Salt Gypsy
Salt Gypsy is a Byron Bay-based, privately-held designer and DTC retailer of sustainable women's surfwear, swimwear, and women's surfboards, founded in 2012. It serves active women surfers and ocean-lifestyle consumers across Australia, the USA, and New Zealand through owned storefronts, wholesale, and the Surf Industries distribution network.
- Company typePrivate
- Founded2012
- HeadquartersByron Bay, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Salt Gypsy does
Salt Gypsy is a privately-held, Byron Bay-based designer and retailer of sustainable women's surfwear, swimwear, and surfboards, founded in 2012. The company designs and sells performance swimwear pieces (Betty Bottoms, Punchy Surf Bikini Top, Drifter 2.0 Reversible, Low Rider and Ruched Rashguards, Everyday and Cruise Mode one-pieces), accessories (Libby High Waist Surf Legging, El Dingo Wide Brim Surf Hat, Winki Zinc SPF 30), and a women's surfboard line (Chi Chi Shortboard, Mid Tide Softboard/Mid-Length, Dusty Longboard, Paradise Punch SUP), plus a Cynthia Rowley collaboration sub-brand. Core technology centers on sustainable fabric construction, UV protection, reversible two-look pieces, and signature prints (Oceania, Chilli Checkers) where each piece is uniquely cut, with a limited-edition deadstock line reusing archived fabrics.
The company operates a multi-channel go-to-market combining direct-to-consumer e-commerce through owned regional storefronts (USA, Australia) with wholesale distribution to surf shops and boutiques, and surfboard distribution via Surf Industries partnerships across Australia, USA/Canada, and New Zealand. Product is priced in the $40-$149 USD range with a 3-piece bundle at $145.53 AUD, free shipping over $250, and Afterpay installment payments available. The customer base spans active women surfers, ocean-lifestyle consumers, surf travelers, and gift buyers, with the brand emphasizing community-building through the Surf Club, Journal blog, and user-generated content. The firm is independently operated with 1-10 employees, no disclosed institutional funding, and a registered Salt Gypsy® trademark.
Salt Gypsy firmographics
Firmographics- Name
- Salt Gypsy
- Website
- https://saltgypsy.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Salt Gypsy is a Byron Bay-based, privately-held designer and DTC retailer of sustainable women's surfwear, swimwear, and women's surfboards, founded in 2012. It serves active women surfers and ocean-lifestyle consumers across Australia, the USA, and New Zealand through owned storefronts, wholesale, and the Surf Industries distribution network.
- Ownership category
- akta.pro rank
Salt Gypsy industry classification
Industry- Product category
- Women's Surfwear & Swimwear
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Swim & Surf Performance Wear (CRAAAEAG)
- akta.pro secondary industries
- Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ), Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)
Keywords
Where Salt Gypsy is headquartered
LocationHeadquarters
- HQ city
- Byron Bay
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Salt Gypsy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through owned storefronts (usa.saltgypsy.com) with regional pricing in USD and AUD. Primary revenue stream from surfwear and swimwear products sold to individual consumers globally.
- Surfboard Sales: Sales of branded surfboards including longboards, mid-lengths, soft-tops, twin fins, and SUPs through both direct e-commerce and stockist channels.
- Wholesale Distribution: B2B wholesale supply to surf shops, activewear retailers, and fashion boutiques through wholesale enquiry process.
- Gift Cards: Digital gift cards sold from $50 AUD allowing recipients to select their own products and sizes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Surf Bottoms - Betty Bottoms 2.0 |
| Unit Pricing | Pay-as-you-go | Surf Bikini Tops - Punchy Surf Bikini Top |
| Unit Pricing | Pay-as-you-go | Swim Bottoms - Drifter 2.0 Reversible |
| Unit Pricing | Pay-as-you-go | Rashguards - Low Rider and Ruched |
| Unit Pricing | Pay-as-you-go | Onepiece Swimsuits - Cruise Mode and Everyday |
| Unit Pricing | Pay-as-you-go | Deadstock Limited Edition Sets |
| Unit Pricing | Pay-as-you-go | Surf Leggings - Libby High Waist |
| Unit Pricing | Pay-as-you-go | Face Zinc - Winki Zinc SPF 30 |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Build Your 3 Piece Surf Kit Bundle |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Salt Gypsy product offering
Product offeringCore offering
Salt Gypsy designs, manufactures, and sells women's surfwear, swimwear, and surfboards through direct-to-consumer e-commerce and wholesale channels. The product range includes surf bikini tops and bottoms, rashguards, one-piece surfsuits, surf leggings, and a women's surfboard quiver (shortboards, mid-lengths, softboards, longboards, and SUPs), along with sun-protection accessories such as zinc sunscreen and surf hats.
Product overview
Salt Gypsy is a sustainable women's surf and swimwear brand offering a unified product portfolio centered on performance-driven swimwear and surfwear designed by female surfers for women who live for the sea. The core product lineup includes surf swimwear pieces (Betty Bottoms 2.0, Punchy Surf Bikini Top, Drifter 2.0 Reversible Swim Bottoms, Original Betty Bottoms, Bralette), rashguards (Low Rider Rashguard, Ruched Rashguard, Midday Rashguard), one-piece swimsuits (Everyday Onepiece, Cruise Mode Onepiece), and sun protection accessories (Libby High Waist Surf Legging, El Dingo Wide Brim Surf Hat, Winki Zinc SPF 30). The collection also features limited edition deadstock pieces made from archived fabrics. Complementary to the swimwear line, the brand offers a surfboard collection including the Chi Chi Shortboard, Mid Tide Softboard, Mid Tide Mid-Length, Dusty Longboard, and Paradise Punch SUP, plus a Cynthia Rowley x Salt Gypsy collaboration surfboard line.
Differentiator
Problem solved
Functional benefit
Brands
- Cynthia Rowley x Salt Gypsy: Collaboration surfboards with designer Cynthia Rowley featuring Mid Tide PU and Mid Tide ES models
Products and services
- Betty Bottoms 2.0 High-waisted surf swim bottom designed for performance with a stay-put fit through duck dives and wipeouts; available in Black Rib and Oceania prints. Priced at $119.00 USD.
- Punchy Surf Bikini Top Adjustable surf bikini top with tie-back closure engineered to hold through duck dives and wipeouts; available in Chilli Checkers and Oceania prints. Priced at $109.00 USD.
- Drifter 2.0 Reversible Swim Bottoms Reversible, adjustable surf swim bottoms that deliver two looks in one (Oceania + Chilli Checkers). Priced at $99.00 USD.
- Original Betty Bottoms Signature Betty swim short designed as a surf staple with coverage that stays put when it counts; available in Chilli Checkers and Oceania prints.
- Bralette Bralette-style surf and swim top; available in Chilli Checkers pattern.
- Low Rider Rashguard Surf rashguard providing UV protection with a feminine fit; available in Chilli Checkers pattern. Priced at $119.00 USD.
- Ruched Rashguard Sun-protection rashguard that moves like a second skin, designed for long days in the lineup; available in Black Rib. Priced from $119.00 USD.
- Midday Long Sleeve Rashguard Long sleeve rashguard built for full-day sun protection with a silhouette that moves from paddle to post-surf; available in Navy.
- Everyday Onepiece Full-coverage one-piece swimsuit with retro details and a stay-put fit; available in Chilli Checkers pattern.
- Cruise Mode Onepiece One-piece swimwear with full coverage and Oceania print; each piece is unique due to the random-cut all-over fabric pattern. Priced at $149.00 USD.
- Deadstock Bikini Set Limited edition bikini set made from leftover fabrics in the Salt Gypsy archive; one-of-a-kind pieces.
- Deadstock Tri Bikini Bottom Limited edition tri bikini bottom made from archived deadstock fabric; available in Choc Blue.
- Deadstock Tri Bikini Top Limited edition tri bikini top made from archived deadstock fabric; available in Choc Blue.
- Libby High Waist Surf Legging High-waisted surf legging providing UV protection from waist to ankle; available in Black.
- El Dingo Wide Brim Surf Hat Wide brim surf hat providing UV protection that stays on during shore break; available in Camo.
- Winki Zinc SPF 30 Tinted Face Sunscreen Natural mineral tinted face sunscreen that stays put through water and sweat with SPF 30 protection. Priced at $40.00 AUD.
- Chi Chi Shortboard Women's shortboard from Salt Gypsy's surfboard quiver dedicated to everyday oceanwomen.
- Mid Tide Softboard Soft-top surfboard from the women's surfboard collection.
- Mid Tide Mid-Length Mid-length surfboard from the women's surfboard collection.
- Dusty Longboard Longboard from the women's surfboard collection.
- Paradise Punch SUP Stand-up paddleboard from the women's surfboard collection.
- Cynthia Rowley x Salt Gypsy Surfboards Limited edition collaboration surfboard line with designer Cynthia Rowley, including Mid Tide PU and Mid Tide ES models.
- Build Your 3 Piece Surf Kit Bundle Bundled offering allowing customers to customize and choose three pieces for $145.53 AUD, designed to work together in the lineup.
- Gift Card Digital gift cards available from $50.00 AUD allowing recipients to choose their own size, print, and product.
Companies that use Salt Gypsy
Customer profileSegments4 records
Ideal customer profiles4 records
Salt Gypsy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature4 records
Salt Gypsy partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- Cynthia RowleyflagshipCollaboration surfboard collection featuring Cynthia Rowley x Salt Gypsy branded Mid Tide surfboards in PU and ES constructions. Limited edition designer collaboration combining fashion and surf functionality.
- Surf Industries (Australia)coreDistribution partner for Australia market surfboards through au.surfindustries.com affiliate link.
- Surf Industries (USA/Canada)coreDistribution partner for USA and Canada markets surfboards through us.surfindustries.com affiliate link.
- Surf Industries (New Zealand)coreDistribution partner for New Zealand market surfboards through nz.surfindustries.com affiliate link.
- UPPARELminorRecycling partnership for end-of-life surfwear. Customers can send back old Salt Gypsy products for recycling through the Upparel program.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Salt Gypsy competitors and assessment
Company assessmentEmerging players
- Outerknown: Outerknown is Kelly Slater's sustainable surf apparel brand. Comparable to Salt Gypsy through its sustainability narrative and surf-authentic positioning, though Outerknown focuses more broadly on men's and women's casual apparel.
- Summersalt: Summersalt is a digitally-native women's swimwear brand focused on fit and direct-to-consumer. Comparable to Salt Gypsy through DTC premium women's swimwear, though it focuses on travel/lifestyle rather than surf performance.
- Andie Swim: Andie Swim is an Australian-born women's swimwear brand selling DTC premium swimwear. Comparable through Australian heritage, women's swimwear focus, and DTC-led growth model, though less surf-performance oriented than Salt Gypsy.
- Monday Swimwear: Monday Swimwear is a premium DTC women's swimwear brand based in Australia. Comparable through Australian heritage, premium women's swimwear positioning, and direct-to-consumer go-to-market model.
Broad incumbents
- Rip Curl: Rip Curl is a long-established Australian surf brand with extensive women's swimwear and wetsuit lines. Operates in the same women's surfwear category but at significantly larger scale and broader product breadth.
- Billabong: Billabong is a global surf lifestyle brand with women's swimwear and surfwear. Overlaps with Salt Gypsy in women's surf and swim, but operates across a much broader men's and youth product portfolio.
- Patagonia: Patagonia is a leader in sustainable outdoor apparel with women's swimwear and surfwear offerings. Overlaps with Salt Gypsy on sustainability positioning and women's surfwear, though Patagonia is a much broader outdoor brand.
Direct peers
- Roxy: Roxy is the women's surf and lifestyle brand of Quiksilver, offering women's swimwear, surfwear, and surfboards. Direct competitor to Salt Gypsy in the women's surfwear category with a much larger global footprint.
- Seea: Seea is a US-based women's surfwear brand with vintage-inspired performance swimwear and rashguards. Most direct niche competitor to Salt Gypsy in women's surf-focused swimwear.
- Seafolly: Seafolly is a heritage Australian women's swimwear and beachwear brand. Direct peer to Salt Gypsy given shared Australian heritage, women-focused swimwear positioning, and global DTC presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Salt Gypsy social profiles
Digital presenceSalt Gypsy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salt Gypsy leadership team
Management profileNumber of profiles
Salt Gypsy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salt Gypsy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salt Gypsy
What does Salt Gypsy do?
Salt Gypsy designs, manufactures, and sells women's surfwear, swimwear, and surfboards through direct-to-consumer e-commerce and wholesale channels. The product range includes surf bikini tops and bottoms, rashguards, one-piece surfsuits, surf leggings, and a women's surfboard quiver (shortboards, mid-lengths, softboards, longboards, and SUPs), along with sun-protection accessories such as zinc sunscreen and surf hats.
When was Salt Gypsy founded?
Salt Gypsy was founded in 2012. It employs 1 to 10 people.
Where is Salt Gypsy based?
Salt Gypsy is headquartered in Byron Bay, Australia, in the Oceania region.
How does Salt Gypsy make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are surfboard Sales, wholesale Distribution and gift Cards.
Who are Salt Gypsy's main competitors?
Emerging players on record are Outerknown, Summersalt, Andie Swim and Monday Swimwear. Broad incumbents are Rip Curl, Billabong and Patagonia. Direct peers are Roxy, Seea and Seafolly.
Does Salt Gypsy have an API?
No public API is recorded for Salt Gypsy.
What industry is Salt Gypsy in?
Salt Gypsy's product category is Women's Surfwear & Swimwear. Its primary akta.pro industry code is CRAAAEAG, Swim & Surf Performance Wear, with a secondary code of CRAMAIAJ, Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes). Its NAICS code is 45911 and its SIC code is 2300.