Moving Memory Dance Theatre
- Company typePrivate
- Founded2010
- HeadquartersMargate, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Moving Memory Dance Theatre firmographics
Firmographics- Name
- Moving Memory Dance Theatre
- Legal name
- Moving Memory Dance Theatre Company
- Website
- https://movingmemorydance.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Moving Memory Dance Theatre industry classification
Industry- Product category
- Performing Arts and Community Dance (Creative Health for Older Adults)
- NAICS
- Dance Companies (711120), Dance Companies (71112)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Dance Theatre (Narrative/Experimental) (MPAGADAC)
- akta.pro secondary industries
- Contemporary & Modern Dance (MPAGADAB), Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dance Festivals & Dance Series (MPAGADAJ)
Keywords
Where Moving Memory Dance Theatre is headquartered
LocationHeadquarters
- HQ city
- Margate
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Moving Memory Dance Theatre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Grants and Funding: Primary revenue from Arts Council England National Lottery Project Grants, trust and foundation funding (Garfield Weston Foundation, Foyle Foundation, Philip & Connie Phillips Foundation, Postcode Community Trust, Roger De Haan Charitable Trust), and local government grants (Kent County Council, Dover Town Council, Canterbury City Council, Maidstone Borough Council).
- Individual Donations: Donations through Big Give campaigns, Give as You Live online shopping fundraising, and direct single/monthly donations. Crowdfunding campaigns for specific projects.
- Workshop and Performance Fees: Some workshops offered free or at low cost with suggested donations. Performances at festivals may generate venue fees or tickets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free workshops with optional donation |
| Unit Pricing | Pay-as-you-go | Performance tickets |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Moving Memory Dance Theatre product offering
Product offeringCore offering
Moving Memory Dance Theatre runs free and low-cost Moving Well participatory workshops led by and for older people across Kent, alongside professional dance-theatre productions created and performed by a core company of older women. The organisation also delivers Training the Trainer programmes for other organisations, intergenerational projects with schools and care settings, and pop-up performances in public spaces to challenge ageism and improve health and wellbeing.
Product overview
Moving Memory Dance Theatre operates as a dual-track offering: professional theatre productions created and performed by a core company of older women, alongside participatory Moving Well workshops that enable older people to engage in movement-based creative activities. The core company produces full-scale theatrical performances (Golden Slumbers, The Devil's Doorbell, We'll Take It From Here, Dear, Cracking the Crinoline) that tour to festivals and venues, while the Moving Well program delivers accessible community workshops including Damn It! Dance It! sessions in public spaces, intergenerational projects like Love Grows, and training programs that spread their methodology to other organizations.
Differentiator
Problem solved
Functional benefit
Brands
- Moving Well: Participatory workshops led by and for older people, focusing on movement, creativity and wellbeing
- Groovin Well
- Damn It! Dance It!
- Core Company
- Intergen31
Products and services
- Moving Well Workshops Participatory dance and movement workshops led by and for older people with no experience needed. Sessions build from simple getting-to-know-you activities through to creating short choreography from participants' own stories. All shapes, sizes and levels of mobility welcome.
- Core Company Dance-Theatre Performances Professional dance-theatre productions created and performed by Moving Memory's core company of older women, touring festivals and cultural venues across Kent, Medway and the South East of England.
- Damn It! Dance It! Movement and dance workshops held in shopping centres and public spaces, designed to encourage new people to participate in movement for improved health and wellbeing.
- Love Grows Intergenerational creative project working with primary school children (Years 1 and 2) and older people in care settings across Kent, creating performances that explore love between generations.
- Moving Stories (with People United) Free creative workshops delivered in partnership with People United, designed for older people to share stories, move their bodies and connect with others across Kent.
- Training the Trainer Programmes Training delivered to individuals and organisations to enable them to run Moving Well sessions using the Moving Memory methodology, including development of movement skills.
- Cracking the Crinoline (Reshape) Reshaped outdoor dance-theatre show featuring women in striking black and yellow crinoline skirts and boxing boots, including walkabout interactions, high-energy performance and audience workshops.
- Busting Trifles Vibrant pop-up performances developed in response to COVID-19 isolation, designed to lift spirits with colour, hope and joy in accessible public locations.
- Golden Slumbers Highly visual and physical outdoor production exploring the cycle of labour experienced by women through their lives, performed by the core company with live musicians and a chorus of local movers.
- The Devil's Doorbell Powerful dance-theatre production made and performed by Moving Memory's core company of older dancers, exploring pervasive misogyny written through women's lives, often accompanied by curtain-raisers from local Groovin' Well groups.
- We'll Take It From Here, Dear A striking new theatre piece placing older women's bodies centre stage, confronting the patronising and disenfranchising of older women, created by the core company with live music and an animated film element.
Quantifiable outcome
- Significant difference to participants' attitudes to ageing - both in themselves and towards others
- +3 more outcomes
Companies that use Moving Memory Dance Theatre
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Moving Memory Dance Theatre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Moving Memory Dance Theatre partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- Big GiveminorArts for Impact campaign partner for fundraising. Every donation doubled during campaign week.
- University of KentcoreResearch partnership with Sports Science team for Moving Well effectiveness study. Academic collaboration including MA student placements and School of Arts partnership. Creative Director Sian Stevenson is Emeritus Reader in Theatre Studies.
- People UnitedcorePartnership for Moving Stories - free creative workshops for older people combining storytelling and movement.
- The Grand FolkestonecoreVenue partner and headquarters location. Hosts performances including Wavelengths Festival events.
- Turner ContemporarycoreMajor venue partner that has hosted performances including Cracking the Crinoline during POW's International Women's Day festival.
- Gulbenkian Arts CentrecoreVenue partner for The Devil's Doorbell performances and This Girl Can Family Day events. Co-producer of Love Grows project.
- Active Kent & MedwaycoreHealth partnership through Tackling Inequalities fund. Included in safeguarding adults spotlight publications. Supports research and community health initiatives.
- Give as You LiveminorOnline shopping fundraising platform generating free donations when supporters shop through the platform.
- Rochester CathedralminorVenue for Lord-Lieutenant and High Sheriff of Kent volunteer celebration service.
- The Beaney House of Arts & KnowledgeminorCommunity venue for Groovin Well workshops and performances in Canterbury.
- Age UKminorPartner in Love Grows intergenerational project working with primary schools and care settings.
- Sacconi String QuartetminorMusical collaboration for Shostakovich 8 performance bringing together musicians and Dover Groovin Well participants.
- Bobby BakerminorPerformance artist chairing post-show Q&A for We'll Take It From Here, Dear.
- Applause Rural TouringminorRural touring partner for Cracking the Crinoline Reshape across South East England.
- POW ThanetminorFestival partner for Golden Slumbers and other performances during International Women's Day.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Moving Memory Dance Theatre competitors and assessment
Company assessmentBroad incumbents
- Candoco Dance Company: Leading UK inclusive contemporary dance company of disabled and non-disabled performers; similar professional-plus-participatory model with broader national reach.
- English National Ballet: Major UK ballet company that also runs dance and health programmes for older adults (e.g. Dance for Parkinson's, ballet for over-55s); broader portfolio incumbent with overlapping participation work.
- People Dancing: National development organisation for community and participatory dance, including older-adult programmes; broader remit but overlapping audience and methodologies.
Direct peers
- StopGap Dance Company: UK inclusive dance company creating work with disabled and non-disabled performers; comparable in combining access, participation, and professional touring.
- Company of Elders (The Royal Ballet): Royal Ballet's ensemble of dancers aged 60+; the closest UK analogue for a performance company built around older professional dancers, offering visible prestige and sector proof-of-concept.
- Equal Arts: North East England charity using creative ageing programmes (including dance) to tackle isolation in older people; directly comparable health-and-creative-ageing mission.
- Green Candle Dance Company: London-based inclusive dance company specialising in work with older people and underrepresented groups; directly comparable mission and participatory workshop model.
- Extant Dance Theatre: UK dance company focused on older dancers and the celebration of later-life performance; very similar artistic positioning and audience to Moving Memory.
- Amici Dance Theatre Company: Inclusive dance theatre company working with disabled and older performers; comparable in combining professional performance with participatory practice.
Others
- Gulbenkian Arts Centre (University of Kent): Long-standing venue partner of Moving Memory and Kent-based arts centre; comparable as a regional presenting and community engagement operator rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Moving Memory Dance Theatre social profiles
Digital presenceMoving Memory Dance Theatre compliance and trust
Trust signalCompliance2 records
Moving Memory Dance Theatre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moving Memory Dance Theatre leadership team
Management profileNumber of profiles
Profiles5 records
Moving Memory Dance Theatre funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moving Memory Dance Theatre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moving Memory Dance Theatre
What does Moving Memory Dance Theatre do?
Moving Memory Dance Theatre runs free and low-cost Moving Well participatory workshops led by and for older people across Kent, alongside professional dance-theatre productions created and performed by a core company of older women. The organisation also delivers Training the Trainer programmes for other organisations, intergenerational projects with schools and care settings, and pop-up performances in public spaces to challenge ageism and improve health and wellbeing.
Is Moving Memory Dance Theatre a public or private company?
Moving Memory Dance Theatre is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Moving Memory Dance Theatre founded?
Moving Memory Dance Theatre was founded in 2010. It employs 11 to 50 people.
Where is Moving Memory Dance Theatre based?
Moving Memory Dance Theatre is headquartered in Margate, United Kingdom, in the Europe region.
How does Moving Memory Dance Theatre make money?
Three revenue lines are on record. Grants and Funding is the primary driver. The others are individual Donations and workshop and Performance Fees.
Who are Moving Memory Dance Theatre's main competitors?
Broad incumbents on record are Candoco Dance Company, English National Ballet and People Dancing. Direct peers are StopGap Dance Company, Company of Elders (The Royal Ballet), Equal Arts, Green Candle Dance Company, Extant Dance Theatre and Amici Dance Theatre Company. Gulbenkian Arts Centre (University of Kent) is listed as an others.
Does Moving Memory Dance Theatre have an API?
No public API is recorded for Moving Memory Dance Theatre.
What industry is Moving Memory Dance Theatre in?
Moving Memory Dance Theatre's product category is Performing Arts and Community Dance (Creative Health for Older Adults). Its primary akta.pro industry code is MPAGADAC, Dance Theatre (Narrative/Experimental), with a secondary code of MPAGADAB, Contemporary & Modern Dance. Its NAICS code is 711120 and its SIC code is 7990.