Show Me Your Mumu

What Show Me Your Mumu does

Show Me Your Mumu is a women's apparel brand founded in 2010 and headquartered in Venice, California, with a workforce of 51-100 employees. The company sells dresses, swimwear, denim, occasion wear, and a dedicated bridal and bridesmaid assortment, alongside extended-size, maternity, and kids lines, at price points ranging from $38 to $378. Its primary commercial focus is a special-occasion and bridal-wear positioning rather than core everyday apparel.

The business operates as a direct-to-consumer brand, with sales conducted through a Shopify-powered e-commerce site, a mobile app, and select physical stores. Customer acquisition is driven primarily by an extensive influencer and social-media strategy spanning Instagram, TikTok, Pinterest, and YouTube, supplemented by email and SMS marketing. Retention is supported by the Club Mumu loyalty program. The company has executed brand collaborations with Puma and Remi Bader and partnerships with accessory and beauty brands including Tie Bar and Sugared+Bronzed, and has extended fulfillment to international markets including the EU.

The underlying technology stack is a standard DTC martech configuration: Shopify as the commerce platform, Klaviyo for email and SMS automation, Lucky Orange for on-site session analytics, Zendesk for customer support, and Meta and Google pixels for advertising attribution. Show Me Your Mumu is privately held, has not disclosed outside funding, and operates without publicly identified leadership or revenue figures; growth to date has been funded organically through operating cash flow over more than a decade of continuous operation.

Name

Show Me Your Mumu

Legal name

Show Me Your Mumu

Website

https://showmeyourmumu.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Show Me Your Mumu is a Venice, California-based women's apparel brand selling dresses, swimwear, denim, and bridal and bridesmaid attire direct-to-consumer via a Shopify site, mobile app, and select physical stores.

Ownership category

akta.pro rank

Product category

Women's Bridal & Wedding Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industry

Children’s, Baby & Maternity Apparel Brands (CRAAAAAG)

Keywords

• Women's apparel
• Bridesmaid dresses
• Bridal wear
• Wedding guest attire
• Boho clothing

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Retail: Direct-to-consumer retail sales of apparel and accessories through owned e-commerce website and mobile app. One-time purchase model with no subscription component. Revenue driven by product sales across categories including dresses, swimwear, denim, and bridal party attire.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Show Me Your Mumu designs, sources, and sells women's branded apparel — most notably bridesmaid dresses, bridal dresses, and wedding guest attire — alongside a broader assortment of women's dresses, swimwear, denim, and tops. The company sells these products directly to consumers through its own Shopify-powered e-commerce site, a mobile app, and a small network of physical retail stores, supported by a loyalty program (Club Mumu) and influencer collaborations.

Product overview

Show Me Your Mumu is a women's clothing and wedding attire retailer operating a direct-to-consumer e-commerce platform. The product portfolio centers on dresses (mini, midi, maxi) and extends across swimwear, denim, rompers, tops, bottoms, sweaters, accessories, and kidswear. The company has a significant focus on wedding-related apparel including bridesmaids dresses, bridal attire, and wedding guest dresses, available in extended sizes and maternity-friendly options. The offering is a single unified e-commerce storefront powered by Shopify, supplemented by a loyalty program (Club Mumu) and an online showroom feature for wedding party coordination.

Differentiator

Problem solved

Functional benefit

Products and services

• Bridesmaid Dresses A core line of coordinated women's dresses designed to be worn by bridesmaids in a wedding party, available in a wide range of colors, prints, and silhouettes with size-inclusive sizing. Targeted at brides coordinating wedding-party outfits and the individual bridesmaids purchasing them.
• Bridal Dresses White and ivory bridal gowns and bridal-adjacent dresses designed for brides seeking boho and Southern California-inspired wedding looks. Targeted at brides shopping for their wedding-day attire.
• Wedding Guest Dresses Women's dresses designed specifically for attending weddings as a guest, featuring occasion-appropriate silhouettes, prints, and colors that complement the bridal collection. Targeted at female wedding guests.
• Women's Dresses Everyday, vacation, and occasion women's dresses in the brand's signature boho and resort-inspired styles, sold beyond the bridal assortment. Targeted at women shopping for versatile, on-trend dresses.
• Swimwear Women's swimwear — including one-pieces and bikinis — in the brand's signature prints and coordinated color palettes. Targeted at women shopping for resort and vacation swimwear.
• Denim Women's denim jeans, shorts, and skirts designed to complement the brand's dress-forward assortment. Targeted at women seeking coordinating denim pieces.
• Tops Women's tops, blouses, and casual shirts in the brand's signature prints and relaxed silhouettes. Targeted at women shopping for everyday tops to coordinate with denim or skirts.
• Club Mumu Loyalty Program A free customer loyalty program offering members rewards points on purchases, early access to new collections, exclusive discounts, and birthday perks. Targeted at repeat customers seeking ongoing engagement with the brand.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered moderate and minor.

• Sugared + BronzedmoderateGTM or Marketing PartnerCollaboration collection featuring tan and beauty products integrated with Show Me Your Mumu apparel. Cross-promotional partnership targeting women interested in beauty and fashion for events and vacations.
• Remi BadermoderateGTM or Marketing PartnerCollaboration with body-positive fashion influencer Remi Bader. Partnership leverages her audience and credibility in the plus-size fashion space.
• PumaminorGTM or Marketing PartnerPuma x Mumu collaboration featuring athletic-inspired fashion pieces combining Puma's athletic wear with Mumu's boho aesthetic.
• Halley KateminorGTM or Marketing PartnerInfluencer collaboration with Halley Kate, a social media personality, featuring curated styles and exclusive designs.
• Heather McMahanminorGTM or Marketing PartnerComedian and actress Heather McMahan collaboration featuring styles suited for her audience and comedic content.
• Hailee WilkesminorGTM or Marketing PartnerCollaboration with Hailee Wilkes featuring curated fashion pieces with social media influencer.
• Tie BarminorGTM or Marketing PartnerMumu x Tie Bar partnership for matching groomsmen accessories including ties, bow ties, pocket squares, and gift boxes for wedding parties.

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• BHLDN: Anthropologie's bridal and bridesmaid brand — a broader incumbent offering wedding party dresses, bridal gowns, and accessories. Comparable in bridesmaid assortment and aspirational positioning, but part of a much larger parent portfolio.
• Altar'd State: Specialty women's apparel retailer with a dedicated bridesmaid and bridal assortment. Comparable in occasion-wear and bridal category presence, with both physical and DTC channels.
• David's Bridal: Largest US specialty bridal retailer carrying bridesmaid, bridal, and wedding guest attire. Overlaps with SMYM in bridesmaid and occasion categories but operates at a much broader scale with both DTC and physical retail.

Direct peers

• Revelry: DTC bridesmaid and wedding party dress brand positioned at a similar mid-market price point with extensive color palette offerings. Closely comparable in assortment, customer, and online discovery model.
• Lulus: DTC occasion-wear and bridesmaid brand offering dresses across price points for weddings, prom, and events. Closely comparable target customer and assortment breadth.
• Dessy Group: Long-standing bridesmaid and special-occasion dress brand with both wholesale and DTC channels. Competes with SMYM in the bridesmaid segment across style, color, and price tiers.
• Birdy Grey: DTC bridesmaid and occasion-wear brand offering affordable, mix-and-match dresses across many colorways. Direct competitor to SMYM in the bridesmaid category with similar price band and online showroom model.
• Azazie: DTC bridesmaid and formalwear brand with made-to-order options and a try-at-home program. Competes directly with SMYM in bridesmaids, wedding guest, and special-occasion categories.
• Jenny Yoo: Designer bridesmaid and bridal brand with DTC and wholesale distribution. Comparable in bridesmaid dress design aesthetic, color coordination tools, and target wedding customer.
• Showpo: Australia-based DTC occasion-wear brand with global reach. Comparable in trend-driven affordable dress assortment, social-media-led marketing, and occasion-wear focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ShowMeYourMutube
• TikToktiktok.com/@showmeyourmumu
• Pinterestpinterest.com/showmeyourmumu
• Facebookfacebook.com/showmeyourmumu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Show Me Your Mumu