including home goods.
• Express: Express is a multi-category apparel retailer offering women's dresses, denim, tops, workwear, and occasion apparel at accessible price points. It overlaps with Böhme across nearly all major product categories and target customer, operating at much larger scale with broader brand recognition.
• LOFT: LOFT (part of Ascena Retail Group) is a women's specialty apparel brand focused on workwear, casual wear, dresses, and accessories targeting women consumers. It is a broad incumbent peer to Böhme with significant overlap in occasion and workwear categories at comparable price points.

Direct peers

• Show Me Your Mumu: Show Me Your Mumu is a women's fashion brand specializing in dresses, rompers, and casual-to-occasion apparel with a focus on flattering fits and lifestyle branding. It directly competes with Böhme in the women's occasion-wear segment with overlapping price points and similar occasion-driven merchandising.
• Reformation: Reformation is a sustainable women's fashion brand selling dresses, denim, tops, and accessories with a focus on ethical sourcing and trend-right designs. It overlaps with Böhme's core categories and sustainability messaging, though it operates at a higher price point.
• Altar'd State: Altar'd State is a women's specialty retailer offering dresses, tops, denim, and accessories with a mission-driven brand positioning. It competes with Böhme across product categories and target customer, and operates a similar mall-based brick-and-mortar plus e-commerce omnichannel model.
• Francesca's: Francesca's is a women's specialty retailer focused on dresses, tops, and accessories at accessible price points. It is a direct competitor to Böhme in the women's boutique-style specialty retail segment with comparable price points and product breadth.
• Lulus: Lulus is a direct-to-consumer women's apparel brand specializing in occasion-driven dresses, bridal wear, and event-ready fashion. It is one of the closest direct competitors to Böhme, with overlapping product categories (dresses, tops, accessories), similar price points, occasion-based merchandising, and an identical Shopify-plus-physical-retail omnichannel model.
• ASTR the Label: ASTR the Label is a women's contemporary fashion brand focused on dresses, rompers, and occasion wear at accessible price points. It competes directly with Böhme in the same mid-tier occasion-driven women's apparel segment with comparable price architecture and target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/shopbohme
• Facebookfacebook.com/shopbohme

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about böhme