mySugr
- Company typePrivate
- Founded2011
- HeadquartersVienna, Austria
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
mySugr firmographics
Firmographics- Name
- mySugr
- Legal name
- mySugr GmbH
- Website
- https://mysugr.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
mySugr industry classification
Industry- Product category
- Digital Diabetes Management
- akta.pro primary industry
- Diabetes Digital Therapeutics & Dose Decision Support (Bolus Calculators) (HLAHAHAJ)
- akta.pro secondary industries
- Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA), Blood Glucose Monitoring (BGM) Meters & Test Strips (HLAHAHAG), Blood Glucose Monitoring Devices (Consumer CGM & Smart Glucometers) (CRACAQAE)
Keywords
Where mySugr is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices3 records
Markets served
mySugr business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Freemium App Model (Basic/PRO): mySugr Logbook basic version is free for Android and iOS. mySugr PRO is offered at no cost when users sync a compatible connected device, or via paid subscription (monthly/annual). Revenue generated from PRO subscriptions, upsells, and premium features.
- mySugr Bundle (Hardware + Subscription): Complete service combining mySugr PRO with blood glucose meter (Accu-Chek) and automatic test strip delivery. Revenue from hardware sales and recurring supply orders triggered by actual measurements.
- mySugr Bundle (Subscription): Complete service including mySugr PRO, Bolus Calculator, mySugr Coach, blood glucose meter from partners, and need-based test strip supply. Sold in US by mySugr Inc. with additional terms and conditions.
- Insurance Reimbursement: Insurance companies (public and private) cover costs of mySugr products for beneficiaries. Billing based on insurance tariff, enabling B2B2C revenue from health insurance partnerships.
- Coaching Services (mySugr Coach): Coaching services from certified diabetes educators and dieticians available as an extension of mySugr Pro in some countries, providing additional revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic - Free tier for Android and iOS |
| Hybrid | Monthly | PRO - Premium tier with advanced features |
| Subscription | Monthly | mySugr Bundle - Complete service with hardware |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
mySugr product offering
Product offeringCore offering
mySugr develops and operates a mobile diabetes management platform (mySugr Logbook/PRO) that lets people with diabetes log blood sugar, meals, activity, and insulin, sync data automatically from connected Bluetooth glucose meters and CGM systems, analyze patterns, and share reports with healthcare providers. The portfolio extends to add-on modules such as a Bolus Calculator and certified diabetes coaching, and is also packaged with Roche/Accu-Chek hardware and recurring test strip delivery as the mySugr Bundle.
Product overview
mySugr is a diabetes management platform comprising a mobile app (mySugr Logbook) as the core product, with a free Basic tier and a paid Pro upgrade. The portfolio includes add-on modules such as the mySugr Bolus Calculator (insulin dose calculation) and mySugr Coach (certified diabetes educator support), which are available individually or bundled together with a Roche/Accu-Chek blood glucose meter and automated test strip delivery as the mySugr Bundle. All products are designed for people with diabetes to simplify daily therapy management through logging, device connectivity, data analysis, and reporting.
Differentiator
Problem solved
Functional benefit
Brands
- mySugr Logbook: The core diabetes management mobile application for logging blood sugar, meals, activity, insulin, and other therapy data.
- mySugr PRO
- mySugr Bundle
- mySugr Coach
- mySugr Bolus Calculator
Products and services
- mySugr Logbook Free mobile application that enables people with diabetes to log and document blood sugar, meals, activity, insulin, and other therapy data, with personalized logging, basic challenges and tags, CSV reports, and secure data backup. Designed for daily diabetes self-management by individuals with Type 1 or Type 2 diabetes.
- mySugr PRO Premium paid subscription version of the mySugr Logbook with PDF and Excel reports, basal rate support for insulin pump users, meal photos, blood sugar reminders, and empowering challenges; available via monthly/annual subscription or free upon syncing a compatible connected device.
- mySugr Bolus Calculator Additional module that calculates insulin or carbohydrate doses based on user-entered settings (carbs/insulin ratio, correction factors, basal settings). Available combined with mySugr PRO for insulin-dependent adults aged 18+ using Functional Insulin Therapy.
- mySugr Coach Coaching service providing comprehensive information and support from certified diabetes educators and dieticians, available independently of time and location as an extension of mySugr PRO in selected countries.
- mySugr Bundle Bundled package that combines mySugr PRO, the Bolus Calculator, mySugr Coach, a Roche/Accu-Chek blood glucose meter, and automatic recurring test strip delivery based on actual measurements. Sold in the United States through mySugr Inc., a wholly-owned subsidiary of mySugr GmbH.
Quantifiable outcome
- HbA1c reduced from 8.8% to 7.5% (1.3% improvement) in type 2 diabetes patients using Bluetooth glucometer + mySugr app over 3 months
- +4 more outcomes
Companies that use mySugr
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
mySugr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature9 records
mySugr partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Roche (Accu-Chek Instant)coreBluetooth-enabled glucometer (Accu-Chek Instant) paired with mySugr mobile app validated in clinical study across 29 healthcare centers in India with 111 type 2 diabetes patients. Results showed HbA1c reduction from 8.8% to 7.5% over 3 months. PRO offered free with compatible device sync.
- Roche (Accu-Chek SmartGuide)coreRoche received CE Mark approval for integration of its Accu-Chek SmartGuide AI-enabled predictive CGM system with mySugr diabetes management app. Users can view CGM glucose values, predictions, and therapy data in one platform. Night Low Predict feature demonstrated 20% reduction in Level 1 hypoglycaemia and 31% in Level 2. System accuracy MARD of 9.2%.
- Health Insurance CompaniescoreInsurance companies (public and private) work with mySugr to support persons with diabetes. Costs of mySugr products are paid by insurance company directly or reimbursed under user's tariff. Enables B2B2C revenue model and customer acquisition through insurance channels.
- Healthcare Providers and Clinical InstitutionscoreHealthcare providers recommend mySugr to patients. Clinical studies conducted with institutions like those in India (Dr V. Mohan et al study) validate app effectiveness. Reports can be shared directly with healthcare professionals for therapy decisions.
- mySugr Inc. (US Subsidiary)coremySugr Inc. is a wholly owned subsidiary of mySugr GmbH, organized under Delaware law with principal offices in Encinitas, California. Handles mySugr Bundle sales in the United States with additional terms and conditions.
- Diabetes Therapy JournalminorPeer-reviewed clinical validation published in Diabetes Therapy journal. Study by Dr V. Mohan et al evaluated Bluetooth glucometer paired with mySugr app, demonstrating HbA1c improvements and app usability (70/100 rating).
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
mySugr competitors and assessment
Company assessmentEmerging players
- Omada Health: Omada delivers digital chronic-disease management (including diabetes prevention and type 2 diabetes programs) via employer and payer channels, overlapping with mySugr's B2B2C insurance-led distribution model.
- Virta Health: Virta offers a digitally delivered type 2 diabetes reversal program with coaching and remote monitoring, addressing the same patient population as mySugr through a payer-partnered chronic-care model.
Direct peers
- Glooko: Glooko offers a device-agnostic diabetes data management platform that aggregates readings from BGMs, CGMs, and insulin pumps — directly comparable to mySugr's device-agnostic Logbook and pattern-analysis functionality.
- DarioHealth: DarioHealth sells a connected glucometer, mobile app, and coaching platform targeting diabetes and other chronic conditions — overlapping directly with mySugr's consumer hardware-plus-software subscription model.
- One Drop: One Drop combines a consumer diabetes management app with coaching and a connected BGM hardware offering, closely mirroring mySugr's app-plus-Coach-plus-Bundle architecture.
Broad incumbents
- Dexcom Clarity: Dexcom's companion analytics app for its CGM franchise offers logging, pattern detection, and reports to patients and providers — a CGM-vendor-owned counterpart to mySugr's CGM integration.
- LifeScan (OneTouch Reveal): LifeScan's OneTouch Reveal ecosystem pairs a Bluetooth BGM with a diabetes logging app for millions of users globally, comparable to mySugr's Accu-Chek Instant integration and pattern analysis.
- Roche Accu-Chek (broader franchise): Roche's Accu-Chek portfolio of BGMs, CGMs, and connected services is the parent ecosystem within which mySugr operates, providing device-software co-distribution that few peers can replicate.
- Abbott LibreView: Abbott's LibreView platform aggregates FreeStyle Libre CGM data and produces reports for patients and clinicians, comparable to mySugr's device-data aggregation and reporting functionality.
- Medtronic CareLink: Medtronic's CareLink system provides diabetes data management across its insulin pumps and CGMs, directly comparable to mySugr's device-agnostic integration and clinician-reporting workflow.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
mySugr social profiles
Digital presencemySugr compliance and trust
Trust signalCompliance5 records
mySugr financial estimates
Financial estimateRevenue estimate
Valuation estimate
mySugr leadership team
Management profileNumber of profiles
Profiles3 records
mySugr funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mySugr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mySugr
What does mySugr do?
mySugr develops and operates a mobile diabetes management platform (mySugr Logbook/PRO) that lets people with diabetes log blood sugar, meals, activity, and insulin, sync data automatically from connected Bluetooth glucose meters and CGM systems, analyze patterns, and share reports with healthcare providers. The portfolio extends to add-on modules such as a Bolus Calculator and certified diabetes coaching, and is also packaged with Roche/Accu-Chek hardware and recurring test strip delivery as the mySugr Bundle.
Is mySugr a public or private company?
mySugr is a private company. It is classified as corporate owned and is currently operating.
When was mySugr founded?
mySugr was founded in 2011. It employs 101 to 250 people.
Where is mySugr based?
mySugr is headquartered in Vienna, Austria, in the Europe region.
How does mySugr make money?
Five revenue lines are on record. Freemium App Model (Basic/PRO) is the primary driver. The others are mySugr Bundle (Hardware + Subscription), mySugr Bundle (Subscription), insurance Reimbursement and coaching Services (mySugr Coach).
Who are mySugr's main competitors?
Emerging players on record are Omada Health and Virta Health. Direct peers are Glooko, DarioHealth and One Drop. Broad incumbents are Dexcom Clarity, LifeScan (OneTouch Reveal), Roche Accu-Chek (broader franchise), Abbott LibreView and Medtronic CareLink.
Does mySugr have an API?
No public API is recorded for mySugr.
What industry is mySugr in?
mySugr's product category is Digital Diabetes Management. Its primary akta.pro industry code is HLAHAHAJ, Diabetes Digital Therapeutics & Dose Decision Support (Bolus Calculators), with a secondary code of HLALAFAA, Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity).