Best Money Moves

What Best Money Moves does

Best Money Moves is a private, US-based financial wellness software company founded in 2016 and headquartered in Glencoe, Illinois. It operates an AI-powered, mobile-first platform that helps employees measure and reduce financial stress through personalized insights, budgeting tools, credit score tracking, retirement planning content, and (in the Premium tier) one-on-one Money Coaches, structured financial training courses, and access to a curated marketplace of partner solutions covering credit, legal, insurance, and identity protection. The platform also offers white-label and API/SSO integration through its Best Money Moves 3.0 release, allowing HRIS, real estate, healthcare, and financial services platforms to embed financial wellness content and tools into their own environments.

The company sells primarily to employers and HR departments as a subscription-based employee benefit, with annual, quote-based pricing scaled to organization size and feature requirements. Distribution combines direct enterprise sales, employer benefit programs, and embedded/OEM partnerships with HRIS and adjacent platforms; specialized vertical programs include DECISIONS/DECI$ION$ for faith-based communities and tailored deployments for higher education. Compliance posture includes SOC 2 Type 2 and HIPAA certifications, supporting sales into regulated buyers.

In June 2025, Best Money Moves was acquired by The Anchor Group to extend financial wellness solutions into gig workers and microbusinesses across the parent's venture ecosystem. At acquisition, the company reported more than 1,000 corporate customers and over 1 million users engaged with its 1,000+ piece content library. Post-acquisition, the entity operates as part of The Anchor Group's portfolio, with current headcount in the 1-10 range.

Name

Best Money Moves

Legal name

Best Money Moves

Website

https://bestmoneymoves.com

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

1–10 employees

Short description

Best Money Moves is a US-based financial wellness software company that provides an AI-powered, mobile-first platform for employers to deliver personalized budgeting, credit, retirement, and coaching tools to their employees as a subscription benefit.

Ownership category

akta.pro rank

Product category

Employee Financial Wellness Software

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Budgeting & Cash-Flow Management (FSAGADAA)

akta.pro secondary industries

Expense Tracking & Financial Dashboards (FSAGADAB), Savings Automation & Goal-Based Savings (FSAGADAC), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

Keywords

• Financial wellness platform
• Employee benefits software
• AI financial coaching
• Employer financial wellness
• Personal finance tools

Headquarters

HQ city

Glencoe

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. B2B Employer Subscription: Primary revenue stream from employers subscribing to provide financial wellness benefits to their employees. Employers pay a subscription fee to license the platform for their workforce. This is a recurring revenue model based on the number of covered employees.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Best Money Moves is an AI-powered, mobile-first financial wellness platform sold to employers as an employee benefit. The platform provides personalized financial insights, budgeting tools, credit score management, retirement planning resources, and an award-winning library of 1,000+ educational content pieces to help employees measure and reduce financial stress. It offers white-label and API/SSO integration capabilities for HRIS, real estate, healthcare, and financial services platforms.

Product overview

Best Money Moves offers a unified financial wellness platform with the core Best Money Moves platform and a premium tier (Best Money Moves Premium). The platform is mobile-first and uses AI-powered personalization to deliver financial wellness tools, content, and coaching. Best Money Moves Premium adds Money Coaches, Financial Training courses, and connections to partner solutions. The platform also offers white-labeling capabilities through Best Money Moves 3.0 for platform partners. Content library includes over 1,000 pieces of written and video materials, with monthly webinars and personalized user journeys.

Differentiator

Problem solved

Functional benefit

Brands

• Best Money Moves Premium: A premium version of the financial wellness platform offering Money Coaches, Financial Training, Award-Winning Content, Connect Your Benefits, and Complete Confidentiality.

Products and services

• Best Money Moves Core Platform AI-powered financial wellness platform designed to help employees measure and reduce financial stress. Provides personalized insights, budgeting tools, and educational content tailored to individual financial needs. Licensed to employers as an employee benefit.
• Best Money Moves Premium Mobile-first premium tier of the financial wellness platform offering Money Coaches, Financial Training, Award-Winning Content library of 1,000+ pieces, Connect Your Benefits, and Complete Confidentiality.
• Best Money Moves 3.0 (White-Label Platform) White-label version of the financial wellness platform with customization, curation, and branding capabilities, plus API/SSO integration for embedding into HRIS, real estate, healthcare, and financial services partner platforms.

Quantifiable outcome

• Reduced employee financial stress leading to improved workplace outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Growth Development AssociatescoreStrategic or Co-development PartnerPartnership to create DECISIONS/DECI$ION$, a specialized financial wellness program for faith-based organizations. This joint initiative develops content and resources aligned with faith-based financial stewardship principles, extending Best Money Moves' reach into religious communities.
• HRIS PlatformscoreTechnology or IntegrationIntegration partnerships with HR Information Systems enabling seamless access to financial wellness benefits through existing HR platforms and single sign-on capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Mercer Financial Wellness:

Direct peers

• SmartPath: SmartPath delivers employer-sponsored financial wellness programs with personalized coaching, education, and planning tools, competing head-to-head with Best Money Moves for HR benefits budgets in the mid-market and enterprise segments.
• Origin Financial: Origin provides a financial wellness platform for employees featuring personalized plans, coaching, and budgeting tools, directly overlapping Best Money Moves' core offering to employer HR/benefits buyers.
• Enrich Financial Wellness: Enrich offers an employee financial wellness platform with education, planning, and one-on-one coaching, serving the same employer-buyer segment with a comparable SaaS + content model.
• Financial Fitness Group: Financial Fitness Group provides financial wellness education and resources for employees via an online platform, directly competing with Best Money Moves on the employer-provided wellness benefit use case.
• LearnLux: LearnLux is a financial wellness platform targeting employers with personalized guidance, budgeting tools, and coaching, closely mirroring Best Money Moves' core product positioning for HR buyers.

Broad incumbents

• Prudential Financial Wellness: Prudential offers employer-facing financial wellness programs as part of a broader insurance and retirement portfolio, competing with Best Money Moves but with significantly larger scale, brand recognition, and bundled product set.
• Morgan Stanley at Work: Morgan Stanley at Work delivers equity compensation and financial wellness solutions to corporate clients, overlapping with Best Money Moves' employer benefits use case but anchored to a much larger wealth-management franchise.

Emerging players

• Ramsey Solutions / Ramsey+: Ramsey Solutions offers financial education content and an employee benefits program (Ramsey SmartDollar) that overlaps with Best Money Moves' budgeting and debt-focused content library, though with a more prescriptive, Dave Ramsey-branded curriculum.
• Edfinancial Services: Edfinancial provides financial wellness and student loan counseling to universities and employers, partially overlapping with Best Money Moves' higher-education vertical and student-debt focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Money Moves