What AllianceHCM does

AllianceHCM is a privately-held Human Capital Management (HCM) software provider founded in September 1989 by Randy and Terri Norwood, headquartered in The Woodlands, Texas. The company operates a single-database, all-in-one cloud platform that unifies payroll processing, human resources, talent acquisition, benefits administration, time management, learning management, expense management, and compliance reporting into one system. Sub-brands include AllPay (core platform), MyPay (employee self-service), Carrier Connect (benefits connectivity to 600+ carriers), Action Forms (HR change management), HR Complete, and HR On-Demand. The platform supports multi-location and multi-EIN organizations with integrations spanning 60+ retirement plan vendors, dozens of POS and timekeeping systems, and earned wage access providers.

The company serves 5,000+ customers primarily across five verticals: restaurants (QSR and FSR), manufacturing, healthcare (medical and dental practices), retail and wholesale, and transportation and logistics, with additional exposure to recreation and country clubs. Named customers include McDonald's owner operators, Wendy's, Buffalo Wild Wings, Newk's Eatery, Fuel City, Smiley Dental, Winco Development, and Higginbotham. Pricing is subscription-based and customized per employee, payroll frequency, state count, and W2 volume, with multi-year contracts. Distribution combines direct sales (field and inside), channel partnerships with banks, CPAs, financial advisors, and insurance agencies, and technology integrations with third-party platforms.

AllianceHCM is founder-controlled (Randy Norwood serves as Chairman) and has been self-funded throughout its 30+ year history with no disclosed institutional investment. The company has 101-250 employees and operates additional offices in Shenandoah, Texas. Recent leadership additions include former Paylocity President Michael Haske on the Board (January 2026) and former Insperity executive Mary Massad as Chief Customer Officer (February 2026), reflecting a strategic emphasis on national expansion and customer experience. The platform has helped clients claim over $100 million in Work Opportunity Tax Credits (WOTC) and processed 210,756 job applications in 2024 across its ATS module.

Name

AllianceHCM

Legal name

AllianceHCM

Website

https://alliancehcm.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

AllianceHCM is a privately-held Human Capital Management software provider offering an all-in-one, single-database platform for payroll, HR, talent acquisition, benefits, and time management. Founded in 1989 and headquartered in Texas, it serves 5,000+ customers across restaurants, manufacturing, healthcare, retail, and logistics.

Ownership category

akta.pro rank

Product category

Human Capital Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)

akta.pro secondary industries

HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL), HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)

Keywords

• Human capital management
• Payroll processing software
• Talent acquisition platform
• Benefits administration software
• Time and attendance

Headquarters

HQ city

The Woodlands

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. HCM Platform Subscription: AllianceHCM generates revenue through subscription-based pricing for its all-in-one HCM platform. Pricing is based on the number of employees, payroll frequency, number of states, and number of W2s. The platform includes payroll processing, HR management, talent acquisition, benefits administration, time management, and integrations as part of the core subscription. The company does not publicly disclose pricing, requiring prospects to request a customized quote.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

AllianceHCM sells a proprietary, single-database Human Capital Management (HCM) software platform that unifies payroll processing, payroll tax management, talent acquisition (ATS), paperless onboarding, HR management, benefits administration, COBRA/ACA compliance, time and attendance, expense management, and employee self-service (MyPay) into one cloud-based system. The platform is sold primarily via subscription to mid-market and enterprise multi-location organizations across restaurants, manufacturing, healthcare, retail, and logistics.

Product overview

AllianceHCM is a unified Human Capital Management platform designed for the restaurant and hospitality industries. The platform provides an integrated suite of modules including scheduling, HR management, payroll processing, talent acquisition, and analytics capabilities. The system connects with various third-party applications for benefits administration, 401(k) management, time tracking, background verification, and point-of-sale operations.

Differentiator

Problem solved

Functional benefit

Brands

• MyPay: Employee self-service portal and mobile app that allows employees to access and manage their personal information, including pay stubs, time-off requests, expense reports, benefits enrollment, and tax withholdings.
• AllPay
• Carrier Connect
• Action Forms
• HR Complete
• HR On-Demand

Products and services

• AllPay Payroll Processing Comprehensive payroll processing module with paperless data flow, multi-location/EIN support, built-in checks and balances, custom roles and permissions, GL categorization, garnishment management, direct deposit, paper checks, pay cards, agency checks, and trust checks. Supports weekly, bi-weekly, semi-monthly, and monthly payroll frequencies for multi-location employers.
• Payroll Tax Management Automated payroll tax calculation and deposit engine for employee and employer taxes, quarterly and year-end tax form completion and filing, multi-state support, gross-to-net calculations, tax-related notice support, and GL export in proper format. Has helped clients claim over $100 million in Work Opportunity Tax Credits (WOTC).
• Applicant Tracking System (ATS) Paperless recruiting and applicant management with branded career portals, text-to-apply, job board integrations, resume parsing, candidate scoring, hiring flags, EEOC reporting, ATS analytics dashboard, and pre-hire background checks. Supported 210,756 applications received in 2024 and 48,529 hired candidates in 2024 across 1,000+ clients.
• Paperless Employee Onboarding Custom-branded onboarding portals with electronic signatures (I-9, W-4), dynamic form generation based on role/location/eligibility, I-9-first workflows, reboarding for existing employees, and WOTC screening integrated into the onboarding process.
• Work Opportunity Tax Credit (WOTC) WOTC screening integrated into the onboarding process that has helped AllianceHCM clients claim over $100 million in federal Work Opportunity Tax Credits, including $25 million in the past year alone.
• On Demand Pay / Earned Wage Access (EWA) Earned wage access integrations that allow employees to access pay they have already earned before payday through MyPay, with integrations with TapCheck, Zayzoon, Instant Paycard, Rapid Paycard, Netspend, and Rain providers.
• Expense Management Centralized expense report management with receipt capture via mobile camera, mileage logging with IRS standard mileage rate auto-calculation, multi-device submission, manager approval workflows, and reimbursement via the payroll platform.
• MyPay Employee Self-Service Portal Employee mobile app and web portal for managing personal information, pay stubs, direct deposit, tax withholdings, W-2s, time off requests, clock in/out, expense reports, benefits enrollment, and company communications. Auto-syncs updates to AllPay.
• Learning Management System (LMS) Built-in LMS with SCORM-compliant content, mobile access, real-time reporting, auto-assigned compliance courses based on role or location, manager dashboards, and full integration with payroll and HR under one login.
• Action Forms Controlled HR change management forms with drag-and-drop form creator, automated approval workflows, real-time payroll synchronization for rate changes and status updates, and full compliance audit trail with timestamps.
• Benefits Administration with Carrier Connect Benefits carrier connectivity platform that digitally connects enrollment and benefits data to over 600 carriers for core (Medical, Dental, Prescription, Vision), basic (Life, AD&D, STD, LTD), voluntary (Long-Term Care), and contributory (Retirement, 401(k), FSA) plans. Reduces carrier setup time to as little as 2-3 weeks vs 8-14 weeks for manual connections.
• COBRA Management Automated COBRA administration with configurable workflows, automated notifications, two-click approvals, money movement tracking, reinstatements, open enrollment management, and robust compliance reporting.
• ACA Management Affordable Care Act compliance and reporting with automated employee ACA status updates, monthly and annual compliance monitoring, real-time reports, third-party platform integration, and automated 1095 form mailing and tracking.
• HR Complete Comprehensive HR service providing dedicated HR professionals, custom handbooks, unlimited support, and compliance tools, delivered alongside the AllianceHCM software platform.
• HR On-Demand HR service providing access to certified HR professionals for custom document creation, employee handbook development, and professional advice.
• Time and Attendance Management Time and attendance module with time-off accrual, scheduling, and direct integration with payroll processing. Includes POS time file imports, integrations with multiple timekeeping systems, and clock-in/out via MyPay mobile app.

Quantifiable outcome

• Over $100 million in Work Opportunity Tax Credits (WOTC) claimed for clients
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration88 records

Feature14 records

Partnerships

Seven partnerships are on record, tiered core.

• RaincoreTechnology or Integration · 19 November 2025AllianceHCM partnered with Rain to expand earned wage access (EWA) services through the AllianceHCM payroll and HR platform. Rain's EWA services are made available to employers through the AllianceHCM platform, simplifying the ability to offer earned wage access to clients. The collaboration aims to provide employers with a reliable way to offer EWA directly through existing payroll systems, improving employee retention and financial well-being.
• BankscoreChannel Partner/ Reseller/ DistributorAllianceHCM partners with banks as a channel partner, offering payroll services and employee pay services as part of banks' service offerings to business clients. Banks can launch co-branded marketing efforts with AllianceHCM to educate business clients about available payroll and HR options. This partnership helps banks compete with national payroll companies that have formed strategic partnerships with major banks.
• CPAs (Certified Public Accountants)coreChannel Partner/ Reseller/ DistributorAllianceHCM partners with CPAs who refer their business clients to AllianceHCM for payroll and HCM services. CPAs are positioned as valued partners who help business owners make important decisions, and AllianceHCM serves as a local payroll service referral option with accountability, technology, and value—positioned as a trusted alternative to national payroll giants.
• Financial AdvisorscoreChannel Partner/ Reseller/ DistributorAllianceHCM partners with financial advisors (financial planners, registered investment advisors, and Third Party Administrators) who help manage their clients' retirement plans. AllianceHCM automates disbursement of retirement plan funds and provides advanced reporting to ensure compliance, defending financial advisors' business from national payroll companies that sell 401k and investment plans to their clients.
• Insurance AgenciescoreChannel Partner/ Reseller/ DistributorAllianceHCM partners with health insurance agencies and property/casualty insurance agents. The partnership protects insurance agencies' book of business from payroll companies that sell insurance, while providing health insurance carrier integration, employee open enrollment tools, and connection of employee data to proprietary franchise systems.
• 600+ Benefits Carriers (via Carrier Connect)coreTechnology or IntegrationAllianceHCM's Carrier Connect integration digitally connects enrollment and benefits data to over 600 benefits carriers across core (Medical, Dental, Prescription, Vision), basic (Life, AD&D, STD, LTD), voluntary (Long-Term Care), and contributory (Retirement, 401(k), FSA) plans. This partnership enables automated benefits administration and reduces carrier setup time.
• 60+ Retirement Plan VendorscoreTechnology or IntegrationAllianceHCM integrates with over 60 retirement plan vendors including Vanguard, Fidelity, Principal, John Hancock, MassMutual, Transamerica, Merrill, Alight, and others. The integration delivers payroll data including contributions, deductions, employee demographics, and salary information directly to retirement plan providers with uni- and bi-directional data flows.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Paylocity: Public mid-market HCM platform offering payroll, HR, talent, benefits, and learning on a single cloud platform. Direct competitor in the same mid-market segment AllianceHCM targets, with very similar product breadth and pricing model. Recent addition of ex-Paylocity President Michael Haske to AllianceHCM's board signals direct competitive focus.
• Paychex: Public SMB and mid-market payroll and HCM provider serving hundreds of thousands of businesses. Direct competitor with overlapping restaurant and multi-location customer base, comparable payroll processing depth, and a similar dedicated account management model.
• isolved: Mid-market HCM platform offering payroll, HR, talent, and benefits on a unified cloud platform. Closely comparable in size, target segment, and product breadth to AllianceHCM, and similarly focused on serving multi-location and franchise-style operators.
• Paycor: Public mid-market HCM platform with payroll, HR, talent acquisition, and learning solutions. Acquired by Paychex in 2025, validating the consolidation thesis in mid-market HCM where AllianceHCM competes. Direct competitor with overlapping vertical exposure including healthcare and professional services.

Broad incumbents

• ADP (Automatic Data Processing): Largest payroll and HCM provider globally with RUN Powered by ADP (small business), Workforce Now (mid-market), and Vantage HCM (enterprise). Direct overlap with AllianceHCM across most product modules, but operates at much larger scale with bank-channel distribution that AllianceHCM explicitly partners around.
• Insperity: Public PEO and HCM provider offering co-employment HR services, payroll, benefits, and compliance to mid-market businesses. Recently provided executive Mary Massad to AllianceHCM as Chief Customer Officer, indicating direct talent crossover and overlapping target market.
• UKG (Ultimate Kronos Group): Large incumbent HCM, workforce management, and payroll provider serving mid-market and enterprise. Strong overlap with AllianceHCM's time management and HR modules, particularly for multi-location customers with complex scheduling needs.
• TriNet: Public PEO providing bundled HR, payroll, benefits, and risk mitigation to small and mid-market employers. Comparable in vertical targeting (including restaurants and professional services) but bundles technology with co-employment, a structural difference from AllianceHCM's pure HCM software model.
• Workday: Enterprise cloud HCM and finance platform. Represents the upper bound of competitive pressure for AllianceHCM's enterprise push, particularly with its Workday Payroll and Workday Recruiting offerings. Less direct overlap at the SMB tier but increasingly moving downmarket.

Emerging players

• Asure Software: SMB-focused payroll, HCM, and tax compliance platform with similar modular product structure to AllianceHCM. Comparable in customer profile (small to mid-market US employers) and growth-stage private-ish competitive positioning, with overlapping payroll and HR services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Alliance_HCM
• YouTubeyoutube.com/channel/UC_icT1RwtGsF4nTPKFCLj0Q/featured
• Facebookfacebook.com/AllianceHCM
• LinkedInlinkedin.com/company/alliance-hcm/?viewAsMember=true

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AllianceHCM