Fishman Public Relations
- Company typePrivate
- Founded1991
- HeadquartersNorthbrook, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Fishman Public Relations firmographics
Firmographics- Name
- Fishman Public Relations
- Legal name
- Fishman Public Relations
- Website
- https://fishmanpr.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Fishman Public Relations industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)
- akta.pro primary industry
- Reputation Management & Online PR (BPAFADAN)
Keywords
Where Fishman Public Relations is headquartered
LocationHeadquarters
- HQ city
- Northbrook
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fishman Public Relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Professional PR Services: Fishman PR operates as a professional services firm providing integrated PR, content marketing, and digital services to franchisors. Revenue is generated through consulting fees and project-based engagements for franchise development, consumer brand awareness, crisis communications, and digital marketing services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Fishman Public Relations product offering
Product offeringCore offering
Fishman Public Relations is a professional services agency that delivers integrated public relations, content marketing, and digital marketing services exclusively to franchisor brands. The agency combines earned media, owned content, paid media, influencer relations, and crisis communications into eight core service lines designed to grow franchise systems, recruit franchisees, build consumer brand awareness, and protect reputation.
Product overview
Fishman Public Relations is a unified integrated marketing agency offering a portfolio of eight core PR and marketing services for franchise brands. The offering centers on strategic earned media, content marketing, and digital strategies, with services including Franchise Opportunity Awareness PR, Consumer Brand Awareness PR, Influencer Relations, Organic Content Marketing, Broker Content Marketing, FranDev Paid Media, Local PR Campaigns (Grand Opening), and Crisis Communications. All services are delivered as professional agency services rather than software products.
Differentiator
Problem solved
Functional benefit
Products and services
- Franchise Opportunity Awareness PR Strategic PR services focused on making potential franchisees aware of franchise opportunities through national business media, thought leadership, and franchisee success stories. For franchisor clients seeking to attract qualified franchisee candidates.
- Consumer Brand Awareness PR National and regional PR campaigns placing franchise brands in front of target consumer audiences through compelling storytelling, creative campaign activations, and media relations. For franchisor clients seeking to build consumer awareness across multiple markets.
- Influencer Relations Connects franchise brands with regional and national influencers from nano to celebrity level, negotiating collaborations that drive meaningful engagement and authentic brand alignment. For franchisor clients seeking to amplify campaigns through influencer partnerships.
- Organic Content Marketing Strategic storytelling services including AI visibility management, organic LinkedIn strategies, and email marketing to enhance brand equity and move prospects through the sales funnel. For franchisor clients seeking to build organic owned-media presence.
- Broker Content Marketing Broker enablement strategies including marketing collateral, targeted campaigns, ongoing education, and success storytelling to help franchisors stay ahead in competitive broker networks. For franchisor clients seeking to convert franchise broker leads.
- FranDev Paid Media Data-driven franchise development digital marketing campaigns combining earned, owned, and paid media strategies to maximize online potential and generate qualified franchise development leads. For franchisor clients seeking to scale franchise sales through paid media.
- Local PR Campaigns Grand opening PR packages that generate buzz, foot traffic, and sales for new franchise locations through earned TV segments and print/online feature stories. For franchisor clients opening new franchise locations.
- Crisis Communications Proactive crisis management services including crisis playbooks, media training, and 24/7 support to protect brand reputation and maintain public trust. For franchisor clients seeking reputation protection and crisis readiness.
Quantifiable outcome
- 164.4 billion impressions for executive promotion announcements in single Ziebart campaign
- +7 more outcomes
Companies that use Fishman Public Relations
Customer profileNamed customers15 records
Segments1 record
Ideal customer profiles1 record
Fishman Public Relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Fishman Public Relations partnerships and signals
Strategic signalScale indicators8 records
Recent moves8 records
Expansion highlights5 records
Fishman Public Relations competitors and assessment
Company assessmentDirect peers
- 919 Marketing: 919 Marketing is a national franchise marketing agency offering PR, digital, and lead generation services to franchisors. It is the closest head-to-head competitor to Fishman PR in the franchise-PR niche, targeting the same franchisor buyer with overlapping service categories.
- Hot Dish Advertising: Hot Dish Advertising is a Minneapolis-based agency that builds brands and generates franchise development leads for franchisors. It competes directly with Fishman PR for franchisor marketing budgets, with a comparable mix of creative, paid media, and PR-led franchisee acquisition.
- Social Geek Media: Social Geek Media is a franchise-focused digital marketing and PR agency serving emerging and established franchisors. It overlaps Fishman PR's franchise development awareness and consumer brand PR offerings, primarily through social media and influencer-led activations.
- Gregory FCA: Gregory FCA is a mid-sized public relations agency with deep franchise industry experience and a published franchise PR practice. It is a relevant direct peer for franchisor PR engagements of comparable mid-market size and complexity to Fishman PR's work.
Emerging players
- Franchise Elevator PR: Franchise Elevator PR is a niche PR firm focused exclusively on franchise development visibility for emerging franchisors. It competes for the smaller, early-stage end of Fishman PR's customer base where the need is mostly franchisee-recruitment PR rather than integrated marketing.
- LeadMarvel: LeadMarvel is a franchise marketing agency focused on franchise development lead generation and broker-network enablement. It overlaps Fishman PR's broker content marketing and FranDev paid media services at the emerging-franchisor end of the market.
Regional players
- Walker Sands: Walker Sands is a Chicago-based B2B PR and integrated marketing agency serving technology and professional services clients. While not franchise-specialized, it competes for franchise-adjacent B2B PR budgets and shares the Chicago talent market with Fishman PR.
Broad incumbents
- Edelman: Edelman is the world's largest independent PR firm, serving enterprise franchisors and franchisor parent companies from its consumer marketing practice. It represents the broad incumbent option that large franchisor holding companies may choose over specialized franchise agencies like Fishman PR.
- Weber Shandwick: Weber Shandwick is a top-five global PR network with a strong consumer marketing and franchise practice. It is a relevant broad incumbent for RFPs at large multi-unit franchisor brands where Fishman PR may compete as the specialized alternative.
- FleishmanHillard: FleishmanHillard is a major global PR firm with a dedicated franchise and consumer marketing capability. It represents a larger-scale incumbent option for enterprise franchisors considering Fishman PR for integrated PR engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fishman Public Relations social profiles
Digital presenceFishman Public Relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fishman Public Relations leadership team
Management profileNumber of profiles
Profiles9 records
Fishman Public Relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fishman Public Relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fishman Public Relations
What does Fishman Public Relations do?
Fishman Public Relations is a professional services agency that delivers integrated public relations, content marketing, and digital marketing services exclusively to franchisor brands. The agency combines earned media, owned content, paid media, influencer relations, and crisis communications into eight core service lines designed to grow franchise systems, recruit franchisees, build consumer brand awareness, and protect reputation.
Is Fishman Public Relations a public or private company?
Fishman Public Relations is a private company. It is classified as family owned and is currently operating.
When was Fishman Public Relations founded?
Fishman Public Relations was founded in 1991. It employs 11 to 50 people.
Where is Fishman Public Relations based?
Fishman Public Relations is headquartered in Northbrook, United States, in the North America region.
How does Fishman Public Relations make money?
One revenue line is on record: professional PR Services.
Who are Fishman Public Relations's main competitors?
Direct peers on record are 919 Marketing, Hot Dish Advertising, Social Geek Media and Gregory FCA. Emerging players are Franchise Elevator PR and LeadMarvel. Walker Sands is listed as a regional player. Broad incumbents are Edelman, Weber Shandwick and FleishmanHillard.
Does Fishman Public Relations have an API?
No public API is recorded for Fishman Public Relations.
What industry is Fishman Public Relations in?
Fishman Public Relations's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAN, Reputation Management & Online PR. Its NAICS code is 54182.