DailyBurn
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
DailyBurn firmographics
Firmographics- Name
- DailyBurn
- Legal name
- Daily Burn, Inc.
- Website
- https://dailyburn.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
DailyBurn industry classification
Industry- Product category
- Streaming Fitness / Digital Fitness Subscription
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
Keywords
Where DailyBurn is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
DailyBurn business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Core Subscription (Monthly): Monthly recurring subscription providing access to the full workout library and streaming platform. Auto-renewing subscription billed monthly until cancelled.
- Core Subscription (Prepaid Terms): Prepaid subscriptions at discounted rates billed every 3 months ($44.99), 6 months ($59.99), or 12 months ($89.99). Auto-renewing at the same term and price until cancelled. Represents customer commitment discounted pricing.
- Add-On Coaching Subscription: Personalized 1-on-1 coaching service available as an additional paid subscription beyond the core Daily Burn Subscription. Separate monthly fee that automatically renews. Includes text message and/or video communication with trainer coaches.
- Corporate Wellness (Daily Burn for Business): Streaming workouts plus 1-on-1 coaching sold to employers, health plans, and brokers. Affordable corporate wellness solution targeting business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Plan - Full access billed monthly |
| Subscription | Multi-year contract | 3-Month Plan - Discounted monthly rate |
| Subscription | Multi-year contract | 6-Month Plan - Significant discount |
| Subscription | Multi-year contract | 12-Month Plan - Maximum discount |
| Subscription | Monthly | Add-On Coaching Subscription |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
DailyBurn product offering
Product offeringCore offering
Daily Burn operates a subscription-based streaming fitness platform that delivers thousands of on-demand workout videos across web, iOS, Android, Roku, Fire TV, Apple TV, and Chromecast. The service includes diverse workout styles (HIIT, Pilates, strength, yoga, dance cardio, aging mobility) led by certified trainers, with an optional 1-on-1 personalized coaching add-on and a separate corporate wellness product (Daily Burn for Business) sold to employers, health plans, and brokers.
Product overview
Daily Burn is a streaming fitness platform offering a subscription-based service with a single core membership providing access to thousands of on-demand workout videos. The platform includes diverse workout programs such as high-intensity cardio, Pilates, yoga, strength training, and dance cardio, accessible across multiple devices (phone, tablet, computer, TV). The product portfolio includes the core Daily Burn streaming fitness platform and two add-on services: Daily Burn for Business (corporate wellness solution with streaming workouts and 1-on-1 coaching) and the Daily Burn Coaching Service (personalized fitness and nutrition coaching via text and video). The platform features expert trainers and offers a 30-day risk-free guarantee.
Differentiator
Problem solved
Functional benefit
Brands
- Daily Burn for Business: Corporate wellness program offering streaming workouts and 1-on-1 coaching for employers, health plans, and brokers.
Products and services
- Daily Burn Streaming Fitness A subscription-based streaming fitness platform providing thousands of on-demand video workouts led by certified trainers, with progressive programs tailored to any goal, mood, and fitness level. Available to individual consumers via web, iOS, Android, Roku, Fire TV, Apple TV, and Chromecast. Includes a 30-day risk-free trial.
Quantifiable outcome
- Users report average weight loss of 1 pound per week with regular use
- +3 more outcomes
Companies that use DailyBurn
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
DailyBurn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature6 records
DailyBurn partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CorefirstminorMarketing partnership offering Daily Burn members a 10% discount on Pilates equipment purchases from Corefirst, applied at checkout. Cross-promotional relationship targeting fitness equipment buyers.
Scale indicators5 records
Recent moves2 records
Expansion highlights5 records
DailyBurn competitors and assessment
Company assessmentDirect peers
- Peloton: Peloton is a direct on-demand and live streaming fitness competitor offering workout classes (cycling, strength, yoga, HIIT) via app and connected hardware. Daily Burn is cited in market research as a key competitor alongside Peloton.
- Apple Fitness+: Apple Fitness+ is Apple's subscription fitness service offering video-led workouts integrated with Apple Watch, iPhone, iPad, and Apple TV. It directly competes with Daily Burn across modalities (HIIT, yoga, Pilates, strength) on the same device ecosystem Daily Burn supports.
- Beachbody (BODi): Beachbody / BODi is a long-standing subscription fitness and nutrition platform offering on-demand workout programs with structured multi-week curricula — directly comparable to Daily Burn's progressive workout programs and nutrition coaching add-on.
- Obé Fitness: Obé is a direct-to-consumer streaming fitness subscription offering live and on-demand classes across strength, Pilates, yoga, and cardio — closely aligned with Daily Burn's modality mix and subscription model.
- Aaptiv: Aaptiv is an audio- and video-guided workout subscription app offering strength, running, yoga, and Pilates programs. It is a direct peer in the streaming/app-based fitness subscription category targeting at-home consumers.
Broad incumbents
- Nike Training Club: Nike Training Club is Nike's owned fitness app offering guided workouts across modalities. It competes with Daily Burn for consumer attention and is part of a much larger brand portfolio (vs. Daily Burn's specialized fitness focus).
- Fitbit Premium: Fitbit Premium (now under Google) offers subscription-guided workouts, coaching, and health insights tied to Fitbit wearables. It overlaps with Daily Burn's guided workout offering and is part of Google's broader device-and-health ecosystem.
- Equinox+: Equinox+ is the digital streaming arm of Equinox, offering premium on-demand fitness, Pilates, yoga, and meditation classes. It targets the same premium at-home consumer segment as Daily Burn, backed by the broader Equinox brand.
Emerging players
- Future: Future is a personalized fitness coaching platform pairing users with remote coaches for 1-on-1 programming — directly comparable to Daily Burn's add-on Coaching Service with trainer coaches, though with a more coaching-led (vs. content-led) model.
- Tonal: Tonal is a connected strength-training hardware platform with subscription content for guided workouts. While hardware-led, it competes for the same at-home strength-and-conditioning subscriber that Daily Burn targets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
DailyBurn social profiles
Digital presenceDailyBurn financial estimates
Financial estimateRevenue estimate
Valuation estimate
DailyBurn leadership team
Management profileNumber of profiles
Profiles1 record
DailyBurn funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DailyBurn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DailyBurn
What does DailyBurn do?
Daily Burn operates a subscription-based streaming fitness platform that delivers thousands of on-demand workout videos across web, iOS, Android, Roku, Fire TV, Apple TV, and Chromecast. The service includes diverse workout styles (HIIT, Pilates, strength, yoga, dance cardio, aging mobility) led by certified trainers, with an optional 1-on-1 personalized coaching add-on and a separate corporate wellness product (Daily Burn for Business) sold to employers, health plans, and brokers.
Is DailyBurn a public or private company?
DailyBurn is a private company. It is classified as unknown and is currently operating.
When was DailyBurn founded?
DailyBurn was founded in 2007. It employs 11 to 50 people.
Where is DailyBurn based?
DailyBurn is headquartered in New York, United States, in the North America region.
How does DailyBurn make money?
Four revenue lines are on record. Core Subscription (Monthly) is the primary driver. The others are core Subscription (Prepaid Terms), add-On Coaching Subscription and corporate Wellness (Daily Burn for Business).
Who are DailyBurn's main competitors?
Direct peers on record are Peloton, Apple Fitness+, Beachbody (BODi), Obé Fitness and Aaptiv. Broad incumbents are Nike Training Club, Fitbit Premium and Equinox+. Emerging players are Future and Tonal.
Does DailyBurn have an API?
No public API is recorded for DailyBurn.
What industry is DailyBurn in?
DailyBurn's product category is Streaming Fitness / Digital Fitness Subscription. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming. Its NAICS code is 71394 and its SIC code is 7997.