Kiwicare

What Kiwicare does

Kiwicare Corporation Limited is a New Zealand-founded manufacturer and marketer of pest control, lawn care, and plant protection products, headquartered in Christchurch and operating since 1985. The company sells a diversified portfolio organised under sub-brands including NO (pest control), LawnPro (lawn care), Weed Weapon (herbicides), Organics (BioGro certified), Gro-Sure (gardening), PLANThealth (plant health), and Insect Guard. Kiwicare develops its own proprietary chemical formulations spanning insecticides, fungicides, herbicides, and organic horticultural oils, supported by BioGro organic certification, ACVM registration, and multiple HSNO approvals.

The company operates two manufacturing sites in Christchurch, a distribution warehouse in Wiri (Auckland), and sales offices in Brisbane and Melbourne. Its supporting digital infrastructure includes the interactive web-based Problem Solver tool — which guides customers through region, problem type, and issue to recommend solutions — and the My Kiwicare mobile application on iOS and Android, both used for top-of-funnel engagement and seasonal customer communications.

Kiwicare's business model is built on physical product sales distributed through major hardware chains (Mitre 10, Bunnings), grocery retailers (Woolworths NZ, Pak'n Save, New World), and garden centers (Backyard Living, Palmers, Kings, Oderings), reaching 2,500+ New Zealand retail locations and 1,850+ Australian outlets. Commercial customers — including government agencies, councils, and engineering firms — are served via direct account management through 370+ commercial accounts. Pricing follows a unit-pricing, pay-as-you-go model set at retail level; Kiwicare does not sell direct to retail consumers.

Name

Kiwicare

Legal name

Kiwicare Corporation Limited

Website

https://kiwicare.co.nz

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Kiwicare manufactures and distributes pest control, lawn care, and plant protection products under sub-brands including NO, LawnPro, and Weed Weapon, through 2,500+ retail locations across New Zealand and 1,850+ outlets in Australia, serving residential consumers and commercial clients.

Ownership category

akta.pro rank

Product category

Home and Garden Pest Control & Plant Care Products

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Natural/Green Pest Control Products (CRAJAHAK)

akta.pro secondary industries

Outdoor & Yard Pest Control (Lawn/Perimeter Treatments) (CRAJAHAE), Organic/Low-Toxicity Pantry Pest Control (Botanical, Non-Residual Options) (HSAMAHAK), Pest & Disease Control (Grubs/Insects/Fungus) (HSAIAGAE), Eco-Friendly/Organic Outdoor Pest Control (Botanical, Beneficials, IPM) (HSAIANAJ), Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

Keywords

• Pest control products
• Lawn care products
• Garden care solutions
• Weed control herbicides
• Plant protection fungicides

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Kiwicare generates revenue through the sale of pest control, lawn care, and plant protection products distributed through retail partners and direct commercial accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Kiwicare manufactures and markets branded home and garden care products including pest control solutions (insecticides, non-chemical traps, rodent control), lawn care treatments, weed control herbicides, plant protection fungicides, and organic certified alternatives under sub-brands NO, LawnPro, Weed Weapon, PLANThealth, Organics, Gro-Sure, and Insect Guard. Products are distributed via retail partners across New Zealand and Australia and directly to commercial customers such as councils and government agencies.

Product overview

Kiwicare is a New Zealand-based manufacturer and marketer of home and garden care products. The company offers a diversified portfolio organized under multiple sub-brands: the NO pest control range (NO Bugs, NO Cockroaches, NO Spiders, NO Pantry Moths, NO Clothes Moths, NO Borer, NO Ants), the LawnPro lawn care system (Protect, All-in-1, Mossclear, Fungus Control, Turfclean, Smart Seed, Lawn Thickener, Smart Patch Mix, 7-Day-Green), Weed Weapon herbicides (Extra Strength, Long Term, Natural Power), the Organics certified line (Organic Super Sulphur, Organic Super Spraying Oil, Organic Insect Control), PLANThealth plant health products (Spectrum, Copper Fungicide, Buxus Feed), Gro-Sure gardening products, Insect Guard, and commercial-grade offerings. Products are available through retail partners including Mitre 10, Bunnings, Bunnings Australia, Backyard Living, Palmers, and other stockists across New Zealand and Australia. The company also provides the My Kiwicare mobile app and an interactive Problem Solver tool to help customers identify and solve home and garden pest problems.

Differentiator

Problem solved

Functional benefit

Brands

• NO: Pest control product range including NO Bugs, NO Spiders, NO Cockroaches products
• LawnPro
• Weed Weapon
• Organics
• Gro-Sure
• PLANThealth
• Insect Guard

Products and services

• NO Bugs Super Long-lasting protective barrier spray providing professional strength control of 99% of common crawling and flying insect pests in and around the home.
• NO Cockroach Traps Non-chemical, insecticide-free traps for effective control and monitoring of cockroaches, stored product insects, and crickets; BioGro Certified and safe for use in kitchens and food handling areas.
• NO Pantry Moths Non-Chemical Traps Non-toxic pheromone traps that monitor and protect stored food from pantry moth infestation for up to 3 months.
• NO Clothes Moths Non-Chemical Trap Non-toxic pheromone traps for monitoring and protecting clothes and fabrics from clothes moth damage.
• NO Borer Total Wood Protection No-odour water-based long-lasting protection for timber from wood-boring insects (borer), penetrating deep into timber.
• LawnPro Protect Granular insecticide treatment for control of grass grub, leather jackets, and other lawn pests; applied to soil and lawns.
• LawnPro All-In-1 Triple-action lawn treatment that kills weeds and moss while feeding and greening grass, with visible results in under a week and weed/moss death in 1-3 weeks; covers up to 100m².
• PLANThealth Spectrum Dual-action insect and disease control for roses and ornamentals, combining Myclobutanil (fungicide) and Tau-Fluvalinate (insecticide/acaricide); available in 250mL and 500mL sizes.
• Organic Super Spraying Oil BioGro-certified horticultural oil concentrate for organic protection of plants from insect pests and diseases including aphids, mites, whitefly, and scale insects; rainfast in 3 hours with no withholding period (available in 250mL and 1L).
• Organic Super Sulphur BioGro-certified organic fungicide for control of moss, lichen, powdery mildew, rust, and spider mites on roses, fruit trees, and vegetables.
• Dye & Stick Marker dye and sticking agent concentrate (250mL) that improves spray performance of herbicides and visually shows where spray has been applied.
• Commercial Products Range Commercial and professional-use pest control, lawn care, and conservation products supplied directly to government agencies, councils, engineering firms, and rural suppliers in volume quantities, including products supporting the Predator Free 2050 initiative.
• Weed Weapon Herbicide Range Weed control product line including Weed Weapon Extra Strength, Weed Weapon Long Term, and Weed Weapon Natural Power (organic) for residential and commercial weed control.

Quantifiable outcome

• LawnPro All-in-1 provides visible greening in less than a week and weed/moss death in 1-3 weeks
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Mitre 10coreChannel Partner/ Reseller/ DistributorMajor hardware retailer partnership for distribution of Kiwicare products including NO Cockroach Traps, NO Pantry Moth Traps, LawnPro products, and PLANThealth range across New Zealand stores.
• BunningscoreChannel Partner/ Reseller/ DistributorMajor hardware chain partnership for distribution of Kiwicare products in both New Zealand and Australian markets.
• Woolworths NZcoreChannel Partner/ Reseller/ DistributorGrocery retailer partnership for distribution of consumer pest control products including NO Cockroach Traps, NO Pantry Moth Traps, and NO Clothes Moth Traps.
• Pak'n SavemajorChannel Partner/ Reseller/ DistributorGrocery retailer partnership for distribution of Kiwicare consumer pest control products.
• New WorldmajorChannel Partner/ Reseller/ DistributorGrocery retailer partnership for distribution of Kiwicare consumer pest control products.
• Backyard LivingcoreChannel Partner/ Reseller/ DistributorSpecialty garden center partnership for distribution of full Kiwicare product range including organic products, lawn care, and plant protection.
• New Zealand Biosecurity InstituteminorStrategic or Co-development PartnerDavid Brittain served as volunteer webmaster for the institute since 2007, supporting New Zealand's biosecurity efforts and pest management community.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yates (DuluxGroup): Yates is a leading Australia and New Zealand consumer garden and pest control brand offering pesticides, herbicides, fungicides, and lawn care products through the same retail channels (Bunnings, Mitre 10, Woolworths). It is the closest direct comparable to Kiwicare in product mix, customer base, and geographic footprint.
• Tui Products: Tui is a major New Zealand gardening brand selling composts, fertilisers, and lawn/garden care products through NZ retail and garden centers. It directly competes with Kiwicare's Gro-Sure, LawnPro, and PLANThealth sub-brands in the home gardener segment.

Broad incumbents

• SC Johnson (Raid, Baygon): SC Johnson is a global FMCG major whose Raid and Baygon brands dominate the consumer household insecticide category worldwide. It is a broad incumbent competing with Kiwicare's NO range on the same retail shelves with much larger marketing and R&D budgets.
• SBM Life Science: SBM Life Science (formerly Bayer Garden / Consumer) develops and markets consumer garden and pest control products globally, including the former Bayer brands. It is a broad incumbent competing with Kiwicare in DIY lawn, garden, and pest categories across similar retail channels.
• Scotts Miracle-Gro: Scotts Miracle-Gro is the global leader in consumer lawn and garden care, with brands like Scotts, Roundup (consumer), and Ortho. It is a broad incumbent with overlapping lawn fertiliser, weed control, and pest product categories that compete with Kiwicare's LawnPro and Weed Weapon lines.
• FMC Corporation: FMC is a global agricultural sciences company manufacturing insecticides, herbicides, and fungicides. While primarily focused on commercial agriculture, FMC competes with Kiwicare in the manufacture and supply of active ingredients used in consumer pest and garden care products sold in Australasia.
• Rentokil Initial: Rentokil Initial is the world's largest commercial pest control services company. While service-led rather than product-led, it competes with Kiwicare's commercial arm for the same council, government, and enterprise customers and represents the dominant professional alternative to Kiwicare's commercial DIY products.
• Bell Laboratories: Bell Laboratories is the leading global manufacturer of rodent control products (e.g., Tomcat, Trapper), serving professional pest control and consumer channels. It is a broad incumbent with overlapping rodenticide product categories that compete with Kiwicare's pest control portfolio.
• Envu (formerly Bayer Environmental Science): Envu is the environmental science business carved out of Bayer, focused on pest control, vector control, and turf products for professional and consumer markets. It is a broad incumbent competing with Kiwicare in non-crop pest management and turf care products.

Others

• ADAMA: ADAMA is a global crop protection company manufacturing herbicides, insecticides, and fungicides. It is an upstream supplier of active ingredients used in consumer pest and garden products, making it an adjacent comparator for Kiwicare's manufacturing and formulation economics rather than a direct retail competitor.

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KiwicareHomeAndGarden
• Instagraminstagram.com/kiwicare_nz

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiwicare