What Wallien.com does

WALLIEN (Wallien.com) is a privately held, direct-to-consumer e-commerce apparel brand founded in 2018 and headquartered in Amsterdam, the Netherlands, that designs and sells women's water sports apparel globally. Its core product set centers on Yulex natural rubber springsuits (1.5mm-2mm) and full wetsuits (3/2mm-4/3mm) that are neoprene-free and advertised as reducing carbon emissions by approximately 80% versus traditional neoprene, complemented by one-piece swimsuits, bikinis, rash guards, and a changing robe made from recycled Italian fabrics derived from reclaimed ocean plastics and fishing nets. The construction emphasizes female-form tailoring (built-in bust support, ergonomic paneling, GBS seams), UPF 50+ sun protection, and chlorine resistance, with products co-developed with professional surfers Alizé Arnaud and Nikki van Dijk and manufactured in Portugal.

The company operates exclusively through its own wallien.com storefront with no third-party retail or wholesale channels, supported by regional distribution hubs in the EU, UK, USA, and Australia that enable 1-6 business day fulfillment and no import duties within those markets; checkout is localized across 150+ countries and multiple currencies with payment options including Klarna, PayPal, Apple Pay, and Google Pay. Pricing is unit-based, ranging from approximately $64.50 for sale rash guards to $499 for premium 4/3mm Yulex full wetsuits, with a $130 free-shipping threshold and a 30-day return policy.

Revenue is generated entirely from one-time product transactions (including digital gift cards), and customer acquisition relies on content marketing via the Water Women's Journal blog, an ambassador program, a Loyalty Club, email capture with a 10% discount, and earned media coverage in Vogue, BBC, The Guardian, YACHTING World, and Outdoor Swimmer. The company is privately held with no disclosed institutional investors beyond a single small raise of approximately $81,653 recorded on 2025-01-13, and operates with 1-10 employees.

Name

Wallien.com

Website

https://wallien.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

WALLIEN (Wallien.com) is a private Amsterdam-based DTC e-commerce brand founded in 2018 that designs and sells neoprene-free Yulex wetsuits, recycled-fabric swimwear, rash guards, and changing robes for women who surf, swim, and do water sports, shipping globally from regional hubs in the EU, UK, USA, and Australia.

Ownership category

akta.pro rank

Product category

Women's Water Sports Apparel

NAICS

Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)

akta.pro secondary industries

Swim & Surf Performance Wear (CRAAAEAG), Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE)

Keywords

• Women's wetsuits
• Sustainable swimwear
• Water sports apparel
• Yulex natural rubber
• Recycled swimwear

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of water sports apparel including wetsuits, swimwear, rash guards, and accessories through owned digital storefront. One-time purchase model with product categories ranging from $64.50 to $499 USD. Revenue generated through product transactions with free shipping thresholds and 30-day return policy.
2. Gift Cards: Digital gift card products available for purchase, providing flexibility for gift recipients while driving additional revenue streams and customer acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

WALLIEN designs, manufactures, and sells sustainable women's wetsuits, springsuits, swimwear, rash guards, and accessories for water sports. Core products are made from neoprene-free Yulex natural rubber and recycled Italian fabrics sourced from reclaimed ocean waste. The brand sells exclusively direct-to-consumer through its own e-commerce storefront, with products designed in Amsterdam and manufactured in Portugal.

Product overview

WALLIEN is an e-commerce brand offering functional wetsuits, springsuits, and swimwear for women who surf, swim, and spend time in the water. The product portfolio centers on Yulex natural rubber springsuits (1.5mm-2mm, neoprene-free) and full wetsuits (3/2mm-4/3mm) as the core wetsuit offerings, complemented by one-piece swimsuits (including Yemaya, Nerida, and Embrace lines) and two-piece bikinis crafted from recycled Italian fabrics. Supporting accessories include the Changing Robe with sherpa fleece lining, rash guards, after-surf wear (Ocean Hoodie, caps), and sports apparel. The products are organized by sport/use case including Surfing, Swimming (Indoor/Outdoor/Open Water), Beach & Travel, Kitesurfing, Snorkeling & Freediving, and Between Surf Sessions. All products are designed specifically for the female form, made from sustainable materials including Yulex natural rubber and recycled ocean plastics, and feature UPF 50+ sun protection. Products are co-designed with professional water sports athletes.

Differentiator

Problem solved

Functional benefit

Products and services

• Springsuit Wetsuits Shorty wetsuits made from neoprene-free Yulex natural rubber (1.5mm and 2mm thickness), featuring GBS seams and quick-dry lining. Designed for warm-water conditions (18-24°C/64-75°F), providing second-skin comfort and flexibility for surfing, swimming, snorkeling, and other water sports. Targeted at women seeking sustainable, female-form-fitted wetsuits.
• Full Wetsuits Full-body wetsuits (steamers) available in 3/2mm and 4/3mm thicknesses, crafted from Yulex natural rubber with GBS seams and reinforced zips. Designed for colder waters and activities like surfing, kitesurfing, windsurfing, and diving. 3x award-winning design.
• One Piece Swimsuits One-piece swimsuits crafted from recycled Italian fabrics (reclaimed ocean plastics and fishing nets) with UPF 50+ sun protection and chlorine resistance. Includes signature styles such as Yemaya, Nerida, and Embrace with built-in bust support and racerback designs, for women surfers and swimmers.
• Bikinis (Two-Piece Swimwear) Two-piece bikinis for active water sports, made from recycled Italian fabrics with UPF 50+ protection. Includes triangle tops, racerfront tops, high-waist bottoms, hot pants, and sports bikini tops engineered to stay in place during active movement.
• Rash Guards Eco-friendly rash guards made from premium Italian recycled fabrics (reclaimed ocean waste) with UPF 50+ sun protection. Available in long-sleeve styles with zipped designs, checks, and ribbed patterns for women surfers and swimmers.
• Changing Robe All-weather changing robe made from recycled plastics with a waterproof shell and warm 320gsm sherpa fleece lining. Features YKK split zipper, zip pockets, and accommodates body types from 1.60m to 1.85m. Designed for post-water-sport changing in cold and windy conditions.
• Between Surf Sessions Apparel After-surf and beach wear layers designed for warmth and comfort between water sessions, including the organic cotton Ocean Hoodie, the Gone Surfing Vintage Cap, the Gone Swimming Vintage Cap, the Polo Sweater, and Sweatpants.
• Gift Cards Digital gift cards available in various denominations for gifting, providing flexibility for recipients to choose their preferred wetsuits, swimwear, or accessories.

Quantifiable outcome

• 80% carbon emission reduction using Yulex natural rubber vs traditional neoprene
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Nikki van DijkcoreStrategic or Co-development PartnerPro Surfer who co-designed and tested WALLIEN springsuit wetsuits. Represents the optimal combination of performance and style in collaboration with professional water sports athletes. Contributed to female-form tailored construction and functional design.
• Alizé ArnaudcoreStrategic or Co-development Partner3x European Surf Champion who tests and endorses WALLIEN wetsuits for competition-grade performance. Trusted by professional athletes who rely on comfort, durability, and freedom of movement. Products meet high standards for professional water sports.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Roxy: Roxy is the women's surf and water sports apparel brand from Quiksilver, offering wetsuits, swimwear, and beachwear globally. It directly competes with WALLIEN in the women's water sports category with a similar product portfolio spanning wetsuits, swimwear, and accessories.
• Rip Curl: Rip Curl is a global surf brand offering women's wetsuits, springsuits, swimwear, and rash guards. As one of the largest players in women's surf apparel with established distribution across specialty retail and DTC, it competes head-to-head with WALLIEN's core wetsuit and swimwear offerings.
• Billabong: Billabong is an established surf and water sports apparel brand with a women's line offering wetsuits, swimwear, and beachwear. Its broad product range and global distribution overlap significantly with WALLIEN's positioning in women's surf and swim categories.
• Sisstrevolution: Sisstrevolution is a women's surf apparel brand offering wetsuits, swimwear, and casual surfwear designed specifically for women. Its positioning as a female-first surf brand with a similar aesthetic and target demographic makes it a close direct competitor to WALLIEN.
• Seea: Seea is a California-based women's surf brand known for stylish, sustainable swimwear and wetsuits with a vintage aesthetic. It competes with WALLIEN in the niche of fashion-forward, sustainable women's surf apparel with a similar premium positioning.
• Fourth Element: Fourth Element is a UK-based dive and water sports apparel brand offering women's wetsuits, swimwear, and rash guards with a focus on performance and sustainability. It shares WALLIEN's European base and focus on women's-specific technical water sports apparel.
• C-Skins: C-Skins is a UK-based wetsuit brand with a women's range offering springsuits, full wetsuits, and rash guards. Its focus on technical wetsuit design and European manufacturing overlaps with WALLIEN's core product category and competitive positioning.

Broad incumbents

• Patagonia: Patagonia is a broad outdoor apparel incumbent with a women's surf and wetsuit line featuring Yulex natural rubber technology (same as WALLIEN). It competes in the sustainable water sports apparel space and represents the larger, well-capitalized competitive threat with deeper sustainability credentials.

Emerging players

• Salt Gypsy: Salt Gypsy is an Australian women's surf brand offering sustainable swimwear, wetsuits, and activewear. As a smaller niche player in the women's sustainable surf apparel space, it targets a similar demographic to WALLIEN with overlapping product categories.
• Deconhead / Dawn Patrol: Deconhead is a smaller European sustainable wetsuit brand offering Yulex-based neoprene-free wetsuits for surfers. It competes directly with WALLIEN's core sustainability and natural rubber technology positioning in the women's and men's surf wetsuit market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wallien.com