What ROCK Robotic does

ROCK Robotic (legal entity ROCK Robotic Inc.) is a Denver, Colorado-based private company that designs and sells a vertically integrated LiDAR mapping ecosystem for surveying, engineering, construction, utilities, mining, transportation, forestry, archaeology, and media customers. The product stack spans survey-grade airborne LiDAR hardware (ROCK Ultra with a 1000m 1550nm long-range sensor, the multi-mode ROCK R3 Pro V2, and the entry-level ROCK R3), positioning accessories (ROCK Base Station, ROCK Mobile Mount, SLAM Dock V2), cloud and desktop processing software (ROCK Cloud, ROCK Desktop with PPK, photogrammetry, and SLAM modules), and an on-demand professional services arm (ROCK Pro Services, ROCK Surveyor, ROCK Planimetrics, ROCK BIM, PLS-CADD). Sub-brand Splat Labs extends into Gaussian-splat-based reality capture.

The company makes money through a mix of one-time hardware sales (quote-based, with bundled software and training), recurring software subscriptions (ROCK Cloud Business/Enterprise tiers, RTK Network access via GEODNET), and per-project professional services delivered by internal CAD/GIS staff. Distribution combines direct sales (Talk to Sales, scheduled group consults) with an international distributor network; go-to-market is sales-led for hardware and product-led for the cloud platform, supported by ROCK Academy training, a community forum, YouTube content, and detailed case studies. Integration partnerships with DJI, Autodesk, Trimble, Esri, and PLS-CADD embed the output into the dominant AEC, GIS, and utility design toolchains.

ROCK Robotic is led by co-founder and CEO Harrison Knoll and co-founder and CTO Alex Knoll. The company has not disclosed any external funding rounds, revenue, or ownership changes in the source materials, and operates with 11–50 employees from a single Denver headquarters. Recent strategic emphasis has been on the ROCK Ultra flagship launch, AI-enabled deliverables inside ROCK Cloud, and ecosystem partnerships to position the platform beyond traditional drone-based surveying into robotics, digital twins, and immersive reality capture.

Name

ROCK Robotic

Legal name

ROCK Robotic Inc.

Website

https://rockrobotic.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

ROCK Robotic is a Denver-based private company that designs and sells survey-grade LiDAR hardware, cloud and desktop processing software, and on-demand professional mapping services for surveying, construction, utilities, and adjacent geospatial verticals worldwide.

Ownership category

akta.pro rank

Product category

LiDAR Mapping Systems

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Geophysical Surveying and Mapping Services (54136)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

LiDAR & 3D Sensing Modules (HDAHALAG)

akta.pro secondary industry

Satellite Imagery & Remote Sensing Geospatial Platforms (BPAMANAM)

Keywords

• Drone LiDAR systems
• LiDAR mapping software
• Survey-grade LiDAR
• Point cloud processing
• Aerial LiDAR mapping

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. LiDAR Hardware Sales: Sale of survey-grade LiDAR systems including ROCK Ultra, ROCK R3 Pro V2, ROCK R3, ROCK SLAM Dock V2, ROCK Mobile Mount, and ROCK Base Station. Hardware sold in multiple configurations (aerial, mobile, SLAM) with bundled software.
2. ROCK Cloud Subscriptions: Cloud-based software platform subscription with Business and Enterprise tiers. Includes project storage, point cloud editing tools, processing licenses, and ROCK Subscriptions. Annual and monthly billing options.
3. Professional Services (ROCK Pro Services): Expert CAD/GIS deliverables on per-project basis including topographic surveys, ALTA surveys, planimetrics, vegetation encroachment analysis, GIS services, and PLS-CADD deliverables
4. RTK Network Subscription: Access to distributed RTK network through ROCK Base Station purchase with GEODNET integration, available as monthly or yearly subscription
5. Software Licenses (ROCK Desktop): Desktop processing software licensed via USB dongle (hardware-bound) for products like ROCK Desktop PPK Aerial, ROCK Desktop PPK Terrestrial, or cloud-based accounts

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

ROCK Robotic designs, manufactures, and sells survey-grade LiDAR hardware (ROCK Ultra long-range airborne LiDAR, ROCK R3 Pro V2 3-in-1 system, ROCK R3, ROCK Base Station, SLAM Dock V2, Mobile Mount) and supporting cloud (ROCK Cloud) and desktop (ROCK Desktop) software for capturing, processing, and sharing 3D spatial data. The company also delivers on-demand professional CAD/GIS deliverables (topographic surveys, ALTA surveys, planimetrics, BIM, PLS-CADD) through ROCK Pro Services for surveying, construction, utilities, mining, and other geospatial professionals.

Product overview

ROCK Robotic offers a unified LiDAR ecosystem comprising survey-grade drone and ground-based hardware, cloud and desktop processing software, and professional data deliverables. The hardware portfolio includes the ROCK Ultra (long-range airborne LiDAR with 1000m range), ROCK R3 Pro V2 (3-in-1 drone/vehicle/handheld LiDAR), ROCK R3 (entry-level airborne LiDAR), ROCK Base Station (RTK correction source), ROCK SLAM Dock V2 (SLAM/colorization module), and ROCK Mobile Mount (vehicle mounting). The software suite is anchored by ROCK Cloud (web platform for data hosting, processing, AI-assisted deliverables, and collaboration) and ROCK Desktop (free viewer/converter with PPK processing, photogrammetry, and SLAM modules). Professional services include ROCK Surveyor (topographic), ROCK Planimetrics (CAD linework), ROCK BIM, and PLS-CADD deliverables. A complementary sub-brand, Splat Labs, provides a cloud platform for 3D Gaussian Splat models. All hardware purchases bundle access to ROCK Desktop, ROCK Cloud, and ROCK Academy training. Integration partners include DJI, Freefly, Autodesk, Trimble, Esri, and PLS-CADD for direct platform interoperability.

Differentiator

Problem solved

Functional benefit

Brands

• Splat Labs: Cloud platform for hosting, sharing, and collaborating on Gaussian Splat models with AI-powered features.

Products and services

• ROCK Ultra Long-range 1550nm airborne LiDAR system with up to 7 returns, 90° FOV, and 1000m range, designed for large-scale survey missions at high altitude and delivering dense, survey-grade point clouds with strong vegetation penetration for surveying, corridor mapping, and topographic projects.
• ROCK R3 Pro V2 Versatile 3-in-1 LiDAR system deployable on drone, vehicle, or handheld configurations for aerial, mobile, and colorized SLAM mapping, featuring a tactical-grade IMU, 26MP imagery, 905nm laser, 120m range at 60% reflectivity, and 3cm system accuracy, with bundled ROCK Desktop, ROCK Cloud access, ROCK SLAM, and ROCK Photogrammetry.
• ROCK R3
• ROCK Base Station
• ROCK Cloud
• ROCK Desktop
• ROCK RTK Network
• ROCK Pro Services
• ROCK Academy
• Splat Labs

Quantifiable outcome

• 188 acres surveyed in 17 minutes using ROCK Ultra
• +4 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• DJIcoreTechnology or IntegrationROCK LiDAR systems integrate with DJI drone platforms including M300, M350, M210 RTK, and Inspire IF800 Tomcat. DJI Skyport interface enables seamless connection for power and data. ROCK Ultra optimized for DJI M300/M350 with specific voltage settings.
• AutodeskcoreTechnology or IntegrationROCK Cloud integrates with Autodesk for data export and compatibility with Autodesk workflows in construction and engineering applications
• TrimblecoreTechnology or IntegrationIntegration with Trimble positioning and surveying equipment for enhanced accuracy in land surveying applications
• EsricoreTechnology or IntegrationROCK Cloud provides compatibility with Esri GIS platforms for geospatial data analysis and mapping applications
• PLS-CADDcoreTechnology or IntegrationROCK Pro Services provides PLS-CADD deliverables as a key deliverable format for utility corridor powerline management and design
• GEODNETcoreTechnology or IntegrationROCK RTK Network integrates with GEODNET for distributed RTK corrections. ROCK Base Station connects to GEODNET for global positioning corrections. GEODNET performs station movement detection for data quality assurance.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Pix4D: Photogrammetry and point cloud processing software platform serving drone surveyors; competes with ROCK Cloud/Desktop on data processing and deliverables.

Broad incumbents

• Trimble: Global surveying and construction technology platform with hardware, GNSS, and geospatial software; ROCK's integration partner and adjacent competitor in survey ecosystems.
• DJI (L3 Enterprise LiDAR): DJI's enterprise division (D-RTK, L3 LiDAR, M350) creates overlapping drone LiDAR platforms; both a key integration partner and a competitive threat at the platform layer.
• Leica Geosystems (Hexagon): Major surveying equipment provider with airborne and terrestrial LiDAR scanners and extensive survey software; overlaps with ROCK Ultra/R3 and integrated workflows.
• Ouster (incl. Velodyne): Public LiDAR sensor manufacturer with a broad portfolio across automotive, robotics, and mapping; operates broadly in LiDAR hardware where ROCK competes in the survey-grade segment.

Direct peers

• GeoSLAM: Provider of handheld and mobile SLAM-based LiDAR mapping hardware and processing software; competes with ROCK's SLAM Dock V2 and ROCK SLAM offering.
• RIEGL: Austrian manufacturer of airborne, mobile, and terrestrial LiDAR scanners for surveying, mapping, and geospatial applications; directly competes with ROCK's Ultra and R3 Pro V2 in survey-grade LiDAR.
• Emesent: Australia-based developer of the Hovermap SLAM-based drone and mobile LiDAR mapping system; directly competes on handheld/mobile SLAM workflows against ROCK SLAM.
• YellowScan: France-based provider of drone LiDAR mapping systems purpose-built for surveyors; competes with ROCK Ultra/R3 in the drone-mounted survey-grade LiDAR category.
• Phoenix LiDAR Systems: U.S. drone LiDAR hardware and software vendor serving surveyors, GIS professionals, and utilities; overlaps with ROCK on aerial LiDAR systems and processing workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/rockrobotic
• YouTubeyoutube.com/@indianadrones
• LinkedInlinkedin.com/company/rockrobotic

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROCK Robotic