Better Homes and Gardens Real Estate

What Better Homes and Gardens Real Estate does

Better Homes and Gardens Real Estate LLC (BHGRE) is a privately held, franchise-based residential real estate brokerage operating in the United States under the franchise and brand-licensing umbrella of Anywhere Real Estate Inc. (formerly Realogy). The entity markets itself to individual home buyers, home sellers, retirement seekers, and real estate investors seeking investment or luxury properties, delivering its service through a network of independently owned and operated franchise offices staffed by independent-contractor real estate agents. The specific franchise documented in the source material — Better Homes & Gardens Real Estate – Maturo — is headquartered at 1179 E. Landis Ave, Vineland, NJ, and serves a multi-municipality geography spanning New Jersey (Edison, Moorestown, Princeton, Marlton, Vineland and others) and Pennsylvania (including Philadelphia).

The company's core product is the "Realty Connect" platform — a MoxiWorks-powered technology stack that combines a consumer-facing property search engine (indexed via All Jersey MLS and BRIGHT IDX), an agent and office directory, a Comparative Market Analysis (CMA) Application for agent-generated valuations, financial calculators for buyer affordability modeling, virtual tour integration, and an email newsletter subscription service. Supporting integrations include Google Analytics and Google Mapping for traffic analysis and location visualization, Twilio for messaging, Infutor Data Solutions for consumer contact data, and standard social media channels (Facebook, Instagram, LinkedIn, YouTube) for marketing. The franchise operates under a registered service-mark license from Meredith Operations Corporation for the "Better Homes and Gardens", "BHGRE" and "Expect Better" marks.

BHGRE generates revenue almost exclusively through transaction commissions on residential property sales — pricing is negotiated between agents and clients and is not publicly disclosed. The franchise model means revenue is distributed across independently owned brokerages paying franchise fees back to the parent, with agent-level compensation as independent contractors. Compliance posture is multi-jurisdictional, spanning GDPR (EEA/UK), CCPA (California), the U.S. Fair Housing Act, Equal Opportunity Act, and WCAG 2.1 Level A/AA web accessibility. Customer segments are horizontal: SMB/individual buyers and sellers in the residential market, with a secondary use-case segment of investors and luxury-acquisition buyers seeking properties in the $1M+ range.

Name

Better Homes and Gardens Real Estate

Legal name

Better Homes & Gardens Real Estate LLC

Website

https://bhgrc.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Better Homes and Gardens Real Estate LLC is a U.S. residential real estate brokerage franchise operating under Anywhere Real Estate Inc., serving individual home buyers, sellers, and investors across New Jersey and Pennsylvania through independent-agent offices powered by the MoxiWorks Realty Connect platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Real Estate Commission Revenue: The brokerage generates revenue through real estate transaction commissions from residential property sales. Agents operate as independent contractors under the franchise model, with the franchise taking a portion of transaction fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Better Homes and Gardens Real Estate is a residential real estate franchise brokerage that helps individual consumers buy and sell homes through a network of independently owned and operated franchise offices and affiliated real estate agents. The company provides full-service buyer and seller representation, property search functionality powered by the MoxiWorks platform, comparative market analyses, MLS-integrated listings, and related transaction support. The brand is licensed from Meredith Operations Corporation and the franchise system is operated under Anywhere Real Estate Inc.

Product overview

Better Homes & Gardens Real Estate Realty Connect is a franchise-based real estate brokerage platform powered by MoxiWorks technology. The platform operates as a unified system comprising a property search engine, agent directory, listing management tools, and buyer/seller resources. Key product components include the Property Search functionality for consumers, Agent & Office Directory for agent discovery, Financial Calculators for mortgage planning, and the Comparative Market Analysis (CMA) Application for agent-generated property valuations. The site also features Virtual Tour capabilities and email newsletter subscription services. This franchise location (Better Homes & Gardens Real Estate - Maturo) operates from a local office in Vineland, NJ, serving buyers and sellers in New Jersey and Pennsylvania markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Buyer Representation
• Residential Seller Representation
• Property Search Platform
• Comparative Market Analysis (CMA) Service
• Agent and Office Directory

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MoxiWorks LLCcoreTechnology or IntegrationMoxiWorks provides the real estate technology platform powering the brokerage's websites, property search functionality, and CMA (Comparative Market Analysis) Application. Terms of Service governed between MoxiWorks and franchisee users.
• Anywhere Real Estate Inc.coreStrategic or Co-development PartnerParent company providing franchise support, brand licensing, technology infrastructure, and operational services including Anywhere Leads Inc., Anywhere Advisors, and other affiliated entities.
• All Jersey MLScoreTechnology or IntegrationMultiple Listing Service providing real estate listing data for New Jersey properties. Used for property search and listing information on the brokerage website.
• BRIGHT IDXcoreTechnology or IntegrationMultiple Listing Service providing real estate listing data for Pennsylvania and New Jersey properties. Powers listing searches and property information on the platform.
• The Bureau of Internet AccessibilityminorImplementation/ SI/ Consulting PartnerAccessibility consulting company engaged to conduct full accessibility audits using BoIA's A11Y platform to ensure WCAG 2.1 compliance.
• Facebook, LinkedIn, YouTube, InstagramminorGTM or Marketing PartnerSocial media platforms used for marketing content, property promotion, and community engagement.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Zillow: Largest US real estate search and lead-generation platform that drives consumer demand to brokerages like BHGRE. Comparable in serving the same residential transaction market at a different layer of the value chain.

Direct peers

• Compass: Tech-forward national residential brokerage competing for agents and listings with a proprietary platform. Represents the modern, well-capitalized disruptor to traditional franchise brokerages like BHGRE.
• RE/MAX: Global residential real estate franchise with comparable agent-network, commission-based model. Closest non-Anywhere direct competitor in franchise structure and consumer brand positioning.
• Coldwell Banker: Sister franchise under Anywhere Real Estate Inc. offering residential real estate brokerage through a similar independent-agent franchise model. Directly comparable in GTM, agent economics, and franchise structure.
• Keller Williams Realty: Largest US residential real estate franchise by agent count; competes for the same independent agents and home buyer/seller customers with a similar franchise-plus-tech strategy.
• Century 21 Real Estate: Another Anywhere Real Estate franchise brand competing head-to-head with BHGRE for residential agents and listings. Same parent, same commission model, same customer base.
• eXp Realty: Cloud-based residential brokerage with a low-overhead franchise-style model. Comparable in offering residential transaction services and competing for the same agent and consumer pool.
• Sotheby's International Realty: Anywhere-owned luxury-leaning sister franchise targeting the higher end of the same residential brokerage market. Directly comparable in franchise economics and platform reliance on Anywhere infrastructure.
• Berkshire Hathaway HomeServices: National residential franchise brand backed by a strong consumer parent brand (Berkshire Hathaway), directly comparable to BHGRE's brand-licensing approach for consumer trust and lead generation.

Emerging players

• Redfin: Tech-led discount brokerage and consumer-facing portal that competes for the same home buyers and sellers with a different cost structure. Adjacent in market but differentiated on pricing model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bhgrealestate

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Homes and Gardens Real Estate