Coldwell Banker Real Estate

What Coldwell Banker Real Estate does

Coldwell Banker Real Estate LLC is a private U.S. real estate brokerage franchise company and a subsidiary of Anywhere Advisors LLC, the parent of the broader Coldwell Banker brand system established in 1906. The entity operates through a franchise and affiliate model that aligns company-owned brokerages and independently owned affiliates under the 'One Coldwell Banker' unified platform, with a global network of approximately 93,000 agents across more than 50 countries and territories. Its primary in-house delivery comes through Coldwell Banker Premier, a locally owned Delaware franchisee that has operated since 1979 (originally as Rehoboth Realty, rebranded under Coldwell Banker in 1983) and expanded via the 2022 merger with Coldwell Banker Resort Realty to cover 24+ offices across Delaware, Virginia, West Virginia, Maryland, Pennsylvania, North Carolina, Florida, and Washington DC.

The company offers a full-service real estate brokerage product suite spanning residential sales, commercial sales, property management and rentals (vacation, seasonal, and year-round), global luxury services, relocation assistance, and land sales. Its technology stack centers on a real estate brokerage platform with MLS integrations to REIN and Bright MLS, a proprietary CB Estimate home valuation algorithm, the Streamline vacation rental owner portal, and Chime Technologies mortgage calculators. Marketing and customer acquisition are driven by brand-level campaigns, the Coldwell Banker Global Luxury program with certified luxury agent training, Global Luxury Trend Reports, MLS-based listing distribution, agent referral networks, and franchisee digital properties.

Coldwell Banker Real Estate generates revenue primarily through transaction-based commissions on residential and commercial brokerage, rental and property management fees, and professional services fees for relocation assistance. Customer segments are diversified across luxury/affluent buyers, general residential and commercial buyers/sellers, renters and landlords, relocating individuals and families, and land buyers and sellers — supported by a hybrid segmentation approach that combines local expertise (e.g., coastal Delaware, lake properties, Mid-Atlantic communities) with global referral reach for high-net-worth clients.

Name

Coldwell Banker Real Estate

Legal name

Coldwell Banker Real Estate LLC

Website

https://cbanker.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

51–100 employees

Short description

Coldwell Banker Real Estate is a U.S. real estate brokerage franchise network (subsidiary of Anywhere Advisors LLC) operating ~93,000 agents globally, with the Delaware-based Coldwell Banker Premier franchisee delivering residential, commercial, luxury, rental, and relocation services across the Mid-Atlantic.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Commercial property services
• Luxury home marketing
• Property management rentals
• Relocation assistance services

Headquarters

HQ city

Rehoboth Beach

HQ country

United States

HQ region

North America

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Real Estate Sales: Commission-based real estate brokerage services for residential property buyers and sellers, including luxury properties, land sales, and new home purchases.
2. Commercial Real Estate Services: Commercial property leasing, purchase and sale services for business clients across the Mid-Atlantic region.
3. Property Management & Rentals: Rental management services including vacation, seasonal, winter, and year-round rentals, along with landlord representation services.
4. Relocation Services: Relocation assistance for individuals and families moving to new areas, consistently ranked among top companies in consumer satisfaction.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Coldwell Banker Real Estate is a franchise-based real estate brokerage providing residential sales, commercial property services, property management and rentals, global luxury representation, relocation assistance, and land sales through a network of company-owned offices and independently owned affiliates. Its operations are supported by proprietary valuation tools (CB Estimate), MLS integrations (REIN, Bright MLS), and the Coldwell Banker Global Luxury specialist program. The network encompasses approximately 93,000 agents serving buyers and sellers across more than 50 countries and territories.

Product overview

Coldwell Banker Real Estate operates as a franchise network offering a comprehensive suite of real estate services through its affiliated brokerages. The core offerings include Residential Sales, Commercial Sales, Property Management & Rentals, and Relocation services. The portfolio includes the Coldwell Banker Global Luxury sub-brand for high-end properties with associated trend report products. Additional offerings include Land Sales for undeveloped properties and the CB Estimate valuation tool. Coldwell Banker Premier, a franchisee, serves the Mid-Atlantic region (DE, VA, MD, WV, PA, NC, FL) with approximately 93,000 agents across 50+ countries under the 'One Coldwell Banker' unified platform strategy.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Sales
• Commercial Sales
• Property Management and Rentals
• Coldwell Banker Global Luxury
• Relocation Services
• Land Sales Vacant land sales services covering rural farmland to beachfront lots, with specialized guidance for purchasing and selling undeveloped properties across the Mid-Atlantic region.
• CB Estimate Proprietary home valuation tool providing estimated market value using aggregated third-party data and public records through a proprietary algorithm, offered to consumers for general property value estimation.
• Global Luxury Trend Reports Annual and mid-year research reports on luxury real estate trends including wealth transfer projections, market analysis, and buyer behavior insights, positioning Coldwell Banker as a thought leader in luxury real estate.

Quantifiable outcome

• U.S. luxury single-family home prices increased 3% and sales rose 4% in 2025, indicating market resilience

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RE/MAX: RE/MAX operates one of the world's largest real estate franchise networks with a similar agent-based, commission-driven model. It directly competes with Coldwell Banker for franchise affiliates and consumer mindshare across the same residential brokerage category.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national real estate franchise network competing directly with Coldwell Banker on brand prestige, agent recruitment, and luxury segment positioning. Mary Lee Blaylock previously held leadership at Berkshire Hathaway HomeServices California Properties, underscoring direct competitive overlap.
• Sotheby's International Realty: Sotheby's International Realty is a direct competitor in the luxury real estate segment, with a similar affiliate/franchise structure and a strong focus on affluent and international buyers. Blaylock's prior presidency there highlights the head-to-head overlap with Coldwell Banker Global Luxury.
• Century 21 Real Estate: Century 21 is a global real estate franchise network with a comparable agent-based, commission-driven model and broad residential brokerage offering. It competes directly with Coldwell Banker for both consumers and franchisee owners.
• Keller Williams Realty: Keller Williams is the largest real estate franchise by agent count in the U.S., with an agent-centric, commission-driven model that competes with Coldwell Banker on agent recruitment, productivity tools, and residential market share.
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a national real estate franchise affiliated with Realogy/Anywhere's competitive set, offering a similar full-service residential brokerage model with brand-driven marketing support.

Emerging players

• Compass: Compass is a tech-enabled residential brokerage combining agent services with proprietary technology and marketing platforms. It competes for agents and consumers in markets overlapping with Coldwell Banker Premier, but with a more digitally native, technology-led value proposition.
• Redfin: Redfin is a technology-led residential brokerage offering a discounted fee structure and direct consumer portal. It competes with Coldwell Banker in many of the same Mid-Atlantic and Florida submarkets, putting pressure on traditional commission economics.
• eXp Realty: eXp Realty is a cloud-based, agent-centric brokerage with a low-overhead franchise model. It competes for agent recruitment against traditional franchises like Coldwell Banker and benefits from agents seeking higher commission splits.

Regional players

• Howard Hanna Real Estate: Howard Hanna is one of the largest privately held real estate brokerages in the Mid-Atlantic and Northeast, with deep overlap into the same Delaware, Virginia, Maryland, Pennsylvania, and West Virginia markets served by Coldwell Banker Premier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cbresortrealty
• LinkedInlinkedin.com/company/coldwell-banker-resort-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Real Estate