Paz Oil Company

What Paz Oil Company does

Paz Oil Company Ltd. (TASE: PZOL, now legally Paz Retail and Energy Ltd.) is an Israeli integrated energy and retail group operating over 300 service stations, 240+ yellow convenience stores, acquired supermarket chains, an ultra-fast EV charging network (Paz Charge, up to 360 kW), a B2B fleet management platform (Pazomat), aviation refueling services (including for the Israeli Air Force), lubricants manufacturing, gas and electricity supply (Pazgaz), and a real estate division. Founded in 1922 and publicly listed on the Tel Aviv Stock Exchange since 2006, the company serves more than 2 million customer interactions daily and processes over NIS 3.5 billion in annual turnover through its yellow digital loyalty app.

The group's core technology platform is the yellow mobile app, which functions as a unified digital wallet integrating QR-code fuel payment, EV charging payment, supermarket cash-back accumulation, Lavazza coffee subscription, Wolt delivery ordering, and partner discounts (Harel insurance, Super-Pharm, Israel Parks). Pazomat provides ISO 9001-certified computerized fleet fuel management with centralized invoicing, expense controls, and fleet EV charging. Paz Movil operates the proprietary fuel distribution logistics fleet supplying all Paz stations, plus a logistics center serving yellow convenience stores.

Paz makes money through unit-priced regulated fuel sales at service stations, transaction-based convenience and supermarket retail, usage-based EV charging, B2B subscription fleet management, recurring residential and commercial gas/electricity supply via Pazgaz, transaction-based aviation jet fuel and lubricants, and a freemium loyalty rewards program. Its go-to-market combines direct station networks, a franchise model (Pazpartners), enterprise field sales for Pazomat, and a self-serve digital channel via the yellow app. The group spun off its Ashdod refinery in 2023 as a dividend in kind and is now positioned as a focused retail-and-energy marketing company.

Name

Paz Oil Company

Legal name

פז קמעונאות ואנרגיה בע"מ (Paz Retail and Energy Ltd.)

Website

https://paz.co.il

Company type

Public

Founded year

1922

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Paz Oil Company is an Israeli integrated energy and retail group operating over 300 fuel stations, 240+ yellow convenience stores, supermarket chains, an EV charging network, fleet management, and gas/electricity supply, serving 2 million customers daily via the yellow digital wallet app.

Ownership category

akta.pro rank

Product category

Fuel and Energy Retail

NAICS

Gasoline Stations (4571), Other Gasoline Stations (457120), Fuel Dealers (457210), Petroleum Bulk Stations and Terminals (424710), Petroleum Lubricating Oil and Grease Manufacturing (324191), Pipeline Transportation of Refined Petroleum Products (486910)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Oil & Gas Field Machinery & Equipment (3533)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI), Aviation Fuel Marketing (Into-Plane, Airport Fueling) (EUALAIAH), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), Fuel Management & Fleet Card Programs (THADAKAH), Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

Keywords

• Fuel retail services
• Convenience retail stores
• Electric vehicle charging
• Fleet management solutions
• Gas and electricity supply

Headquarters

HQ city

Yakum

HQ country

Israel

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fuel Sales (Transportation Energy): Sale of transportation fuels (gasoline 95, gasoline 98, diesel, LPG, kerosene, urea) through a nationwide network of Paz service stations and via Pazomat fleet management for business customers.
2. Retail (yellow Convenience Stores & Supermarkets): Sale of convenience goods, food, and beverages through more than 240 yellow convenience stores and acquired supermarket chains (including Supervude, Fresh Market, Hyper Dudo, Tip Top, Machsaney Hamazon online), making Paz one of Israel's five largest food retailers.
3. Paz Charge Electric Vehicle Charging: Sale of electricity for EV charging at ultra-fast charging stations across Israel, with revenue per charging session through the yellow app.
4. Pazomat Fleet Management Services: Subscription and transaction fees from B2B customers (fleets, businesses) for computerized fuel management, car wash services (Pazomat Wash), and fleet EV charging solutions. Includes centralized invoicing and expense control services.
5. Pazgaz Gas & Electricity Supply: Sale and distribution of LPG gas and electricity to hundreds of thousands of institutional, business, and residential customers in Israel, including infrastructure installation and maintenance services.
6. Paz Lubricants & Chemicals: Manufacturing, marketing, and distribution of lubricants, chemicals, and recycled oils for automotive, industrial, maritime, aviation, cosmetics, and construction sectors.
7. Paz Aviation Services: Jet fuel supply and refueling services at Ben Gurion Airport, domestic airstrips, and for Israeli Air Force aircraft.
8. Paz Movil Fuel Distribution Logistics: Fuel distribution and logistics services via a fleet of tankers to all Paz stations and B2B customers, plus a logistics center (Re'em junction) supplying food and non-food products to yellow convenience stores.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Paz Oil Company operates a vertically integrated energy and retail platform in Israel. It sells transportation fuels (gasoline 95/98, diesel, LPG, kerosene, urea) through a nationwide network of Paz service stations and through the Pazomat fleet management system for corporate customers. It runs the yellow chain of 240+ convenience stores and acquired supermarket chains (one of Israel's top five food retailers), the yellow digital wallet app for payments and cash-back rewards, the Paz Charge ultra-fast EV charging network, LPG gas and electricity supply via Pazgaz, jet fuel via Paz Aviation Services, lubricants and chemicals via Paz Lubricants, and fuel logistics via Paz Movil.

Product overview

Paz Oil Company is a multi-divisional energy and retail group operating primarily in Israel. Its product portfolio is organized into four core divisions: (1) Energy for Transportation, encompassing traditional fuel sales at gas stations (Paz), the Paz Charge ultra-fast EV charging network, the Pazomat fleet management and expense solution, Paz Aviation Services for jet fuel, Paz Lubricants & Chemicals, and Paz Movil for fuel logistics; (2) Food Retailing, combining the yellow convenience store chain (240+ stores, launched 1999) and yellow app digital wallet (Israel's largest loyalty app, enabling QR refueling payment, EV charging payment, and cashback from supermarkets and Wolt), with acquired supermarket chains (Sfar Yoda, Sfar Habi, Sfar Dush, Freshmarket, Hyper Dudu, and others) making Paz one of Israel's five largest food retailers; (3) Gas & Renewable Energy, via Pazgaz (LPG, infrastructure, maintenance, and electricity supply for households and businesses) and Pazgaz Electricity (electricity supply following market reform); and (4) Real Estate, managing owned properties across Israel for sale and rent. The company was founded in 1922, has been publicly traded on the Tel Aviv Stock Exchange since 2006, and serves over 2 million customer interactions daily through over 300 retail points.

Differentiator

Problem solved

Functional benefit

Products and services

• Paz fuel stations Sale of transportation fuels (gasoline 95, gasoline 98, diesel, LPG, kerosene, urea) through Paz service stations across Israel, serving private vehicle owners, commercial fleets, and walk-in retail customers with automated refueling and yellow app in-app payment.
• Paz Charge Ultra-fast electric vehicle charging service (up to 360 kW) at Paz station complexes across Israel, with automatic charging for supported vehicles and yellow app integration for payment, real-time availability, and loyalty cashback. Targets both individual EV drivers and fleet operators.
• Pazomat fleet management Computerized fleet fuel management solution for corporate and self-employed customers offering automated refueling, centralized invoicing, expense controls, car wash access at 150+ locations, fleet EV charging (Pazomat Charge), and employee spending limits (Pazomat Cash). ISO 9001 certified.
• Paz Aviation Services Pioneer of Israel's aircraft refueling industry, providing jet fuel supply and refueling services at Ben Gurion International Airport, domestic airfields, and for Israeli Air Force aircraft, serving tens of thousands of departures annually.
• Paz Lubricants & Chemicals Largest company in Israel for the production, trade, marketing, and recycling of lubricants and chemicals (oils and solvents), serving automotive, industrial, maritime, aviation, rubber, construction, metal, cosmetics, and toiletry sectors, with focus on environmental quality and green technology.
• Paz Movil fuel distribution logistics Israel's leading fuel transportation and distribution company, operating 24/7 with a nationwide tanker fleet delivering fuel to Paz stations and B2B customers, plus operating the Re'em Junction logistics center that supplies approximately 240 yellow convenience stores with food and non-food products.
• Pazgaz LPG gas supply Israel's largest and leading gas company, supplying LPG gas to hundreds of thousands of institutional, business, and private residential customers, plus gas infrastructure installation, repair and maintenance, and safety inspection services with 24/7 customer support.
• Pazgaz Electricity Electricity supply offering to households and businesses following Israel's electricity market reform, available in multiple plan options with fully digital onboarding, no infrastructure changes required, no service interruption, and access to green energy solutions.
• yellow app digital wallet Israel's largest digital loyalty wallet and customer application for Paz, enabling fuel and EV charging payment via QR code or card, supermarket cashback accumulation, coffee subscription, and partner discounts across insurance, parks, roadside assistance, and other partner offers.
• yellow convenience stores Chain of 240+ yellow convenience stores across Israel offering convenience goods, food, beverages, Lavazza coffee, and redemption of yellow app wallet cashback. Leading Israeli convenience retailer known for quality products and accessible neighborhood locations.
• Yellow supermarket chains (acquired) Acquired supermarket chains (including Sfar Yoda, Sfar Habi, Sfar Dush, Machsanei Mazal, Tip Tov, Freshmarket, Hyper Dudu) operating under Paz's retail umbrella, making Paz one of the five largest food retailers in Israel and eligible for yellow wallet cashback redemption.
• Paz Real Estate Real estate division that owns and manages Paz's property portfolio across Israel, including gas station complexes and operational assets, offering properties for sale and rent while expanding the retail base and developing new locations.

Quantifiable outcome

• Over NIS 3.5 billion annual turnover processed through the yellow app
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• WoltcoreGTM or Marketing Partner · 1 January 2020Paz partnered with Wolt in 2020 to enable home delivery of yellow convenience store products. Customers ordering yellow products via Wolt earn 5% cash-back on purchases back to their yellow app digital wallet.
• Harel GroupcoreGTM or Marketing PartnerHarel insurance group offers 10% cash-back on comprehensive car insurance purchases to yellow app users, integrating financial services into the Paz loyalty ecosystem.
• Super-Pharm (סופר-פארם)minorGTM or Marketing Partneryellow app wallet funds can be redeemed for purchases at Super-Pharm drugstore chain, extending the loyalty rewards ecosystem beyond fuel and food.
• Israel Nature and Parks Authority (רשות הטבע והגנים)minorGTM or Marketing Partneryellow app users receive 25% discount on annual Parks Authority passes plus 10% cash-back on purchases, cross-promoting between the loyalty app and environmental/government services.
• Yedidim Roadside Assistance (ידידים)minorGTM or Marketing PartnerYedidim roadside assistance charity partnered with yellow for easy ordering of roadside emergency help (towing, tire changes) via the yellow app.
• Pizza Hut Israel (פיצה האט)minorGTM or Marketing Partneryellow app users earn 10% cash-back on Pizza Hut orders and access exclusive food deals, integrating dining into the loyalty ecosystem.
• LavazzaminorGTM or Marketing PartnerLavazza premium coffee is featured in yellow convenience stores and offered through a subscription model via the yellow app, providing exclusive daily coffee offers to loyalty members.
• Accessibility Association of Israel (עמותת נגישות ישראל)minorStrategic or Co-development PartnerAccessibility Association of Israel has guided Paz in implementing accessibility across the organization since 2005, making Paz among the first public companies to proactively address accessibility before regulatory requirements.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• 7-Eleven (Seven & i Holdings): World's largest convenience retail chain with growing fuel and EV charging offers. Comparable on convenience-retail scale and digital loyalty ecosystem that Paz replicates at a national level in Israel.
• Alimentation Couche-Tard (Circle K): Global convenience and fuel retailer operating the Circle K banner. Closest global analog to Paz's fuel + convenience + loyalty flywheel model, including EV charging network investments.
• Shell plc: Global integrated energy company with major retail forecourt, EV charging, and convenience offerings worldwide. Notable historical comparator — Paz itself originated as Shell Palestine before nationalization.
• BP (bp plc): Global oil major with extensive retail forecourt network, convenience retail, and EV charging rollouts. Comparable as a broad incumbent in fuel marketing, retail, and EV infrastructure — though operating at a much larger global scale.

Emerging players

• Fastned: European ultra-fast EV charging network operator. Comparable as a pure-play ultra-fast EV charging build-out against Paz Charge's 360 kW rollout, though Paz has the advantage of existing forecourt real estate.

Regional players

• Energias de Portugal (EDP): Integrated energy retailer operating electricity, gas, and EV charging across Iberian and select markets. Comparable on the gas + electricity + EV charging retail adjacency that Paz builds via Pazgaz and Paz Charge.

Direct peers

• Dor Alon Energy: Israeli fuel and convenience retail group with station network and Alonit convenience stores. Comparable on the integrated fuel-plus-convenience-store business model Paz operates through yellow.
• Wawa Inc. US private fuel + convenience retailer known for tight digital loyalty integration and integrated fuel/convenience footprint. Closest analog to Paz's yellow app + yellow convenience + forecourt flywheel in a single sub-market.
• Delek Group: Direct Israeli competitor operating Delek fuel stations, convenience retail, and energy businesses. Most direct head-to-head competitor for Paz across fuel and roadside retail in Israel.
• Sonol Israel: Israeli fuel retail and lubricant company with nationwide station network. Directly comparable on forecourt retail, fuel distribution, and B2B lubricant sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@paz-9691?si=68mRr_o6qwOGpJY0
• Facebookfacebook.com/yellowpaz
• LinkedInlinkedin.com/company/paz-oil-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paz Oil Company