What GeoSLAM does

GeoSLAM is a Nottingham, UK-based developer of SLAM (Simultaneous Localization and Mapping)-based mobile mapping hardware and software, originally founded in 2014 and now operating as a product line within FARO Technologies following its 2022 acquisition. The company pioneered the world's first SLAM-based handheld mapping system with the ZEB1 in 2013 and has since built a family of mobile laser scanners — ZEB Revo, ZEB Revo RT, ZEB Horizon, ZEB Discovery, ZEB Go, and the ZEB Vision 4K panoramic camera — designed to capture 3D spatial data quickly in GPS-denied or complex indoor and enclosed environments where static terrestrial scanners are impractical. The technical core is SLAM-based mobile scanning paired with point cloud processing software (GeoSLAM Desktop/Hub and, post-2021, GeoSLAM Connect, now rebranded FARO Connect).

The company monetises through three streams: (1) one-time hardware sales of ZEB scanners and accessories, (2) software licensing for FARO Connect point cloud processing and cleaning, and (3) support, training, and education delivered through GeoSLAM Academy (now hosted on FARO Academy). The go-to-market is horizontal — surveying and geospatial professionals across multiple end verticals — and is executed via FARO's enterprise field sales organisation supplemented by a global authorised distributor network that handles demos, pricing, and quoting. Post-acquisition, the product line has been folded into FARO's broader 4D data capture portfolio and is co-distributed alongside FARO Orbis, a hybrid mobile mapping solution powered by FLASH technology.

With 11-50 employees, GeoSLAM no longer operates as an independent company. It is structured as a brand/business unit within FARO Technologies, which is itself a business of AMETEK, Inc. Strategic direction, capital allocation, and distribution are set at the parent level; the most recent verifiable product activity is the 2022 launch of the ZEB Vision 4K camera and the integration of the GeoSLAM Connect software platform under the FARO Connect brand.

Name

GeoSLAM

Legal name

GeoSLAM

Website

https://geoslam.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

GeoSLAM, founded in Nottingham in 2014 and now a brand within FARO Technologies, builds SLAM-based handheld mobile laser scanners (the ZEB family) and point cloud processing software for surveying and geospatial professionals who need rapid 3D capture in GPS-denied environments.

Ownership category

akta.pro rank

Product category

Mobile Mapping Hardware & Geospatial Technology

NAICS

Surveying and Mapping (except Geophysical) Services (541370), Geophysical Surveying and Mapping Services (541360)

SIC

Optical Instruments & Lenses (3827)

akta.pro primary industry

LiDAR & 3D Sensing Modules (HDAHALAG)

akta.pro secondary industry

GIS & Spatial Data Management Platforms (BPAMANAK)

Keywords

• Mobile laser scanning
• SLAM mapping technology
• 3D point cloud capture
• Handheld mapping systems
• Geospatial data collection

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Hardware Sales - Mobile Laser Scanners: Sale of SLAM-based handheld mobile mapping hardware including ZEB Horizon, ZEB Revo RT, ZEB Go, ZEB Discovery, and ZEB Vision 4K panoramic camera. Revenue generated from one-time hardware purchases with accessories.
2. Software Licensing: FARO Connect software for processing and cleaning 3D point cloud data. Compatible with FARO Orbis and ZEB scanner range. May include subscription or perpetual licensing models.
3. Support and Training Services: Technical support services, GeoSLAM Academy learning resources, on-demand webinars, and self-paced courses hosted through FARO Academy.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

GeoSLAM designs, develops and sells SLAM-based handheld and mobile laser scanners (the ZEB family) and companion point cloud processing software (FARO Connect) for rapid 3D spatial data capture in indoor, GPS-denied or complex environments. The portfolio spans from low-cost entry units such as ZEB Go to professional long-range systems such as ZEB Horizon, complemented by the FARO Orbis hybrid mobile mapping solution.

Product overview

GeoSLAM is a mobile mapping technology company offering a portfolio of SLAM-based (Simultaneous Localization and Mapping) handheld and wearable laser scanning solutions, now integrated under FARO Technologies following its acquisition in 2022. The product portfolio consists primarily of the ZEB Range — a family of mobile mapping scanners including ZEB1, ZEB Revo, ZEB Revo RT, ZEB Horizon, ZEB Discovery, ZEB Go, and the ZEB Vision 4K panoramic camera — complemented by software platforms including FARO Connect (formerly GeoSLAM Connect) for point cloud processing and GeoSLAM Desktop/Hub software for data management. FARO Orbis, the first hybrid mobile mapping solution powered by FLASH technology, extends the combined FARO-GeoSLAM offering by combining mobile scanning with static Flash scan capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• ZEB Range: Mobile mapping solutions including ZEB Horizon, ZEB Revo RT, and other ZEB family scanners
• ZEB Horizon
• ZEB Revo RT
• FARO Connect
• FARO Orbis

Products and services

• ZEB Horizon Versatile long-range handheld mobile mapping scanner in the ZEB family, designed for wide-ranging 3D data capture applications and compatible with FARO Connect software.
• ZEB Revo RT Cost-effective, shorter-range handheld SLAM scanner capable of real-time data capture and processing, suitable for compact or indoor environments.
• ZEB Revo Next-generation revolving handheld SLAM system with improved scanning mechanics over the original ZEB1.
• ZEB1 The world's first SLAM-based handheld mapping system, establishing GeoSLAM's foundational position in the mobile mapping market.
• ZEB Go Low-cost handheld SLAM scanner designed to make mobile mapping technology accessible to a broader range of users.
• ZEB Discovery A member of the ZEB mobile mapping family, expanding the product portfolio for different use-case requirements.
• FARO Connect (formerly GeoSLAM Connect) Software platform for processing and cleaning 3D point cloud data, enabling users to bring digital replicas to life and extract immediate insights; compatible with FARO Orbis and the ZEB range of scanners.
• FARO Orbis Hybrid mobile mapping solution powered by FLASH technology that captures scans on the move as well as static Flash scans for increased granularity and accuracy.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• FARO TechnologiescoreOthers · 1 January 2022FARO Technologies completed the acquisition of GeoSLAM in 2022, bringing together GeoSLAM's mobile mapping expertise with FARO's broader 4D data capture solutions portfolio. The acquisition created the broadest set of 4D data capture solutions in the industry. GeoSLAM operates as an integrated business unit within FARO, with its products rebranded and distributed through FARO's global sales channels.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NavVis: NavVis builds SLAM-based mobile mapping systems (VLX, M6) and a cloud-based reality-capture platform, targeting the same surveying, AEC, and digital-twin customers as GeoSLAM with very comparable handheld-and-wearable hardware plus a software ecosystem.
• RIEGL Laser Measurement Systems: RIEGL manufactures LiDAR-based mobile and terrestrial laser scanners used by surveying professionals, overlapping with GeoSLAM in mobile mapping and 3D data capture, but with a stronger heritage in airborne/UAV LiDAR and high-end static scanning.
• Stonex: Stonex offers the SLAM-based X120GO handheld mobile mapping scanner, directly comparable to GeoSLAM's ZEB range and targeting the same surveying, BIM, and geospatial customers with similar handheld SLAM technology.

Others

• Hesai Technology: Hesai manufactures high-volume automotive and robotics LiDAR sensors (XT, AT, QT series) that could underpin future mobile mapping devices. It is an enabling component supplier rather than a direct competitor, but its commoditized LiDAR pricing pressures hardware players like GeoSLAM.
• FARO Technologies (Acquisition Counterparty): FARO Technologies acquired GeoSLAM in 2022 and now distributes GeoSLAM products alongside its own static laser scanners (Focus, Orbis). It is the parent company rather than a peer, but serves as the relevant benchmark for comparable 3D data-capture hardware and software bundles in the same customer workflow.

Broad incumbents

• Trimble: Trimble's mobile mapping solutions (e.g., Trimble X7, MX series) compete with GeoSLAM in geospatial data capture for surveying, construction, and infrastructure, though Trimble operates at much larger scale across the full AEC software and hardware stack.
• Leica Geosystems (BLK series): Leica Geosystems, part of Hexagon, offers the BLK2GO handheld imaging scanner and BLK2FLY drone, directly competing with GeoSLAM's ZEB handheld mobile mapping line for AEC and surveying professionals, while also selling a much broader static-scanning portfolio.

Emerging players

• Gexcel: Gexcel provides SLAM-based mobile mapping and point cloud processing software (JRC 3D Reconstructor) and partners with hardware OEMs. It competes with GeoSLAM's mobile mapping offerings, particularly in European surveying and heritage markets.
• Emesent: Emesent (a CSIRO spinout) develops SLAM-based mapping for autonomous drones and underground/indoor environments, with Hovermap hardware and software. It competes with GeoSLAM in the SLAM-and-mobile-mapping category, especially in mining, inspection, and GPS-denied environments.

Regional players

• Phoenix LiDAR Systems: Phoenix LiDAR Systems designs LiDAR sensors and mobile mapping payloads primarily for UAV and automotive applications, with overlap to GeoSLAM in LiDAR-based 3D data capture but with stronger focus on airborne/vehicle-mounted use cases versus indoor handheld.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/FAROTechnologiesInc
• Facebookfacebook.com/FAROTechnologies
• LinkedInlinkedin.com/company/6413314
• Instagraminstagram.com/faroinsight
• Xx.com/geoslamltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GeoSLAM