Bertolli

What Bertolli does

Bertolli is a heritage Italian food brand founded in 1866 in Lucca, Italy, operating in the consumer packaged goods (CPG) sector with a primary focus on olive oil production and distribution. The company's core product is extra-virgin olive oil, with recent innovation centered on the Dress & Drizz squeeze bottle format made from 100% recycled PET (rPET), launched in 2026 as a sustainability-led packaging differentiation. The brand holds the position of Canada's most trusted olive oil brand and operates as a market leader in the global olive oil category alongside peers Filippo Berio and Pompeian.

Bertolli generates revenue through one-time sales of olive oil products distributed via retail channel partnerships across Canadian grocery retail, targeting mass-market consumers for cooking, skincare, and medicinal applications. The go-to-market is exclusively channel-partner-driven with no direct-to-consumer or digital channel evidence disclosed. The company's go-to-market motion leverages traditional grocery retail to reach consumers, and its customer segmentation is horizontal — addressing general consumer needs rather than specialized verticals.

The business operates with an undisclosed ownership and corporate structure; no parent company, funding rounds, or management team details are available in the input data. The firmographic profile indicates 1-10 employees at the Italian Lucca headquarters, which likely reflects the legal entity rather than global brand operations given the brand's stated market leadership position. Pricing is not publicly disclosed, and the company holds no patents, no AI capabilities, and no disclosed certifications or compliance credentials in the available data.

Name

Bertolli

Website

https://bertolli.it

Company type

Private

Founded year

1866

Operating status

Operating

Headcount range

1–10 employees

Short description

Bertolli is a 160-year-old Italian olive oil brand, founded in Lucca in 1866, producing extra-virgin olive oil products distributed through Canadian retail channels and positioned as Canada's most trusted olive oil brand.

Ownership category

akta.pro rank

Product category

Olive Oil

NAICS

Starch and Vegetable Fats and Oils Manufacturing (31122), Fats and Oils Refining and Blending (311225)

SIC

Fats & Oils (2070), Food And Kindred Products (2000)

akta.pro primary industry

Olive Oil Production & Bottling (AFAKAEAC)

akta.pro secondary industries

Virgin & Cold-Pressed Culinary Oils (AFAJALAB), Edible Oil Packaging, Bottling & Private Label Manufacturing (AFAKAEAJ), Edible Oils & Fats Trading/Wholesale (AFAIAKAC)

Keywords

• Olive oil products
• Extra virgin olive oil
• Mediterranean food
• Cooking oils
• Sustainable packaging

Headquarters

HQ city

Lucca

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Olive Oil Product Sales: Bertolli generates revenue through the sale of olive oil products across various market segments including cooking, with potential applications in skincare and medicinal uses. Products are distributed through retail channels in Canada and globally.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Bertolli produces and sells extra-virgin olive oil and related Mediterranean cooking oil products under a heritage Italian food brand established in 1865. The brand distributes primarily through Canadian retail partnerships and is recognized as Canada's most trusted olive oil brand, with recent innovation in sustainable squeeze bottle packaging made from 100% recycled PET (rPET).

Product overview

Bertolli is a food and olive oil brand, offering extra-virgin olive oil products with a focus on Mediterranean heritage and quality. The brand's core products center on olive oils and cooking-related offerings, with recent innovation in sustainable packaging through the Dress & Drizz product line featuring recycled plastic squeeze bottles. The company positions itself as Canada's most trusted olive oil brand, with 160 years of heritage. Bertolli operates primarily as a consumer packaged goods (CPG) company in the food/beverage sector rather than as a technology platform provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Bertolli Dress & Drizz Extra-Virgin Olive Oil (Squeeze Bottle) Bertolli's extra-virgin olive oil offered in an innovative squeeze bottle format made from 100% recycled PET (rPET), designed for easy drizzling and dressing applications with enhanced sustainability credentials. Targeted at general consumers seeking trusted, high-quality olive oil with environmentally conscious packaging.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Filippo BeriominorOthersIdentified as a key competitor and market peer in the global olive oil market alongside Bertolli and Pompeian in market research analysis. Not an active partnership but market positioning context.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Deoleo: World's largest bottled olive oil company and the historically reported parent of Bertolli, also owning Filippo Berio and Carapelli. Operates broadly across the olive oil category as a multi-brand incumbent, making it both a parent and a strategic comparable.

Direct peers

• Pompeian: US-based olive oil brand and direct competitor to Bertolli in North American grocery channels. Offers overlapping EVOO and olive oil product lines with comparable mass-market positioning.
• Colavita: Italian olive oil producer with broad North American retail distribution, competing head-to-head with Bertolli in EVOO and specialty olive oil SKUs across grocery and foodservice.
• Carapelli: Italian-origin olive oil brand sold across European and North American retail, directly comparable to Bertolli on heritage branding, EVOO focus, and grocery-channel go-to-market.
• Filippo Berio: Premium Italian-origin olive oil brand with global retail distribution and a similar positioning to Bertolli as a heritage Mediterranean EVOO label. Directly competes on shelf in the same product category and price tier.
• Lucini Italia: Italian-imported premium olive oil brand with North American retail distribution, offering comparable EVOO and specialty oil SKUs to Bertolli's portfolio.
• Monini: Italian premium olive oil brand with international retail presence, sharing Bertolli's Mediterranean heritage positioning and overlapping premium EVOO and flavored oil product lines.
• Star Fine Foods: Olive oil and specialty oil producer with strong North American grocery presence, directly comparable to Bertolli on product mix, packaging formats, and retail-channel distribution.
• California Olive Ranch: US-domestic premium EVOO brand competing with Bertolli in North American retail, with strong emphasis on traceability and quality — directly comparable on product format and consumer target.

Emerging players

• Minerva: Olive oil brand with growing North American distribution that overlaps with Bertolli's EVOO-focused product range, particularly in mainstream grocery channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/oliobertolli.it
• LinkedInlinkedin.com/company/bertolli-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bertolli