What Access Development does

Access Development, operating as Access VG, LLC, is a Salt Lake City-based private company that operates a white-label loyalty, discount, and rewards platform sold to membership organizations, professional associations, employers, financial institutions, and loyalty program operators. The company claims over 35 years of industry experience and positions itself as the operator of America's largest private discount network, aggregating offers from more than 1 million merchants spanning dining (50,000+ locations), shopping (150,000+ retailers), entertainment (50,000+ venues), and travel (nearly 1 million hotels across 200+ countries, plus 130+ theme parks and attractions). Its product portfolio includes core white-label platforms (Access Perks, Access Rewards, Access Loyalty Points Redemption Platform, Access Travel Platform, MemberWeb) and a broad set of branded modules (Hotel Access, Cruise Access, Dining Access, Movie Access, Recreation Access, Ski Access, Alumni Access, Club Access, ZealTrips) targeting distinct verticals and customer types.

The platform is delivered via API and SDK integrations, enabling B2B clients to embed cobranded discount and travel booking experiences into their own member portals. Recent product investment has emphasized internationalization — ten-language support, multi-currency conversion (USD, AED, AUD, CAD, MXN), and Buy Now, Pay Later options for U.S. hotel and theme park bookings — alongside SOC 2 Type II certification and PCI-DSS-compliant payment processing through Stripe and Braintree. Revenue is generated through three streams: annual subscription/recurring licensing of the white-label platform to enterprise clients, transaction fees on travel bookings and points redemptions (with a configurable margin architecture), and merchant-funded affiliate/referral fees from the discount network. Distribution is exclusively B2B: the company sells through direct enterprise sales and API/SDK partnerships, while recruiting merchants through a self-serve portal. Leadership includes CEO Casey Kleinman, COO Jim Elliott, and CTO Clint Peterson.

Name

Access Development

Legal name

Access Development

Website

https://accessdevelopment.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Access Development operates a white-label loyalty, discount, and travel-rewards platform, selling it to membership organizations, associations, employers, financial institutions, and loyalty program operators via API and SDK integrations across 200+ countries.

Ownership category

akta.pro rank

Product category

Loyalty & Rewards Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Membership Organizations (8600)

akta.pro primary industry

Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle) (THALAKAA)

akta.pro secondary industries

Travel Deal, Loyalty & Subscription Platforms (BPAMAIAM), Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC), Loyalty Commerce & Affiliate/Offer Platforms (Shopping Portals, Cashback, Offers) (THALAKAJ), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• White-label loyalty platform
• Member discount programs
• Travel rewards software
• Employee perks platform
• Cashback rewards solutions

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. White-Label Platform Licensing: Access Development provides white-labeled loyalty and discount platforms to membership organizations, associations, and employers. Revenue is generated through licensing the platform to B2B partners who white-label it for their members or employees.
2. Travel Booking and Points Redemption: The company operates a travel booking engine enabling members to redeem loyalty points for hotel stays and attractions. The platform handles supplier relationships, inventory, billing, and settlement, with configurable margin architecture allowing organizations to balance member savings with revenue share.
3. Merchant-Funded Discount Network: Access aggregates discounts from over 1 million merchants (restaurants, retailers, entertainment venues, travel providers) and offers these through a discount network. Revenue is funded by merchants who gain access to a large consumer audience through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Access Development operates America's largest loyalty discount network, providing white-label loyalty, discount, and rewards platforms that organizations rebrand and offer to their members, employees, or loyalty program participants. The company delivers turnkey solutions spanning membership benefits programs, employee perks, cashback rewards, and travel redemption — all backed by a network of over 1 million merchants and nearly 1 million hotels across 200+ countries, accessible via API/SDK integrations, mobile apps, and member websites.

Product overview

Access Development operates America’s largest loyalty discount network, offering a comprehensive platform-and-module architecture. The core platform delivers white-labeled loyalty, discount, and rewards solutions through multiple branded product lines: Access Perks (loyalty and referral programs), Access Rewards (cash-back rewards), and Access Neighborhood (financial services loyalty). The Access Travel Platform and Access Loyalty Points Redemption Platform serve travel-focused needs with coverage at nearly one million hotels and 850,000+ properties worldwide. Entertainment and lifestyle products include Dining Access, Movie Access, Recreation Access, and Ski Access. The company also offers dedicated fundraising products (Access Values, Champions Card, Values Card) and mobile apps (My Deals Mobile, My Deals Travel). Solutions are delivered as white-label offerings (White Label Travel Portal, White Label Cashback Rewards, White Label Discount Programs) for associations, employee benefits programs, and membership organizations. The platform spans 10 languages and supports multi-currency and BNPL payment options.

Differentiator

Problem solved

Functional benefit

Brands

• Access Perks: Loyalty and referral program providing enrollees with promotional discounts and other offers from restaurants, retailers and other participating merchants.
• Access Rewards
• Access Neighborhood
• Alumni Access
• Club Access
• MemberWeb
• PowerDeals
• My Deals Mobile
• Dining Access
• Hotel Access
• Cruise Access
• Recreation Access
• ZealTrips

Products and services

• Access Perks

Quantifiable outcome

• 30-50% savings below standard OTA rates on travel bookings
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Gratifii LimitedflagshipStrategic or Co-development Partner · 16 March 2026Three-year strategic partnership announced March 2026 integrating Access Development's global travel engine (covering nearly 1 million hotels across 200+ countries) directly into Gratifii's loyalty platform through an SDK. The partnership delivers exclusive wholesale travel pricing — 30 to 50 percent below standard online travel agency rates — to more than 18 million member accounts across Australia, New Zealand, and Asia. Both companies aim to drive high-value loyalty experiences that boost member engagement.
• RODE LIFEcoreGTM or Marketing Partner · 2 December 2025Partnership providing RODE LIFE members worldwide with free access to America's largest discount network including over 1 million merchants. Members can access discounts on travel, shopping, entertainment, and more through the Perks+ platform.
• Disneyland / Walt Disney WorldcoreStrategic or Co-development PartnerPartnership with Disney providing members exclusive access to Disney theme parks, attractions, and experiences. Access has been featured in blog posts celebrating the partnership, offering members star treatment and discounts at Disney destinations.
• Various Brand Partners (Logos displayed on website)minorChannel Partner/ Reseller/ DistributorThe Access Development website displays logos of popular brand partners as part of its 'Popular brands. Trusted partners' section, indicating partnerships with national and local brands that offer discounts through the platform.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Aimia: Aimia is a loyalty analytics and program management company with global airline and coalition loyalty heritage. Although now more analytics-focused, it remains a relevant incumbent competitor to Access Development's white-label loyalty platform and travel redemption offerings for enterprise clients.
• Blackhawk Network: Blackhawk Network is a large incentives and payments network distributing branded gift cards, prepaid, and rewards products. While broader than Access Development, it competes in the same B2B rewards and merchant-funded discount space, especially for employer and financial institution loyalty programs.
• Merkle (Hello World Loyalty): Merkle operates Hello World, a loyalty and customer engagement platform serving global brands and loyalty programs. As part of Dentsu, Merkle competes with Access Development for enterprise loyalty platform RFPs, particularly in financial services and large membership organizations.

Direct peers

• Augeo: Augeo is a B2B loyalty and engagement platform serving associations, financial institutions, and employers — the same core customer segments Access Development targets. Both companies white-label member benefit and loyalty programs at enterprise scale, making them direct competitors for the same association and employer RFPs.
• Tango Card: Tango Card (now part of Blackhawk) is a B2B rewards delivery platform used by companies to send gift cards, charitable donations, and merchandise to customers, employees, and members. It overlaps directly with Access Development's white-label cashback rewards and discount redemption offerings.
• ITA Group: ITA Group is a long-standing B2B loyalty, recognition, and incentive solutions provider with deep enterprise and association relationships. It competes head-to-head with Access Development for association, employer, and channel-loyalty contracts, offering comparable white-label travel and merchandise redemption infrastructure.
• BrandLoyalty: BrandLoyalty is a loyalty and rewards specialist focused on building and operating short- and long-term loyalty programs for retailers and consumer-facing brands. While more retail-anchored, it competes with Access Development in designing and operating white-label loyalty and discount programs at scale.
• Points International: Points International powers loyalty commerce and points redemption for major airline, hotel, and financial loyalty programs — directly comparable to Access Development's Access Loyalty Points Redemption Platform and Access Travel Platform. Both serve as the white-label travel and points-rewards engine behind partner-branded loyalty programs.

Emerging players

• Virtual Incentives: Virtual Incentives delivers digital rewards and prepaid incentives to corporate clients, with partial overlap to Access Development's cashback rewards and merchant-funded perks. It is a smaller, niche-focused player that targets a subset of Access's B2B customer base.

Others

• Yankelovich (part of dentsu / Trax Retail): Trax Retail (via Yankelovich and related consumer insights assets) provides consumer engagement and retail intelligence tools that complement — rather than directly compete with — Access Development's discount and loyalty platform, representing an adjacent ecosystem participant in member engagement analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AccessLoyalty
• Facebookfacebook.com/AccessDevelopment
• LinkedInlinkedin.com/company/access-development

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Access Development