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Crescent Electric Supply

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uuid00067vz

Namestring
Crescent Electric Supply
Legal namestring
Crescent Electric Supply Company
Websiteurl
cesco.com
Company typeenum
Private
Founded yearint
1919
Descriptiontext

Crescent Electric Supply Company is a privately held, full-line U.S. electrical distributor headquartered in East Dubuque, Illinois, founded in 1919 and operating through a network of more than 140 physical branch locations nationwide. The company distributes 19 product categories spanning conduit, wire and cable, enclosures, fittings, electrical boxes, fasteners, fuses, HVAC, industrial automation and control components, lighting, power distribution and protection, raceway, safety equipment, solar and renewable energy products, tools and testing devices, wire termination supplies, and wiring devices. Its primary customers are construction contractors and industrial facilities, with a secondary National Accounts program serving large multi-location enterprises requiring coordinated service across the branch network.

The company's go-to-market combines field sales, project management services, and e-commerce. Technical service offerings include StockNOW managed inventory for jobsites, application engineering, automation and control technical support centers, centers of excellence for industrial solutions, and digital integration with customer procurement systems. Revenue mechanics are transaction-based distribution with margin on product resale, supplemented by service revenue from project management, application engineering, custom assembly, credit services, and technical consulting. Pricing is quote-based and not publicly disclosed, with credit services extended to approved business accounts.

Crescent Electric holds co-marketing and brand partnership relationships with major electrical OEMs including Schneider Electric, Leviton, Cooper Lighting Solutions, Hubbell, ABB, and Eaton. The company has expanded into solar and renewable energy distribution and has adopted Parspec's AI-native procurement platform for MEP supply chain operations. No institutional ownership, private equity backing, or public listing is disclosed; the company remains independently and privately held with 1,001-5,000 employees.

Short descriptiontext

Crescent Electric Supply Company is a privately held U.S. electrical distributor operating 140+ branches nationwide, distributing 19 product categories across conduit, lighting, automation, power distribution, and renewable energy to construction contractors and industrial buyers, supported by project management, application engineering, and digital ordering services.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersEast Dubuque, United States
HQ citystring
East Dubuque
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
electrical distribution, industrial supplies, construction materials, power distribution products, lighting and automation
Industry1 code
1Lighting & Electrical Supplies for Home Distribution
CodeCRAOAFAGPrimaryYes
NAICS code1 code
  • Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers42361
SIC code1 code
  • Wholesale-Electrical Apparatus & Equipment, Wiring Supplies5063
Product category
Electrical Distribution
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Electrical Products Distribution
TypeTransaction Fee
Description

Distribution of electrical supplies including conduit, wire, cable, lighting, power distribution, automation, safety equipment, and tools to construction and industrial customers through branch network and e-commerce

crescentelectric.com
2Services Revenue
TypeProfessional Services
Description

Services including project management, application engineering, custom assembly, credit services, and technical consulting provided alongside product sales

crescentelectric.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Pricing details1 tier
1Business Account - Standard pricing with credit services
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

Business account pricing with credit application and tax exemption capabilities

crescentelectric.com
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Crescent Electric Supply Company distributes a comprehensive catalog of electrical hardware and supplies—including conduit, wire, cable, lighting, power distribution, automation, safety equipment, and tools—through a network of 140+ branches nationwide and an e-commerce platform. The company complements its product distribution with project management, managed inventory (StockNOW), application engineering, custom assembly, credit services, and technical consulting for construction and industrial customers.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Crescent Electric Supply operates as an electrical distribution company serving construction and industrial professionals with a broad portfolio of 19 product categories spanning electrical components (conduit, wire, cable, enclosures, fittings, boxes), safety equipment, automation and control systems, lighting products, tools, and renewable energy solutions. The company complements its product distribution with 4 core service offerings: Jobsite and Project Services (including StockNOW managed inventory), Industrial Services (application engineering and automation support), Digital Services (integrations and online ordering), and Credit Services. The portfolio includes educational resources through Knowledge Circuit and digital tools including calculators and e-tools. With over 140 locations nationwide, the company positions itself as a full-service electrical distributor offering both products and associated technical services.

Product and service17 records
1Conduit
CategoryElectrical Components
2DataComm
CategoryData Communications
3Electrical Boxes
CategoryElectrical Components
4Enclosures
CategoryElectrical Components
5Fuses and Accessories
CategoryElectrical Components
6Industrial Automation and Control
CategoryIndustrial Automation
7Lamps, Bulbs, and Ballasts
CategoryLighting
8Lighting Fixtures and Controls
CategoryLighting
9Power Distribution and Protection
CategoryPower Distribution
10Safety
CategorySafety Equipment
11Solar and Renewable Energy
CategoryRenewable Energy
12Tools and Testing Devices
CategoryTools and Instruments
13Wire, Cable, and Cord
CategoryWire and Cable
14Project Management Services
CategoryJobsite and Project Services
15Application Engineering and Industrial Services
CategoryIndustrial Services
16Digital Services
CategoryDigital Services
17Credit Services
CategoryCredit Services
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership7 partners
Strategic tierCoreTypeTechnology or Integration
Description

Crescent Electric Supply is one of four of the five largest U.S. electrical distributors (including Rexel and Graybar) that are customers of Parspec's AI-native procurement platform for mechanical, electrical, and plumbing systems. Parspec's platform provides AI-driven procurement capabilities for Crescent's MEP supply chain operations.

Strategic tierMajorTypeGTM or Marketing Partner
Description

Featured manufacturer partner prominently displayed on Crescent Electric's website with dedicated brand page for product sales and co-marketing

Strategic tierMajorTypeGTM or Marketing Partner
Description

Featured manufacturer partner with dedicated brand page on Crescent Electric's website for product sales

Strategic tierMajorTypeGTM or Marketing Partner
Description

Featured manufacturer partner with dedicated brand page on Crescent Electric's website for product sales

Strategic tierMajorTypeGTM or Marketing Partner
Description

Featured manufacturer partner with dedicated brand page on Crescent Electric's website for product sales

Strategic tierMajorTypeGTM or Marketing Partner
Description

Featured manufacturer partner with dedicated brand page on Crescent Electric's website for product sales

Strategic tierMajorTypeGTM or Marketing Partner
Description

Featured manufacturer partner with dedicated brand page on Crescent Electric's website for product sales

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

North American arm of Sonepar, the world's largest independent electrical distributor, operating through multiple regional brands across the U.S. Direct competitor in the construction and industrial electrical distribution market with comparable product breadth and branch-based model.

TypeDirect peer
Description

Largest U.S.-focused electrical, communications, and data networking products distributor with extensive national branch coverage. Parspec's customer list explicitly groups Graybar with Crescent as two of the four largest U.S. electrical distributors, making it the closest direct peer in scale and product mix.

TypeDirect peer
Description

U.S. subsidiary of Rexel Group, a global electrical distribution leader, operating a multi-hundred-branch network serving contractors and industrial customers. Named alongside Crescent as a top U.S. electrical distributor by Parspec, with overlapping product categories and customer segments.

TypeDirect peer
Description

Regional U.S. electrical distributor (Minnesota-based) serving industrial, commercial, and construction customers with strong automation and control offerings. Comparable to Crescent in scale and vertical mix, particularly in industrial automation technical services.

TypeDirect peer
Description

Sonepar-owned electrical distributor serving utility, commercial, and industrial customers across the South and Midwest. Direct competitor with overlapping product lines in electrical apparatus, wire, and distribution equipment.

TypeDirect peer
Description

Sonepar subsidiary operating as a major North American electrical distributor across Western Canada and parts of the U.S. Directly comparable product portfolio in industrial and construction electrical supplies with similar branch-based distribution model.

TypeDirect peer
Description

Privately-held U.S. electrical distributor specializing in industrial and commercial markets with branches primarily in the South and Southwest. Direct peer in product range (cable, wire, lighting, controls) and target customers.

TypeDirect peer
Description

Employee-owned U.S. electrical distributor with 100+ branches primarily in the Midwest, South, and West. Closely comparable to Crescent in business model (branch-based B2B distribution of electrical supplies serving construction and industrial customers) and customer mix.

TypeDirect peer
Description

Midwest-based independent electrical distributor serving commercial, industrial, and residential contractors. Comparable business model and product breadth, though smaller scale than Crescent.

TypeDirect peer
Description

One of the largest U.S. electrical distributors, operating through a network of independently-operated divisions. Directly comparable in product categories (wiring, lighting, automation) and customer base of contractors and industrial buyers.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles7 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Crescent Electric Supply

Electrical Distributioncesco.com

Crescent Electric Supply Company is a privately held U.S. electrical distributor operating 140+ branches nationwide, distributing 19 product categories across conduit, lighting, automation, power distribution, and renewable energy to construction contractors and industrial buyers, supported by project management, application engineering, and digital ordering services.

What Crescent Electric Supply does

Crescent Electric Supply Company is a privately held, full-line U.S. electrical distributor headquartered in East Dubuque, Illinois, founded in 1919 and operating through a network of more than 140 physical branch locations nationwide. The company distributes 19 product categories spanning conduit, wire and cable, enclosures, fittings, electrical boxes, fasteners, fuses, HVAC, industrial automation and control components, lighting, power distribution and protection, raceway, safety equipment, solar and renewable energy products, tools and testing devices, wire termination supplies, and wiring devices. Its primary customers are construction contractors and industrial facilities, with a secondary National Accounts program serving large multi-location enterprises requiring coordinated service across the branch network.

The company's go-to-market combines field sales, project management services, and e-commerce. Technical service offerings include StockNOW managed inventory for jobsites, application engineering, automation and control technical support centers, centers of excellence for industrial solutions, and digital integration with customer procurement systems. Revenue mechanics are transaction-based distribution with margin on product resale, supplemented by service revenue from project management, application engineering, custom assembly, credit services, and technical consulting. Pricing is quote-based and not publicly disclosed, with credit services extended to approved business accounts.

Crescent Electric holds co-marketing and brand partnership relationships with major electrical OEMs including Schneider Electric, Leviton, Cooper Lighting Solutions, Hubbell, ABB, and Eaton. The company has expanded into solar and renewable energy distribution and has adopted Parspec's AI-native procurement platform for MEP supply chain operations. No institutional ownership, private equity backing, or public listing is disclosed; the company remains independently and privately held with 1,001-5,000 employees.

Crescent Electric Supply firmographics

Firmographics
Name
Crescent Electric Supply
Legal name
Crescent Electric Supply Company
Website
https://cesco.com
Company type
Private
Founded year
1919
Operating status
Operating
Headcount range
1,001–5,000 employees
Short description
Crescent Electric Supply Company is a privately held U.S. electrical distributor operating 140+ branches nationwide, distributing 19 product categories across conduit, lighting, automation, power distribution, and renewable energy to construction contractors and industrial buyers, supported by project management, application engineering, and digital ordering services.
Ownership category
akta.pro rank

Crescent Electric Supply industry classification

Industry
Product category
Electrical Distribution
NAICS
Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361)
SIC
Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)
akta.pro primary industry
Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

Keywords

  • Electrical distribution
  • Industrial supplies
  • Construction materials
  • Power distribution products
  • Lighting and automation

Where Crescent Electric Supply is headquartered

Location

Headquarters

HQ city
East Dubuque
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Crescent Electric Supply business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

  1. Electrical Products Distribution: Distribution of electrical supplies including conduit, wire, cable, lighting, power distribution, automation, safety equipment, and tools to construction and industrial customers through branch network and e-commerce
  2. Services Revenue: Services including project management, application engineering, custom assembly, credit services, and technical consulting provided alongside product sales

Pricing tiers

ModelBillingPrice
Transaction based/ take ratePay-as-you-goBusiness Account - Standard pricing with credit services

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Crescent Electric Supply product offering

Product offering

Core offering

Crescent Electric Supply Company distributes a comprehensive catalog of electrical hardware and supplies—including conduit, wire, cable, lighting, power distribution, automation, safety equipment, and tools—through a network of 140+ branches nationwide and an e-commerce platform. The company complements its product distribution with project management, managed inventory (StockNOW), application engineering, custom assembly, credit services, and technical consulting for construction and industrial customers.

Product overview

Crescent Electric Supply operates as an electrical distribution company serving construction and industrial professionals with a broad portfolio of 19 product categories spanning electrical components (conduit, wire, cable, enclosures, fittings, boxes), safety equipment, automation and control systems, lighting products, tools, and renewable energy solutions. The company complements its product distribution with 4 core service offerings: Jobsite and Project Services (including StockNOW managed inventory), Industrial Services (application engineering and automation support), Digital Services (integrations and online ordering), and Credit Services. The portfolio includes educational resources through Knowledge Circuit and digital tools including calculators and e-tools. With over 140 locations nationwide, the company positions itself as a full-service electrical distributor offering both products and associated technical services.

Differentiator

Problem solved

Functional benefit

Products and services

  • Conduit
  • DataComm
  • Electrical Boxes
  • Enclosures
  • Fuses and Accessories
  • Industrial Automation and Control
  • Lamps, Bulbs, and Ballasts
  • Lighting Fixtures and Controls
  • Power Distribution and Protection
  • Safety
  • Solar and Renewable Energy
  • Tools and Testing Devices
  • Wire, Cable, and Cord
  • Project Management Services
  • Application Engineering and Industrial Services
  • Digital Services
  • Credit Services

Companies that use Crescent Electric Supply

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Crescent Electric Supply technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Crescent Electric Supply partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and major.

  • ParspeccoreTechnology or IntegrationCrescent Electric Supply is one of four of the five largest U.S. electrical distributors (including Rexel and Graybar) that are customers of Parspec's AI-native procurement platform for mechanical, electrical, and plumbing systems. Parspec's platform provides AI-driven procurement capabilities for Crescent's MEP supply chain operations.
  • Schneider ElectricmajorGTM or Marketing PartnerFeatured manufacturer partner prominently displayed on Crescent Electric's website with dedicated brand page for product sales and co-marketing
  • LevitonmajorGTM or Marketing PartnerFeatured manufacturer partner with dedicated brand page on Crescent Electric's website for product sales
  • Cooper Lighting SolutionsmajorGTM or Marketing PartnerFeatured manufacturer partner with dedicated brand page on Crescent Electric's website for product sales
  • HubbellmajorGTM or Marketing PartnerFeatured manufacturer partner with dedicated brand page on Crescent Electric's website for product sales
  • ABBmajorGTM or Marketing PartnerFeatured manufacturer partner with dedicated brand page on Crescent Electric's website for product sales
  • EatonmajorGTM or Marketing PartnerFeatured manufacturer partner with dedicated brand page on Crescent Electric's website for product sales

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Crescent Electric Supply competitors and assessment

Company assessment

Direct peers

  • Sonepar North America: North American arm of Sonepar, the world's largest independent electrical distributor, operating through multiple regional brands across the U.S. Direct competitor in the construction and industrial electrical distribution market with comparable product breadth and branch-based model.
  • Graybar: Largest U.S.-focused electrical, communications, and data networking products distributor with extensive national branch coverage. Parspec's customer list explicitly groups Graybar with Crescent as two of the four largest U.S. electrical distributors, making it the closest direct peer in scale and product mix.
  • Rexel USA: U.S. subsidiary of Rexel Group, a global electrical distribution leader, operating a multi-hundred-branch network serving contractors and industrial customers. Named alongside Crescent as a top U.S. electrical distributor by Parspec, with overlapping product categories and customer segments.
  • Werner Electric Supply: Regional U.S. electrical distributor (Minnesota-based) serving industrial, commercial, and construction customers with strong automation and control offerings. Comparable to Crescent in scale and vertical mix, particularly in industrial automation technical services.
  • Irby Electrical Distributor: Sonepar-owned electrical distributor serving utility, commercial, and industrial customers across the South and Midwest. Direct competitor with overlapping product lines in electrical apparatus, wire, and distribution equipment.
  • EECOL Electric: Sonepar subsidiary operating as a major North American electrical distributor across Western Canada and parts of the U.S. Directly comparable product portfolio in industrial and construction electrical supplies with similar branch-based distribution model.
  • Summit Electric Supply: Privately-held U.S. electrical distributor specializing in industrial and commercial markets with branches primarily in the South and Southwest. Direct peer in product range (cable, wire, lighting, controls) and target customers.
  • Border States Electric: Employee-owned U.S. electrical distributor with 100+ branches primarily in the Midwest, South, and West. Closely comparable to Crescent in business model (branch-based B2B distribution of electrical supplies serving construction and industrial customers) and customer mix.
  • Steiner Electric: Midwest-based independent electrical distributor serving commercial, industrial, and residential contractors. Comparable business model and product breadth, though smaller scale than Crescent.
  • CED (Consolidated Electrical Distributors): One of the largest U.S. electrical distributors, operating through a network of independently-operated divisions. Directly comparable in product categories (wiring, lighting, automation) and customer base of contractors and industrial buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Crescent Electric Supply social profiles

Digital presence

Crescent Electric Supply financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Crescent Electric Supply leadership team

Management profile

Number of profiles

Profiles7 records

Crescent Electric Supply funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Crescent Electric Supply M&A and investment

M&A and investment

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crescent Electric Supply

What does Crescent Electric Supply do?

Crescent Electric Supply Company distributes a comprehensive catalog of electrical hardware and supplies—including conduit, wire, cable, lighting, power distribution, automation, safety equipment, and tools—through a network of 140+ branches nationwide and an e-commerce platform. The company complements its product distribution with project management, managed inventory (StockNOW), application engineering, custom assembly, credit services, and technical consulting for construction and industrial customers.

Is Crescent Electric Supply a public or private company?

Crescent Electric Supply is a private company. It is classified as unknown and is currently operating.

When was Crescent Electric Supply founded?

Crescent Electric Supply was founded in 1919. It employs 1,001 to 5,000 people.

Where is Crescent Electric Supply based?

Crescent Electric Supply is headquartered in East Dubuque, United States, in the North America region.

How does Crescent Electric Supply make money?

Two revenue lines are on record. Electrical Products Distribution is the primary driver. The others are services Revenue.

Who are Crescent Electric Supply's main competitors?

Direct peers on record are Sonepar North America, Graybar, Rexel USA, Werner Electric Supply, Irby Electrical Distributor, EECOL Electric, Summit Electric Supply, Border States Electric, Steiner Electric and CED (Consolidated Electrical Distributors).

Does Crescent Electric Supply have an API?

No public API is recorded for Crescent Electric Supply.

What industry is Crescent Electric Supply in?

Crescent Electric Supply's product category is Electrical Distribution. Its primary akta.pro industry code is CRAOAFAG, Lighting & Electrical Supplies for Home Distribution. Its NAICS code is 42361 and its SIC code is 5063.

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Live signals
PR NewswireCrescent President and CEO Penny Cotner to Retire in April 2027Crescent Electric Supply Company announced that President and CEO Penny Cotner will retire in April 2027, remaining engaged through the transition. The Board will conduct a national search for her successor, with Cotner citing personal circumstances as the reason.PR NewswireCrescent Promotes Kristee Mitchell to Chief Supply Chain OfficerCrescent Electric Supply Company promoted Kristee Mitchell to Chief Supply Chain Officer, effective August 31, 2026. Mitchell, who joined in 2023, will oversee supplier partnerships, fulfillment, DC operations, transportation, and operational excellence. The promotion supports Crescent's mission of national scale and local execution.MorningstarCrescent Promotes Kristee Mitchell to Chief Supply Chain OfficerCrescent Electric Supply Company promoted Kristee Mitchell to Chief Supply Chain Officer, effective August 31, 2026. She will oversee supplier partnerships, fulfillment, DC operations, transportation, and operational excellence. Mitchell joined in 2023 and previously served as VP Supply Chain Fulfillment.PR NewswireCrescent Promotes Ryan Micheletto and Justin Hall to National Vice President RolesCrescent Electric Supply Company announced the promotions of Ryan Micheletto and Justin Hall to National Vice President roles, with Micheletto set to lead Construction Sales nationally and Hall to drive Industrial Sales nationally. Micheletto previously served as Area Vice President of the North Central Region while Hall held the same position for the Great Lakes Region. The company stated these promotions reflect its focus on evolving its organizational structure to support long-term growth in both its Construction and Industrial businesses.Tedmag2025 30 Under 35 Profile: Tyler Penrod – tEDmagtED magazine profiles Tyler Penrod, Industrial Area Sales Manager at Crescent Electric Supply, as part of its 2025 30 Under 35 list. The article highlights his role in driving double-digit growth in regional automation sales and expanding national account relationships within the electrical industry.PR NewswireCrescent Names Penny Cotner New President and CEOCrescent Electric Supply Company announced the appointment of Penny Cotner as President and Chief Executive Officer, effective October 1, 2025. Cotner joins Crescent from Infinite Electronics, where she served as CEO for the past seven years and grew the company substantially through strategic acquisitions and operational scaling. The board chair stated her experience in scaling complex organizations and delivering results aligns with Crescent's priorities to drive innovation and long-term growth.