Adept Marketing
Smith Commerce is a performance commerce agency providing end-to-end commerce services — customer experience, commerce platforms, digital marketing, and data & AI — to enterprise and mid-market clients across distribution, manufacturing, healthcare, and D2C/retail verticals.
- Company typePrivate
- Founded2007
- HeadquartersColumbus, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Adept Marketing does
Smith Commerce is a privately held Performance Commerce Agency that delivers end-to-end commerce services — spanning customer experience design, commerce platform implementation, digital marketing, and data & AI — to enterprise and mid-market clients across four primary verticals: Distribution, Manufacturing, Healthcare, and Direct to Consumer/Retail. The firm's capabilities center on human-centered digital experience design, technology stack optimization across the customer lifecycle, performance digital marketing (awareness through acquisition), and AI-enabled business process automation and personalization. Technology is delivered through certified partnerships with leading commerce platforms — SAP, commercetools, and Kibo as core platforms, complemented by Coveo (AI search), Contentful (headless CMS), Emarsys (marketing automation), and Vía x.io — rather than proprietary technology assets.
The business model is professional services on a quote-based, multi-year contract basis, with revenue generated through consulting and implementation engagements rather than product licensing or transaction-based fees. Go-to-market is sales-led, combining direct enterprise sales with partner-referenced leads from technology vendors. The firm claims to drive $38BN in annual revenue for clients across its portfolio, with documented case-study outcomes at AT&T (6x app user growth), Border States (11,600 invoices in 4 months), an industrial tooling supplier ($2B in sales), and Shimano (50% reduction in checkout steps). The company is headquartered in Columbus, Ohio, and operates across North and South America.
Note: The task labels the company as "Adept Marketing," but the source data describes a company operating as "Smith Commerce" (legal name Smith Commerce, DBA "Smith"). There is a name mismatch between the task and the source material; this analysis is based on the source-described entity.
Adept Marketing firmographics
Firmographics- Name
- Adept Marketing
- Legal name
- Smith Commerce
- Website
- https://adeptmarketing.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smith Commerce is a performance commerce agency providing end-to-end commerce services — customer experience, commerce platforms, digital marketing, and data & AI — to enterprise and mid-market clients across distribution, manufacturing, healthcare, and D2C/retail verticals.
- Ownership category
- akta.pro rank
Adept Marketing industry classification
Industry- Product category
- Commerce Consulting Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK), Sales Promotion Campaign Design & Management (BPAFAMAC)
Keywords
Where Adept Marketing is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Adept Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Professional Services - Commerce Consulting: Smith generates revenue through consulting and professional services for commerce transformation, digital experience design, and technology implementation. Services span the entire customer lifecycle from strategy through execution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise engagement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Adept Marketing product offering
Product offeringCore offering
Adept Marketing is a Performance Commerce Agency that provides end-to-end commerce services across the customer lifecycle, from awareness to acquisition to maximizing customer lifetime value. Core offerings are organized into four service lines: Customer Experience design, Commerce platform and operations support, Digital Marketing, and Data & AI. Services are delivered through a combination of proprietary methodologies and partnerships with commerce technology platforms including SAP, commercetools, Kibo, Coveo, Contentful, and Emarsys.
Product overview
Smith is a Performance Commerce Agency providing end-to-end commerce services. The offering is structured as a unified service portfolio comprising four core service lines: Customer Experience (human-centered digital design), Commerce (technology and operational support), Digital Marketing (awareness, acquisition, and engagement), and Data & AI (emerging technology and insights). These services work together across the customer lifecycle from awareness to acquisition to maximizing customer lifetime value.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Experience Human-centered digital experience design service focusing on customer needs across sales channels, aimed at improving ROI, conversion rates, KPI/OKR performance, and customer engagement for enterprise and mid-market clients.
- Commerce Commerce technology and tactics consulting across the customer lifecycle, enabling stronger growth and efficient operations through site performance improvement, tech stack optimization, and total cost of ownership reduction for enterprise clients.
- Digital Marketing Digital marketing services driving awareness, acquisition, and engagement through digital marketing tactics, delivering increased NPS, revenue, ROAS, and CLTV while lowering CAC and CPA across the customer journey for enterprise clients.
- Data & AI Data and AI consulting service leveraging emerging technology and mining meaningful insights with a human-centered approach, supporting business process automation, real-time personalization, opportunity identification, increased profitability, improved efficiency, and streamlined operations for enterprise clients.
Quantifiable outcome
- Drives $38BN in annual client revenue
- +4 more outcomes
Companies that use Adept Marketing
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Adept Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Adept Marketing partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- SAPcoreSAP partnership for commerce and enterprise technology implementation. Smith serves as an implementation partner for SAP Commerce Cloud solutions, delivering digital transformation projects for enterprise clients in manufacturing and distribution sectors.
- commercetoolscorePartnership with commercetools for composable commerce solutions. Smith leverages the commercetools platform to deliver flexible, headless commerce implementations for clients seeking modern architecture.
- KibocoreKibo partnership for unified commerce platform implementation. Smith integrates Kibo's commerce, POS, and order management solutions for enterprise clients.
- CoveosupportingCoveo partnership for AI-powered search and personalization capabilities integrated into client commerce experiences.
- ContentfulsupportingContentful partnership for headless content management system integration enabling flexible content strategies for commerce clients.
- EmarsyssupportingEmarsys partnership for omnichannel marketing automation and customer engagement platform integration.
- Vía x.iosupportingTechnology partnership with Vía x.io for additional commerce and digital experience capabilities.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Adept Marketing competitors and assessment
Company assessmentDirect peers
- Astound Commerce: Global commerce agency specializing in end-to-end digital commerce implementation across B2C and B2B, with deep partnerships across major commerce platforms — directly comparable to Smith's performance commerce positioning and enterprise client base.
- Valtech: Global digital commerce and experience agency with similar end-to-end positioning spanning commerce platforms, CX, and data services — a direct competitor in the mid-market and enterprise composable commerce segment.
- DEPT: Global digital agency combining creative, commerce, and marketing technology services for enterprise brands — comparable full-service agency model and similar client profiles to Smith.
- LiveArea (Publicis Sapient): Commerce-focused agency (now part of Publicis Sapient) specialized in end-to-end commerce, customer experience, and platform implementations — closely mirrors Smith's service portfolio and target verticals.
- Brainlabs: Digital media and marketing performance agency with strong digital marketing and commerce media capabilities — comparable in the digital marketing performance and data-driven outcomes positioning Smith emphasizes.
Broad incumbents
- Publicis Sapient: Global digital transformation arm of Publicis Groupe with a large commerce practice serving Fortune 500 enterprises across SAP, Salesforce, and commercetools stacks — competes with Smith for the same enterprise RFPs but at much larger scale.
- Accenture Song: Accenture's creative and commerce services arm covering customer experience, commerce platforms, and marketing operations — a much larger incumbent competing for the same enterprise commerce transformation mandates Smith targets.
- Deloitte Digital: Deloitte's digital transformation practice with substantial commerce and customer experience capabilities, frequently competing with Smith for large enterprise transformation programs.
- EPAM Systems: Global digital engineering and product development services firm with a strong commerce platform implementation practice — overlaps with Smith on commerce platform delivery and data/AI services.
- Slalom: US-focused management and technology consulting firm with a sizable commerce and digital marketing practice serving mid-market and enterprise clients across similar verticals to Smith.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Adept Marketing social profiles
Digital presenceAdept Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adept Marketing leadership team
Management profileNumber of profiles
Adept Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adept Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adept Marketing
What does Adept Marketing do?
Adept Marketing is a Performance Commerce Agency that provides end-to-end commerce services across the customer lifecycle, from awareness to acquisition to maximizing customer lifetime value. Core offerings are organized into four service lines: Customer Experience design, Commerce platform and operations support, Digital Marketing, and Data & AI. Services are delivered through a combination of proprietary methodologies and partnerships with commerce technology platforms including SAP, commercetools, Kibo, Coveo, Contentful, and Emarsys.
Is Adept Marketing a public or private company?
Adept Marketing is a private company. It is classified as unknown and is currently operating.
When was Adept Marketing founded?
Adept Marketing was founded in 2007. It employs 11 to 50 people.
Where is Adept Marketing based?
Adept Marketing is headquartered in Columbus, United States, in the North America region.
How does Adept Marketing make money?
One revenue line is on record: professional Services - Commerce Consulting.
Who are Adept Marketing's main competitors?
Direct peers on record are Astound Commerce, Valtech, DEPT, LiveArea (Publicis Sapient) and Brainlabs. Broad incumbents are Publicis Sapient, Accenture Song, Deloitte Digital, EPAM Systems and Slalom.
Does Adept Marketing have an API?
No public API is recorded for Adept Marketing.
What industry is Adept Marketing in?
Adept Marketing's product category is Commerce Consulting Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its NAICS code is 54181 and its SIC code is 7311.