Entertainment Benefits Group
- Company typePrivate
- Founded2001
- HeadquartersAventura, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Entertainment Benefits Group firmographics
Firmographics- Name
- Entertainment Benefits Group
- Legal name
- Entertainment Benefits Group, LLC
- Website
- https://entertainmentbenefits.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Entertainment Benefits Group industry classification
Industry- Product category
- Employee Benefits Platforms
- NAICS
- Other Amusement and Recreation Industries (7139), Amusement, Gambling, and Recreation Industries (713)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Tours, Activities & Experiences Booking Marketplaces (THALAFAF)
- akta.pro secondary industry
- Benefits Administration (BPACAPAC)
Keywords
Where Entertainment Benefits Group is headquartered
LocationHeadquarters
- HQ city
- Aventura
- HQ country
- United States
- HQ region
- North America
Markets served
Entertainment Benefits Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B Employer & Membership Solutions: Platform licensing and transaction fees from corporate employers and membership organizations accessing exclusive discounts and benefits for their employees/members through closed user group networks
- B2C Travel Marketplace: Revenue from consumer travel bookings through Undercover Tourist platform, specializing in theme park and attraction tickets and vacation packages
- Brand Solutions & Supplier Partnerships: Revenue from suppliers and brands gaining expanded reach and incremental sales through EBG's closed user group network
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Entertainment Benefits Group product offering
Product offeringCore offering
Entertainment Benefits Group operates a multi-sided e-commerce platform connecting corporate employers, membership organizations, and brand suppliers through closed user group networks. The company delivers three B2B solution lines—Employer Solutions, Membership Solutions, and Brand Solutions—providing white-label employee savings platforms with exclusive discounts on travel, entertainment, and consumer products. It also operates Undercover Tourist, a B2C online travel marketplace specializing in theme park and attraction tickets.
Product overview
Entertainment Benefits Group operates as a multi-sided e-commerce platform connecting corporate employers, membership groups, and brand suppliers. The company offers three core product lines: Employer Solutions (employee savings platform with exclusive discounts), Membership Solutions (enhanced benefits for affinity groups), and Brand Solutions (expanded reach for suppliers through closed user groups). Underlying these are technology platforms including White Label & Custom Platform Development, Point of Sale (POS) Technology, Hotel Booking Platform, and Travel Platform. The company also operates Undercover Tourist, a B2C online travel marketplace specializing in theme parks and attractions.
Differentiator
Problem solved
Functional benefit
Brands
- EBG Solutions: The main operating brand for employer solutions, membership solutions, and brand solutions providing e-commerce platforms and employee savings benefits.
- Undercover Tourist
Products and services
- Employer Solutions Provides companies with a unique employee savings platform featuring exclusive discounts and special offers on products, services, and experiences that employees want and need. Targeted at corporate employers, including Fortune 500 and Fortune 1000 corporations.
- Membership Solutions Provides affinity and membership groups with enhanced benefits on best-in-class travel and entertainment deals available to members only. Targeted at affinity groups, member-based organizations, and associations seeking to differentiate member value.
- Brand Solutions Provides suppliers and brands with expanded reach and incremental sales opportunities through EBG's closed user group network. Targeted at major entertainment, travel, automotive, and consumer electronics brands seeking captive audiences.
- Undercover Tourist One of the largest privately held B2C online travel marketplaces in the U.S. specializing in theme parks and attractions, offering trip planning tools and tips for memorable vacations. Targeted at individual consumers and families purchasing theme park and attraction tickets.
Quantifiable outcome
- 10+ million admission tickets sold annually
- +1 more outcomes
Companies that use Entertainment Benefits Group
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Entertainment Benefits Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Entertainment Benefits Group partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- Walt Disney WorldcoreMajor theme park partner providing exclusive ticket packages and vacation offerings through EBG's closed user group network serving 40,000+ corporate clients and 100+ million users
- Disneyland ResortcoreMajor theme park partner providing exclusive ticket packages and vacation offerings through EBG's platform network
- Universal Orlando ResortcoreTheme park partner providing exclusive tickets and vacation packages through EBG's platform
- Universal Studios HollywoodcoreTheme park partner providing exclusive tickets through EBG's platform
- SeaWorldmajorTheme park partner providing entertainment tickets through EBG's platform network
- United Parks ResortsmajorTheme park and resort partner through SeaWorld brand affiliation
- Six FlagsmajorTheme park partner providing entertainment tickets through EBG's platform
- Cirque du SoleilmajorEntertainment partner providing show tickets through EBG's platform
- Sam's ClubmajorMembership organization leveraging EBG's platform for enhanced member benefits
- HertzmajorCar rental services integrated into EBG's travel platform
- TrueCarminorAutomotive services offered through EBG's platform for employee benefits
- SamsungminorConsumer electronics discounts offered through EBG's employee benefits platform
- LenovominorTechnology products offered through EBG's employee benefits platform
- Live NationmajorConcert and event tickets offered through EBG's platform network
Scale indicators4 records
Recent moves4 records
Entertainment Benefits Group competitors and assessment
Company assessmentDirect peers
- Ticketmaster Entertainment: Operates the dominant event ticketing marketplace in the US. Highly comparable to EBG on the consumer ticketing side, especially given Live Nation is both an EBG partner and Ticketmaster parent — direct overlap in event ticket distribution.
- Viator (Tripadvisor): Global online marketplace for tours, activities, and attractions — directly comparable to EBG's Undercover Tourist marketplace on product, target consumer, and B2C travel booking model.
- GetYourGuide: Online marketplace specializing in tours, activities, and experiences worldwide. Closely mirrors the Undercover Tourist value proposition with broader international inventory and a similar B2C travel booking model.
- Plum Benefits: Employee discount and benefits platform offering exclusive deals on travel, entertainment, and lifestyle products. Closely comparable to EBG's Employer Solutions and Membership Solutions on product offering and B2B go-to-market.
- Travelzoo: Publishes curated travel and entertainment deals to a large subscriber base. Comparable to EBG on discount travel/entertainment distribution, although Travelzoo is media-led rather than a closed user group.
- Costco Travel: Member-exclusive travel marketplace from Costco, similar in concept to EBG's Sam's Club partnership. Comparable business model — leveraging a closed membership base to drive discounted travel transactions.
- AAA (American Automobile Association): Membership-based organization offering exclusive travel, entertainment, and lifestyle benefits to members. Strong overlap with EBG's Membership Solutions in monetizing affinity groups through travel and entertainment deals.
- Access Development (workingadvantage.com): Employee discount program offering exclusive deals on travel, entertainment, and consumer products. Direct comparable to EBG's Employer Solutions on product offering, distribution model, and target buyer (corporate HR).
Broad incumbents
- Expedia Group: Operates multiple global online travel brands (Expedia, Hotels.com, Vrbo, etc.). Broader incumbent overlap with EBG's travel platform and hotel booking inventory, though Expedia spans the full travel stack rather than employee benefits.
Emerging players
- Klook: Asia-leading travel activities and attractions marketplace expanding globally. Comparable to Undercover Tourist in attractions/tickets focus, with overlapping supplier base but a different geographic stronghold.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Entertainment Benefits Group social profiles
Digital presenceEntertainment Benefits Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Entertainment Benefits Group leadership team
Management profileNumber of profiles
Profiles4 records
Entertainment Benefits Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Entertainment Benefits Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Entertainment Benefits Group M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Entertainment Benefits Group
What does Entertainment Benefits Group do?
Entertainment Benefits Group operates a multi-sided e-commerce platform connecting corporate employers, membership organizations, and brand suppliers through closed user group networks. The company delivers three B2B solution lines—Employer Solutions, Membership Solutions, and Brand Solutions—providing white-label employee savings platforms with exclusive discounts on travel, entertainment, and consumer products. It also operates Undercover Tourist, a B2C online travel marketplace specializing in theme park and attraction tickets.
Is Entertainment Benefits Group a public or private company?
Entertainment Benefits Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Entertainment Benefits Group founded?
Entertainment Benefits Group was founded in 2001. It employs 501 to 1,000 people.
Where is Entertainment Benefits Group based?
Entertainment Benefits Group is headquartered in Aventura, United States, in the North America region.
How does Entertainment Benefits Group make money?
Three revenue lines are on record. B2B Employer & Membership Solutions are the primary driver. The others are B2C Travel Marketplace and brand Solutions & Supplier Partnerships.
Who are Entertainment Benefits Group's main competitors?
Direct peers on record are Ticketmaster Entertainment, Viator (Tripadvisor), GetYourGuide, Plum Benefits, Travelzoo, Costco Travel, AAA (American Automobile Association) and Access Development (workingadvantage.com). Expedia Group is listed as a broad incumbent. Klook is listed as an emerging player.
Does Entertainment Benefits Group have an API?
No public API is recorded for Entertainment Benefits Group.
What industry is Entertainment Benefits Group in?
Entertainment Benefits Group's product category is Employee Benefits Platforms. Its primary akta.pro industry code is THALAFAF, Tours, Activities & Experiences Booking Marketplaces, with a secondary code of BPACAPAC, Benefits Administration. Its NAICS code is 7139 and its SIC code is 7990.