Ketchum

What Ketchum does

Ketchum is a global public relations and corporate communications agency originally founded in 1920, now operating as part of Omnicom Public Relations Group. Following Omnicom Group's $13 billion acquisition of Interpublic Group (IPG) in late 2025, Ketchum was merged with fellow Omnicom agency Golin to form the combined entity "Golin Ketchum," which officially launched on June 10, 2026 under the leadership of former Golin CEO Matt Neale. The agency provides integrated communications services spanning brand and consumer engagement, corporate affairs, food/agriculture/nutrition, healthcare, and technology sectors, serving enterprise clients that include AstraZeneca, BetterHelp, Specsavers, and Save the Children.

The agency's service portfolio rests on a platform-plus-capabilities architecture: core PR services are augmented by Omnicom's "New Omni" AI ecosystem, which includes FH Fusion (a counselor-led crisis management automation suite), First Answer (a generative engine optimization platform), and Acxiom's deterministic identity graph covering 2.6 billion verified global profiles for audience intelligence. A strategic partnership with RAD Amplify, now in its third consecutive year, provides AI-powered audience-first creator strategy capabilities. The agency generates revenue through professional services engagements including strategic counsel, media relations, digital engagement, crisis management, and integrated marketing campaigns delivered to enterprise clients under customized, quote-based pricing arrangements.

Ketchum's go-to-market relies on direct enterprise sales through account teams, amplified by Omnicom's global network infrastructure and cross-agency collaboration. The firm's GTM motion includes channel partner collaboration within the Omnicom ecosystem and specialized partner integrations for AI-powered services. The agency has earned multiple industry awards including PR Lions Gold (2026) for the Specsavers "The Relationship Aid" campaign and the Diamond SABRE Award (2026) for the AstraZeneca oncology partnership. With 5,001-10,000 employees and a presence in the global PR market estimated at approximately $104-107 billion, Ketchum positions itself as one of the most awarded and longest-tenured agencies in the industry.

Name

Ketchum

Legal name

Golin Ketchum

Website

https://ketchum.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Ketchum (now Golin Ketchum) is a global public relations agency within Omnicom Public Relations Group, providing integrated communications services including brand strategy, corporate affairs, healthcare, and technology PR to enterprise clients worldwide, recently merged with Golin.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PR and Communications Services: Professional communications services including strategic counsel, media relations, digital engagement, crisis management, and integrated marketing campaigns for enterprise clients

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Golin Ketchum provides integrated public relations, corporate communications, and marketing services to enterprise clients across five expertise areas: Brand & Consumer, Corporate Affairs, Food/Ag/Nutrition, Health, and Technology. The firm delivers strategic counsel, media relations, digital engagement, crisis management, audience intelligence-driven creator strategy, and earned media campaigns, supported by Omnicom's AI tools including FH Fusion and First Answer.

Product overview

Ketchum operates as part of the combined Golin Ketchum entity, a global public relations agency within Omnicom Public Relations Group. The agency provides integrated PR services through specialized practice areas including Brand & Consumer, Corporate Affairs, Food, Ag & Nutrition, Health, and Technology. The offering operates as a unified agency model enhanced by Omnicom's AI platform tools including FH Fusion (crisis management) and First Answer (generative engine optimization), leveraging Acxiom's identity graph for audience intelligence. The portfolio follows a platform-plus-capabilities architecture where the core PR services are supplemented by proprietary AI-powered tools for crisis communication and content optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Golin Ketchum Integrated PR Agency The combined global public relations agency offering integrated communications services across Brand & Consumer, Corporate Affairs, Food/Ag/Nutrition, Health, and Technology practice areas for enterprise clients.
• Brand & Consumer Communications PR and communications service line focused on brand campaigns and consumer engagement for retail and consumer-facing enterprises.
• Corporate Affairs Communications Communications service line covering corporate reputation, stakeholder engagement, and public affairs for enterprise clients.
• Food, Ag & Nutrition Communications Industry-specialized communications service line for food, agriculture, and nutrition clients covering policy, safety, and brand communications.
• Health Communications Communications service line for healthcare, pharmaceutical, and medical-technology clients.
• Technology Communications Communications service line for technology clients covering product launches, tech positioning, and digital transformation narratives.
• Specsavers 'The Relationship Aid' Campaign Award-winning integrated PR campaign developed for Specsavers (Retail/Eyecare) that won PR Lions Gold in 2026.
• BetterHelp 'Day 734' Campaign Integrated PR campaign developed for BetterHelp (Healthcare) featured as case study work on Golin Ketchum's website.
• Save the Children 'I Won't Play' Campaign Integrated PR campaign developed for Save the Children (Nonprofit) featured as case study work on Golin Ketchum's website.

Quantifiable outcome

• Award-winning campaigns including PR Lions Gold for Specsavers 'The Relationship Aid'
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• RAD AmplifycoreStrategic or Co-development Partner · 28 April 2026RAD Amplify expanded its collaboration across the Omnicom network for the third consecutive year, focusing on AI-powered audience-first creator strategy. The partnership integrates audience intelligence into creator strategy earlier in the process, improving planning, creator selection, and campaign execution. The expansion reflects growing demand from brands and agencies for creator strategy informed by real audience behavior rather than static assumptions.
• AstraZenecacoreStrategic or Co-development PartnerOmnicom Public Relations Group's partnership with AstraZeneca, which managed 16 positive Phase 3 studies and 43 major regional approvals in oncology. This partnership earned the Diamond SABRE Award for superior achievement in measurement and evaluation.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ketchum
• LinkedInlinkedin.com/company/5057
• Instagraminstagram.com/ketchumpr
• Xx.com/ketchumpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ketchum